The history of the origin of the original Vertu begins with the name of the leading designer of Nokia - Frank Nuovo. It was he who first introduced the phone as an expensive accessory for wealthy people with high social status who belong to a special circle of people.
In 1998, Nokia's board of directors approved the creation of the British company Vertu. From the very beginning, Vertu has established itself as a manufacturer of luxury mobile phones.
Vertu Signature: the first phone
It took several years to create the first phone, but it was the perfect design. The craftsmen tried to achieve the perfection of every detail. The cogs of the famous Swiss watches are used in the assembly of the elements of the phone. For the first time, the largest specimen of an artificial sapphire crystal at 69.25 carats was created for the manufacture of a phone display.
An unusual technology was created using ruby bearings for the perfect operation of each key. The company's specialists have even developed such a nuance as the perfect key click. In 2001, the world's first high-end luxury phone was created. In 2002, the phone was presented to the public in Paris. Thanks to the creation of the Vertu phone, the mobile phone has ceased to be just a means of communication, it has turned into a stylish and expensive accessory.
Vertu Ascent - Climbing
After the triumph in Paris, Vertu was expected to successfully ascend to a new stage in the company's development. In September 2002, the first request came to the Vertu Concierge service, namely the order of air tickets for a London New York plane.
The next model was inspired by powerful sports supercars. According to lead designer Vertu, the new collection of phones is the epitome of the energy, power and precision of a first-class motor. The Acsent phone prototype has been tested for durability under the wheels of a car. The speakers of the new model have independently adapted to the sensitivity of the human ear.
The phone uses carbon fiber. In April 2005, the Vertu Concierge service processed 10,000 requests. The Vertu brand was chosen by figures of show business, culture and other representatives of the upper social stratum.
Vertu Constellation - constellation
In 2006, Frank Nuovo described the new Vertu collection as follows: "The Constellation phone design, inspired by the exterior of the latest aircraft, builds on the beauty of clean lines and functionality, elegantly combining elements that create a modern classic." A ceramic keyboard was developed for the first time on a phone model, so when it is backlit, there is an effect of shine passing through the ceramic. All this combines the impeccable design and modern technical solutions of the new collection of phones.
Perhaps the Vertu Signature, Ascent and Constellation V phones — these are the first successful steps of the company towards fame. Today, over 100,000 phones have been manually assembled. Vertu is the epitome of chic, wealth and elitism. The owners of the phones are privileged clients, they have free access to the international network of closed private clubs.
Vertu partners with luxury companies such as Ferarri, Boucheron and Bently. The first Vogue festival in London was supported by Vertu. And Vertu does not stop there, it continues to pursue excellence that has no boundaries.
Signature Touch
The Ti and Constellation were replaced in the summer of 2014. The designers ditched the pretentiousness of the Ti and the youthful design of the Constellation in favor of straight, clean lines.
The case is made of polished and brushed grade 5 titanium - a lightweight and incredibly durable material. A solid selection of materials for finishing: calf leather, alligator, lizard. Only eight saturated shades.
The 4.7-inch screen is protected by a 118-carat polycrystalline sapphire. Full HD 1080 x 1920 screen resolution provides excellent picture quality.
The SIM card slot has been changed. It now hides behind a metal panel on the back of the case. To open it, you need to turn a special lock. On the inside, the panel is engraved with the name of the master who assembled this phone.
Aster
Evolves the direction set by the Constellation collection. New model conquers with its versatility and brevity.
The modern, lightweight design favorably emphasizes the luxury of genuine leather. Vertu offers 14 finishes, including exotic stingray, karung and ostrich leather. A variety of juicy fashionable shades will especially appeal to girls.
Vertu regularly launches new Aster products in trendy seasonal colors, as well as limited edition collections featuring designers and artisans.
Despite the laconic appearance a complex technological filling is hidden under the titanium case. Qualcomm Snapdragon 801 processor, operating system Android 5.1 (Lollipop), 2 GB of RAM and 64 GB of internal storage. More than enough for work and play.
Frank Nuovo (chief designer)
About the name
As the name, it was necessary to use a word starting with the letter "V", since the design was already underway based on the shape of this letter. As a result, there was a choice between the names Voce and Vertu. Defeated Vertu [ ] .
