Instagram in recent years has become not only a popular social network, but also a place for... Users try to attract as much attention as possible to their profile in order to find new subscribers. But how many Instagram followers do you really need to make real money from this hobby? How does the earning process work and what are the ways to earn money on Instagram? You can read about this and more in the continuation of the article.
How many followers do you need on Instagram to make money?
How many real (live) subscribers do you need to receive real money from your Instagram account? This question interests many, and no one can give an exact answer to it. We can only say one thing: the more there are, the more earnings you can expect from this hobby. And this is true, but there are some nuances.
The main thing is that the subscribers are “live”, that is, they are real people. It is “live” subscribers who will view your posts, and it is they who will be able to bring you stable income online. But not everything is so simple - not all advertisers check the real number of subscribers, but look at likes on posts, which can be “boosted”.
In Russian-language Instagram, the following ratio can be distinguished between the price of publication and the number of subscribers: for every 10,000 subscribers they usually pay from 500 to 5,000 rubles. The more subscribers you have, the higher the price for publication will be (i.e. if you have 100 thousand subscribers, you can be paid 50 thousand rubles for one posted photo or video). The price depends on the complexity of the publication and its topic.
For example, the cost of an advertising video is much higher than that of a regular photograph. The most attractive audience on Russian-language Instagram are users from St. Petersburg and residents of the capital. If you collect more than a million subscribers, then you can safely quit your job - you will be completely self-sufficient.
But there are some nuances to this method of earning money. It is necessary to determine the target audience: for example, age category and topic. The most popular age audience is users from 18 to 35 years old. But choosing a topic for publication will be much more difficult, but you can highlight fashion bloggers, photographers and various popular trends.
How to make money on Instagram by posting photos
Making money on Instagram without investments is far from a myth. By posting a variety of photos, you can earn quite decent money. But what is the point of making money from publications on a social network? The most popular ways to make money on Instagram are:
- Earning money from advertising.
- Earning money from likes.
- Promoting other people's accounts.
Don’t forget that you can make money on your idea by creating some kind of flash mob or new trend.
Earning money on Instagram from advertising
This method of making money on social networks is the most popular and profitable. But in order to start making money from advertising, you first need to gather your own “army” of subscribers, who will generate passive income. Therefore, in order to start receiving regular income, you first need to try very hard. After all, how much you can earn on the Internet depends directly on the number of subscribers. That is why, in the early stages, special attention should be paid to promoting your account, in which the following services will help you:
The most popular advertising on Instagram are publications with products of some brands or photographs from visits to stores and salons. It is for these photographs that manufacturers are willing to pay a lot of money, because often with the help of this they advertise not only their products, but also their own official accounts on social networks. The point of advertising photo publications is to write positive, even laudatory, reviews about a product or manufacturer as a whole.
But what do you need to do to start earning money? Here are detailed instructions for making money on Instagram:
- You need to choose the topic of publications and your entire account as a whole. This is no less important a factor than the number of subscribers, because it is not so much the quantity of advertising that is important, but its quality and target orientation. Therefore, take your choice of topic seriously. Do not choose a topic that is too broad or, conversely, too narrow. After all, it is important for an advertiser to find not just a “place” where a huge number of people gather, but to select subscribers who are truly interested in the publication. Most popular bloggers recommend choosing a topic that you yourself are well versed in - this will attract the target audience. This is how you can make good money from your Instagram account. However, for this you need to wait until the account gains popularity.
- Advertising the account itself. After all, everyone knows perfectly well that the more subscribers you have, the more your earnings will be. Communicate regularly with subscribers and answer their questions. Basically, get people's attention. Try advertising your account through friends, leave your comments under the stars’ posts. Leave links to your account on other social networks or on thematic forums. Try not to gain subscribers in not entirely “legal” ways (some Russian stars buy inactive bot accounts on the Internet that simply hang in the “subscribers”), because advertisers can easily “calculate” this fact.
- Page work. Post photos and various posts regularly to attract people. More people subscribe to such “live” accounts than to accounts with rare publications.
- Search for an advertiser. It would be preferable to find a regular advertiser. Advertisements seeking an advertiser can be published on specialized websites on the Internet. It is not recommended to place entries about advertiser searches in the profile description - this repels potential subscribers. You can write something like this: “For any questions, please contact...” Instead of an ellipsis, you can insert an email address or phone number.
Earning money on Instagram from likes
Making money on Instagram from likes cannot be called a profitable activity; usually only people do this. This method of earning money involves giving likes to other users of the social network, for which you will be paid money. But it is almost impossible to earn decent money this way. Usually, even if you work almost all day, you can earn the maximum to pay your mobile phone bills. Such low earnings are explained not only by the low cost of placing a like (usually from 0.01 dollars), but also by the relatively considerable amount of time spent.
You can earn significant money from likes only on your account. That is, pay users for liking your posts or subscribing to your account. A kind of account promotion. Only after good promotion and the appearance of a sufficient number of subscribers will it be possible to earn money.
Free Instagram promotion
There are currently a lot of ways to promote a social network account for free. One of them is getting likes and subscribers. You can cheat for free on special websites on the Internet. You can also download a paid application.
The idea is that bot accounts will follow you, thereby increasing the number of subscribers. But we shouldn’t forget that advertisers pay attention not only to the number of subscribers, but also to their activity. For example, if 10 thousand people follow you, and there are about 100 likes on your posts, then most likely they will understand that you have gained more subscribers.
