In short, Iota is a brand under which communication services (a telecom operator) are provided and equipment is produced. However, in order to understand what Iota is, you will need to analyze the structure, history and prospects of the company, find out its advantages and disadvantages.

How it all began

(it is called Skartel LLC) was in 2007, and a year later the Internet was launched using WiMAX technology. In 2009, sales of a modem released under its own brand started, work was underway to create an LTE network.
In 2012, the merger of 100% of the assets of Scartell and 50% of PJSC Megafon was completed. 2 years later, in the spring, it started on federal channels advertising campaign a new mobile operator, and by the end of the summer, the first SIM cards were issued. Then the question began to sound, what is Yota, and why is it called a virtual operator.

Iota: what is it and how does it work?

It is called a virtual operator because it operates on the basis of several networks. LTE communication (the same cherished 4G Internet) is provided by the equipment of Scartel LLC, and GSM is provided by MegaFon.
The coverage area began with 6 large Russian cities in August 2014, grew rapidly and by the end of 2017 the operator provided coverage for the entire country, except for the Crimean Peninsula and the Chukotka Autonomous District.
To the question of what Eta is and how it works, there is another answer - this is a full-fledged operator cellular communication with a large coverage of communications and the Internet, excellent technical support and competitive rates.

What are the advantages of the Yota operator?

Everyone learned about this telecom company thanks to unlimited 4G tariffs with an affordable price tag; this allowed to quickly attract a significant number of subscribers. By the beginning of 2017, tariffs for a smartphone with unlimited were closed for connection, however, since 2019, you can use this option on a tablet or in a modem, and SIM cards for smartphones please with an affordable price tag.

Peculiarities:

1. A clear separation of SIM cards depending on the devices for which they are intended. For example, a SIM card designed for a tablet will work in a smartphone, but the billing will change a lot.
2. A small number of own service offices. Ordered SIM cards in most regions are delivered by a courier.
3. Technical support can be obtained not only in the application or personal account on the website, anyone can ask a question on the official website in the chat and get advice.
4. One price for calls to subscribers in the home region and within Russia.
5. At least 30 days without roaming when traveling around the country. The cost of services at this time remains the same as in home region.
6. Tariffs are still available on tablets and modems with unlimited internet.

prospects

Iota continues to increase its 4G (LTE) network coverage, the operator plans to provide high speed internet the whole country. The company is interested in such data transfer technologies as 5G and 6G, but there were no official statements on plans for their implementation.

The iota company has already managed to establish itself as competitive, although it has been on the market not so long ago. However, there is almost no information about the history of the operator on the official website. So how did a company like Yota come about?

History

In 2006, there was such an organization as Korus Consulting, and it was its co-owner, together with entrepreneur Sergey Adoniyev, who decided that it was time to bring something new to cellular communications. At that time, WiMAX network transmission technology was gaining popularity. It was a kind of analogue of 4G, but it was directed in the wrong direction. However, the technology was advanced and promising.

Already in 2007, there were talks about founding a joint company. All important negotiations then were conducted using regular SMS correspondence, during one of which the name Yota was coined.

In 2008, the active introduction of WiMAX and Moscow began. However, this did not last long. Literally a couple of years later, the plans were radically changed and the Iota leadership decided to change course in favor of a more advanced technology -.

By 2009, Iota already had about 100,000 subscribers, and by the end the subscriber base had tripled. Even then, the company was rapidly moving forward.

2010 was significant for the operator with the first launch of the LTE network, which took place in Kazan. It was this event that gave Iota a share of fame in the country, which helped to continue to gain more and more subscribers.

In 2012, the company decided to join MegaFon in order to increase the speed of network expansion.

In the same year, the widespread distribution of the 4G network began and it was successful, since MegaFon was now the main provider.

