Ways to promote beauty salons and spas on Instagram. How to fill out an Instagram profile for a beauty salon

How to create effective posts for Instagram - h to run Instagram successfully. Learn how to make posts that are interesting, engaging, impressive, useful, and engaging. They should attract the attention of users from the first seconds and stimulate them to the actions you need. In this article, we will take a closer look at the key rules for creating effective content.

Which accounts need effective content

Quality posts are what should be the default on every Instagram profile, which is designed to keep, keep and get user activity. This applies not only to online stores, but also to the accounts of bloggers, media personalities and professionals who sell their services or information products on social networks. Basically, creating effective content is a skill worth developing for everyone. Key rules for creating quality posts for Instagram. Pay attention to the following tips. They will help you manage your Instagram profile effectively:
  • 1. Attractive high-quality photos. They must have high enough definition, sharpness, detail to look good on any phone or computer screen. Now the trend is the naturalness of the photo, but at the same time, all the pictures in the profile should be harmoniously and stylishly combined with each other.
  • 2. Singularity, originality, identification. This rule is difficult to describe in a few words. Its essence is that each of your publications should stand out among many others in the Instagram feed. It is important that the user understands at the first glance that this is your post, even before they have time to read anything.
  • 3. The first words of the post catch and attract. It all depends on who your target audience is. Your message should interest and attract the reader you need, so that he wants to read to the end. Therefore, it is worth figuring out what your subscribers are interested in, what they want, what they are afraid of, what inspires them, what is generally close to them.
  • 4. Entertaining content. It is important that at least some of the publications in your profile contain humor, cause admiration and bring pleasure - make your readers experience positive emotions, and then your profile will constantly attract attention, develop and be useful.
  • 5. Each post should be an incentive to a particular action. Ask for the opinion of readers, ask for advice, offer to evaluate. In the same way, you can ask to like, save the post or write to you in Direct. The most important thing is that as a result of interaction with your content, the user first of all benefits for himself.

Total:

The rules for creating effective content for successful promotion on Instagram are very simple. In fact, you just need to understand your audience, show involvement in it, but at the same time express yourself creatively, make your posts at least a little different from the majority. At the same time, every time try to evoke emotions and bring maximum benefit to your subscribers.

2018/09/30

How to wind up views on instagram videos, the question is simple, there is even an automatic winding up of views on new videos. Service sites, online shops for cheating, are offered today, a variety of services. Which are tailored to the needs of users. As mentioned above, there is even an automatic subscription to video views. Services have already appeared on stories. The main thing is not to forget about what exactly you want from cheating. Just artificially increase the performance, bring the video to the top, or just maintain the reputation of the account.

Where can I get views on Instagram videos and automatic views

— online store of cheating in social networks. networks. Big section for instagram. A variety of services, ranging from cheating likes, subscribers, saves, impressions and coverage (statistics) to views on videos on IGTV. Prices are for 100 pcs. The first package is 100 views for 15 rubles. Further, in decreasing order, at a discount. More views, less cost, that's how all offers are created. The order is placed online, through the basket as in an online store, there is a small personal account. You can buy video views, like other services, without registration.
  • On the site; about 80 services, description, online consultant, separately tp, bonuses when replenishing the balance.


more likes- a fully automatic system of cheating in social networks. Instagram, twitch, facebook, vkontakte, soundcloud, twitter. Cheat views on videos on Instagram, as well as on igtv, igtv likes, stories, impressions and reach. Registration required, balance replenishment. In my account, there are my orders. All orders can be tracked, the service is shown, as well as the execution status, date, link. The cheapest.

Insta video views

lois box - views on the video, plus on ig tv, likes on the IGTV video. You can see the prices and description of services on the website. Without registering a personal account and replenishing the balance, place an order. There is a registration Replenishment for any amount.
  • Technical support on the site in your account. Prices are for 100 thousand pieces. Any other quantity can be specified in the online form when placing an order.

— auto system, only for instagram. On the site you can place an order, both online and by registering a personal account. Instagram views, saves, likes, followers.


- cheat views, comments, auto subscription to likes, new or old photos. Cheat subscribers bots, up to one million, in the database. Feedback, inside the service, personal account order status. Video guide, around the site in one minute. Leader in the market of cheating.

