Since one of the effective ways to make money in VKontakte is the creation of a thematic community (and use it as an advertising platform), in this article we will look at the most popular ways to effectively advance.

What is a group promotion?

Note the fact that popularity for the community in the social network plays a very important role, since the presence of a numerous and high-quality audience is the main requirement of advertisers.

Consider "VKontakte" a little closer.In the search bar, drive a search query "Sport", and we get an impressive result - 123 023 (!!!) of various thematic communities.Of course, the advantages have those that are listed above what others are, that is, are in the search top.

The community in the top has the best search traffic (that is, the number of real visitors passing by search results), which allows them without much efforts are replenished with new participants / subscribers.

Given the high level of competition in social networks, another question appears: "How to bring your group to the tops to search?", That is, to make it recognizable, and successful.

The decision of these issues is precisely predetermined by the essence of the "promotion", which provides for certain actions necessary to promote and popularize the Group in social networks.

Slide the group in the same VKontakte so that it takes high places in the search results - it is a heavy, but achieving the task that is achieved mainly due to the recruitment / subscription of active participants. The first stage of this process is to conduct internal optimization, namely:

• • creating an interesting community design

    creating a unique and interesting content, and filling it with their group

    continuous information update process

A person who created a group in the social network must make a maximum effort to make it interesting and comfortable. The main goal is to create a community of unlike the other, which by the user, visiting once, wanted to return there more times, and, of course, will share information with his friends.

Now that the group has already been created, we have to find out what methods you can "promote". They are quite a lot, but conventionally divide them into two main groups - paid and free. Consider the most effective.

Free group promotion methods

Pretty simple and affordable, method of promoting a group in social. Networks at initial stages that do not require tremendous effort. The mechanism is simple: you make up an interesting text of the invitation, and send it to your friends using messages inside the social network. The more friends you have - the more potential participants for your group / public. But it should be remembered that at night you can send no more than 40 invitations.

The method is similar to the previous one, only the text of the invitation of already unfamiliar people is sent. It is necessary using the search filters provided (in the region, age, sex, profession, interests) of the social network to take away the possible target audience according to the criteria we need, and start writing a personal message with an invitation to each person found in this way.

The same message cannot be expelled many times, as it may beat regardless as sending spam, and for it in social networks is waiting for the ban! In addition, remember that there is also a limit on the day by the number of such messages.

If the rules for thematic communities are allowed to place various messages on the open "wall" (including advertising) - use this opportunity for self-building and attracting new participants to your group. Some communities even create special advertising sections for such invitations.

Longrida

Another popular way to promote VKontakte groups was the so-called Longrides - voluminous articles that are characterized by high adaptability and quick loading from any devices.

Such articles are of great success in social networks, occupy high positions in search engines, and have a number of advantages compared to ordinary posts.

Create an attractive content in the form of presentable longrides (with a clearly defined goal), and combine them with conventional posts and other activities. By the way, you can now have a full-fledged blog through the VKontakte group)

Promotion with PR-Group

This method is ineffective with high difficulty, but the right to life is still. In social Networks There are a large number of special groups that are used for the PRAY of others. This is happening for this scenario: you are looking for a PR group (it is enough to use the search in the social network), enter them, and leave in each of them an invitation to join your group.

This method looks like a good, but considering the huge number of people who just as you ask for the same way to join their groups - your post with a proposal in the list of accommodation Most likely moves very far away, for a small period of time (where it Probably no one will see). Yes, and the target audience of the participants who joined the participants thus called complicated.

Automatic invitation

Currently, there are many different programs for automatically distributing invitations to join your group to users of a particular social network that it looks attractive. But here there is one "but" - most of such programs are inoperable and harmful.

In order to secure your PC and account in the social network, it is not recommended to use this method, in view of his unreliability. If you found the correctly working program in which you are absolutely sure - it can give a certain positive result.

Brought through YouTube.

Having a canal on the most popular video hosting, you can also actively unwind your group or public (of course, provided that this channel has good attendance, and video views). The essence of this method is to create videos in which there would be a "existence" of your community, information from it, well, and, of course, its URL reference.

If you have a definite audience in YouTube, then using such videos it is quite possible to redirect this traffic to social network to your public or group.

Paid Group promotion methods

Paid ads

Probably the most popular and frequently used method of promoting groups in social networks is the placement of paid ads (contextual advertising), which often gives a good result.