Additional Information

• For a long time, the directors of Iota were people from MegaFon, but they did not properly cope with the tasks set and it was decided to hire a local specialist. Thus, Vladimir Dobrynin, who at that time was the technical director of the operator, was appointed to the position of chief director of the company in 2016. By the way, Dobrynin worked in Iota from its very foundation. Therefore, to the question: “whose company is Yota?”, You can answer that this is a separate company, but under the auspices of MegaFon.
• In 2017, the cellular company Yota stopped extending the unlimited data plan to smartphones. The operator could not cope with such a load and suffered constant losses from this particular tariff plan. Also played a role in many ways speed limit bypass at this rate.
• The operator's logo has its own meaning, which you can't tell at first glance. It represents an inverted person, which is drawn in a minimalist style. They call it Naf, which will be Fang upside down, and in English “Fun”.

Yota continues its development even now. The number of subscribers does not stop growing every year, and the operator continues to expand the coverage area and improve the quality of communication.

Yota, which until recently developed its networks in the Wi-Max format, has now become the fifth federal operator. You can connect to Yota in most federal regions of our country. Let's take a closer look at the advantages and disadvantages of this operator.

Navigation

What's new with Yota?

It must be said right away that Yota tariffs are fundamentally different from the tariffs of other mobile operators. If you want to connect a tariff for mobile Internet, then you will be pleasantly surprised by the full unlimited. Internet traffic is not charged for all tariffs. The only difference is speed.

Moreover, when the money on the balance runs out, Yota does not block access to the Internet, but makes the speed minimal (up to 64 kbps).

If you choose a tariff for a smartphone, then Yota does not delimit the traffic speed. On a smartphone, it always remains high. As for tariffs for tablets, there are three options:

• 512 Kbps - 390 rubles per month
• 2.1 Mbps - 550 rubles per month
• Maximum speed (in some regions with 4G it reaches 20 Mbps) - 650 rubles per month

Prices are for Moscow and the Moscow region. In the regions they are lower.

Perhaps with their tariffs for tablet computers Yota and fell in love with all "Internet-addicted" people. But, tariffs for smartphones can also cause admiration and envy of competitors.

As mentioned above, all tariffs have high-speed unlimited Internet. In addition, calls within the Yota network are not charged. And if you wish, you can (for 50 rubles) add free SMS.

As for the difference in tariffs for smartphones, they consist in the number of free minutes to numbers of other operators in Russia:

• 300 minutes - 140 rubles
• 500 minutes - 340 rubles
• 1000 minutes - 640 rubles
• 2000 minutes - 1040 rubles
• 3000 minutes - 1540 rubles

The cost of the selected package is added to the cost of the Internet (300 rubles) and unlimited SMS (if required).

We can say that Yota provides its users with one tariff for smartphones, but which everyone can customize for themselves.

Also, the mobile operator Yota provides tariffs for home internet(desktop PC, laptop and other devices). Tariffs differ only in speed:

• 512 Kbps - 400 rubles
• 640 Kbps - 450 rubles
• 768 Kbps - 500 rubles
• 896 Kbps - 550 rubles
• 1 Mbps - 600 rubles
• 1.3 Mbps - 650 rubles
• 1.7 Mbps - 700 rubles
• 2.1 Mbps - 750 rubles
• 3.1 Mbps - 800 rubles
• 4.1 Mbps - 850 rubles
• 5 Mbps - 900 rubles
• 5.7 Mbps - 950 rubles
• 6.4 Mbps - 1000 rubles
• 7.1 Mbps - 1050 rubles
• 7.8 Mbps - 1100 rubles
• 8.5 Mbps - 1150 rubles
• 9.2 Mbps - 1200 rubles
• 10 Mbps - 1250 rubles
• 12 Mbps - 1300 rubles
• 15 Mbps - 1350 rubles
• Maximum speed - 900 rubles (Promotion)

Prices are per month. But, you can also use this service:

• For 2 hours - 50 rubles (maximum speed)
• For a day - 150 rubles (maximum speed)

IMPORTANT: Mobile operator Yota offers high-speed 4G internet in more than 40 Russian cities. But, the distribution of access to LTE networks does not end there, and over time, the geography Yota coatings will only increase.

Advantages of Yota

In addition to great prices and flexible tariffs, the Yota mobile operator offers roaming-free space throughout Russia. If you have traveled to another region of our country, then the mobile communication and Internet service will be charged as in your home region.

