Many sellers have to deal not with goods, but with services. This area is in demand. Such services are provided in medical, educational institutions, beauty salons, taxis. They are provided not only by companies, but also by individuals, performing certain work. But not everyone knows how to properly organize a business so that it brings a stable and high income. How to sell services will be discussed in the article.

Why is this needed?

Entrepreneurs are often encouraged to sell services with goods. Many firms pay more for this. But not all sellers understand why this is needed. Is it possible to sell services if the business has just started? This must be done. You just need to use proven methods.

It all boils down to the fact that the service is considered, that is, the profit from it is higher than from the goods. For example, the mark-up on an air conditioner can be imperceptible; during the season, the sale of this equipment often brings a small profit. But if the installation of equipment is ordered, the company will receive a high income that will pay off everything.

Principles of selling goods

All people different methods obtaining information: a person can be visual, auditory or kinesthetic. Some memorize everything visually, others - by ear, and still others - by touching the object. For a full-fledged person, all 3 methods work, but there is always a more comfortable one.

Selling something to visuals and kinesthetics is difficult. The seller can talk a lot about the product, but if the buyer does not see and touch, then it will not be easy to sell it. Many customers are looking for products on their own, so they are guided by the senses. So it is important to use marketing methods that are appropriate for most people.

Features of the implementation of services

The service is considered a more delicate thing. In order for the client to like it, you need to learn how to present it correctly. How to sell services? You should focus on proven principles:

• services must be of high quality, otherwise they will not be popular with customers;
• training of sellers plays an important role, since in many respects the success of the trade depends on them;
• it is important to create visualization of services: brochures, leaflets, posters, folders, presentations - this is how customers perceive information better;
• customers need to be confident in safety, receiving a personalized approach.

If you take these rules into account, you can correctly market goods and services. This will help attract customers who can become regulars. At the same time, it is necessary to improve the work of your company, improve the quality of service and find new methods of attracting customers.

Step-by-step instruction

What services can you sell? Any, the main thing is to use proven methods:

• it is necessary to choose a method of implementation, taking into account the needs of customers;
• it is necessary to introduce unique features into the activity that are unlike the competitive ones;
• it is important to clearly position the company;
• it is necessary to use flexible pricing;
• you need to create a convenient buying process;
• it is necessary to advertise services;
• an individual approach is important for each client.

With such principles, you can promote any services, making them in demand. It is important to choose the appropriate implementation method, for example, by telephone, via the Internet or other media.

Visualization

Consumers need to see the work, so they need to show them a video or photo. You can provide consultations, conduct trainings. If this information work, then you can submit reports on electronic media eg screenshots, presentations.

Consumers must evaluate the results of the activity, so they should be shown. The facts about the work done are of great importance. If the consumer is satisfied with everything, he will definitely ask for help.

Selling services by phone

This type of sales is considered one of the most difficult. Nowadays various companies work like this: banking services, Forex. Investments, meter installation, internet connection. How to sell a service over the phone? You need to focus on the following rules:

• due to high competition, good sales scripts are needed to help with customers;
• sellers must use sales techniques, and also know everything about the services they offer;
• it is important to be able to work with objections and correctly complete transactions;
• telephone sales should be carried out using paraverbal communication - intonation, voice;
• it is important to make the required number of calls for a specific period of time.

It should be borne in mind that whatever service is offered, if it is in demand, it is necessary to find a client. This is often done with the help of It is necessary to monitor the work of competitors.

Internet using

How to sell legal services, as well as medical, transportation? You must have your own website designed according to modern requirements. What services can you sell with it? Booking tickets, translations, consultations in different spheres of life is perfect.

The site should contain informative, optimized articles. There should be Feedback, function of receiving payments, section with reviews. It is necessary to take advantage of the opportunities social networks that can be used to build a community. This will allow you to get in touch with customers. On the Internet, you can create advertisements in other ways.

How to entice clients?

Business needs strong people... And if there are a lot of clients, you should not relax. Competitors can lure them over to their side at any time. How to sell services so that there are always people willing to buy them? It is necessary to use poaching methods. Now this is practically the only way to increase sales.

Competitors have pros and cons. Marketing policy should be based on shortcomings. It is important to offer more profitable terms than other firms. For example, ISPs offer free connection and setup. Such techniques will help to find many new customers.

Dumping

How to sell services to generate high profits? You can use dumping - cost reduction (below market). This tactic is needed to oust small firms from the market. Dumping is great for promoting a company.

Just keep in mind that those customers who came for the price can quickly disappear. They will not be permanent, because they are attracted by more profitable options that may appear in other firms.

Competitors' mistakes

What is the right way to sell services in other ways? You can use the oversights of competitors. Benefit from this. For example, if a provider has interruptions in communication, then competitors stir up panic using the media. At this time, it is important to offer more favorable terms.