This method is an excellent opportunity to get a target audience, since users interested by your ad go on it, with a high probability of further accession or subscription to your community if it is interested.

Placed ads in special advertising blocks (in VKontakte, for example, to the left of the page content), at a certain time that you define. The method is quite effective.

Purchase subscribers

This method can be called "promotion with the help of specialized services" there are special sites, the so-called stock Exchange which pays for the community promotion services for a certain fee. Networks, and users - to make money in social networks on simple actions: entry into groups, huskies, reposites, comments, etc.

Customers on these sites can be quickly and conveniently choose, and run the desired advertising campaign of your resource by purchasing custom action. The minus of this method is to obtain an uninterested audience, that is, it is possible that most users attached in this way can be simply "dead cargo" in your group / public, but if a fast promotion is required - this is the perfect promotion tool!

Promotion with the help of piring and agencies

This method is quite similar to the previous one, only the difference is that the traffic provider on your group or public is not specialized sites where "actions are bought" in social. networks, and freelancers for promotion in social. Networks (PR specialist) or PR agencies in which you "order" the promotion of your resource. Of course, the price and the desired result must be coordinated in advance.

Unfortunately, the method does not exclude the risk of "inactive audience", or to get to a qualified freelancer, but in any case, this method is considered convenient and efficient. Often such services provide on freelance Exchange and Remote Work .

Some promotion groups and publics with great traffic, offer to buy a "place for advertising" from them, that is, for a specific fee, they can be placed to place a link to the group you are replied. Naturally, the subjects of your community, and where the possibility of advertising should be coincided.

Using this method, you only receive a high-quality audience, that is, interested in your information, or in the goods you offer or services. Contributing about the amount of payment, and the show lines should be directly with the administrator of such a community.

Promotion using promotions

A very effective way to attract the target audience. Often, motivation is a factor causing interest in your community, brightly distinguishing you from competitors.

Your goal is to interest the users of social networks by your community by conducting various contests, polls, games with the ability to win prizes, get bonuses, etc.

As a rule, it gives a very good result, and contributes to an increase in user activity, and even their recommendations will join your group or public acquaintances and friends.

To gain an audience of 50 million people, the radio took 38 years, television - 13. Facebook received 200 million users in less than a year.

More than 82% of Internet users have accounts on social networks and sit in them (minimum) for two hours a day. Russia ranks first in Europe in popularity of social networks.

The number of users who come to social skills are not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get acquainted with four effective ways to promote.

Content - Main Promotion Factor

Any SMM specialist will confirm: without high-quality content, promotion tools are useless. If on the page of your brand is bored, you should not count on the growth of the audience and its loyalty.

Three components of good content:

1. Uniqueness. The information you publish must be relevant and fascinating. Do not copy materials from other resources. Exception is a crossposting between the company's blog and its social network page.
2. Regularity. Articles must go systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, people from the business environment will have enough two-three updates, and for the Beauty community it is clearly not enough. It is necessary to adhere to the selected content strategy regardless of the number of subscribers.
3. Virusity. Publications must be alive, causing an emotional response in the form of a burning desire to tell friends about them. Avoid frankly promotional posts.

Facebook in Russia - "Socialist not for everyone." It uses marketers, programmers and other IT-savvy people. They do not frighten the "complex interface", and in the sphere of their interests - gadgets, Internet, travel, education, books and business in all its manifestations. They willingly laugh and shake material data topics, as well as motivating articles configuring to positive. Most of the active Facebook audience uses the mobile application - the posts are recommended to illustrate the pictures of 800 × 600.

"In contact with" - the largest social network of Runet (more than 230 million registered users). Her audience is younger; In the focus of the interests of users mostly entertainment (communication, games, music, movies, etc.). VK users do not complain text content (it is desirable that the length of the post does not exceed 500 characters), but you love photos and videos.

Among photochostings in Russia is the most popular Instagram.. At the same time, leading the brand page in Instagram, it is recommended to adhere to a single style in the design (use not only standard filters, but also third-party photo edits), as well as position objects in a photo on 2/3 of the screen (this makes the picture visually more attractive).

Targeting

The possibility of placing targeted advertising is almost all social networks: "Vkontakte", Facebook, Odnoklassniki and others. At the same time, it is believed that Target advertising in social networks is more suitable for the B2C sector. However, both B2B have companies that effectively decide business tasks through targeted advertising.