Unfortunately, this advantage is available only for the first thirty days of being in a region other than the place where Yota is connected. After 30 days, the operator will offer you a different tariff. True, there is no data on what it will be for the tariff yet.

Disadvantages of Yota

Yota is a virtual operator. That is, one that uses the networks of another operator. In the case of Yota, this “other” operator is MegaFon. That is, this operator is completely dependent on MegaFon and the state of its networks.

Also, the disadvantages include the inability to use a smartphone with a Yota SIM card as an access point for WiFi networks. Here you have UNLIMITED Internet. But, you can slightly minimize this drawback due to the router and paying for the service. Wi-Fi Internet for 2 or 24 hours.

And of course, the main disadvantage of this cellular operator is a small coverage area. In fact, it is increasing every day. Perhaps Yota has already come to your city?

Cellular operator Yota: reviews

Eugene. Been using this carrier for a few months now. Connected it for both smartphone and tablet. And when I move to a house under construction now, I will also order a router with a Yota SIM card. I really like the quality of communication and the ability to track the number of remaining minutes for calls to other operators. The only drawback is the ability to increase the speed of the Internet only after current tariff will end. Not very comfortable.

Igor. I go out of town for the summer and live there. Naturally, no wired internet there isn't. Before that, I used Megafon, but I found out that they have subsidiary Yota which "covers" my holiday village. I took it for a test, and now I do not part. I even watch football through my laptop. Thanks Yota!

Video. Yota Review

The history of the Yota operator began in 2007, when the company was founded, while the test launch of the first networks took place only in 2008. At first, WiMax technology was used, only then Iota switched to LTE technology. Today MegaFon and Iota act together, according to official information MegaFon is the parent company. Consider the results of this union and compare the current tariff plans.

In fact, Yota is MegaFon. If we dig a little deeper, we will find that in 2014 Iota took place as a virtual mobile operator. Cooperation with MegaFon, expressed in the merger of assets, took place in July 2012. Their coverage areas almost completely coincide, with the exception of some cities in which MegaFon has built LTE Band 20 networks - here Yota does not work (in 4G format).

Iota is a subsidiary of MegaFon, but it is not one company. Yota is a virtual operator using the equipment of its parent company. Therefore, the question of whose towers Yota uses is very easy to answer - Yota uses MegaFon's towers and its own towers that existed before the merger of assets. MegaFon bought Yota by buying shares in Scartel. Information slipped through the media that the Iota brand would be destroyed, but today we see that this is not the case - the daughter works as a virtual operator and belongs to the organization that bought her out. Roughly speaking, now it is almost one company, but the directions of activities of the brands are different.

Iota is MegaFon or not

Many people think that Iota and MegaFon are one and the same. This is not to say that this is not so, but the positioning of brands is still different. MegaFon remains a traditional operator, while Yota is virtual and focuses on unlimited internet. Today, this internet is only available on tablet PCs and modems/routers. Until January 25, 2017, unlimited was also on smartphones, but then it was removed.

MegaFon and Iota are almost identical in terms of coverage, but differ in billing. Therefore, it is very difficult to answer which is better - it all depends on the preferences of the subscriber. For example, if you need unlimited mobile Internet from a computer, you should not hesitate to choose Iota - MegaFon does not have full unlimited. In terms of voice quality, both operators are almost identical.

There is one more difference - MegaFon has a lot of information, entertainment and service services. The catalog contains services for making money transfers, connection of a beep, geolocation services, mobile subscriptions and much more. Iota does not have all this diversity, so this operator is suitable for those who do not like imposed services.

Tariff plans of MegaFon

If you need quality voice communication and fast Internet on a smartphone, we advise you to take a closer look at MegaFon's tariff plans. The profitable line “Turn on!” Works here, offering subscribers several tariff plans for any needs.

TP "Turn on! Chat"

Tariff "Turn on! Communicate” is a balanced offer for medium-active subscribers. For only 600 rubles / month. we receive 500 minutes of calls to any phones in the country, both mobile and landlines (including local ones), 12 GB of Internet traffic (for any needs), free traffic to mobile TV with the MegaFon package channel , as well as two films from the video archive.