Recommendations are always the same or gain popularity on Instagram

Do you often wonder why the number of your followers on Instagram is frozen at a standstill? See our tips and find out what your account lacks in order to stand out among hundreds of thousands of others.

Edit your photos wisely

Did you know that photo editing for Instagram claims to become a separate art form? Taking a great photo is one thing, but it's only with good processing that you start getting rave reviews. You need a good start to get started - check out apps like Afterlight, VSCO, Facetune, Snapseed and more. For example, Afterlight and Snapseed are ideal for editing photos at the initial stage: adjusting contrast, brightness, shadows. With Facetune, all famous bloggers whiten their photos, VSCO is famous for great filters, and the Piction app has in its arsenal beautiful fonts for text on your photos.

Create your own style

It’s scary to even think that three years ago, almost no one posted photos in the same style and processing - everyone just published any pictures they liked and didn’t even think about how they would look in the big picture. Now this is one of the most important points to keep in mind.

Communicate with the audience

If you want a lot of people to follow your blog, you should share your thoughts with subscribers, respond to comments and notify them from time to time of changes and interesting events in your life. And also don't forget to ask them questions, invite them to participate in contests, go to their accounts and like photos, etc. The more you communicate with the audience, the more subscribers will be attached to you. Seeing stories and posts about your life day after day will give your followers the illusion that they know you personally. This will not only help you build a closer relationship with your followers, but it will also increase your page engagement and traffic.

Post photos all the time

Having won the audience, it is important not to relax and stay in the field of view of subscribers all the time. The number of photos per day or per week depends on your goals. If you want to become one of the best bloggers, then the ideal option is to post three times a day. Remember not to post them all at the same time.

get inspired

The best way to find inspiration for new posts is to follow the accounts you like. By the way, we advise you to read Austin Kleon's "Steal Like an Artist" king, which discusses the fine line between stealing ideas and inspiring them. We can say one thing for sure: when you find something beautiful and present these ideas through the prism of your perception, you will certainly create something new and unique.

Diversify your content

Beautiful photos are cool, but don't forget that you can also upload short videos. Do you travel, pose for a photo shoot or know how to dance cool? Class is what you need! In addition to photos, spend a little more time in order to record a short video. Instagram allows you to post videos up to one minute long, and that will be enough. Shoot short videos, choose a song and edit a full video in applications such as IMovie, Flipagram and others. Believe me, the time spent on creating unusual content for your profile will definitely pay off.

Find what will make you different

We are sure that you can easily recognize the photos of your favorite instabloggers in the feed, even without paying attention to the profile that posted them. Why? They have their own take on the photos and a recognizable voice in the captions. Maybe you will become known for light and airy photographs with charming morning light, or maybe everyone will like your inspirational quotes every morning? Whatever it is, find your chip and don't let go. People will definitely love this.
Despite all the tips and rules that we have listed above, in the end, the number of followers of your Instagram account will not matter if you do not really enjoy what you do. Don't forget to make sure that Instagram is genuinely inspiring and brings you joy. After all, this is exactly what will help you to add the number of subscribers in the first place.


2018/09/20

Cheat views on ig tv video on instagram, a service that has already been implemented on cheat services. How to get more views to get more attention on your IGTV account. For starters, it’s worth giving more importance to the promotion of your account. After all, if you actively maintain your profile, you have a live audience that follows you (subscribers). It will make up the majority of users who watch your video content on IGTV. Cheating views on ig tv videos, in turn, can increase their number. And if there are likes on IGTV, you can see (who liked) then there are no views.

Cheat views on ig tv video

To understand the effectiveness and profitability of IGTV views, you can only personally on your account. For example, there are no views on the video, in general, you can try and see if they will grow in the future or not. For example, having ordered 1000 thousand views, then you can watch for several days. If views continue to grow, it means that the video got into other users' feeds, for example, the recommended one. For commercial profiles, cheating has a different meaning. Reputation management and visual excellence. Some maintain not only a reputation, but also try to visually outperform competitors. Do not forget that you need to take into account the description of the video, hashtags and title. All these details, when adding a video, play a decisive role. Since the service is not yet very popular and many are still looking only for how to create a channel on IGTV. Then the service of sites for cheating views on ig tv is not so much. But, many have already added these services and adapted new sections for them. You can test the service of cheating or increasing the number of views on ig tv at a minimum value of 100 views.