To avoid this, you should also increase the number of likes on posts. To do this, you can also use special sites, programs and applications. But this method has one significant drawback - most of these programs are paid, and over time, often, the number of subscribers begins to drop sharply, as well as the number of likes on publications.
This usually happens due to blocking of bot accounts by the Instagram administration. To prevent the number of subscribers and likes from decreasing, you will have to fall into some kind of “dependence” on cheating. It will be necessary to regularly buy both bots and likes, and therefore spend money on it. Consider if it's worth it. Will you justify the costs of promotion by selling advertising? Won't you go into the red? In free versions of the program, usually the number of subscribers for promotion is small. And to make more money, you have to pay money for it.
Another way to promote Instagram for free is manual promotion. That is, independently attracting subscribers. Getting people to follow you is not that easy. To do this, you need to regularly publish not only photographs, but also videos (article -), and interesting ones. Try to communicate more with people who have already subscribed to you. Ask them questions, go to their pages and comment on their posts.
So, perhaps their subscribers will begin to notice you, and perhaps they will even subscribe. In addition, subscribe to popular thematic public pages or groups. Try to attract attention there. Regularly comment on all publications, join discussions and debates. Just don't overdo it - you may get blocked.
Also, many bloggers recommend liking followers of accounts with topics similar to yours. Usually, in return, people will not only like your posts, but if they find your account truly interesting, they will subscribe to you. In order not to spend a lot of time giving likes to subscribers of thematic groups or popular public pages, you can use special programs on the Internet. You will need to select the required public account, and the program itself will select its most active subscribers and like their posts. Agree, a very convenient way to promote your account.
Of the completely free ways to promote an Instagram account, all options have been considered. But there is one interesting paid method that can be included here. You can buy a public page that already exists. Public houses are usually inexpensive. Usually their creators urgently need money, so they do not try to make money from advertising, but sell their accounts. This purchase is a one-time purchase. You pay once, and then promote the already promoted public further, earn money on advertising, etc.
This option is one of the simplest, pay attention to it. The purchase usually pays off almost immediately, after several advertising posts a day. Consider this option. You don’t have to create an account from scratch; you just need to publish thematic photos and videos. There is only one disadvantage of this method - you may be deceived. For example, you will pay money, but they will not give you the password for your account. You won’t be able to prove anything, and the money will be lost forever. It is better that you are from the same city as the person from whom you want to buy an account. Money can be transferred upon meeting, and this is much safer.
These girls are not as famous as Kendall Jenner or Cara Delevingne, but thanks to their Instagram accounts they manage to earn millions. What are they doing and what pictures are they posting? We present to you the ten richest models of the popular social network.
6 million subscribers and 3.27 million euros. Poses for Playboy magazine, advertises weight loss and bodybuilding products from the Shredz brand.
4.8 million subscribers, and earns more than competitors with a large number of fans - 6.7 million euros! She is a certified fitness trainer and has created a program for training the abdominal muscles and legs (Bikini Body). The account contains many photos of people before and after classes using her method.
3.5 million subscribers helped the beauty from Minnesota earn 5.18 million euros. 27-year-old Paige Hathaway is one of the most popular models in American fitness. The girl promotes her own fitness course, develops individual training plans and advertises Shredz supplements.
25-year-old Chantel has 3.5 million followers and 4.9 million euros. She also promotes Shredz supplements, advertises underwear and swimwear, and works as a fitness model.
This is not Megan Fox, this is a girl with an income of 2.86 million euros from advertising lingerie and sports nutrition. Claudia also won the title of runner-up for Miss Bum Bum in the Brazilian competition for the most beautiful butt.
23-year-old Abigail has already modeled for Playboy, Sports Illustrated and glamor magazines. She has her own lingerie line, 4 million followers on Instagram and 3.13 million euros in income.
And this 24-year-old young lady manages to work as a personal trainer, a chef, and a model. And recently I tried myself as a singer. Well, and sports supplements - where would we be without them? As a result, she has 2.72 million euros in her account.
Bella is from Brazil and is 28 years old. She is a coach, a motivational speaker, and a model. She is also famous for quickly getting into great shape after pregnancy and signing a contract with a famous sports brand. Her account has 2.4 million followers, and Bella has 2.31 million euros in the bank.
Pilates instructor, fitness trainer and lingerie model are Amanda's talents, which have helped her earn 2.59 million euros and attract 3.3 million followers to her Instagram account.
You will read: how popular Instagram bloggers make money, how to upgrade your account to a top one, how much you can earn from it, how brands and bloggers cooperate.
How to become a popular blogger if you are not a young model or a TNT star
About money that haunts everyone.
For a famous person to become a top Instagram blogger is as easy as shelling pears: every post about an event in the life of a star, be it the birth of a child (for @xenia_sobchak), a vacation in Dubai (for @victoriabonya) or a divorce from her husband (for @buzova86) becomes an informational occasion for both glossy magazines and federal media. The “tops” don’t bother much with content: why, if fans already love them and come on their own, organically?
TV channel TNT often marks the accounts of his presenters on his five millionth Instagram, which certainly brings the latter subscribers. With such media support, it is simply impossible not to promote your account. Stars TNT, in turn, share the income with the channel (as one bird on our tail brought us). But keep in mind, the channel has its own contracts with stars. And not all the money earned from their popularity goes into a person’s pocket. Number of subscribers for 2016 Ksenia Borodina almost doubled. In addition to the stars, there are quite a few young models among the top Russian Instagrammers: 22-year-old Anastasia Kvitko(@anastasiya_kvitko, 5.3 million subscribers) and 27-year-old Svetlana Bilyalova(@svetabily, 4.6 million subscribers) surpass in popularity Dmitry Medvedev(@damedvedev, 2.6 million subscribers) and Ksenia Sobchak with 4.4 million subscribers.