Also on the tariff there is an interesting addition - this is unlimited traffic for social networks and instant messengers. It applies to the super-popular Odnoklassniki and VK, to foreign Facebook, as well as to Viber, WhatsApp and eMotion instant messengers. A cool advantage of the tariff plan is its wide coverage area - this is the whole of Russia.

TP "Turn on! Look"

Tariff "Turn on! Look" is a suggestion designed for those who love not only communication, but also video content. The subscription fee is 900 rubles / month, it includes 16 GB of total Internet traffic, unlimited YouTube and unlimited access to the above social networks and instant messengers. For chatting with friends, relatives, acquaintances and other people, 1200 minutes are allocated for a month. As a bonus - four films from their archive, as well as a package of MegaFon channels and free traffic on MegaFon TV.

The tariff plan works in domestic roaming without changing the billing.

TP "Turn on! Speak"

Tariff plan "Turn on! Speak" provides for a subscription fee of 500 rubles per month. The range of services here is quite limited - it is 600 minutes of communication in Russia, 3 GB of Internet and unlimited traffic for instant messengers. Free unlimited traffic for mobile TV is also provided, but without a package of channels - it will have to be paid separately. The tariff works throughout Russia and aimed at those who rarely use Internet services.

TP "Turn on! Listen"

We have a tariff plan for true music lovers who need nothing but music. The subscription fee is only 300 rubles per month, it includes 250 local minutes, 6 GB of traffic, special traffic for music services and instant messengers. The list of music services includes the most popular Yandex.Music, Zvooq, BOOM and Vkontakte Music. Free mobile TV is also provided with the MegaFon package. The tariff works throughout Russia, but intercity is paid separately.

TP "Turn on! Write"

Tariff "Turn on! Write" created specially for those who prefer communication in text mode but does not want to spend extra money. For 350 rubles / month. subscribers receive 350 local minutes, 200 local SMS, as well as traffic for messengers. There is also a small package of regular traffic (only 2 GB) and traffic for mobile TV. A striking drawback is that the tariff does not save home billing in roaming within the Russian Federation.

TP "Turn on! Premium»

Mega-tariff for the most talkative people and those who cannot live without mobile internet. It includes 5,000 minutes in Russia, traffic for an extended number of social networks and instant messengers (hello to Telegram and Instagram lovers), access to music services, unlimited for three video hosting sites - Rutube, YouTube and Vimeo, as well as 20 GB of regular traffic. Also mobile TV with the “Basic” package works on the tariff and three channels for adults, access to four films from the archive is provided. The subscription fee is healthy - 3000 rubles / month.

Please note that for all tariff plans, after the main package of minutes is used up, the on-net unlimited is activated (on the “Turn on! Write” tariff it is valid only for local MegaFon numbers).

Iota tariff plans

Let's take a look at what Iota offers us (or Eta is an erroneous, but common spelling of the operator's name). Its tariffs are divided into three categories - for smartphones, tablets and modems / routers. A single tariff plan works on smartphones, and it is very flexible. Minimum subscription fee is 370 rubles / month. - it includes 200 minutes within Russia and 2 GB of traffic. A package of 5,000 minutes and 30 GB of traffic will already cost 2,850 rubles per month.

It would be more correct to say that packages on Iota are allocated not for a month, but for 30 days - such a tricky billing.

As an add-on, the following options are connected:

• "Unlimited SMS" - 50 rubles / month;
• Messengers - 15 rubles each. every;
• Social networks - 25 rubles each. each;
• YouTube - 100 rubles.

Tariff parameters can be adjusted at any time at your discretion.

For tablet PCs, a full unlimited from Iota works. It can be paid for a day, a month or a year at once - the longer the paid period, the cheaper the connection. A day of access costs 50 rubles, a month - 500 rubles, a year - 4500 rubles. Traffic is not limited in any way, but you cannot use torrents - the speed will be cut to 64 kbps.

For computers, Iota offers full unlimited traffic. There is even a free package that runs at 64 kbps- such a snail's speed is enough for communication in ICQ, Skype, Telegram and other instant messengers in text mode. The next speed indicator is 512 kbps, it costs 400 rubles / month. For 1400 rubles / month. we get unlimited at the maximum available speed. In total, about two dozen speed gradations are provided.