- online shop for cheating in social networks. The biggest section for instagram. A variety of services ranging from cheating likes, subscribers, saves, impressions and reach (statistics) to views on IGTV videos. Prices are for 100 pcs. The first package is 100 views on ig tv for 20 rubles. Further, in decreasing order, at a discount. More views, less cost, that's how all offers are created. The order is placed online, through the basket as in an online store, there is a small personal account. You can buy views on IGTV, like other services, without registration.

  • On the site; about 80 services, description, online consultant, separately tp, bonuses when replenishing the balance, minimum personal account.

more likes— automatic system of cheating in social networks. Instagram, twitch, facebook, vk, soundcloud, twitter. Cheat views on igtv, igtv likes, stories, impressions and reach. Registration is required, replenishment of the balance inside the personal account. All orders can be tracked, the service is shown, as well as the execution status.

IGTV likes and views on video

lois box - online platform, only for instagram. All types of services, likes, views, subscribers, reach, saves. Views on ig tv, likes on IGTV videos. You can see the prices and description of services on the website. Without registering a personal account and replenishing the balance, you can place an order. There is registration. Replenishment for any amount.
  • Technical support system inside your personal account, description of each service, bring a friend, list of orders, status of completion. Prices are for 100 pcs. Any other quantity can be specified in the online form when placing an order.

Top instagram views cheat service - no ig tv views yet

- universal system, only for instagram. The service site has two main sections, and its functionality is divided, online order, without registration and with registration. Inside my personal account, there are my orders, balance replenishment, an online form for orders. Invite a friend, description of each service, online support chat. At the same time, prices for some services inside your personal account are cheaper.


- the most convenient and having additional services. Cheat views, comments, subscribe to likes, new or old photos. Subscribers bots, up to one million, in the database. Technical support system, inside the site, personal account order statuses, within a minute the order can be canceled.

Cheat or promotion - the main design and content

SEO promotion is one of the most popular areas of Internet marketing. When optimizing sites for search engines, marketers often completely forget about optimizing social media profiles. And they do it in vain. Perhaps organic promotion on Instagram is not such a powerful tool, but in any case, you should not exclude it.

Search Engine Optimization on Instagram

  1. Hashtags
  2. Geotagging
  3. Keywords
  4. Stories in the profile header and design
  5. Links
Let's start with hashtags. Using thematic and narrowly targeted tags, you expand your audience. At the moment, Instagram not only provides the opportunity to subscribe to a specific hashtag, but also strongly recommends doing so if you are a reader of similar topics. Do not duplicate hashtags in all posts. Get creative and think about what else your target audience might be interested in. The number of tags is up to you. Test. There is no single opinion on this matter.

Geotagging

They must be everywhere. In posts, in stories, in the profile header. Again, if you are not a local business owner, geolocation diversity will increase your subscriber geography. A geotag, in stories, will show those who are close to you.

Keywords

Not to be confused with hashtags. Keys on Instagram are applicable in the profile name and name string. Do not repeat yourself, use this space rationally.

Story and design

On the example of sites - this is our usability. Let the user, who has looked at you for the first time, learn more about you from the first seconds. In the profile header, you can place a post with navigation through your account, contact information, and saved stories. This is your business card! If your profile contains a lot of photos with different topics, then navigation using unique hashtags is a must.

Links

This optimization method differs from the classic SEO promotion with the help of link mass. Links on Instagram are like a friendly exchange of pleasantries. SFS - works on the principle of "you to me, and I to you." Make mentions of your friends, followers, clients in posts and don't hesitate to ask for reciprocity. Organic promotion on Instagram differs from the classical understanding of this method, but if you decide to do business on this social platform, do it comprehensively and correctly. Do not be afraid to experiment, test and find new promotion methods.

2018/08/17

How much has the cheating of subscribers on instagram changed and of course the prices for them. The cost of previous years, compared to 2018, for cheating subscribers is enormous. A lot has changed on the technical side. Many services have their own databases, accounts. Plus with the introduction of such areas as mass flowing and mass liking. The opportunities for promotion and promotion of Instagram accounts have expanded.

