After creating the site, the question arises about the involvement of visitors to it, in this case the optimal source of natural traffic is the search engines, in particular Google.

In Russia, by Yandex, users actively use both the Google search system, it is about 35% of the market share market share. Therefore, add a website in Google is no less important than in Yandex.

Google Search Console.

To manage the site indexing and add it to Google search provides a convenient tool Google Search Console. (Previously, he was called Google Webmasters Tool, often called "Google Webmaster", by analogy with the Yandex service. Debmaster).

This service offers ample opportunities in sites management:

• Detailed statistics on the indexation of your site;
• Search phrase statistics for which users find your site;
• Keywords in the content of your site (popularity);
• Report on the internal and external references of your site;
• Checking the convenience of the site for use on mobile devices;
• Error reports when scanning your site search robot;
• The ability to add robots.txt and sitemap.xml files;
• Checking the safety of the site security.

Also Google Search Console offers to use other useful services, such as such as: PageSpeed \u200b\u200bInsights (checking the speed of downloading your site and useful acceleration tips), wizard marking of structured data and others.

In order to add a website in Google you will need to register an account in Google, if there is no one. And believe me, it is worth it, since the Google Center for webmasters offers not just a convenient service management service, but also ready to train you to work with the site, selection of content and many other things you can find the necessary information in the Google recommendation sections for webmasters and certificate .

Google Google: Add Site Search Console

As we mentioned, the first thing that will be required of you is to create an account in Google. On the home page Google Center for webmasters Press the "Login" button and get on Google Search Console.

Now to add a site on Google Search Console, you need to perform the following steps: Add a website and confirm your rights to it by installing the necessary HTML code on the site (or in another way to choose from). For this:

1. You need to click the "Add Resource" button in the Site Management Panel.

2. In the window that appears, enter the site address, for example, by http: // 123 ..

3. The next step is the choice of a way to confirm your right to own the site.

The following is the following:

• Download HTML confirmation file and place it in the root directory of your site;
• Post a meta tag with verification code in the HTML code of the main page of your site;
• Run the input to the domain name provider system account;
• Authorize with the system Google Analytics. (if you use it)
• Use account B. Google tag dispatcher.

4. We offer to use an alternative method of HTML tag, for this you need to copy the code on time and place on your website in the section On the example of our NUBEX designer, you only need to copy the fact that in the CONTENT \u003d "example" in quotes.

5. We will analyze the confirmation in the site management system based on the NUBEX site designer. To do this, go to the "Settings" section, WebMaster subsection.

6. Insert the copied code completely in the Google webmaster field, and click the Save button:

7. Then go back to the Google Search Console and click the "Confirm" button.

8. If you are all done correctly, the site will be added.

Now that you have added a site in Search Console, you can manage the site indexing of the Google search engine. You will need to add robots.txt and sitemap.xml to indicate Google's robots about the pages and sections of the site that can be added to the search.

Step-by-step video instructions: how to add a website in Google through the Google panel.Webmasters

We also recommend installing Google Analytics attendance counter, it will allow you to transfer additional information about your site and behavior of users on a search engine. This may be a positive factor in the ranking of your site. And the main meter will provide you with all information about visitors to your site, viewed pages, transition sources and much more.
If you want to learn more about attendance counters, this will help you.

Google Search Console is a new name and improved version of Google tool for webmasters, which gives users detailed reports on the positions of the site in Google. If your site is in Google Search Console, you can easily find out why Google has problems bypassing or accessing your content.

You can see where traffic comes from, and what visitors from where come to your site. Similar tools for webmasters are also offered by other search engines, but Google Search Console is considered the most powerful.

What makes Google Search Console is so special? Let's start with the fact that the tool provides additional statistics on traffic, such as the number of people visiting your site using organic queries, their exact location or number of clicks on separate pages. The coolest, and most importantly, that Search Console shows the total number of URLs of sites, indexed Google, as well as keywords that are most important for your site.