Secrets of a Successful Selling

You need to focus on the customer, not the service. This is the key to business success. For the client, you need to become a friend who is attentive to his interests. Every little thing is important to service users. You should respond quickly to requests, phone calls, and greet politely. The first impression is important.

The company must be honest with consumers. Therefore, you need to keep your promises. Only for high-quality services will be asked. If discounts and promotions are offered, then all this should be real for the client.

Correct positioning of services is required. Consumers rate it on the basis of personal experience... This is how the popular opinion about the work of the company develops. If the activity of the company is liked by one consumer, then he will offer to use its services to other people. Each person is unique, therefore, with the help of an individual approach, you can form a positive attitude towards the work of the company.

Services in demand

Now the best selling services are:

• household;
• informational;
• advertising;
• transport;
• specialized.

Household services will always be in demand, as people constantly need help in their daily life. This can be home renovation, cosmetology work, a hairdresser. Atelier, clothing repair, dry cleaning are in demand. It is not without reason that many such firms are opening now.

Household services include caring for the sick, children. Some use this help because of a lack of time, others because of a lack of skills. Opening a company for the provision of personal services does not require large investments in comparison with other types of business.

It is possible to sell household services using advertising, publications on the Internet, distributing brochures and booklets. It is necessary to regularly arrange discounts and promotions for clients, and then they will become permanent.

Information services are in demand. They allow you to receive advice from specialists in various fields: recruiting, searching for clients, auditing, consulting on special issues, collecting information, training courses.

Information services can be advertised through radio, television, newspapers, and the Internet. Each client should be provided with a business card, a brochure with activities. An individual approach to each person helps to attract buyers of services.

Advertising services are popular, which are necessary for every company. You can create banners, organize events, place advertisements. The services of animators and promoters are in demand. Companies need help building websites and promoting them.

Popular in Russia It can be transportation of goods, passengers, courier delivery. For this activity, all types of effective advertising... Specialized services include medical, legal, technical, construction. Each of these areas is promoted with the right sales lead.

I decided to make a decision to give only paid consultations, I will explain why:

1. Every day I get 2-3 questions, and what to do, and how to make money, and why it doesn’t work. I try to answer everyone, sometimes the correspondence is too big. And, as often happens, neither thank you nor please. And no one told me anything about the results. It starts to seem like everything questions were just to ask.In the case of paid consultations, a person will feel some kind of responsibility towards himself, because he spent money and will want to use the information received. Beneficial for both.
2. I don't have a lot of free time, and it takes a lot of time to chew on "empty" questions. I need only interested people.
3. I gave consultations not because of the referral percentage, often in letters I indicated direct links to affiliate sites. What is more profitable for me, to receive 1000 rubles per day from arbitrage or tell the referral methodology and get only 5% ~ 50 rubles from this 1000. Yes, I can tell 20 little people and they will give me my 1000 per day, but there will be no place for all of them in this niche. It's not profitable for me to just tell everything to everyone. Paid consultations will be beneficial to those who order them... There will be no more freeloaders and nothing will be fired right and left.

The cost of an hour of consultation is $ 50

Consultation method - icq, e-mail, jabber. We agree in advance about the time, if you wish, you can prepare a list of questions.

I provide advice on the topics of making money online, on working with affiliate programs, traffic, increase in conversion. I also work with well-known exchanges Sape, GGL, Miralinks, with teaser networks LadyCash, PayClick, BodyClick. And much more…

Sign up you can write in [email protected], in the letter indicate on what issues you need consultation and a convenient time for you.

In the blog, I will continue to give information for free, share my experience and advice, but for more details, please contact the e-mail above.

All the best, %)

Information technologists provide the ability to receive payment for a service by phone.

The service is relevant for reference and information offices of manufacturing and trade enterprises, service and entertainment companies, media, banks, insurance, medical, travel, transport, legal and consulting companies, doctors, psychologists, distributors and many other highly qualified specialists.

How the paid service is provided by phone

The consultant places his telephone number in the most prominent and visited places, provides information on its website. This phone with federal number and necessarily begins with 8-809-xxx-xx-xx. The phone number can be short, for example: 07xxx, 08xxx. Here, the “x” hides the specific digits of the number.

The client dials the phone number of a paid service ... He hears a notification that further conversation will go for a fee. From the moment of connection with the consultant, the telephone company automatically counts the minutes of the conversation, calculates the fee according to the Consultant's tariff and deducts the fee from the account of the Cellular Company of the caller. The countdown ends from the moment the connection is disconnected and the conversation is terminated.

Any information and advice can be provided by phone for a fee. The consultant spends his personal time for the benefit of the caller. The consultant has the right to offer the caller to also transfer his personal time in the form of money to him.