  • The twist went even further. For example, today there is an opportunity to artificially wind up, with coverage, on video. Recently we wrote about a separate direction, this. And more, more than 8 directions, from likes and saves, to views on IG TV channels. We will touch on these services indirectly, since the main topic is Instagram followers.

How much does it cost to get followers on instagram - prices

There are a lot of services and sites for cheating subscribers. As well as offers with a choice, subscriptions. Today it can be bots or offers, live accounts, subscribers from all over the world. It is worth adding to this that many subscriber bases have their own disadvantages. One of the main ones is the percentage of write-offs. It can be from 10 to 40% of write-offs from the wound up amount. At the same time, at any level, you will order on the exchange, cheat by live users or offer subscribers. Write-offs will be, anyway. Therefore, it is better to test not only the service itself, but also the number of write-offs (unsubscribes). Highlighting in this way, the most suitable site, just for you.
- a popular service for cheating in social networks. Increase in subscribers, likes, automatic subscription to likes. The subscribers field in the online form has two types of live cheats, up to 5,000 thousand subscribers in the database, artificial accounts up to 100 thousand. Live prices from 25 rubles, bots from 20 rubles for 100 subscribers. Registration and balance replenishment is required for ordering. In your personal account, a list of your orders, technical support, bonus program.

— services for all social networks. Cheat on instagram subscribers, likes, auto likes, on the latest publications, saves, views on videos, on Ig tv channels. Cheat statistics, impressions and coverage, views on stories. Technical support online chat, ordering is carried out through the basket, where the required quantity is indicated, or you can choose a ready-made package for subscribers. There are many options, live subscribers from 90 rubles. for 100 subscribers, offer subscriptions 55 rubles, fast subscriptions from 80 rubles. Description and speed of services, on the page for cheating subscribers, under services.

Cheat subscribers without and with registration

- the store is divided into two, this is an online order and registration of a personal account. On the web version without registration, the order is made through a pop-up form. Where you can specify a link to your account, mail and pay for the selected number of subscribers. The second option is to register a personal account. As with all services, a list of orders is available, replenishment of the balance with bonuses, an online order form. In the office, through the form, depending on the quantity, the amount is calculated automatically. Online chat, invite a friend program, service description, balance display. Live from 90 rubles, for a hundred subscribers, offer from 50 rubles, for a hundred subscribers.

Followers on instagram only registration

lois box — automated online service. An order can be placed after registration and replenishment of the balance. Instagram-only services and prices are as per 100 followers or likes. Any other value you specify in the form when ordering. For example, 1000 likes cost 50 rubles, which means that 100 likes will cost 5 rubles. Subscriber prices are expensive. For example, Russian acanthus costs 900 rubles for 1,000 subscribers. Offer from 850 rubles per thousand, fast subscribers from 650 rubles per 1 thousand. Technical support ticket system, inside the site, answers to frequently asked questions, blog.

Online cheat of subscribers on instagram through the exchange

- online exchange of cheating in social networks. The exchange differs in that it is possible to perform tasks on it from other participants in the system. Or, as in the case of services, replenish the balance and create your own task for cheating. A distinctive feature is the low speed of execution, the creation of a task, replenishment of the balance. And execution of tasks by users. After registration, in your personal account you can switch between the performer and the advertiser. To create a task for cheating, you need an advertiser's account. Followers for Instagram will cost 1 ruble per follower.


There are many options for cheating, but cheating subscribers is just an additional unit of promotion. To a greater extent, this is an artificial increase in performance. To attract followers on Instagram, you need to use all the tools. It is very important that this is a content plan, it is desirable that there is an understanding of how, what and when to publish. Allocate days for entertainment content, make days with a commercial bias. So, with all thematic areas. Content directions can be divided into main ones and supplemented with new ones, for example. Entertaining content, interesting, useful, commercial, advertising and so on.
  • Today you can use polls, stickers to ask a question, stories (stories) video content. Connect the channel in a new format on IG TV. Combine posting to other social networks, huge potential for promotion and promotion of Instagram accounts. But, these are other directions that you can search on our blog. Regarding the cheating of subscribers, the service sites are presented above. On them you can find any type of service you need for Instagram.

2018/08/16

Making a beautiful header (cover) in a group is an opportunity for a beautiful visualization of the VK community. Thus, you can not only highlight the theme of the community, but also emphasize the general style, brand, company, store or thematic community. To create a header, you need an image and a photo editor. It can be as a program, on a computer (Photoshop) or any online editor.

