Gadget manufacturers

BQ (or BQ-mobile) is a young Russian brand that launches cheap mobile phones, budget smartphones and tablets, as well as some accessories. The name of the company is deciphered very simply. This is Bright & Quick. The brand launched its products on the market only in 2013. Despite the fact that BQ is a company from Russia, its production is concentrated in China.

History of BQ

A unique feature of the brand is that all models of equipment from this manufacturer are extremely low cost.

The owner is Vladimir Puzanov, who founded the New Line company. It is she, in turn, who acts as a manufacturer of mobile equipment, known under the trademark BQ (or BQ-mobile).

A few years ago, a young entrepreneur, well aware of all the difficulties of producing smartphones in Russia, made a bet on a critically low cost and the mass market.

An interesting point is that the name BQ is consonant with another brand, whose homeland is Spain. Its name sounds similar, and this company has been on the market for several years longer. The trademark has been operating since 2009.

However, these companies have nothing in common with each other. The logo of the Russian trademark is represented by a graphic composition of the letters B and Q. They are of a rich red hue.

For comparison, 2 logos: the first - Spanish brand, second - Russian.

If the brand announced itself as a smartphone manufacturer in 2013, the history of the company's development is considered to be longer. It started back in 1999. Then the firm of Vladimir Puzanov was engaged in distribution activities.

This allowed "from" and "to" to study the specifics of the market niche. That is why the representatives of the company are well aware of the trends in demand from customers.

Even the founder of the brand is well aware of what and how to sell. That is why even such a late foundation of the project turned out to be quite successful and profitable.

Already in the first year of its activity, BQ not only released, but also successfully sold about 1 million devices. Now the company is actively increasing its turnover, increasing it annually by 500 thousand.

Features of the BQ brand (Russia)

BQ's activities are based on several key principles. The main one is the extremely low cost. The affordability of mobile technology is focused on a wide target audience.

Despite the fact that the modern market is crowded, and there are also smartphones with a critically low cost, the brand has managed to loudly declare itself.

The developers' creativity helped with this BQ. A unique feature of devices from a young Russian brand is bold and memorable model names.

Some of the first smartphones were named after famous cities in the world. The line has versions with the names Munich, Hong Kong, Toronto, Baden, Amsterdam, Orlando, Los Angeles and many others. As you can see, these are not always the names of world capitals.

Another unique feature of devices from a promising Russian brand is a stylish and modern design. Specifications smartphones BQ is also on top. For example, charging devices is excellent, IPS-display is used almost everywhere, good assembly.

Most modern versions of devices from BQ are designed for 2 SIM-cards. Some of them support the "smart gestures" system.

The built-in memory of most devices reaches 8 GB. At the same time, due to the use of a memory card, it can be increased by another 128 GB. Examples of such devices are and.

Distinctive features of the BQ product line

The brand's production line is still equipped with keypad phones and more than modest screens. It was with such products that the brand initially entered the mobile technology market.

In this regard, BQ Ferrara versions with a strict and brutal design, which fits perfectly into men's ensembles, are interesting.

No less famous is the BQ New York II model. This phone is strikingly reminiscent in its execution of the once popular. The average cost of such a device is 700 rubles.

Today, BQ is mostly engaged in the release of smartphones. By the way, he took first place.

Five of the best smartphone models released by the company:

With the advent of the Russian company BQ on the mobile electronics market, domestic users finally had the opportunity to purchase an inexpensive and at the same time not. 80% of the manufacturer's catalog consists of models that, with very decent characteristics, have a price of up to 10 thousand rubles - which means they are considered budget.

In this article, we will present five BQ gadgets that deserve special attention for one reason or another: some due to technical innovations, others due to their very modest price.

Which smartphone lines are in the 2018 BQ catalog?

The catalog of BQ smartphones is so extensive that it will not be possible to distribute all the mobile devices of this company among the lines. But a few lines can still be distinguished:

• Fox- super-budget smartphones, the cost of which ranges from 3,000 to 4,000 rubles. At the beginning of 2018, this line includes 4 gadgets.
• Strike- a large line of devices in metal design costing up to 10,000 rubles. In this line you can find, for example, Strike Power with and Strike Selfie, equipped with a 13-megapixel front camera.
• Shark– secure gadgets. The line is still small - it includes only 2 devices.
• Space– high-tech and productive smartphones. At the beginning of 2018, 3 models related to this line are being sold - including the frameless Space X, which claims to be the company.