The word vertu (French vertu - "virtue, dignity") In the 18th and 19th centuries, it became associated with small jewelry that people carried in their pockets (cigarette cases, snuff boxes). According to the creators of the phone, the historical parallels were clear to the target audience.
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History
- - Frank Nuovo begins the development of new brand phones. The team also included Nokia employees engineer Hutch Hutchinson (later he became chief engineer of Vertu), and company president Nigel Litchfield, who served as senior vice president of operations in the Asia-Pacific region at Nokia. ...
- - - search for solutions to most technological issues and search for suppliers. By mid-2000, the logo of the future phone was completely finalized, there is an office and production facilities.
- - tested individual components prototype: a sound system is being developed, speakers are selected (the task is to make it clear to others who do not see the phone that it is Vertu playing), the original "Sandpiper" melody is recorded. The first prototype was assembled in March. In October, the company received the right to put a sample on the bodies of its phones - for the first time in history, the Assay Office issued a mark to an electronics manufacturer for an electronic device.
- - in January, a presentation was held in the building of the Museum of Modern Art in Paris, which was attended by 900 guests. At the time of the presentation, Vertu did not have fully working prototypes. Sales of Signature phones began in August. The first work telephone number 1 on the building was received by Frank Nuovo. In 2002, the company has two stores and about 20 points of presence. In December, a team was formed that began work on a prototype of the Ascent device.
- - presentation of Ascent - the second device from Vertu (high-tech materials, leather inserts, cost from 4500 €). In the same year, the line was expanded with new color solutions - red, blue and yellow (similar to the popular colors of sports cars, later a limited edition of Ascent Racetrack Legends with an engraving in the form of Formula 1 tracks on back cover apparatus).
- In the spring of the year, the Financial Times reported, citing a source close to the company, that Nokia is in talks to sell 90% of the company's assets to the private joint stock company Permira. Later it became known that Vertu was sold to the Swedish investment company EQT Partners AB. Nokia did not disclose the amount of the deal, but, according to the latest information, it amounted to 200 million euros. The deal took place in the summer of 2012.
- In February 2013, the company introduced its first Android smartphone - Vertu ti(English).
- In October 2013, the company introduced a smartphone Vertu Constellation.
- In July 2014, a quad-core executive smartphone was introduced Signature Touch .
- In October 2014, the company introduced a more affordable smartphone Vertu Aster .
- In November 2014, Vertu announced the start of a partnership with Bentley. A plan has been announced to release 5 phones as part of the Vertu for Bentley joint project.
- In July, it announced the closure of Vertu's UK manufacturing facility and the loss of 200 jobs.
In total, for all the time, the manufacturer managed to sell about half a million devices; Russia was one of the key markets for Vertu.
Models
The most expensive model issued by the company - Boucheron Cobra worth € 217,000. Most expensive production model- Signature Diamond (62,000 €).
About 940 parts were manufactured and tested for phones from the Signature and Ascent collections. Vertu phones have a stylized V on the top of the front panel. Its contours are used in the form of a display and a keyboard. The British manufacturer has presented a limited collection of new phones that can be compared to works of art. Vertu has partnered with French jewelers Boucheron to create eight smartphones, each adorned with rubies and emeralds. At the same time, a snake made of precious stones wraps around the body of the phone. The cost of such a phone will be no less than 360,000 dollars. But the most interesting thing is that this gadget will be delivered to those daredevils who decide to buy it by helicopter.
Ringtones
The brand's most famous ringtone is "La resa dei conti" from the 1965 Clint Eastwood movie "A Few Dollars More", written by Ennio Morricone.
The ringtone for Signature was written by Oscar winner Dario Marianelli, author of many soundtracks (such as Pride and Prejudice).
Notes (edit)
- Lai, R. Vertu "s sudden CEO swap spells trouble after Chinese buyout. Mobile... Engadget (AOL Inc.) 9 February 2016. Retrieved April 2, 2016.
- Vertu is the most expensive mass-produced phone (Russian), Feetch.com(January 15, 2015). Retrieved June 7, 2018.
Have you decided to buy the original Vertu bu? You will need the firmware of the phone program
If you are interested in the firmware for Vertu new version or if you need a specific Vertu software or other content - please contact us. Here you can not only buy original used or new Vertu, but also take advantage of the excellent service.