Russian Kim Kardashian from Kaliningrad only needed a few plastic surgeries to become popular.
Russian-language accounts with more than a million subscribers belong not only to singers, TV presenters and models: they include actresses, popular YouTube bloggers, Dom-2 participants and a few men - Timati, Egor Creed, Sergey Lazarev, Garik Kharlamov and others. It’s not easy for “ordinary” Instagrammers to grow in such competition: they have to come up with something interesting to please the audience. The @instagramru account (9.4 million subscribers) helps them in their development by publishing photographs and interviews with bloggers they like.
How to become a top blogger and make money from a blog?
Artem Khokholikov(@hoholikov), blogger, 179 thousand subscribers:
The main thing you need to do to become top in a fairly short period of time is to do something truly unique, or something that already exists and is in demand in a new form. It is very important to remain yourself, not to play any roles (unless the blog requires it) and to be patient. If there is no unique content, you need to do what you like and inspire, and most importantly, work hard and achieve results. You can make great money on a blog. The amount of earnings depends on the topic of the blog and the quality of the audience - if it has tens of thousands of uninvoked and real subscribers, with good activity, you can earn half a million rubles a month. And this is not the coolest indicator. In advertising posts, I always worry about content and quality. It’s not always possible to come up with something super unique, but I try to find this opportunity. Often, instead of taking a photo, I take a boomerang. Figuring out how you can play with advertising in a way that not only yourself, but also the audience will like, is difficult, but very interesting. Smaller products, such as coffee or cosmetics, are most often left by companies to bloggers. It seems to me that this is a kind of sign of gratitude and increased loyalty to the brand with a desire to cooperate in the future. Something large-scale, for example, a car, is rarely left with bloggers. Bloggers can earn money not only from advertising in their account. Someone has their own business or a share in a business. Many people open other channels on other topics and develop them, also placing advertisements. Tops can also be paid for attending events. The variations of earnings are endless. Both among the stars and among bloggers there are those who do not earn money from their account. For example, men at the top of Instagram are more modest - showmen Pavel Volya and Ivan Urgant post only advertisements for their own projects on their accounts, and rapper Timati tells his eight million subscribers exclusively about his life.
Creative people maintain their own accounts for themselves and fans. They do not waste money on advertising, but are happy to agree to creative collaborations with brands. At the same time, they are most often called to become “ambassadors” of the brand. Advertising in such accounts is not perceived as “jeans,” which attracts many large advertisers.
Do all bloggers blog for money?
Sergey Minkin(@teaforbear), Olympus ambassador in Russia - 39.3 thousand subscribers:
Once upon a time, they noticed my profile on Instagram and wrote about it on their blog and account, then within a day the first 15 thousand people subscribed to me. To be honest, I don’t know how much you can earn on a blog - I’ve never advertised for money. Rather, I always chose advertisers that were interesting to me, those whose products I would really like to talk about. My entire account is designed in the same style with a very limited set of possibilities, and one of the main conditions for advertising is precisely that it should be in the same style with the rest of the photos.
“I have to work really hard to come up with a plot for an advertising post.”
The @tearfobear account is quite thematic, and its topic is not the most, let’s say, convenient for advertising. I have to work really hard to come up with a plot for an advertising post.https://www.instagram.com/p/BMBUvfNgZL1/
Most often, I keep the advertised products, but there are times when a photo requires a little more products, in which case I return them back to the advertiser.https://www.instagram.com/p/BHChJWIA1oS/
Bloggers vs Celebrities: attitude to advertising and earnings
We found out from millionaire Instagram representatives and top bloggers how much advertising on their pages costs. Advertising on star blogs is not a cheap pleasure, but you can agree on placement quickly and easily (just write to the email specified in your profile). TV presenter Ksenia Borodina responds to a price request in just a few hours:
From December 20, 2016 to January 20, 2017, 37 advertising posts were published on Ksenia’s Instagram. It’s impossible to say for sure, but if each such post was posted for 200,000 rubles, then the total amount was 7.4 million rubles. Ksenia advertises beauty salons, clothing and shoe stores, children's goods and services, mobile applications, and especially the now fashionable “giveaways” (competitions in which you need to subscribe to 20-30 accounts of participating brands to participate).
The advertising on Borodina’s profile can’t be called fancy: of course, it’s mostly good photos of the star with a product, but there are also advertising layouts and bad angles. In addition to the “third party”, the TV presenter’s account also contains advertising for her own clothing brand @bang_bang_borodina, which has 110 thousand subscribers.
Actress Nastasya Samburskaya Having reached the mark of 8 million subscribers, she allegedly shaved her head, once again becoming the heroine of the news. Samburskaya, with her characteristic dose of irony, is quickly winning people’s love on Instagram and has an unconventional approach to advertising on her blog, which gives her every right to set the highest price for a commercial post - 325 thousand rubles.
The producer is responsible for advertising on Instagram @samburskaya Petr Ploskov, he also promotes the singer Annu Semenovich, actress Natalia Rudova and other instabloggers of various calibers. Peter responds to emails requesting prices with lightning speed.
From December 20, 2016 to January 20, 2017, 11 advertising posts (10 photos and 1 video) were posted on Samburskaya’s account. It’s impossible to say for sure, but if you believe the numbers, the account earned 3.62 million rubles in a month. Customers include brands of clothing, shoes and accessories, mobile applications, beauty salons. You can recognize advertising posts on Samburskaya’s Instagram by turning off comments.