Note that Aquaris is not a line of the Russian BQ, but of the Spanish company of the same name. Therefore, we will not consider Aquaris gadgets - we would rather pay attention to those devices that, with a certain degree of irony, can be called domestic.

For a child / teenager

BQ-4583 Fox Power

• CPU: 4-core Spreadtrum SC7731
• Screen: 4.5 inches, resolution 854×480
• : 5 MP / 2 MP
• : 1 GB /
• Battery capacity: 2800 mAh

  Price: from 3 580 rubles

When advising which BQ smartphone to buy for a child, we do not put the cost at the forefront - after all, the manufacturer's catalog contains models cheaper than 3 thousand rubles (for example, UP!). Fox Power is good from the point of view of the ratio "price / functionality". The gadget is provided with a 4-core processor, which will allow a teenager to download and install not only games, but also useful applications. In addition, Fox has a “be healthy” battery - comparing with the notorious UP!, you can find that the latter has a battery that is half as spacious.

Advantages:

• Decent performance.
• Capacious battery.
• Lots of color options.
• Modern operating system (Android 7.0).
• The minimum price - the gadget is exactly “affordable” for any parent.
• The presence of a front camera.

Flaws:

• The display is modest.
• Primitive design.

For football fans

BQ-5500L Advance Spartak Edition

• CPU: 4-core MediaTek MT6753H, 1300 MHz
• Screen: 5.45 inches, HD+ resolution (1440×720)
• Cameras (main / front): 13 MP / 8 MP
• Memory (RAM / built-in): 2 GB / 16 GB
• Battery capacity: 2500 mAh

  Price: from 9 490 rubles

The partnership between BQ and Spartak football club is no secret; Since the 2017/2018 season, the mobile equipment manufacturer has been the sponsor of the Red-Whites. The emblem of the company flaunts on the T-shirts of the Spartak team.

However, apparently, the business cooperation between BQ and Spartak is developing into some kind of warmer and more frank feeling. In early February 2018, the electronics manufacturer introduced the Advance Spartak Edition model. The gadget is distinguished by the fact that it is made in the style of the club - on its back side there is a rhombus beloved by many and the image of the famous Roman gladiator, which, by the way, is applied using Ultraviolet Rays Printing technology and is embossed. The pleasant surprises for the Spartak fan do not end with the design – the gadget contains several pre-installed club themes for the desktop at once, as well as the official Spartak anthem, which can be put on the bell.

Advantages:

• Spartak's special package, which includes themes, the football club's anthem, as well as its official mobile application.
• Bright IPS screen with trendy .
• A wonderful 8-megapixel selfie camera with ONE TOUCH SHOT function - you can release the shutter by tapping on the fingerprint scanner.
• Support - "Spartak" gadget from BQ can be used as a power bank.

Flaws:

• Low performance - the device is provided with a mediocre processor from MTK and a relatively small amount of "RAM".

The most reliable and durable

BQ-5003L Shark Pro

• CPU
• Screen
• Cameras (main / front): 8 MP / 8 MP
• Memory (RAM / built-in): 2 GB / 16 GB
• Battery capacity: 3200 mAh

  Price: from 8 490 rubles

February 2018 new from BQ is an improved version of the Shark model. It is equipped with a more modern processor and a sufficient amount of RAM - after all, 1 GB of RAM at the present time is hardly able to satisfy even an unassuming user.

At the same time, Shark Pro is not inferior to its predecessor in reliability. The gadget boasts compliance with the IP65 standard - judging by the reviews, it is reliably protected from dirt and dust and will withstand short-term immersion under water without any problems.

Advantages:

Flaws:

• Significant weight - 224 grams.
• Shark Pro design leaves much to be desired – you can’t call it modern at all.

With a huge battery

BQ-5005L

• CPU: 4-core MediaTek MT6737, 1300 MHz
• Screen: 5" HD resolution (1280×720)
• Cameras (main / front): 8 + 2 MP (dual) / 5 MP
• Memory (RAM / built-in): 2 GB / 16 GB
• Battery capacity: 6000 mAh

  Price: from 6 899 rubles

The beginning of 2018 proved to be an extremely productive period for BQ. In addition to the improved secure gadget and the “Spartak” novelty, the company introduced the 5005L Intense smartphone, which is notable for being the most autonomous in its lineup. The manufacturer assures that without recharging the device will definitely last three days - and if you use the device moderately, you can even count on 4 days.

