Xiaomi smartphones are distinguished by a qualitative ratio of functional parameters and cost. At the end of 2017, Hugo Barra noted that Xiaomi was getting nothing from sales. And the owner of the Xiaomi company clarified that the income from the sale of devices will not exceed the 5% limit after all taxes have been paid. That is, Xiaomi is a success.

But how does the brand manage to advance so quickly, continually conquering additional industries? The answer lies in the palm of your hand: the company's profit depends not only and not so much on physical sales of devices as on the distribution of digital projects. This includes advertising.

MIUI stock firmware accommodates a huge amount of advertisements, showing even in the most sophisticated areas. More recently, users have found advertising publications, even in the parameters of the operating system. The most important thing is that this incident can be removed. And no superuser rights are required.

Why in-app ads are needed and why they are displayed.

Advertising on devices with Android OS is a standard practice. It can be interesting and useful, integrated by the manufacturer. For example, users often see advice on the display for purchasing a product from a company, downloading or picking up a certain product for the best functioning of the system. This ad may be annoying, but it will not be dangerous for the phone.

But viral advertising is an obstacle to the adequate operation of the device. It can be displayed as follows: as soon as the user enters a web resource, he is immediately shown all kinds of news with flashy headlines, and they are displayed directly on the display or in the top menu. If you click on the link, a virus program will immediately get to the device.

How to remove ads in Xiaomi apps

Xiaomi devices are designed in such a way that in any application - file manager, browser, player - personal advertising is built in. Disabling it by pressing one key will not work.

Therefore, you will need to work with each application separately and remove unnecessary intrusive information from there.

Blocking ads on MIUI under "Security"

• You need to open "Options";
• Go to the item "Security";
• Click on the gear located at the top;
• Next, you should move the toggle switch near the inscription: "Get recommendations";
• The next step is to find the item "Cleaning";
• Now you need to scroll down the list and turn off the toggle switch next to "Receive recommendations".

One of the two suggested ways to disable annoying ads will definitely help.

Removing ads on Xiaomi using Explorer

• You need to open the "Explorer" tab, then click on the "3 stripes" menu button at the top;
• Select the sub-item “Parameters;
• Deactivate the toggle switch with the name "Receive recommendations".

We deactivate advertising publications in "Music"

Many users began to notice useless ads in the Music app. It does not interfere with listening to the songs you like, but its presence is very annoying. Getting rid of advertising materials in this section is also quite simple.

• It is enough to click on the "Menu" button at the top left to activate the sliding tab;

• Now you need to select "Options" and go to the section of advanced parameters;

• Here you should select the item "Receive recommendations" and deactivate it.

Now the pictures will not be boring.

Deactivation of advertising content in the "Downloads" application in Xiaomi

• You need to open "Downloads" on the Xiaomi device;
• Click on the "Menu" button (three dots at the top right ";
• Go to the item "Parameters";
• Remove the item from receiving recommendations.

Disable ad content in folders on a Xiaomi device

• Any folder on the device should be opened;
• Highlight its name;
• The "Recommendations" item will appear below, it is required to deactivate "Recommendations" in it.

1. Additional cleaning

Depending on the firmware version, you may need to perform the following steps in advance:

• Open "Downloads" (it is most often located in the "Utilities" or "Tools" folder);
• Then click on the menu button at the top right and click "Options". Here you should remove the "Receive recommendations" activation toggle switch.

• You need to open the classic browser and go to its options (the button with three stripes at the bottom right, in the new window, click on the gear);

three stripes at the bottom of the screen

Click on the gear

• Now you need to select "Clear data" and click "Clear all". Please note that all available information (passwords, logins, cache, cookies, etc.) will be deleted.

Data cleansing

clear all

How to remove annoying ads on Xiaomi using third-party applications

This is a reliable method that allows you to effectively and deeply clean your device from ads. You will not need to go to all sections, because the tool will independently determine the presence of annoying components.

Unfortunately, the Play Store has long lacked reliable applications for removing ads due to various prohibitions. Therefore, the tools recommended below are worth downloading from the official web resources of developers or from well-known portals. The main thing is not to accidentally catch the virus during the download.