Keep in mind that the use of Search Console is not a prerequisite indexing for Google. Instead, think about Search Console as about the sensible and free way to get prompt information about business, and collect information that can improve the quality of your business solutions.

How to Check WordPress Blog in Google Search Console

In most cases, the Google Search Console check requires the addition of a hidden metatega to your pages. Thus, you will have to edit the names of all files in the catalog and lose a lot of time, so WordPress developers have come up with several other, simpler solutions.

First, use your Google account to enter SearchConsole. On the first page you will see a greeting, as well as a special field to insert the address of your blog or website.

The next step is to choose "Add Site". Two tabs will appear before you, offering you recommended and alternative methods for checking your site. For WordPress Web sites, Google recommends choosing the second option. Select the option "HTML tag" to continue.

You will see the HTML code string, which looks like this:

Copy the entire string (code), temporarily open the scan page and go to the "Settings" section of the website by opening a new tab or new window.

Select the SEO tab, and you will see the site check service with a special Google field, which will be empty at this moment. Insert the code, save the changes, and most of the work will be executed.

Return to the console confirmation page and click "Check".

How to upload HTML check file to my site using WordPress plugins

Open the Google Search Console website and use your Google account to enter. After that, insert the URL of your website and click the Add New Site button.

When the next screen appears, the user is invited to confirm the ownership of its website, or by directly download the HTML file to the root directory (ftp will be used in the perfect script), or to select an alternative method - Metathega input.

To simplify the process of adding a metatega to the site, we recommend installing the Insert Headers and Footers plugin and copy the Google Metaager in it. The tag will look something like this:

Then open the "Settings" and select "Insert the upper and lower footers". The metatega line must be inserted within the header section. After that, save the changes, and go back to Search Console to confirm your website.

Check via SEO plugins

The WordPress SEO plugin users must copy the received check key specified in the metatega contents and insert it directly into the plugin. Just open the administrator's side panel, find the "Web Master Tools" section and insert the code into the appropriate field. Do not forget to save the changes made and return to Search Console to check the site.

The Ultimate SEO plugin offers an empty field for checking and checking the Search Console account. What you have to do is copy-insert HTML code specified by Google.

Yoast SEO is another plugin that directly connects your site from Google Search Control.

Visit Google Search Console, open your Google Account and press the Red button used to assign a website. The next step will be the insertion of the URL address of the site in the provided field and confirmation. At this stage, you will receive Google authorization code, which you can use to verify the data instead of an alternative HTML tag. For the tag you only need to copy the code in brackets.

Then go to the WP Administration page and log in. In the left section of your monitoring panel, a menu will appear with several parameters, including SEO. Click on it, and you will see a large list of settings and options to choose from. Go to "Tools for Web Masters" and insert the same code into the appropriate field. Save the changes, go back to the Search Console and confirm the selection by clicking "Check".

The next step

After checking, click the "Add Site" button again to list the site addresses - with WWW and without it. Specify the main mirror of your site (this is the version you need to use). There will also be the Alternative Methods tab on which you can click to confirm that the HTML tag that you use is yours (just as before). However, you can skip the insertion of this tag to your site, as you already inserted it. What you do at this stage confirms the ownership of both versions of the website (WWW and NON-WWW), so just click "Check".

Why do you need to send both versions of your site? You will provide yourself with security regarding the doubles, as the address with www and without is already two different addresses. You need to make sure that the site displays only one URL content, because Google has a tendency to punish everything else for plagiarism.

Now that your website is checked, you can also add your XML file. After that, Google will start checking your site, it will take some time.

We recommend novice users to send your Sitemap XML files immediately after going to the site, as Google is largely relying on this tool to understand the structure of the site and cover as many pages as possible. In all other cases, it will be more difficult for him to scan the entire website.

How does Google Search Console help identify site problems?

Scan errors. You can use the scanning error page to find out the details about URLs that Google failed to index, find broken links and identify other similar problems.

Scan statistics. This page provides information on all the actions performed on your website in the last three months.