Nastasya tries to diversify advertising on her blog: she makes funny videos and captions photographs with humor. She also has regular advertisers - for example, advertisements for the same Moscow beauty salon regularly appear on the actress’s Instagram. She's wearing a Batman manicure and pedicure.
Everyone caught not a weak butchert
Sergei Shnurov(@shnurovs) does not advertise an advertising manager on his profile, but recently stated in an interview about the price of one and a half million rubles for an advertising post.
Sergei claims that he advertised “6 sotok” pickled cucumbers and “Myagkov” vodka for this money. Considering that for one and a half million rubles you can buy only 20 rentals of prime-time videos on Channel One, brands’ investments in advertising on Shnurov’s Instagram cannot be called unsuccessful.
But advertising with Russian celebrities is not always justified even for a large brand - the price is too high, the audience is too wide. If it is necessary to limit the geography of the audience, companies collaborate with well-known regional stars.
A popular personality can earn money not only from a blog
Alena Malysheva(@alionamalysheva), radio host, blogger, 40.9 thousand subscribers:
I've been developing my account for about three years. I try to make relevant and useful posts every day with beautiful photos, communicate with subscribers, and use mutual PR opportunities with other bloggers. The cost of an advertising publication on my blog is 5,000 rubles. 5-10 such publications per month do not bother my subscribers. Therefore, now the blog brings me about 25,000-50,000 rubles monthly. It’s not the most profitable business, because I’m more interested in doing my own projects than advertising others’. Golden shells come into my “basket” from different types of activities: I work on the radio, host events, run my own course for girls. I try to approach advertising on the blog with sense and humor. Advertising should not look like advertising in the first place. So that you want to look at it, read it. I try to only promote what I like, so my reviews are always sincere. This plays an important role in the fact that advertising works so well. It often turns out that Instagram bloggers usually have more brand-targeted subscribers - their pages are dedicated to a narrow topic (lifestyle, fashion, cosmetics, sports, photography, children, etc.) . Their subscribers are not exhausted by the abundance of advertising, and the bloggers themselves try very hard to make advertising as native as possible.
Why tag sponsored posts on your blog?
Andrey Frolchenkov(@afrolchenkov), SMM specialist, blogger - 12.9 thousand subscribers:
I started actively developing my account three years ago. I didn’t specifically upgrade my profile. I don't encourage anyone to follow me. People do this voluntarily. They probably just like my content - I have no other explanation. Moreover, I am very active. I like a lot (sometimes even automatically, without reading the post), people remember it and like it back. I comment a lot and communicate with people. People love attention to themselves. It flatters them. I give what they want. In return, I get subscriptions to my account, and they just get used to my content.
Brands contact me for advertising quite often - up to ten different requests per month, from startups to the very giants. I work with the former on a barter basis (for a product), with the latter - only for money. I have several types of advertising posts: I repost from a brand’s page, I make a post that the brand itself wrote, I write a post myself and I make a high-quality picture with the brand. The most important thing is that I value the time of my friends and subscribers and in advertising posts I use the hashtags #postpaid and #andreyrich.
Blogging is not difficult. I keep my account about myself and about myself. Just the way I want. My audience understands perfectly well that no one will refuse money and advertising of goods. Perhaps I was just lucky with my friends and subscribers. And I don’t have too much advertising and I don’t present it very deliberately.
I timed this post to coincide with my weight loss and told the whole story so that it was this brand that helped me lose weight. It worked. People believed and placed orders.
It’s interesting that Instagram bloggers earn money not only from direct advertising, but also from promoting commercial accounts: who better than them knows how to attract subscribers with interesting content and involve them in communication with the brand.
Why native advertising on Instagram works better?
Ekaterina Podoprigora(@mooooar), Instagram promotion specialist, blogger, 102 thousand subscribers:
Making money on a blog is different for everyone. Offers can flow like a river every day or appear once a week/month/two months - depending on your luck.
The cost of an advertising blog post starts from 5,000 and reaches 25,000 rubles and more. There is no general “hospital temperature” - the price in Moscow, of course, is higher than in other cities, but there are also more requirements. In addition to advertising, bloggers often give lectures and master classes and promote on Instagram. Travel bloggers organize trips on which they take their subscribers for a certain fee, which already includes a commission for the organization.
All advertised products, of course, remain with the blogger. Sometimes a product turns out to be completely unnecessary, and you can come to the store, take a photo of it, post it and get money, pretending that you used the product. But such cases are rare; bloggers usually give unnecessary things to family and friends, give them away in competitions, or simply sell them.
I have a friend who is always loyal to one brand of phone and camera, but also tests others; a few months later he writes an advertisement for sale. He received money for the review, equipment, money for selling equipment, the advertiser received posts. And everyone is happy.
Whenever possible, I make non-trivial advertising posts. Agree, when you poke your nose at an advertising post that shouts: “Buy!”, you will not run to purchase the product, but rather, try to run away from it.
Sometimes the customer has a clear task for an advertising post, and any deviation from it is not accepted. It is important to explain to him that native advertising gives more conversions and is more interesting to subscribers.