  • Uploading a cover image, or as it's called a header to a group, is easy. To do this, you must have access to the settings, communities. In the right menu of the group, select control.


  • Step two. You have reached the community settings. Right on the main page, where the title and description are located. We find the active field, download, opposite the inscription the cover of the community. Click to download!

  • After clicking the download button. You will see a short description, properties and size of the desired image. Recommendations from VKontakte are as follows.
  1. To place a logo or a thematic image, it is proposed to make it in the center. This will allow you to show it exactly on mobile devices, phones, tablets.
  2. Size recommendations: extension 1590 by 400 px. Formats can be, jpg, gif, png.
Click the button to select a file. Now you can upload the image you want from your computer to your community.

  • After uploading the image, you will have two buttons. This is to save and continue, as well as go back. Save the hat and enjoy the kind of community you want.

How to make a hat in a VKontakte group

This is how you can upload the header or cover you need to your VKontakte group. How to make a cover? It depends on the imagination and capabilities of the editors. There are thousands of free image editors available today. The same number of free thematic photos, pictures and logos. You can also create the desired size for free, through any online Photoshop. In search engines, finding them is not difficult.

What is Instagram stats boost? Recently, more preference is given to statistics, analysis of coverage and impressions, content to users. Instagram is no exception with the introduction of business profiles and the display of statistics. You can view both coverage and impressions for each publication, as well as general statistics. At the same time, cheat services have also introduced a tool — cheat statistics for Instagram.

  • The display of statistics is visible only to you and to individual services that have access to the Instagram API. Thus, such platforms can show statistics, for example, to advertisers on advertising exchanges. If you participate and sell, advertising is not on your own, but with the help of advertising exchanges. Statistics, both general and each post, are available only to business accounts. Most recently, we told.
Cheat statistics on Instagram is carried out in the same way as any other cheat. The publication link (photo or video) is indicated and after placing the order, within the period specified on the selected site, you can see the result. As a rule, not only the coverage indicator grows, but other indicators also increase. For example, transitions from another, from hashtags, from the main profile. All these indicators are displayed in the statistics of the publication!
  • Cheat statistics (impressions and coverage) is possible, only for publication, this is a photo or video. Along with the promotion of the publication, the overall statistics of the account also increases, this can be seen in your account. By going to the main profile statistics, the top menu.

is an online platform for a variety of social networks. Most of all services for Instagram, starting from cheating likes, subscribers, new Instagram channels (ig tv) and ending with statistics and coverage. The statistics cheat section on Instagram has a detailed description of the service, rules. The section presents 4 forms, but when ordering in the basket, namely the quantity field, you can specify the value you need. It can be at least 100, 200, 350 and so on.

  • In the description, other similar services are indicated. For example, there is not only cheating, statistics, but also likes with reach and even video views with reach. These services are suitable only for business accounts. In a simple account, you will not be able to see the statistics!
(link to registration) - online cheat service for Instagram. It has several solutions, this is online ordering and registration of a personal account. Cheat statistics - coverage and impressions, available only in your account, after registration. The order is placed through an online form that shows the type of service and the final cost, depending on the specified quantity.

more likes- Instagram promotion service. All possible services for instagram, from IG TV views and likes, to cheat saves and statistics. You can see prices and descriptions of services, but to place an order, you will need to register. Online order form, available only in your account, with an active balance. Replenishment of the balance, for any amount. Inside your personal account, there is a technical support ticket system, your balance, invite a friend, a list of your orders and the status of their execution. The cost is indicated for 1000 performances, that is, if it costs 250 rubles, this is per thousand. If in your personal account, when ordering, you specify, for example, the quantity is 100, then the cost will be 25 rubles. And so are all the services.

Cheat statistics on Instagram online without registration

loisbox.com - Instagram promotion service, has been working for more than a year. Update of the interface, the ability to place orders online without registration and with the registration of a personal account. You can order without registration, but in the account there are bonuses for replenishment, display of orders, invite a friend. You can test the service at any value, coverage and impressions from at least 100 pcs.