Robots.txt tester Used to disable old and unused pages that you want to "hide" from Google. All you need to do is open the public_html directory and robot.txt files inside, and cancel the selection of parameters.

Sitemap files - Site Map is a favorite Google tool used to explore the structure of websites and to cover as much as possible of their pages. Without Sitemaps, the system would be quite difficult to bypass sites using only their links on the main navigation page.

From the author: the console is a bit confusing, especially if you compare it with Yandex.Webmaster. But its use will give you to understand how well things go to Google. Want a full picture - use tools for webmasters from both search engines.

Below is described how to add a site in the Search Console account. Please note that you must confirm the ownership of the site. You can create a resource that includes a whole domain (for example, example.com) or its separate part (for example, Example.com/clothing/).

Types of resource sites

Below are the types of resource sites supported in Search Console.

	The resource with the prefix in the URL	Domain resource
Description	Includes only a URL with a specific prefix, including indicating the protocol (HTTP or HTTPS). If you need to have a URL to the resource with any protocol or subdomain prefix (HTTP, HTTPS, WWW, M, etc.), it is better to add a domain resource.	Resource at the domain level, including the URL with any subdomains (M, WWW, etc.) and various protocol prefix (HTTP, HTTPS, FTP).
Check	Many ways	Only using the DNS entry
Examples	Resource http://example.com/ 🅧 http. s.: //example.com/dresses/1234 (does not correspond to the canonical URL due to the HTTPS prefix) 🅧 http: // www.example.com/dresses/1234 (does not correspond to the canonical URL due to the prefix WWW)	EXAMPLE.COM resource ✔ http://example.com/dresses/1234. ✔ https://example.com/dresses/1234 ✔ http://www.example.com/dresses/1234. ✔ http://support.m.example.com/dresses/1234.

Adding a new resource

To add a new resource site, follow these steps:

1. On any Search Console page, open the resource menu and specify the desired one.
2. In the menu, click Add resource.
3. Select a resource type.

   1. Syntax

      The domain resource URL does not include the protocol (HTTP or HTTPS) and directory elements (/ SOME / PATH /). Note that public suffix (.org, .com, etc.) is part of the name of the resource, so the Example.com domain resource does not include Example.org or Example.il.com.

      All of these URLs can be added as domain resources:

      • m.example.com.
      • example.com.
      • support.m.example.org.
      • support.m.example.co.es.

      WWW prefix is \u200b\u200bnot taken into account. It will be ignored if you add it to the resource URL. For example, instead of www.example.com, EXAMPLE.COM resource will be created.

      Coating

      The domain resource includes all protocols, subdomains and partitions related to the resource. Thus, if you create an example.com resource, you will receive EXAMPLE.COM data, all connected subdomains (M.example.com, support.m.example.com, www.example.com, etc.), And also through all sections of any of these domains when using HTTP, HTTPS and FTP.

      Below are examples of domain resources with the URL relating to them.

      Domain	URL
      example.com.	http://example.com. https://example.com. http://m.example.com. http://a.b.c.example.com. https://m.example.com/any/path/here.
      fish.example.com.	http://fish.example.com. https://fish.example.com. https://support.fish.example.com. https://support.fish.example.com/any/Path/Here Not example.com.
      example.co.cn.	http://example.co.cn. https://example.co.cn. https://support.example.co.cn. https://support.example.co.cn/any/path/Here Not example.co.

      If you need to group the domain resource information by subdomain, section or protocol, use one of the following methods:

      • Add a filter by pages in the performance report to view specific protocols or subdomain data.
      • Create additional resources with the prefix in the URL for the domain segments. So, having an EXAMPLE.COM resource, you can still create M.example.com resources, http://example.com, https://example.com/spain/, etc.

   2. Resource hosted in Google

      If you have a G Suite account or you own a resource hosted in Google, such as the site in the Blogger service or "Google Sites", you can create a resource of one of the types described above. The choice of type depends on whether you owe the entire domain or only part of it. Confirmation will be performed automatically if you enter the same account to which the resource placed in Google relates.