How to place ads in popular accounts and evaluate the results
With the launch of a mobile application with video stickers @magicapp in December 2016, an advertising campaign was launched with the participation of several Russian and foreign stars - Nastasya Samburskaya, Olga Buzova(8 million subscribers), Tina Kandelaki(1.2 million subscribers), Nathalie Haussmann(1 million subscribers), Vine celebrity and comedian Brittany Furlan(2.2 million subscribers), popular 15-year-old dancer Chloe Lukasiak(5.2 million subscribers). It's sad, but this brought the app's Instagram account just under three thousand subscribers and almost 500 photos using the hashtag.
With such a multimillion-dollar reach, 2669 subscribers per month is a disastrous result of the advertising campaign.
Perhaps @magicapp should pay more attention to its differences from Snapchat and dozens of similar applications, and perhaps opt for instabloggers - advertising video stickers from stars looks fake. But Samburskaya alone could be replaced by a dozen bloggers!
Even “image” advertising can work
Stanislav Stolyarov, SMM manager of the Instax instant camera brand from Fujifilm:
If a blogger posts an “image” post, indicating a brand account and a hashtag, the effect for the brand will be small, but high-quality, since users are already interested in the product, which means they will most likely remain in the community for a long time. Joint competitions with bloggers will help you reach a large audience, but they will also stay in the brand account for a short time - until the end of the competition. Placing posts with positive reviews about the product and links to brand accounts are more likely to meet the strategic objectives of the company, and are not aimed at immediate sales growth.
It happens that a lifestyle blogger with a small number of subscriptions can “shoot” a post much better than a celebrity, as a rule, this is caused by a 100% hit with the audience. But there are other examples: a video with a popular TV presenter not from our target audience and an Instax camera on our account received 3-4 times more views than other videos;
and a post from a blogger with 1 million subscribers collected 300 thousand impressions (1/3 of the audience) in 3 days, and 75 thousand subscribers (1/10 of the audience) actively responded to the product. At the same time, subscribers trust the recommendations of non-top bloggers more than celebrities, because they understand that, most likely, this is not a “purchased” post, but a real review.
Now popular giveaways, held with the participation of stars, are a way to save on advertising in popular accounts. To participate in such a competition, Instagram users must follow ten or more brand accounts; the organizers say that the winner will receive a prize from the hands of the star. This giveaway is a transformation of a similar competition that has sunk into oblivion, in which the prize was one of the products of the participating brands. This format quickly lost popularity, and was replaced by a star giveaway with one valuable main prize. The name of the star ensures the flow of competition participants. When starting a giveaway, keep in mind that Instagram users are already tired of such competitions and often ban accounts created specifically for the competition.
How to save money on advertising with top bloggers?
Denis Shamarin, organizer of competitions with millionaire bloggers:
Before the New Year, we held a competition in a giveaway format: the participant had to subscribe to 30 brand accounts on various topics. The main promotion channel was Alena Shishkova’s Instagram - this is the ex-wife of rapper Timati, five million people follow her. Participation in such a competition for the brand cost 21,000 rubles, and each account received from 5,000 to 40,000 live subscribers in three days. Of course, since Alena has a purely female audience, appropriate brands were chosen for the competition - a family country club, online media about fashion , clothing and accessory stores, fitness trainers, photographers, etc.
The advantage of popular Instagram bloggers is that they are cheaper, easier to communicate and often more effective than stars. Of course, subject to the correct selection of bloggers and careful presentation of advertising.
How to find the right bloggers on Instagram?
Exchanges help select Instagram bloggers based on advertising cost, topic, blog geography, subscriber engagement (average number of likes, comments per post, cost of action) Labelup.ru, Livedune.ru, Plibber.ru, Dealway.ru, Instach.ru, Sociate .ru.
The blogger receives payment after posting a post, which means that the possibility of fraud is excluded. You can pay for advertising to the service by card or by invoice for legal entities. Working with the exchange begins with placing an application - a task for publication with a limited duration of the advertising campaign. After verification, the task is sent to the selected bloggers, and the amount needed for posts is frozen on the advertiser’s balance. After posting, you can ask the blogger to modify the post if it was not posted according to the rules. After a specified period, the unspent amount is returned to the balance. Most often, bloggers delete advertising posts after some time. Exchanges operate for a subscription fee and/or a commission for payments in favor of bloggers. Commissions can be avoided if you find a blogger through the service and agree on placement directly.
Eva Katz
Eva Katz, founder of the Digital Bandito project:
We work with business accounts. From favorite exchanges: https://livedune.ru/instagram. They have a great browser widget that shows the essence of the blogger and their rating. Comfortable. You need to understand that the presence of a blogger on the exchange does not guarantee that the blogger is of high quality. Many people deliberately create accounts for themselves so that they can then sell advertising in them. Therefore, in addition to the usual monitoring and selection based on key parameters, pay attention to the number of likes and comments such a blogger has. And especially on the quality of comments. If there are conversations in the format of “cool post”, “cool”, etc. , then the comments are purchased. High-quality bloggers will have discussions on the topic and lively dialogues in the comments. Sometimes a not-so-promoted blogger can be much more useful than a star. For example, in narrow topics (mothers, brides).
Why can’t bloggers post advertising posters?