This is not a boost of likes with reach or views with reach. Do not confuse, these are three different types of wrapping. Likes with coverage for business profiles, as well as views with coverage, and only cheating statistics, these are separate services. Which have their own description, their prices and goals.

The profile header on Instagram is a very important point in promoting a beauty salon on a social network. With its help, you can attract the attention of users, rebuild from competitors. In order for the cap to sell, and not repel, it also needs to be correctly filled out.

By the header, the user understands whether your page is interesting to him or not. Whether he becomes a subscriber of the salon, and then a client, decides the correct filling in of the profile information.

What should be in your profile header

Nickname

The name of your salon. Your clients can search for you by the name of the salon, so it is very important to choose the right nickname on Instagram. If suddenly, your name is taken, try adding the name of the city to the nickname. But don't make the name too long.

Avatar

Bright photo or salon logo. If you want to put a logo on the avatar, make sure that users can read it on the phone screen: words are not cut off, and the font is large enough.

Description

In your nickname and profile name, you have already written what you do - Beauty Salon "Romashka".

Therefore, there is no need to talk about all types of hairdressing services and nail services - have you seen salons that do not have this?

Remember, you have a limited number of characters in your description, use them to your advantage.

Write why the client should come to you, how you differ from other salons.

Look at these descriptions of two different salons:

It seems that they are different, but at the same time, everyone has hairdressing services, nail services here and there, and eyebrows are painted with henna everywhere. How are they different besides the address? Nothing.

The hat should create a WOW effect so that a person is hooked on your profile and decides to stay. “Beautiful Hair Lab” attracts more attention than “all types of hairdressing services”.

Promotions, discounts, special bonuses - this is sure to attract attention at first sight. This part of the description will need to be updated regularly so that the information is always up to date.

If there is no slogan, but your prices are lower than those of competitors, write the cost of the most popular service in the header.

For example, what did these salons do:

Contacts

It is important to fill in the address and phone number in the profile so that a person can understand where the salon is located and call. If this information is not available, he will simply close the profile and leave, he will not even ask in the comments.

If possible, write a call to action: “Call now XXX-XXX-XX-XX”. But usually, this replaces the smiley with the image of the phone.

What to do right now:

  1. If you have an Instagram page, go to it and see how the header is filled;
  2. Correct your description based on the question “why the client should choose you”;

If you want to learn how to promote your salon page, get new clients every day, take attractive photos - come to the course. You will receive instructions for maintaining a profile, checklists for promotion, learn how to write sales texts and use hashtags.

Some of our clients say that Instagram is useless, clients do not follow, the tool does not work. Why then does it work for our clients?

Page maintenance technology:

  1. Creating a page and filling it with information about the salon;
  2. High-quality content - photos of works, useful articles, interviews with artists, entertaining posts;
  3. Attracting traffic to the page - working with bloggers, customer recommendations, connecting promotion programs;
  4. Maintaining activity in the profile - promotions, contests, sweepstakes.

If all these points are done correctly, then you will get a loyal audience, and therefore loyal customers.

What to post on Instagram to a beauty salon, we wrote in the article -

And today we’ll talk about what mistakes beauty salons make in their social networks.

9 mistakes in managing Instagram

1. Create an account to be

When you see that most of your competitors have pages and decide that you definitely need an Instagram account. Only until you understand why - "just to be."

You need to understand why you are creating an account and what exactly you expect from it: increase brand awareness, occupy an administrator, attract new customers…

2. Create a very complex name

We understand that it is difficult to choose a nickname on Instagram, because most of the names are taken. Try writing your nickname with a hyphen or underscore.

In order for customers to easily remember your nickname on Instagram, it should not be more than 10 characters.

3. Lead Instagram without an idea

You have started a page, you want it to bring you customers, but you don’t know how to do it, what to publish, what concept to follow.

Throw everything into your profile: photos of the salon, masters, your personal photos. As a result, the page is not interesting to users and your goal (was it?) Is not achieved.

4. Post too often

Posting too often and too infrequently are two identical mistakes. Ideal - 2-3 posts a day. Morning, afternoon and evening.

If you don’t have enough content and don’t have a concept yet, post one photo once a day, but of high quality.

A large percentage of unsubscribes causes frequent posting, when the masters took 10 photos in a day, and the admin posted everything in the evening. Users perceive this as spam, obsession.