An important feature of the BQ-5005L Intense is OTG support - thanks to this, you can use the gadget as a power bank and power other mobile devices from it.

Advantages:

Flaws:

• Because of the battery, the device has an impressive thickness - almost 12 mm.
• The screen has quite large bezels.

For those who can't think without a selfie and a day

BQ-6000L Aurora

• CPU: 8-core MediaTek Helio P25, 2400 MHz
• Screen: 6" HD+ resolution (1440×720)
• Cameras (main / front): 13 + 5 MP (dual) / 20 + 8 MP (dual)
• Memory (RAM / built-in): 4 GB / 64 GB
• Battery capacity: 4010 mAh

  Price: from 14 280 rubles

The flagship device from BQ turned out to be “sharpened” for those who like to regularly replenish their Instagram feed with new original ones. Aurora is one of the few mobile devices that are equipped with . The second "peephole" in front provides the user with a lot of opportunities - thanks to him, you can take widescreen selfies and pictures of yourself with a fashionable background blur effect.

While the dual selfie camera is considered the main advantage of the BQ Aurora, this smartphone has other advantages. He, for example, boasts excellent performance, which is provided by modern MTK. The gamer will not have to compromise - Aurora copes even with demanding games and applications without any problems.

Advantages:

• Dual front camera with high resolution and a huge number of preset filters and settings.
• Fast fingerprint scanner, located very conveniently.
• Face unlock support.
• Sufficient amount of memory - both operational and user.
• Excellent autonomy - even with its 6-inch screen, the smartphone can live without recharging for 2-3 days.
• Preinstalled launcher.

Flaws:

Conclusion

If a buyer wanders into the BQ catalog looking for a budget phone, he will almost certainly find what he needs. BQ gadgets “there are not enough stars from the sky” and rarely appear in the news, but they are better than other devices for the role of “workhorses”.

Russian BQ has already earned an excellent reputation as a manufacturer of "budgets", and now it is trying to conquer the middle price segment. And it should be noted that if she continues to produce such wonderful devices as Space X and Aurora turned out to be, her success is definitely not far off.

Bright&Quick is a brand owned by the Russian company Antares. It represents: devices are made in China, but, as often happens, they are offered as a Russian product - at the place of registration of the brand owner.

However, for some reason, Antares decided to shorten the brand name to BQ - and this name was registered in 2013 by the Spanish Mundo Reader, SL. Antares also calls itself BQ-mobile.

Mundo Reader, SL alleges that Antares is misusing the BQ trademark.

The quality of goods and the price range of the two mentioned companies differ significantly, which misleads smartphone users in the Russian market.

Mundo Reader, SL

BQ Trademark Owner

The Russian company entered the market in 2015, while the Spanish brand was founded in 2010 and, importantly, is the leader of the Spanish consumer electronics market. The original BQ is smartphones and tablets running Android, Ubuntu, Android One, Cyanogen, Witbox 3D printers, Hephestos and even educational robotics. The company's annual turnover is more than 350 million euros, products are presented in 50 countries. Digital devices are also created in China, but under the control of Spanish management, and 3D printers, robotics, products for the Internet of things - in Navarra in northern Spain.

Added:

Later, the Russian company submitted documents confirming the existence of trademark rights (the decision of the arbitration court dated July 14, 2016 is available on the website). A spokesman for Mundo Reader, SL, commented on this material as follows:

First instance passed. During the hearings, BQ-mobile presented a registered trademark in the Russian Federation. Therefore, the court actually transferred the decision on recognition of the confusingly similar BQ-mobile mark to Rospatent. The main hearings will now be held there. For, according to the conclusion of a study conducted by VTsIOM, up to 70% of respondents confuse the two companies. The European BQ entered the Russian market in November last year. Having found the "namesake", I got in touch with him, offering to calmly shift the emphasis in the name of the products to BRIGHT & QUICK - the slogan present on the logo of the Russian company. Without being heard, I had to go to court. Of course, there is no theft here. We are talking about similarity to the point of confusion and priority on the trademark of Europeans.