Dmitry Freidman(@dfreidman), blogger - 52.2 thousand subscribers:
By collaborating with a brand, I want not only to benefit myself, but also to advertise the product as coolly as possible; advertising is also a part of my creativity. If a brand is close and interesting to me, then I will try to present it as best as possible, provided that I am given freedom. It often happens when they write to me in the spirit: “Publish an advertising poster with such and such text, and we will pay you.” I am not interested in such cooperation - it is not productive. Sometimes companies write that do not understand that their products do not coincide with the subject of the account and our target audiences are different. I can agree to such cooperation, but what will be the benefit of such advertising? I work with many photo brands: this area is very close to me. For example, the Finnish company Kameratori, which specializes in selling old film equipment, is interested in entering the Russian market. They are cool guys, and I myself have recently become interested in this technology, so I follow them and support their projects. There are not very decent bloggers who receive a product through barter, but do not advertise it, or violate the terms of advertising. This is a kind of fraud, since the company paid the person for advertising (albeit with a product). To be on the safe side, large brands enter into written contracts with bloggers (for example, Samsung). Kameratori periodically organizes photo projects and competitions related to film photography, and I help them with advertising. When working with bloggers, no one is immune from fraud and other unpleasant incidents, affecting brand reputation. This is due to the fact that often the terms of cooperation are not specified in the contract. Large companies therefore work with bloggers through intermediaries - for their commission, the agencies take on reputational risks.
How do Instagram bloggers cheat?
- They increase subscribers, likes on posts, and video views in order to raise the price of advertising on the blog. Look carefully at the statistics before making a decision to cooperate.
- They delay posting or refuse to post as agreed. They don’t fulfill the conditions: they don’t mention them in the post, they also mention other brands. The situation, unfortunately, is hopeless. We blacklist such bloggers and no longer work.
- They increase interest in the advertised product. The scheme is simple: bloggers ask each other to comment on advertising posts, feigning interest. Always check the authors of such comments - it often turns out that the commentators are also bloggers.
- They write negative things about the product. Of course, you cannot prohibit a blogger from considering a product bad, but you can ask him not to express negative experiences publicly.
To choose bloggers for cooperation as accurately as possible, watch them: how often they place advertisements, how subscribers react to them, and whether they write negative reviews. Ask the blogger for account statistics and compare them with data from the Livedune service (you can track 5 profiles there for 499 rubles/month).
How can a brand effectively collaborate with bloggers?
Daria Manelova, Instagram marketer, founder of Instagram promotion agency Bright Mind:
Blogger posts for brands are one of the main types of promotion on Instagram. For a small business, a blogger is a person with 30-40 thousand subscribers; larger businesses work with those who have 200-300 thousand or more.
There are responsible bloggers who work well and correctly, and they provide statistics on the geography and demographic characteristics of the audience at the request of the brand. There are bloggers who don't provide anything.
Not everyone makes sense to collaborate with top bloggers and celebrities. Often, bloggers have a much better audience than the audience of stars, because bloggers regularly need to provide good quality content and present advertising in a form that subscribers will like. Therefore, it makes sense to work with celebrities if there is a direct hit with the audience or recognition is needed. If sales are needed, if it is a small or medium-sized business for which sales are important, it is better to work with bloggers.
The bottom line: how much and on what do top Instagram bloggers earn money?
An audit of the Russian-language segment of Instagram showed that celebrities have the most followers - actors, singers, presenters, producers and models. Celebrities have advertising managers who communicate with the customer. Most often, “star” accounts advertise large clothing and accessories stores, beauty salons and mobile applications. Few people think seriously about advertising - except perhaps Nastasya Samburskaya And Sergei Shnurov. They make money from advertising, despite this, not bad - from 1.5 million rubles per post (as Sergei Shnurov, if that’s not a joke) up to 7.4 million rubles per month (as Ksenia Borodina).
Regional “stars” have tens of times fewer subscribers, and there are no advertising managers, but their attitude towards advertising is more reverent - after all, every subscriber is precious. Both large federal and small regional brands turn to them for placement, because often the cost of advertising from a blogger is much more effective than a billboard or TV spot. Celebrities on a regional scale earn 50-100 thousand rubles a month. Many people agree to advertising in exchange for goods and services. Bloggers with an audience of thousands usually specialize in one topic - photography, sports, illustrations, tourism. Rarely do such blogs run “for themselves” without placing paid advertising. Brands have successful collaborations with such bloggers. The earnings of a blog author depend on the ability to present advertising in an interesting way and show the effect to the advertiser. It’s possible to earn 500 thousand rubles a month on a thematic blog.
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It has long been no secret that social networks are taking precedence over live communication, and the number of likes and subscribers is considered a reason to respect or even envy the owner of the profile. So our stars are trying in every possible way to increase interest in their Instagram by posting photos, videos and even communicating with fans in the comments.
Nobody wants to lag behind their popular colleagues, so celebrities every now and then come up with something new that others have not yet had. Some tell what exercises they do in the morning, others share pictures from their travels, and still others even reveal details of their personal lives in order to keep fans. StarHit looked into which artists are using Instagram’s capabilities and how.
INSTAGRAM AS A YOUNG MOTHER'S BLOG
The ex-soloist of the Demo group Sasha Zvereva is already a mother of three children. This experience really allows the girl to share with her subscribers not only the details of raising her children, but also to give advice on the care and development of others. One might already think that this unique blog of a young mother is no different from hundreds of others, but only Sasha reveals secrets that few people had ever guessed about before.
For example, in July, after her third birth, Zvereva prepared a miracle cocktail from a berry smoothie with the addition of placenta, which, according to her, will help maintain health. “With your doctor managing pregnancy and childbirth, you discuss in advance not to cut the umbilical cord, not to take away the placenta, or to use epidural anesthesia. I even wrote here, in case I had to go to the hospital, on a piece of paper my plan with wishes and prohibitions. For this is my body, my placenta, my child, and only I have all the rights to it. Kindly explain that this is important to you. And that’s all,” explained the artist.