Adblock plus

Official site - adblockplus.org/ru/android

Well-known software that has become the best solution to the problem for a PC. Not so long ago, a version for mobile devices appeared. Interaction with the utility is very easy: just specify a proxy (instructions for use are present in the program), then adjust the filter and allow or remove all ads.

The application will remove unnecessary information not only in browsers, but in applications, games. Users on Android can use not only the application, but also install a separate extension for Firefox or use a separate browser Adblock Browser.

Adclear

Another quality application that filters all information perfectly. The design is clear, cleaning can be done using the VPN network. A list of applications where ads will be removed is displayed.

Of the minuses - sometimes the utility crashes, and the pool of possibilities is not very wide. However, the software is ideal for instant and easy removal of ads without superuser rights.

How to remove ads in Xiaomi smartphones on MIUI - the classic method

In the fall, the Xiaomi organization accomplished what was not expected of it. She announced a change in business tactics. In order to receive more funds and use them to increase the list of goods available for purchase, the creator has implemented advertising in the firmware of his brand's personal devices. It is displayed in the parameters, and when activating desktop applications, and in other parts of the design. There is nothing "very bad" here, but it is very uncomfortable when the device purchased for the money has advertisements from the creators.

Because of this, users often ask: "How to get rid of ads in MIUI 10?" In some situations, it does not allow you to get pleasure from using the device, in addition, it takes much more mobile traffic to download advertising publications, this is extremely expensive in roaming. However, the creators of the firmware allow you to turn off the display of ads without additional manipulations and programs.

Indeed, in order to remove annoying ads on Xiaomi devices, you do not need to introduce new software like Adblock. It is enough to go to the parameters of any classic application available on the smartphone, and then deactivate the “Receive recommendations” sub-item. Next, you should unload the utility from RAM and restart it. If all actions are performed correctly, then advertising will no longer bother you in this software.

It turns out, according to the assurances of Xiaomi itself, you can get rid of almost 90% of advertising in the firmware of their devices. Yes, it will take about half an hour, but it will be a price to pay for the absence of unnecessary banners and links. In any case, annoying pictures will still be displayed in the parameters. To remove them, you will have to install additional software like AdGuard. Some of them may require root rights, and if the user is not well versed in mobile devices, it is better not to do this.

After a while, maybe the creators from Xiaomi will add an additional option to MIUI that allows you to remove unnecessary ads with one click. But this is not yet available, which is why you have to remove it yourself. Not so long ago, the company indicated the dates of the device upgrade to the latest MIUI 10 firmware.

Video guide:

Answers to popular questions:

- Is an unlocked downloader required to block inappropriate content?

No, he will not help in any way.

Most likely, there is a virus on the device. It should be carefully checked using antivirus utilities.

- Does Adblock Plus need root rights?

Yes, superuser mode is required. If root rights are not available, simplified counterparts can be used, but their capabilities are significantly curtailed.

Many add-ons are not supported by Opera. It is worth using a different browser. Please note - the extension should not be a virus, you should always download them from trusted resources.

Now users know how to remove built-in ads in MIUI, it's very simple. There are various options, one of them will definitely fit.

Conclusion…

Of course, the bulk of Xiaomi device owners will resent advertising on their devices for a long time to come. But here it is worth standing up for the developers. They also need to earn money. It is advertising that allows the organization to delight users with inexpensive but high-quality phones. Plus, removing ads is easy enough.

Many of us are lucky owners of Xiaomi phones. For a quite reasonable amount, we become the owners of fairly advanced devices that combine the most modern innovations on the mobile device market. While welcoming the advantages of our mobile phones, we are often not enthusiastic about the abundance of advertisements displayed on our phone. Especially annoying are the recommendations shown when launching many phone applications. What to do? Below we will analyze how to remove recommendations on Xiaomi devices, and what we need for this.

Xiaomi's MIUI is not just a skin theme for the Android OS. With MIUI, the company has made many fundamental changes to the Android OS, changing the visual form of the operating system and the functionality of its components. The changes made were positively evaluated by users. But there is one aspect that all MIUI users unanimously dislike - this recommendations with advertising.

MIUI certainly has an ad problem, and this problem has been getting worse lately. Back in September 2018, users started noticing banner ads in the Settings app. This caused a lot of negativity from phone owners in trying to convince Xiaomi to reconsider its decision.