Content should be varied and relevant. In the morning, post a cup of coffee from the salon to inspire people while they have breakfast.

5. Lots of hashtags

Ideally, use 5-10 hashtags on a topic. That is, putting the “love_my_family” tag under a photo of dyed hair is pointless, it irritates your audience, and you won’t attract new subscribers.

6. Do the work with your hands

You decided to post at 9 am, 2 pm and 6 pm. And in order not to forget, set yourself alarms to wake up and post a photo.

To prevent any force majeure from making a publication, use the delayed posting service. There are a lot of them now.

7. Don't chat with users

If you do not respond to comments and messages from users, you simply will not notice customers. We checked beauty salons in Moscow (small and large), and only 2 out of 10 answered questions or signed up for a service.

8. Do not arrange activities

This applies to accounts that are consistently maintained, filled with content, and have an audience. Only users are silent - do not ask questions, do not comment. Your mistake is not to encourage users to be active.

You can create activity by talking with users on general topics, on trembling topics, including launching some kind of action.

9. Thinking that everything is fine and not progressing

Gathering your active audience, making quality content and stopping there is a fatal mistake. You need to continue to communicate with users, continue to attract new ones, upload new photos, follow trends and keep up with them.

For example, now on Instagram, a popular format is stories. With it, you can revive old subscribers. If you make publications like a year or two ago and do not accept anything new, then your competitors will take the empty place.

What to do right now:

  1. If you see your mistake in one of the paragraphs, correct it;
  2. Look for popular Instagram pages of other beauty salons in other cities, and see how they maintain a profile and interact with the audience. Perhaps this will inspire you.

If you want to train your staff to manage Instagram correctly, take high-quality photos, set the right goals and build a strategy, and most importantly, if you want more new customers, come to the training. You will learn everything about the social network in order to make a successful profile with your own hands.

One of the main mistakes of employees involved in the promotion of beauty salons and spas is the lack of understanding or lack of a specific goal of online promotion. But even with this, many omit an important preparatory stage, namely the definition of the target audience.

Taking on the promotion of a beauty salon or spa, first of all, it is necessary to determine the target audience (CA) of the institution. Often, employees do not fully understand even the target audience of the salon, not to mention the audience of the page in social networks.

Of course, the salon can provide a wide range of services designed for an audience of different age, gender and price categories. However, as a rule, 80-90% of the profit comes from a certain part of the audience, which you need to bet on.

Suppose that you have decided on the audience of the salon, but where to look for the target audience on Instagram?

I will talk about the easiest ways to search.

Competitors

The easiest way to search for a target audience is to use the list of competitors' subscribers. If you do not know your competitors, then you can use special services and programs to search (for example, websta.me).

Before attracting an audience from the list of subscribers of a competing company, view the page and analyze for the number of bots. The presence of "caught" unrealistic followers is easy to check if you compare the number of "likes" with the number of subscribers - the ratio should be 1:10, that is, the number of likes should be approximately 10% of the number of subscribers.

As a rule, hashtags reflect the interests of people and characterize them. Are you promoting weight loss? Find those who dream of losing weight. However, as practice shows, the best hashtags are filled with commercial accounts. For example, the #want to lose weight tag is mostly used by companies, not ordinary people. Usually girls use less attractive and popular tags. Instead of #want to lose weight, they will choose something easier - for example, #jogging.

Find a few potential customers and study the tags they use. Thus, you can create a list of necessary tags for yourself.

Geolocation

Geolocation search works for everyone, but first of all for those who are tightly tied to the location, which means it is ideal for beauty salons and spas.

Geolocation points on Instagram are crowded places: shopping centers, parks, cafes, cinemas, other salons, etc. Most of these places are visited by people living nearby.

You can independently make a publication at any point near your salon, for example, within a radius of 5 km (for each individual salon, the radius is calculated individually during marketing research), and see who else posts photos in this geopoint. Thus, it is possible to form a good target audience base.

Audience activity

Now let's talk about the importance of the activity of your audience. To promote an account, you need active subscribers, not bots or “dead” pages. In this case, quantity does not equal quality. Bots will not increase your profit.

Moreover, everyone knows about the existence of bots, and by the number of likes and comments it will be clear that a large number of subscribers are not live accounts. Is it worth risking your reputation like that?