4. You will need to choose one of the ways to confirm the ownership of the resource. When you select a confirmation method, a description of the actions that must be executed will appear on the screen. You can confirm the ownership of the resource immediately or save the settings and return to this procedure later.
   • To confirm the right of ownership immediately, follow the instructions without closing the pop-up window, and then click it Confirm. If it takes too much time to perform these actions, you can save the settings at any time and return to the procedure later.
   • To

On the first screen immediately visible graphs of reports on efficiency and indexing, as well as recommendations for improvements.

New interface Old interface

It is worth noting that in the new webmaster of Google the default schedule is displayed for almost 90 days, instead of 28.

Below is the graph of indexing. It clearly shows the number of indexed pages with errors and without errors.

On the left there is a side panel - similar to the old version. However, it can now be hidden, which facilitates the analysis of graphs.

Site efficiency report

The new report on the efficiency of the site includes a convenient filter in which you can
Select and compare shows, clicks, CTR, middle position:

• by search types - web, images, video;
• by dates - the gaps are significantly increased, you can even compare for all the time of the site;

• on requests;
• on the URL (page);
• around the country;
• by device (PC, mobile, tablet).

As a result, quite informative graphics are obtained.

Google promises that the search efficiency schedule can be built with 16-month data. Let me remind you that in the old Search Console you can choose a maximum of 90 days (3 months).

On the same schedule you can see notes about data anomaly in Search Console with reference to the explanation in Google Support.

Below, under the schedule, we see tabs with requests, pages, countries and devices.

In my opinion, the disadvantage of this table is the inability to enable additional columns by showing / CTR / middle position, as in the old report.

Report on indexing sent URL

Visually very similar to a report on efficiency.

This report is a hybrid of an old report on indexing and report error report.

Old website indexing report
Old site error report

Very useful update - the ability to view indexing:

• processed pages;
• sent pages;
• file Sitemap.xml.

An analysis of the control site showed that the number of pages in the SiteMap.xml file does not correspond to the real number of pages on the site.

Indexing URL on the site as a whole

It is also noticed that the number of errors and scanned pages does not coincide.

In a detailed table, the error status shows that Google now shows more complete information about why the page is not indexed.

The error list now has information, a very reminisant Yandex report. Webmaster. The difference is that Yandex shows the webmaster, the duplicate of which pages it sees, and displays a table with a URL grouping. Google also groups data on error types.

Google does not show a source of duplicate, as well as in the new report not visible sources 404 errors. In return, he offers each URL:

• Check page lock in robots.txt, throwing on an old check check.
• View as Googlebot.
• Looking in the search - Sends to the search structure of the info: https: //site.com/page/
• Send page to the index.

Sitemap file report

The report continues to contain information about all SiteMap.xml files and not changed its content too much.

Compared to the old version of the webmaster - the report is inex-informative. The console proposes to go to the page with the report on the indexing file. Contact.

That in the end

New Google Search Console received an updated modern design in the style of other Google tools.

According to functionality - it is still far from perfect.

Many metrics are still not available.

The site indexing report shows more detail how Google sees your site.

This information can now be used when conducting SEO-audit.

We hope that when Google Search Console is fully launched, it will become more useful for site owners, webmasters and specialists in.

Want to raise traffic on the site by analyzing Google Search Concole? And get a strategy from the LivePage command.

Google Search Console is also known as a former tool for webmasters - one of the most important tools for business owners and for SEO professionals (search engine optimization). This tool is the official Google tool and allows us to receive information about our website and its visibility in the search engine.

These webmaster tools provide official and reliable google information, including spam warnings, incoming links, internal links, website checking methods and other important information that we can explore to improve the site.

Why use the Google Search Console tool?

You must use the Google Search Console tool for monitoring and supporting your site and visibility in Google's search engine. The tool also allows:

• Find out whether Google has access to the site and its content.
• Sending content again.
• Deleting content from the search engine.
• Check the Malicious Site and Spam Management.
• Which sites have a link to your site.
• Is the site for mobile devices optimizable.
• And more.