Some types of targeting:

• Geographic (Geotargesting) is a display of advertising to residents of a particular region / city / district, etc. For example, you want to promote the beauty salon located in Khimki near Moscow. Your targeted announcement will be demonstrated by the inhabitants of this city.
• Socio-demographic - display of advertising depending on gender, age, family situation and other social criteria. So, advertising of children's goods and home products is recommended to post on the pages of married women older than 25, and advertising of an artistic store - on the pages of designers, architects, designers.
• Contextual - display of advertising in accordance with the interests of the user. Membership in groups of type "Fashion", Fashion, "Shopping", etc. Visually demonstrates the interests of the user. He will be interested in the appropriate advertising.
• Behantic - advertising display depending on specific user actions (travel routes, favorite places, frequent search queries, etc.). Suppose a person is fond of Latin American dances, goes to the Salsa Club, looking for the relevant video - the probability is great that advertising of a burning tour of Cuba will be attracted.

Despite the seeming simplicity, targeting is a tool that requires serious preparatory work. First, it is necessary to analyze the target audience of the brand. Secondly, make an ad.

Advertising in the community

Advertising in the communities (in the professional language SMMers - sowing) is the purchase of posting or reposts in popular communities. In the first case (Purchase Post) The purpose of the advertiser is to increase traffic on the company's website; In the second (repost purchase) - attract users to the company's group on the social network. At the same time, the more subscribers at the community, the post in which you buy, the more expensive the advertising campaign will cost.

With the owners of the communities, you can negotiate directly or use the services of a special exchange. In 2013, this was opened by the social network "VKontakte" (Cabinet for the advertiser). Advertising is placed by the community administration in its tape and, according to the conditions, should remain there within 24 hours.

Professional promotion in social media

Meaning services providing paid promotion services in social networks. As a rule, they independently create high-quality content, launch target mechanism and agree on advertising in communities. This is conditionally attributed to Plibber. Why conditionally? Because the possibilities of this service are much wider.

• register;
• decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team for the organization of a shock advertising campaign);
• prepare an advertising post;
• selection of the most suitable sites with Central Asia and start sowing.

After preliminary moderation, your task will be available, and you can proceed to attract the fans of your brand.

How to get organic loyal traffic? With this question, interested in all advertisers, we turned to the founder of the Plibber project Oleg Ratunin.

Oleg Ratunin

General Director and ideological inspirer Plibber.ru. He knows about social media everything and even more.

To attract potential fans to your brand, follows:

• use Address (Quiz), Infographic, Illustrations, Viral Videos, Advertising Games, and Other;
• place a link within the visible zone of the post announcement (first-second lines);
• introduce to the content call to action;
• add a provocative survey;
• work with a associative content format and its adaptation to the brand;
• launch creative, bright and unique contests.

If you managed to add content that your audience craves, you can count on the figure over 600 transitions from one post.

Also, do not forget to analyze the communication of large brands with your subscribers, now a good result is detected in the community

Social Media Marketing (SMM) is a complex of business promotion by attracting additional traffic or attention from potential buyers to the brand, to the company, its products and services with social networks on the Internet.

In connection with the new policy of search engines, their confidence is significantly higher to those sites that have groups in social networks. Accordingly, it displays them to the best position in the search.

How it works?

What will give promotion on social networks

It will increase the recognition of the brand, will increase the amount of sales of services and goods.
It will help the company to analyze the opinions of consumers about the proposed products (works), as well as find a target audience on the necessary criteria.
Ability to maintain active feedback with customers.
Timely provision of information about promotions, possible changes, discounts and other things.
Improving the site reputation. Due to SMM promotion, its position in search engines is significantly improved.

VKontakte is one of the most popular Russian social media with the number of active users about 30 million people. Initially, it was created to communicate friends and acquaintances.

Today, almost everyone has its own profile in this social network, so it is a potentially profitable and demanded trading platform with a high probability of finding a target audience. In the VKontakte group it is convenient to place posts, conduct various polls. The main task is not just the involvement of new visitors, but turning them into permanent users of their resource. Such a promotion strategy allows you to choose a contingent on its topics, which even more strongly contributes to an increase in the popularity of your brand.

Instagram.

Why it is worth unwinding in Instagram:

• People use this network literally on the go using modern mobile gadgets.
• The audience's core is young people aged 18 to 29 years.
• In gender-conveying women dominate.
• 57% of the owners check their account at least once a day, and 35% of users make it several times a day.
• Visual content is perceived by people many times faster than text.