Vertu M offers the latest firmware
Our Vertu boutique presents all Vertu Signature models. These Vertu have the latest generation firmware. The Vertu Signature M line of phones has become perhaps the brightest series of phones produced by Vertu. The phones in this collection have become the face of Vertu. If you mention this brand in a circle of knowledgeable people, then the images of phones from this particular series appear before the eyes of the interlocutors.
You can buy the original Vertu T bu from us especially profitably
If mobile Vertu Signature M series are classic for the company, then Vertu T phones are a new trend for it. While in modern world mobile phones have long been transformed into portable handheld computers Vertu continued to make luxury phones with a greater emphasis on design rather than function. But the moment came when the Vertu brand made a technological breakthrough and released a series of Vertu Constellation T phones, which are equipped with a modern touchscreen. Our boutique invites you to buy original used Vertu from a wide range of phones of this series.
Special travel program from Vertu
Vertu Signature M phones are the epitome of the triumph of technology and design. Among other things, the owner of such a mobile becomes a citizen of the world, this is facilitated by the traditional service Concierge for the company - a program contained in these Vertu that allows you to plan your trips and helps to book tickets and hotel rooms. Our Vertu boutique offers the convenience of purchasing any model of Vertu Signature M phones. The employees of our salon are always happy to come to your aid and make the purchase of a new phone a pleasant experience. Looking into the Vertu boutique on Nevsky, 105, you will also find the Vertu T and Vertu Signature S series of phones, which conquered the lovers of luxury smartphones with their unique properties:
These phones are not easy mobile devices and real jewelry - the case of the models of these collections is made of noble materials and inlaid with precious stones;
Thanks to the sapphire crystal screen protection, these devices are extremely durable;
These models are surprisingly functional and productive;
They will perfectly complement the image of a modern businessman or just a self-confident non-business person.
Our Vertu boutique offers all original Vertu T and Vertu Signature S phones, which will delight its owner for many years to come. Our Vertu boutique invites you to purchase the Vertu Signature, which is a refined classic of the Vertu brand. This classic is very diverse in its design solutions, our Vertu boutique will be happy to find you the one that suits you. The counterbalance to the classic Vertu Signature M is the modern Vertu T - a technological and no less luxurious phone. It doesn't matter which phone you choose, the main thing is that it is original production, so it is worth visiting our Vertu boutique and purchasing the device you like there. The S series Vertu has the latest generation firmware - here you can buy original Vertu used these models inexpensively. Traditionally, the Concierge program installed in these Vertu will make the preparation for your trip easier and the trip itself more comfortable.
A company famous for its extremely expensive mobile phones. Such luxury models are designed, first of all, to emphasize the status of their owner - after all, the cost of the cheapest only starts from several thousand dollars. Technically, however, these devices usually lag behind their usual counterparts (the first "advanced" model appeared only in 2009). It is understood that a person capable of purchasing such a luxurious accessory does not need add-ons like Wi-Fi or GPS.
When mobile phones were just beginning their triumphant march around the world, the possession of any model was prestigious. But this was only the first time. Gradually, "mobile phones" have penetrated into all strata of society and ceased to be a luxury. But oh, how I wanted to stand out from the crowd ...
In 1997, a group of engineers Nokia offers the company's management a fundamentally new approach, namely, to create a phone using expensive and precious materials. The idea was not new - many users already had experience of communicating with jewelers who adorned the cases of serial phones with jewelry. But Nokia she was the first to approach this issue professionally.
The idea was approved and already in 1998 a subsidiary company was founded, which received the name Vertu... Translated from the French word "Vertu" means "Virtue, dignity"... In English, a similar word has the same meaning. "Virtue"... But in German there is a verb very similar in sound "Vertun" which translates to "Waste", which later gave rise to many stinging jokes.
In 1999, the concept of what future models should be was fully developed. The work did not progress too quickly - new materials and new concepts were tested. The very first phone (the founder of the collection Signature) was officially introduced on January 21, 2002. Second collection - Ascent- introduced two years later. Today, there are several main collections, and from time to time truly unique and exclusive models are presented in small editions.