Internet from Iota is also connected under the following conditions:

• 5 Mbps - 5400 rubles / year;
• 10 Mbps - 6900 rubles / year;
• Maximum speed - 9000 rubles / year;
• 2 hours of access - 50 rubles one time;
• Day of access - 150 rubles one-time.

Thus, Iota is beneficial for those who need unlimited Internet - it can be distributed from a PC to other devices.

A new player has appeared - Yota. Long time this corporation was known as a provider of wireless Internet access. The range of services of the new operator includes all those services that are in demand today, that is, voice communication, SMS, as well as access to the network. The latter is characterized by unlimitedness, and in absolutely real terms. If the tariffs of other cellular operators apply a restriction on traffic in excess of the prepaid volume, then Yota does not use this approach, at least now. What chances does a mobile operator as young as Yota have to gain a foothold in the Russian market? What kind of reviews prevail? How is using Yota services especially beneficial for subscribers?

Access to the market

The new mobile operator Yota actually entered the market in August 2014. Issuance of SIM-cards under this brand began in Moscow, St. Petersburg, Vladimir, Tula and Far Eastern cities: Vladivostok and Khabarovsk. Interestingly, users could apply for SIM cards in advance through a mobile application. At the same time, your new status Yota ("mobile operator") announced back in April. Before that for many years this organization primarily engaged in the provision of wireless Internet access services. Activities in this direction is still maintained by the company: it sells branded modems of the appropriate type. Therefore, in order to accurately distinguish between the two main types of services provided by the organization (mobile Internet and cellular communications), we will refer to the company in our article as " Yota-mobile operator". In turn, if we are talking only about the mobile Internet, we will call the company "Yota-provider".

The company plans to ensure the presence of the brand as a provider of cellular services in all regions of Russia. which was determined by Yota, a mobile operator, by iPad, iPhone and Android enthusiasts. That is, those people who are accustomed to using it We also note that Yota can be conditionally considered an independent player in the cellular communications market. The fact is that this organization is a subsidiary of MegaFon. At the same time, as some analysts believe, a certain largest corporations segment ("MTS" and "Beeline") Yota-mobile operator can still "win back".

Basic rates

The tariff policy of the new cellular communication provider is rather young. For example, at the time of entering the market, the company made it possible to use only one tariff, including 300 minutes of calls, unlimited Internet and any number of SMS for 750 rubles per month. Those offered by Yota-mobile operator, the tariffs today mainly differ in the number of just calls to phones. That is, there is a "basic" monthly payment of 300 rubles, it guarantees unlimited Internet. In turn, you can pay extra and get an unlimited number of SMS for use. The minimum surcharge for voice calls is 140 rubles (100 minutes), the maximum is 990 (1200 minutes).

Restrictions

Note that the SIM card from the new mobile operator is only suitable for smartphones, tablets and cell phones. You cannot connect it to a PC; you can use a modem from a Yota provider to access the Internet.

Devices in which the SIM card released by the Yota mobile operator, w3bsit3-dns.com type, will be fully functional. Also, using mobile devices with a SIM card from Yota, you cannot "distribute" the Internet in WiFi mode. Some experts note that if the provider detects violations in the use of the SIM card, then the speed of access to the network can be reduced to 32 kbps. However, it is not entirely clear how this will be done in practice.

However, the company will impose a similar restriction if it is discovered that the owner mobile device uses, for example, "torrents", or large files are downloaded. In contrast to the definition of a fact WiFi sharing, Yota should not have problems with fixing requests for trackers. If there are no violations on the part of the user, then access to the network is guaranteed at a decent speed through the 4G standard and, moreover, unlimited.

Connection

How to connect to the services offered by Yota-mobile operator? There are two main ways. A SIM card from this communication service provider can be ordered through the company's website or you can use mobile application. The ordered SIM-card will be delivered by a courier. You can also pick it up at the points of issue, the address of which will be displayed in the application. If customers encounter difficulties in using the services, the Yota-mobile operator will send the settings through its support service, they are necessary for the correct operation of SIM cards. At the same time, the emphasis is on the interaction of the relevant structure of the supplier with customers through online channels, for example, via chat.