It is worth remembering that the effective promotion of the Account in Instagram is a daily and permanent job with photos and their descriptions, thematic hastegs, an increase in the audience and husky. And thanks to the reviews left for reviews in the comments, potential customers will trust the brand more, which can attract additional traffic to your site and have a positive impact on the purchase of goods or services. It is also actively practiced by all sorts of competitions and the drawing, which increases the number of persons interested in the purchase of products. Therefore, advertising in Instagram is an excellent tool for promotion.

As you know, Facebook is among the top five most visited web sites. The promotion of the organization in this network will be not only an effective way to attract potential customers to their own website, but also the successful opportunity to find new business partners. Most of the users here are adults with higher education and stable earnings, unlike a young VKontakte audience. Consequently, choosing Facebook, you create for yourself the perfect soil for the development and promotion of business. Promotion of groups (pages) will help significantly increase the number of visitors to your site and expand the geography of consumer coverage.

Promotion prices on social networks

The cost of promoting the site in social networks will depend on the type and volume of the work performed, as well as the competitance of the subject. When issuing a contract for the creation and promotion of a group in the VKontakte network or classmates, significant discounts on the prices for work on the second and subsequent groups are envisaged.

More information can always be found from our qualified managers.

Today, we will tell us in the form of review, how to organize promotion in social networks, what kind of site to choose to promote and how to prepare content.

Is your target audience in social networks

On social networks, different people are sitting - with average sufficient and good incomes, from large cities and small towns, young and old age. His pages in social networks have well-known artists, youtube-bloggers, ordinary inhabitants and even politicians. According to the study of the Sociologists of the Levada Center, more than a third of Russians - 37% of respondents - enter social networks every day. And more than half of Russians are active social network users.

On social networks there is any target audience - young mothers who will be interested in children's things and toys, director of large firms that are interested in business trainings, occupied people, often use the services of cleaning and delivering food to the house. The main thing is to be able to find your CA and work with it.

Materials that will help better deal with the subject:

Select channels for SMM Promotion

Instagram.

The main feature of the social network is emphasis on the visual component, that is, in the photo. The text in it is given a little attention, so without high-quality pictures or at least bright pictures from the Internet, promotion will be difficult.

The main feature of the audience of the social network Instagram is that more than 79% in it are women. There are no accurate data on age, but most experts believe that young people under 30 years have registered in Instagram. Perhaps this explains the efficiency of promotion - the level of involvement in Instagram is higher than 15 times compared with the Facebook social network.

Pros: High coverage, relatively simple advertising setting, simple promotion with mass flow and masfolloving.

Minuses: Lack of ability to publish references to posts and the dependence of the visibility of posts on the level of involvement, which makes it difficult to prompt from scratch.

Instagram is suitable for promoting goods and services that can be sold "eyes": that is, those that can be beautifully portrayed. Clothing stores, flower and food delivery services, different souvenirs and goods made by hand are popular here. Services are moved worse, but with proper approach you can sell them. For example, business consultations and consultations of another type are often offered in Instagram.

In contact with

In VKontakte according to statistics, more than half of the registered users are women. 37% of active authors are the users of the age group of 25-34 years. And 25.7% of active users - people aged 18 to 25 years. That is, more than half of the audience - solvent users.

In VKontakte, also paid special attention to the visual component, as in other social networks. There are no special difficulties in promoting public groups and communities - it is enough to publish a unique interesting content and use standard ways to attract subscribers. A good advantage of a social network is a multidisciplinary development: depending on the needs of Central Asia, you can choose an acceptable format of publications. For example, Instagram does not give such flexibility.

Pros: High audience coverage, a large number of targeting settings, normal organic coverage, the ability to invite users in the group.

Minuses: High competition, prohibiting users to invite themselves to groups and at meetings, very strict moderation.

In terms of promotion, VKontakte is good for everything that cannot be sold by several beautiful photos. It is actively promoted by medical centers, info-businessmen, restaurants and cafes, travel companies, driving schools, banks, various goods and other products of the average price segment.

Odnoklassniki.

The main feature of the classmate audience is that the age of active users often exceeds 30-35 years. At the same time, the promotion in the social network is relatively inexpensive, especially when advertising in publics.

Pros: Coverage among the solvent audience, the viritic content of interesting content - if anyone will appreciate your entry, it will see all friends and subscribers of a person who has served as "class".