But Polina Dibrova, who, by the way, also regularly shares the successes of her children, on the contrary - sometimes she herself asks her subscribers for advice. “Hello, my #instamommies! I want to discuss with you a very important issue - the pacifier! Ilyusha still has time to misbehave, but the issue with Fedor needs to be resolved today. Although Fedenka sucks it for about 10 minutes before going to bed, you still need to say goodbye. Fortunately, there is a younger brother, everything can be inherited. Girls, how did you solve this problem? We are still crying avidly and demanding,” Polina writes on her Instagram.
TV presenter Tutta Larsen, like Polina Dibrova, still has much fewer subscribers than Sasha Zvereva. But Tutta still regularly shares details of how her three children grew up, telling what they love and where they go. “Despite the coolest stroller available, Vanyndel prefers a sling to all means of transportation when walking. And she also holds onto the power source with her hand so that she doesn’t run away!” - Larsen jokes.
INSTAGRAM AS A POSTER
Pavel Volya also found an interesting way to manage Instagram. The famous showman, who, by the way, has about three million subscribers, constantly announces his concerts and performances, telling in detail where and when the next one will be. Most of Volya’s feed consists of such posts. In addition, the comedian also thanks the cities after his shows, accompanying the recordings with a photo or video of the hall.
By the way, Angelica Varum increasingly began to post pictures from concerts and after them with words of admiration for the grateful and attentive audience. “Kazan! You were incredibly sincere and energetic yesterday!” or “Nizhny Novgorod, thank you for your emotions!” - writes the singer.
INSTAGRAM AS A CLASS WITH A TRAINER
Apps and websites with sports exercises and stretching have always been and remain very fashionable. How interesting and useful can advice from the stars themselves be? Tina Kandelaki was guided by this question when she began posting photos from her own training. Now such pictures are regularly posted on Instagram by the TV personality. Kandelaki not only shares his own successes, demonstrating them on video, but also encourages all subscribers to lead a healthy lifestyle: “Leg raises on the Swedish wall. An excellent exercise for the abdominal muscles. There is no limit to perfection, let’s get busy, friends!”
Sports also occupy a large place in the life of Natalia Ionova. The singer regularly works out, and does it not only herself, but also with her husband, periodically sharing photos of joint stretch marks. According to Gluk’oZa, couples yoga helps not only to keep yourself in shape, but also to experience new emotions and become even closer with your partner. In addition, numerous fans of the artist often ask in the comments how she was able to acquire such forms. Natasha willingly shares: “Well, who wants an ass like a nut? Just sit there for five minutes,” attaching a photo with an inflatable ball.
The star of the series “Univer” Nastasya Samburskaya is trying to keep up with her sports colleagues and has not only pumped up more than others, but has also taken a significant lead in terms of the number of subscribers - she now has more than three million. “I’m glad that even after a rather long absence from the gym and eating chocolate, my beloved shoulders have not gone away, but we will work on the tummy and reduce carbohydrates, today the workout was mainly on the arms with my favorite deadlift, the knee is blocked there and you can safely lift previous weights."
By the way, the actress, in addition to the gym, jumps on a trampoline, runs, stretches, goes to boxing, and so on. True, not all fans appreciate such diligence. Some of them regularly ask the artist to stop, because, in their opinion, she has ceased to look like a fragile girl and has more muscles than some male representatives. Nastasya is confident in her position and continues to shape the desired figure.
INSTAGRAM AS A SOURCE OF INCOME
Former and current participants in the popular television project “Dom-2” use their Instagram to greater advantage than everyone else. Many of them absolutely do not hide the fact that they live off the constant advertising that they place on their profiles. But, of course, the more interesting, beautiful and popular the page, the greater the demand. So, on Alena Vodonaeva’s Instagram you can find recommendations not only for buying clothes and shoes, but also for cosmetics, sporting goods and even hair extensions. But it is worth noting that the girl not only advertises, but also uses all this herself, which will not make her fans doubt the quality. And the permanent presenter of the popular TV show Ksenia Borodina, in addition to advertising other people’s things, also promotes her own business with similar advertising: two successful beauty salons and a clothing store of her own design, notifying customers about new promotions and services.
So, on Alena Vodonaeva’s Instagram you can find recommendations not only for buying clothes and shoes, but also for cosmetics, sporting goods and even hair extensions. But it is worth noting that the girl not only advertises, but also uses all this herself, which will not make her fans doubt the quality. And the permanent presenter of the popular TV show Ksenia Borodina, in addition to advertising other people’s things, also promotes her own business with similar advertising: two successful beauty salons and a clothing store of her own design, notifying customers about new promotions and services.
INSTAGRAM IS LIKE LOVE MAIL
But another presenter of Dom-2, Olga Buzova, who is also seen regularly advertising one or another product, including her business - a jewelry store and clothing stores - came up with another equally useful use for Instagram. The beauty constantly confesses her endless love to her husband, and also writes how much she misses it when they are not together.
“When my hand is in your hand, I am not afraid of anything. Thank you, my love, for everything you do for me. “I love you very much,” Olga never tires of saying. Touching captions and joint photographs of the spouses make fans of the couple write enthusiastic comments and wishes to the young family: “Happiness to you, such a sincere couple!”, “I look at your photos and almost cry with emotion!” By the way, the TV personality has already even introduced her own hashtags dedicated to her other half: I love my husband, tarabuziki, my mom.
Singer Lena Temnikova also does not miss the opportunity to confess her love not only to her husband, but also to her little daughter Sasha. “My happiness, my Angel, my Sashka,” the young mother continually signs touching photographs.