Technically new devices were regular serial phones Nokia... The main emphasis was on the design - titanium cases, gems, cermets, leather ... The most expensive serial model Vertu costs about 90 thousand euros. The most expensive exclusive model is over 320 thousand euros. All phones Vertu- manual assembly. A phone case can consist of almost a thousand individual elements, most of which are manufactured using special technologies. Still, Vertu is not just a serial phone sprinkled with "bruliks".
Much attention was paid to the quality of sound transmission. Speech must be transmitted clearly and without interference. Special speakers have even been developed that are specifically tuned to the frequency range of the human ear. The logo is applied in such a way that it is almost impossible to damage it. The company is especially proud of the keys that are pressed with a special characteristic "click". Like phones Nokia, at Vertu has its own unique ringtone.
By the way, historically, all phones Vertu were monoblocs. The first "clamshell" of the company appeared only in 2009.
Today, Vertu is one of the most famous companies producing such products. Its main competitors are companies such as Gresso, Mobiado, TAGHeuer.
The head office of the company since 2000 is located in Church Crookham, Hampshire, United Kingdom. Representative offices are scattered all over the world. As a subsidiary, Vertu relatively independent of Nokia: it has its own management, its own engineers and production facilities.
We received the first call to close Vertu in the spring of 2017, when a client from Baku asked us to repair his smartphone, saying that the representative office in Azerbaijan had refused him, citing the temporary suspension of the service, which is preparing for an update and restart.
What has happened to Vertu over the past few years?
Then in the fall of 2012 Nokia sells Vertu to the Swedes in the EQT VI investment fund (here you can read about this company and what it does). The transaction price is 200 million euros.
Exactly 3 years later, in the fall of 2015, EQT VI on its website, anyone can buy Vertu. And a month later, whoever wants to be found - the Chinese and their Godin Holdings, the amount of the transaction has not been officially announced anywhere, but according to our data it was about 250,000,000 USD.
At the time of the sale, the director of Vertu also changes: there was Massimiliano Polyani (he made the Nespresso brand famous all over the world), and Bill Crotti became (here are our articles about and).
A year and a half later, in March 2017, the smell of fried smelled and the Chinese realized this by selling Verta for $ 61 million to Baferton Ltd, which is financed by a Turkish businessman who is none other than close to Turkish President Erdogan. His name is Murat Khakan Uzan. His entire family is billionaires.
Here he is, the man who bought Verta. Well, as a "bought" ..., as far as we know, he is the owner of Vertu in securities and formally, and the money for the transaction was not paid.
The Chinese did not see their money, but wanted to compensate for the losses by squeezing out the last juices from the sale of new phones and not investing money in circulation.
So Vert got a debt of 165 million dollars. There is simply nothing to make new phones for. Vertu owes money to everyone - the Chinese for the production of housing elements, processors, salaries for their own employees, etc.
In the summer of 2017, there is a trial between Harry Chen (Godin Holdings) and Turk Murat Hakan Uzan. Uzan offered $ 2.4 million for Verta.
Why is it so little when Vertu used to cost 200 million? In fact, everything is simple - Uzan understands Vertu's loss of 168 million and gives an adequate price for the company.
Vertu is an overrated brand. The old prices were hugely inflated, the Vertu is not worth $ 200 million.
In the summer of 17th, the debt "Vertu" is 165 million dollars, in order to recoup this debt Vertu must sell 33,000 of its smartphones with an average cost of $ 5,000, and give all the proceeds to creditors. But what about the costs of this production? It turns out a vicious circle, in order to repay the debt - you have to invest, the Turks understand this, and the Chinese have almost taken away theirs.
"Vert" needs a knight in shining armor on a white horse and, of course, with huge finances to get the company out of debt. After all, "Vertu" is a well-established technical process for the production of telephones, a large building, developments, experienced employees. It is a pity to bury all this. 
With the "closure" of Vertu, contracts for the "Concierge" service were violated, people paid money, but did not receive services, but they have to reimburse, the start of sales did not start in winter, and were never announced.
In addition, the servers for updating turned out to be inoperative. software Vertu.
We are waiting for the development of events.
In addition, Vertu itself hints at some new exclusive services by September 2017. 
Photo taken from pikabu.ru
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