Google tool is free, and you can see how your site is displayed there. But it provides us with raw materials and analytical information with which we need to work, in other words, you must learn SEO or allow a professional company to promote your site.

How to add Google Search Console to your site?

After registration in the Google service, you will see several options for checking your site. Below is a breakdown:

• . If Google Analytics is installed on your website and you have permission to change settings, then this is one of the simplest and rapid solutions. Select this method and click "Confirm".
• HTML file.. Another way is to download the HTML file to the Google Management Interface and install it on your server in the main folder.
• Meta tag. Another way is to download the metageg to your site in before .
• Google tag dispatcher. If you use Google Tag Manager and have access to management, you can check your site.

What can I do with Google Search Console?

The Search Console tool is very extensive and needs a deep study, but we will explain it by category:

1. Appearance

In this section, Google allows us to know how our site is displayed in the search results, including:

• Structured data. On the site there were any structured data.
• Useful tips. Can Google information about events, goods and offers on your site, etc.
• Marker. Another way to marking data on your site.
• HTML Optimization. Allows you to find out if there is a repeated metaopless, missing tags of headers, etc.
• . Your site has accelerated mobile pages and there are some problems.

2. Search traffic

Analysis of search queries

This is one of the most important parts of the instrument that allows you to obtain analytical information and understand how users are looking for the content of the site. The tool allows you to learn some important things:

• Clicks. How many clicks from the search results led to the page of your site.
• Impression. How many times the site appeared when users entered the search query.
• Ctr. - The attitude of clicks to the show (including internal pages), the number is displayed as a percentage and based on the average value.
• Position. The average position of your site when searching for Google.
• Search query. Search query that users are introduced into Google where your site is displayed.
• Other - Other settings, such as specific pages, countries, devices, etc. You can deepen in content.

Links to your site

You can also find out what is the most connected content on your site and how the data is associated (anchor text).

Internal links

Manually taken

Whether your site was sent to spam, including fraud with references, disguise, etc. Read more about our article.

Targeting by country and languages

This concerns the orientation of your site to the appropriate audience. If you have one or more sites focused on a specific audience, speaking in any language, you should mark the site so that it led to the relevant people. The site must be tied by the language and / or country tag HREFLANG.

Convenience viewing on mobile devices

Here you can find out how it is convenient to use your site while surfing on a mobile device. Google will show you problems that can affect your site.

3. Google index

In this section you can find out how Google index your website, how many of the pages are indexed and other important details:

• Indexing status. How many pages of your site was indexed by Google as a whole. Information appears a year ago.
• Blocked resources. Different domains and links that cannot be avoided. In this case, they will not be displayed in searching Google, because the Google seeker will not be able to access them.
• Delete URL. Here you can temporarily delete sites from the search results.

4. Scanning

Here you can find out whether Google has access to bypass your site, re-scanning, etc.

• Scan errors. All links that Google seeker tried to get and encountered any mistakes.
• Scan statistics. How and that Google scans on your site for the last 90 days (only for statistical information).
• View How Googlebot.. As a Google seeker sees your site, and you can send a re-test request.
• Robots.txt File Check Tool. Here you can see a file that tells Google Scanners and others, which is allowed to scan on the site and what is not allowed.
• Sitemap files. Here you can send Sitemap files to Google and see what it has been presented and what types of content exist.
• URL parameters. If the URL has parameters that generate repeated content, if any, you can see them here or add new ones.

5. Safety problems

Google allows you to find out if there are security issues on your site. For example, if your site is hacked, malicious software is installed, etc. You can see it here, in this case you need to immediately and quickly deal with it (and this is what professional company knows how to do this) so that the damage is as small as possible.

6. Site Tool

Additional tools for use that are changing from time to time and are not suitable for any site, so we will not list them here.

Conclusion

Google Search Console allows you to receive information and information about your site, how Google scans it, indexes and displays it to users. Of course, this information is full raw material from which you should start working on professional SEO (search engine optimization).