Xiaomi advertising

It is imperative to know the essence of Xiaomi's business model in order to understand how the company manages to make money. Xiaomi founder and CEO Lei Jun once mentioned how the company follows a "triathlon" business model:

• Xiaomi invests in gadget companies;
• Sells gadgets through its online and offline stores;
• Suggests services in recommendations that will be used on such devices.

The last leg of this triathlon, that is, the internet services, is that provides the bulk of the company's income, and the other two are needed to support this stage... In order to provide more people with access to such internet services, Xiaomi strives to produce smartphones as cheaply as possible without compromising their quality. This aggressive pricing strategy makes it very profitable for consumers to buy the company's products and then dive into the ecosystem of Internet services.

Xiaomi monetizes MIUI in two main formats: preloaded apps and advertisements... The former can be easily removed. Advertisements known as “recommendation” haunt us when we launch many applications, and for many, the way to remove them is under seven locks. These ads are paid for by advertisers and require a number of steps to disable them. Let's see how you can deactivate recommendations on Xiaomi.

This technique works for the vast majority of folders where there are " Recommendations ", And these are disabled using the corresponding slider next to the options.

More details can be found in this table:

Applications:	Procedure:
"Safety"	Open this application, click on the gear icon at the top right. Scroll the opened screen to the very bottom, and select " Receive recommendations »Disable them on your Xiaomi.
"Conductor"	Start the file manager, open its settings. Go to the section " Information”, And deactivate the option.
"Downloads"	Tap on the application " Downloads", Then click on the button in the form of three vertical dots at the top right. Deactivate the option “ Receive recommendations "Using the slider.
"Music"	Start your music player. Open the side menu in it, and then go to settings. Tap on " Additional settings ”, And in the list that opens, deactivate the function.

MIUI System Ads component for setting up ads in Xiaomi

In almost all Xiaomi smartphones, a proprietary MIUI shell is installed on top of Android, which is characterized by a friendly interface. Its installation significantly expands the possible mobile device. However, the presence of ads in MIUI annoys many users, preventing them from viewing content or using applications comfortably.

Instructions for disabling ads in MIUI 10

Commercials and blocks get into the user's smartphone not only when downloading and installing applications, since they are already in the shell itself from the very beginning. In this regard, it will be necessary to clean up several programs and sections of the phone.

Blocking ads in "Security"

To do this, follow these steps:

Disable ads in Xiaomi folders

Everything is simple here, since you need to perform all two steps:

• Any folder is opened for choice, its name is highlighted;
• The activity in the subparagraph on receiving recommendations is removed.

Clearing File Explorer

• Go to the utility and go to the settings menu, for which the button with three stripes is pressed;
• Click on "Settings" to deactivate the "Receive recommendations" submenu.

Downloads and Music apps

• In the open "Downloads" you should go to the settings;
• Find "Receive recommendations" and transfer the slider to inactive state.

Alexander Grishin

On Xiaomi smartphones, recommendations are activated by default in pre-installed applications. It is they who provide the appearance of embedded advertising during the operation of the smartphone. To get rid of it, we will tell you how to disable recommendations on Xiaomi Redmi 4x and other models of the line.

On old firmware

1. 1. go to the "Tools" folder;
   2. click on its name located at the top and rename;
   3. Receive recommendations».

On new firmware

1. enter the "Security" application;
2. click on the gear-shaped icon in the upper right corner;
3. deactivate the checkbox opposite the inscription “ Receive recommendations».
4. here, click on the line "Cleanup";
5. move the check mark in front of the column “ Receive recommendations»In an inactive position;
6. go to your desktop and open the "File Explorer" application;
7. click on the three horizontal lines in the upper left corner and go to "Settings";
8. open the "Information" page;
9. deactivate the option “ Receive recommendations"And go to your desktop;
10. go to the "Music" application;
11. open "Settings" and go to "Advanced settings";
12. deactivate " Receive recommendations"And return to your desktop;
13. enter the "Downloads" application;
14. open "Settings";
15. move the check mark next to " Receive recommendations»To the inactive position.

After that, advertisements and recommendations in the preinstalled programs will stop appearing. Also, so that the system no longer reads personal data, collecting information based on your interests, disable the MSA component in advanced settings.