Fashionable products are often promoted in classmates, for example, building houses, comprehensive surveys in medical centers and other expensive goods and services. This social network is suitable for business working in the field of cleaning, construction, legal support and others, but most of all - private services: for example, plumbing companies, car services, masters.

Facebook.

The main audience of Facebook is solvent people: 37% of active authors age 25-34 years, 30.6% - people from 35 to 44 years old, and 23.5% are years older than 45 years. Facebook paid special attention to text content, but at the same time social network declares itself as a special direction. Promotion efficiency is usually high - a large number of business accounts are registered in the social network.

This social network is suitable for most business areas. It sells the products of the B2B sphere, that is, business business services, and promote a personal brand. Social network itself leads examples of successful promotion of restaurant and telecommunication brands, game, sports, automotive, financial, educational spheres.

Pros: A huge number of advertising settings, wide functionality for promotion, good coverage of foreign CA.

Minuses: Cut organic coverage and complex interface.

Select promotion channels - one or more social networks - follows depending on the specifics of your company and the progressable product. In most cases, large companies are given accounts in all social networks, and a small business is enough one successfully selected platform. For example, services for the delivery of bouquets to the house are often published in Instagram. And medical clinics find their audience on Facebook, Odnoklassniki and Vkontakte.

Run promotion on social networks

We will talk about progress on a clear structure: first about design, then about content, promotion and tracking efficiency. About each of these items can be written a book: we will try to tell about the most important thing.

VKontakte

Publish Interesting Content: Product Reviews, Guides, User Reviews. If you do not have ideas for posts, browse the community of competitors - you may be able to learn something useful from their content plan for yourself. Try to alternate entertainment and selling posts - such tactics in the social network gives good performance. The content plan should only be based on the analysis of the needs of the target audience and the specifics of your business - there can be no universal recommendations. And you can add goods - both in the group and on the personal page.

Even the pictures have their own audience

Promote your group, your personal account or public can be in different ways. In the social network itself, it is proposed to set up targeted advertising and advertising in other publics. Targeted advertising will be shown to users when visiting VKontakte, in the left column, and on third-party sites. And advertising in publics - in the community that you yourself will choose.

Performance analysis can be carried out right in VC. Personal pages, groups and public pages have the "Statistics" section. The user's coverage is shown there - the number of people who saw records on the group's wall or in the news feed, as well as the characteristics of the Central Asia. You can also view statistics for each record, and in the future it is not published posts that are typing a few views and likes.

In Instagrame.

Registration of the profile in instagram also requires attention. First, Instagram is a social network in which the visual effect is assessed. Therefore, it is worth taking care of quality photos. Secondly, do beautiful drawing profile - One of the few places in which you can leave an active link to third-party site. Therefore, it makes sense to describe in detail what you do and that offer subscribers, right in the description of the profile. By the way, it is desirable to immediately connect an account in inst facebook Business Page To easily set up advertising.

For content Content Plan for Instagram Pay special attention to photos, pictures or videos. It depends on them, will pay attention to your post. So try to make clear, bright and detailed pictures or draw pictures, from which it is immediately clear that you offer a subscriber. Do not forget to fill in the description - in the text it is convenient to post a call for action, a question for subscribers, additional information about the promoted services or products.

Account service offering sushi delivery: everything is beautiful, bright, appetizing

Promote an account in Instagram in different ways. Free and fairly popular - massolloving and masslaking . You can also promote individual posts or run standard targeted advertising. And also - to advertise with bloggers with a large number of subscribers. Contests also work well in Instagram. Read more about them in our article "Instagram Stories.

In Odnoklassniki

After creating a group in classmates , think over the execution of the community. Please note that in classmates people are often sitting older people. Tell us in the description that you offer, put an attractive photo on the main and select a suitable cover.

Example of a group hat with a cover decorated with cartoon characters

When publishing posts, pay special attention to the text. Sometimes the usual statuses of people or groups are gaining thousands of huskies and comments. Viral posts often become jokes, jokes, comments on a political topic. But be careful - "Haip" does not always help promote the group.

Example of fasting in a group offering flower delivery services

Statistics in classmates shows coverage, activity, what types of content are popular and many other parameters are all that is needed for primary analysis. Statistics are in the group, in a separate menu. To competently promote the community, analyze the involvement and types of content that most like the subscribers.

Example of group statistics in classmates