It's no secret that most of the users of our country have accounts in social networks, and the most popular social network in Russia and the CIS is VKontakte. But this platform is suitable not only for communication, but also for making money, because popular groups and public pages (publics) make very good money on advertising.
TOP 10 largest VKontakte publics
The largest VKontakte publics as of November 2018.
Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment topics (humor), as well as communities dedicated to cinema and music.
The largest public VKontakte is New Music 2018. It has over 16 million subscribers.
Review of popular VKontakte publics
"Laugh to Tears"
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In all ages, humor will be a hot topic. In the community "Laugh to Tears" you will always find various demotivators, jokes and jokes. There are no monotonous stories "stolen" from other sites. For a better visual perception, a picture is attached to each entry. And the group administrator tries to select really funny and original jokes.
"Culinary masterpieces"
The most popular culinary public VKontakte has 6.7 million subscribers. Basically, these are, of course, women who are interested in cooking and looking for interesting and tasty recipes with photos and videos.
In this community, you can subscribe to the recipe newsletter. The following categories are offered: New Year's recipes, super breakfast, homemade dinner, aromatic lunch. The burning question "what to cook?" removed!
Did you know?
Informative public, a collection of facts and curious life stories. After the first visit, you can find a lot of new and interesting things for yourself. This group has gained 5.5 million members since its inception.
Well said
This community publishes beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago, the public feed was literally packed with advertising posts. Today there is much less advertising and more interesting information. The community has 6.5 million subscribers, 79% are women.
Relationship psychology
Gender Relationship Group - in simple words about the most, perhaps, burning topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and you can even get a psychologist's advice in discussions. Among the 6.3 million participants, there is no significant bias between male or female audience- both sexes are equally interested in the psychology of relationships. The public has its own Instagram page, where there are already 50 thousand subscribers and more than 2 thousand publications.
Watch the related video:
How much do VK publics earn
Having a multimillion-dollar VKontakte audience is not only pleasant, but also profitable, because all communities make money from advertising.
Take the popular Laugh to Tears community with over 11 million subscribers.
You can also see the statistics of the community there.
Regular subscribers are not allowed to write new posts on the wall of this community, only the administrator can do this. This rule is applied so that high-quality and fresh jokes are not lost among the heap of trash. The developer has achieved great popularity among users and in its "arsenal" more than 11.000.000 VKontakte subscribers.
The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for shkolota”, i.e. for young people under 18 who do not have their own income and the ability to buy something. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors.
Develop your Vkontakte community wisely: Explore complete guide on earnings in Vkontakte
How to choose a public VKontakte for advertising
- age and gender of public visitors (whether subscribers are your target audience);
- the number of unique visitors per day;
- subscriber activity (number of views, likes and reposts).
A large number of subscribers can be winding up, so it is impossible to focus only on this indicator. The percentage of unique visitors is important - the more it is, the better. This indicator should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If it is less, it is possible that the subscribers are “screwed up”.
As a rule, large publics publish their own statistics so that advertisers can make sure that they are not wasting their money in vain. For example, in the “Laugh to Tears” group, statistics can be seen next to prices.
The first graph shows the total audience coverage
On the second graph - Feedback(likes, comments)
Third - gender and age of the audience
Thanks to this information, the advertiser can measure the effectiveness of the advertisement. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.
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How to view group statistics
If the group does not publish statistics, you can check it yourself.
Firstly, there is the socialboard.ru/stat service, where you can see the statistics of popular communities.
Secondly, to view the statistics, you just need to type https://vk.com/stats?act=reach&gid=12345678 into the search bar where 12345678 is the community id. If the group is interested in advertising, then administrators, as a rule, do not cover this data.
All of these groups are the product of the persistent and successful work of their creators. If you understand the needs of your target audience, stubbornly go to your goal and have an iron patience, then you can achieve such results.
If you are interested in VKontakte publics from the position of an advertiser, carefully study all the indicators of the community and do not be fooled only by the number of subscribers, because this figure can be screwed up. In addition, do not forget that in addition to advertising in groups, there is also targeted advertising on the VKontakte social network.
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VKontakte more 54 million groups and public pages... Of course, many have already been blocked or have not been active for a long time. Today I want to present you with statistical data of more than 3 thousand groups in this post, which, in principle, captured most of the traffic on VKontakte.
- 3361 groups and public pages with statistics open.
- 862 603 881
- people who joined them, including millions of bots =)
- Coverage per day - 124 613 285
of people. The daily audience of VKontakte is 48 million people, respectively, each VKontakte user saw any news from these groups at least 2.5 times a day.
- 25 887 467
- unique users in these groups (daily). More than half of the social. the network goes into these groups.
The most interesting thing is ahead. Companies often buy ads in a particular group. The most popular for advertisers are millionaire groups... In my statistics, their 189
.
But everywhere and always there is underwater rocks... An inexperienced advertiser can buy a quick post in a millionaire, with the hope of huge reach of people. Bought and looks. The reactions are almost zero.
Many VKontakte groups are "cared for" by half at best, and 99% at worst.
Let's look at some of the "interesting" VKontakte millionaire groups:
Secrets of female beauty
Design it! - decorate your world
Cook it! - delicious recipes
Fire
The Secrets of Great People's Success
Took five groups, in total 6 300 000 participants... Daily coverage 284 396
, and only unique users 16 299
per day.
Now let's take one group:
Gambling addiction - 560,000 participants, 294,000 coverage and 164,000 unique users per day.
Do you see the difference?
I'll show you an interesting graph:
The higher, the worse.
Out of 100 millionaire groups, only 5 have the best performance in terms of reaching users and unique visitors. They are highlighted in red. Of course MDK tears everyone up... In this group, 1,000,000 likes are made per day on posts, about 120,000 Repostings, and 80,000 comments. Closer to her, only the group " Institute for Noble Maidens“, Also with 1 lem of likes, but reposts and comments are several times less.
And here is another graph, The ratio of unique visitors to the number of members of TOP groups on VKontakte.
The higher the orange bar, the worse.
This proves the saying - "Don't believe your eyes." Do not pay attention to the number of participants in the groups.
In groups of million people - 2,7%
- This is the average ratio of unique users to the number of participants.
For example, if you have a group of 1,000,000 participants, at least 27,000 people should visit you per day,
The average for VKontakte, this indicator is - 3,5%
For my 500 selected groups, this is - 10,34%
And in my TOP100 groups - 18,43%
The ratio of participants to coverage in millionaire groups:
This is where the reach goes down - the bad millionaire. These are all data from the statistics table.
You know, the most interesting thing is not always a metric " coverage»A decisive factor in choosing a group for advertising.
Let's take 100 groups.
Total subscriber reach - 380 000
person per day
Unique users - 780 000
person per day.
How so ?! It's simple, you just looked at the statistics of groups of erotic content. People enter the URL of the group directly, do not join it or like it, but they watch it cute and playfully.
Because of these tricky tricks, different metrics and different influences on conversion, I created my own small group performance rating.
I will not talk about formulas, they are elementary. I bring to your attention my little work in open access for all. Maybe someone, she will help find the right groups at the ideal price / quality ratio. I will not reveal all the secrets of the tables, I hope you yourself will guess how to use it.
And, if it is useful to you, "fill in" as much as you see fit: 
- I. Money - 41001631150653
- WMZ - Z236183456552
- WMR - R694147193667
- WMU - U322866130020
Yes, and ordinary thanks, likes and retweets will suit me too.
Download -
Thank you for your attention, I was with you, lazy Staurus.
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Where is it located?