INSTAGRAM AS A CULINARY BLOG
Ex-participant of “House” Yulia Salibekova is already a mother twice, and also often posts family photos. But, besides them, the beauty regularly demonstrates her culinary skills. What did Julia not cook for her husband and children: all kinds of salads, chicken cutlets with cabbage, baked meat, green borscht, snacks with cheese and tomatoes, muffins and much more. It’s interesting that Salibekova not only posts photos of the dish, but also tells in detail how and what she used to prepare it.
In addition, the girl even made a special section for her fans and designated it with the hashtag “preparing syuleysalibekova” to make it easier for them to search for the desired recipe. “I’m sharing a recipe for a healthy and tasty salad! Now, in the autumn, it will be very useful,” Yulia takes care of her subscribers. In the comments to such posts, by the way, they always thank the young mother for such healthy, interesting and at the same time simple dishes.
But her former colleague on the project, Irina Agibalova, went even further: in addition to dozens of photographs of her own food, the woman uploads a video directly during frying with the chef’s comment: “Today I cooked chicken wings with corn and zucchini. The dish turns out to be incredibly tasty and light.” Of course, such a large family as Irina Alexandrovna’s requires spending a lot of time in the kitchen. That is why the “cooking grandmother,” as she calls herself, decided to combine business with pleasure and shares recipes with her favorite subscribers. And recently she began to involve other relatives in this: “I just filmed a video of Rita’s husband preparing an omelet with avocado! Do you want to watch the video without editing?” - Agibalova intrigues.
INSTAGRAM AS A PLATFORM FOR CHARITY
But, in truth, Lena Perminova’s Instagram turned out to be more useful and productive than all the others. Her special project Sos by Lena Perminova, to which she even assigned a separate account, is gaining more and more momentum every week. In just seven months of existence, Lena held 12 auctions, helped several dozen clients and collected more than 50 million rubles!
Other stars who regularly take part in events and sales helped give this result. Yana Rudkovskaya, for example, puts some personal items up for auction, and Dima Bilan invites the auction winner somewhere. What happens here is the interaction of popular Instagrams promoting good and necessary deeds.
By the way, not only children, but also animals need help. The singer Elka, who has long collaborated with the Fluffy Paws organization, remembered this. The artist often posts photos together with animals, where she talks about them and asks to take the pets home. So, recently the girl held the first exhibition “The Christmas Tree is Looking for a Home for Fluffy Paws,” at which she managed to give away 19 dogs and 42 cats.
The singer plans to hold such events regularly and involve other stars so that in the end there are no abandoned animals left. Once, explaining to subscribers why she suddenly decided to help the animals, the girl told a story from her childhood: “I grew up in a family where all living things were respected. My grandparents always nursed wounded birds on the balcony. So one crow, which they repaired, flew into their apartment for many, many years. My grandmother and I went to the park almost every day (the road is not close) to feed several park cats and dogs. The dogs then accompanied us all the way to the house - that was the ritual. We also carried all the cats home: some we gave to friends and acquaintances, but more often we left them behind. And yes, I really wanted Dad to build a house where we could put them all in.”
We suggest you go through the pages of famous personalities and find out how much they earn on Instagram.
1. Kim Kardashian
Considering the popularity of the socialite, it is not at all surprising that she receives huge amounts of money for advertising. Different brands pay about $400 thousand for each post. Other members of the Kardashian family earn a little less.
2. Olga Buzova
The owner of the most popular page on Russian Instagram works more on quantity rather than quality. On her page you can see a huge amount of advertising, since she often publishes several posts a day, the price of which starts from 500 thousand.
3. Gigi Hadid
The girl is one of the most highly paid and sought-after models of our time. At the same time, she still makes good money on her Instagram; for example, one post on her page costs $120 thousand. Gigi agrees to advertise only proven items.
4. Sergey Shnurov
The leader of the Leningrad group does not have as many subscribers as some Russian stars, but at the same time he makes good money. His post costs about 1.5 million rubles. Advertising on his page appears infrequently; presumably, he only posts what he uses himself.
5. Cristiano Ronaldo
Surprisingly, the main income of a football player is not his salary, but advertising. Cristiano advertises famous brands that pay him $400 thousand for each post.
6. Ksenia Sobchak
The 2018 presidential candidate quite often posts advertisements, for which she is paid from 300 thousand. Interestingly, in most cases only her hand is visible in the photo; very rarely Ksenia is completely removed from advertising posts.
7. Dmitry Nagiev
The actor’s page is followed by several million people, to whom he periodically advertises various products. Nagiyev is paid 650 thousand for one post.
8. Nastasya Samburskaya
The most scandalous actress does not disdain various advertisements, but most often she is approached by sports-related companies or beauty salons. She asks for 450 thousand rubles for the post.
9. Cara Delevingne
The British model and aspiring actress earns a lot of money, including from social media. She demands $150 thousand for each advertising post on her page.
10. Marina Fedunkiv
The comedy star is known for her creative and funny posts that receive a lot of likes. She uploads both photos and videos, for which advertisers pay from 120 thousand rubles.
11. Ksenia Borodina
The permanent TV presenter of the Dom-2 TV project advertises anything: cakes, cosmetics, clothes, accessories and so on. For each post, the star receives from 400 thousand rubles.
12. Nastya Ivleeva
The girl became famous thanks to her mini-videos on Instagram, and now a huge number of her subscribers helps her earn good money, so for each advertising post she asks for 450 thousand rubles.