Which phone company should you choose?

There are many different intermediaries who are ready to provide a service for a small fee. But all intermediaries represent the same company and conclude contracts with it on behalf of the customer. Go to the source!

The only company in Russia that guarantees the operation of a pay phone is OJSC "Interregional TransitTelecom" (MTT), an operator of long distance and international (DLD / ILD) communications, which has been successfully operating in the market for over 15 years.

Only legal entities and individual entrepreneurs. The number can be long or short.

Connection cost and subscription fee should be discussed with MTT in person by phone or by e-mail. I can add from myself that the cost for connection does not exceed 10 thousand rubles and 1500 rubles of a monthly subscription fee.

I was very pleased that several consultants can work on the same number from MTT. Consultants should have mobile phone Megaphone. It is advisable to use this Megafon number only for paid calls.

As an example of a comprehensive organization of the provision of services by phone, via SMS, chat, e-mail and in personal meetings using the telephone number 8-809-xxx-xx-xx, I can name the company "Coliseo" http://www.kolizeo.ru /

How to connect a paid service to the site by phone?

This is a very simple step that every consultant can do. It is enough just to give a phone number on the website. True, we must not forget to indicate that this is a phone for paid services so as not to mislead site visitors.

You also need to protect yourself and post the rules for the provision of services (offer) on the site. Be sure to show your lawyer the draft public services agreement (offer). There will surely be dissatisfied people who will complain. The court and other law enforcement agencies will certainly take into account your offer and that you acted strictly in accordance with Russian law and in accordance with the offer.

Everything else on the site, including appearance, is an attractive design for visitors and does not affect the process of providing a paid service by phone. Here it is necessary to clarify. They are greeted by clothes. If your site is on a free third-level domain on narod.ru or on yukose or other website builders, then your chances are diminished.

Invest in your site 99 rubles for a domain for a year, 1512 rubles for a year for hosting and 3.250 rubles for creating a website and you will be ahead of everyone else. Promise! You will return these 4,861 rubles to yourself after 70-100 minutes of consultations, in terms of hours for 1-2 hours of work on a pay phone. Good return on investment, what do you think? Then get site in 12 hours.

A step-by-step plan for connecting your phone for paid services

1. Contact MTT by e-mail and receive exact instructions on connection and tariffs.
2. Buy one or several Megafon phones for a company or individual entrepreneur.
3. Contact MTT with a request to conclude an agreement, pay for the connection and get a phone number for paid services 8-809-xxx-xx-xx
4. MTT will connect your Megaphone phones.
5. On your website, which you will receive in 12 hours, in a conspicuous place publish information about paid services and a phone number to call.
6. Also on your website you publish a contract for the provision of paid services (offer).
7. Hire consultants, attract people for consultations and row money with a shovel.

Wish you luck!

Vasily Senchenko

P.S. I can do this work for you for a small fee, and you will be able to provide your information for a fee.

Highly in an interesting way make money online are paid consultations. Clients in need of the services of paid consultants can be both ordinary citizens and enterprises and firms. And the consulting area ranges from accounting and legal services to matching the color of a pillow to a sofa. But you should not advise on poorly studied areas of science, which in this moment differs from "generally accepted" dogmas. There is a risk of losing your reputation and income earning opportunities in this area. The virtual sphere, no matter how it may seem otherworldly, is actually closer to reality than it might seem at first glance. Legal advice is the most popular on the Internet and you can start with it if you have basic knowledge in this area.

To start making money as a consultant, you need constant search customers. You can do this in forums dedicated to your topic, or on your own website. You need to create a reputation for yourself, all comments should be logical, concise, contain a maximum of easily digestible information. But do not overdo it, otherwise there is a risk of pushing people away from you.

If the forum is on a personal site, then it is necessary to promote not only the forum, but also the site itself. Then potential consumers of your services will come to the site themselves through search engines.

However, not everyone can afford to create a website, and there is no free time. In this case, there is an option as an exchange. Here you need to register, create your account and offer your services. It is necessary to decide and indicate on the exchange the cost of the consultant's services. It is imperative to indicate the methods of contact, that is, how the consultation will take place: via the Internet or in a personal meeting.

The main methods of communication with the customer can be roughly divided into three groups.

1. Consultations via the Internet. Such programs as ICQ, Skype - greatly simplify the work of a consultant.

2. Consultations through email characterized by a lack of live communication with the client. But this can both play against the consultant and play into the hands of, for example, beginners who are just learning the basics.

3. Paid consultations in various forums. The significant disadvantage of such consultations is obvious, because the result can be read by all forum participants, and, therefore, they will pay for it only once.

There is another way to sell consulting services. If you collect all the developments and solutions, then you can compile an e-book by uploading it for a paid download.