Reviews

Yota-mobile operator reviews of experts and users are very different. They can be conditionally classified into three categories. The first characterize the quality of communication services. The second is the pricing policy of the company. Third, the market prospects of the new operator. Regarding the reviews of the first type, we can say that in general they are positive. And this is not surprising, since Yota largely uses MegaFon's infrastructure, which is probably not inferior in terms of manufacturability to that used by other operators. Regarding prices, the opinions of users and experts are different.

Premium product

Yota-mobile operator offers tariffs mainly for customers in the premium segment. Since at simple comparison them, even with those that Megafon has, their benefit is not so obvious. Moreover, there are marked restrictions in using the Internet. There is another point of view, according to which the tariffs from Yota are quite fair. The fact is that not every operator can get truly unlimited Internet for a monthly fee of 300 rubles per month (if you do not violate the rules for its use, it has no restrictions on traffic, speed, etc.).

Many users, by the way, are impressed by the sales channel organized by Yota-mobile operator. Customer reviews say that courier delivery is convenient. You can order a SIM card anywhere in the city, at home, at work.

Coating

How effectively is the new operator ready to serve subscribers in terms of coverage area? It all depends, first of all, on the communication technology used. Of course, Yota-mobile operator provides 2G and 3G coverage almost everywhere, if we talk about the cities where the company operates.

It's another matter when it comes to the latest technologies based on 4G. In this case, the one that the Yota-mobile operator guarantees, the coverage area is distributed, even if we talk about Moscow, not always evenly. At the same time, to meet the basic needs of using the Internet, there are enough resources that the 3G standard includes. Given that Yota customers do not want to download large files, the practical need for speeds above 3-4 Mbps, which gives 3G, may not be high.

Marketing

Actually, the reviews that characterize the market prospects of a new provider of cellular services can be discussed separately. There is an opinion that Yota, in particular, is not quite effective in terms of engaging sales channels. As we have already said, distribution of SIM cards is carried out by ordering through the website and delivery by courier or using points of issue. This is not the most optimal path chosen by the Yota-mobile operator, the reviews of the employees of some analytical agencies are sustained in this tone. The fact is that in order to win a significant market share, a company needs to win a target group of customers of 10 million people, this requires larger distribution channels, such as, for example, retail brand networks.

Sales innovation

There are also experts who believe that the resources chosen by Yota for the distribution of SIM-cards, in fact, are revolutionary in their own way. The point is that when using standard channels, in particular, networks of retail brands, the cost of attracting a client is about 500-700 rubles, and this is usually a minimum. If you use the services of a courier, then the figure is reduced by about half. Another thing is that the dynamics of distribution in this case is lower. However, it is reasonable to assume that Yota will use innovative distribution methods only at the very beginning of the business, using standard, albeit more expensive channels, if necessary.

Will the internet be unlimited?

There is an opinion that over time, Yota, which announces its readiness to provide Internet access services in a completely unlimited format, will move to a model that may include restrictions. Now this mobile operator is in force enough a small amount users (when compared with the number of subscribers of the same "MegaFon" and other companies of the "big three") can provide unlimited access to online without any nuances (except for restrictions on downloading "torrents"). There are experts who believe that there are no objective prerequisites for this. At least for the reason that the average Russian mobile Internet user downloads about 3-5 gigabytes of files and data per month.

The user doesn't need much.

This volume is generally guaranteed in the "standard" tariff plans of other mobile operators, but within the framework of prepaid traffic and for the same 300 rubles per month. Probably, experts believe that, firstly, Yota has no particular reason to expect that in the segment where the company will provide services, the average monthly traffic volume will increase significantly relative to 3-5 gigabytes (especially given the restrictions on "torrents" and files large size), and secondly, technology is still developing. And therefore, the potential load on the server may not be so critical as to deviate from the policy of providing unlimited access to the Internet.

Market segments

We said above that Yota is likely to focus on premium customers. That is, those who may be willing to overpay for Additional services connection provided you use unlimited internet. At the same time, there is a version that the range of clients of the new operator will also be replenished with those who are used to average-priced tariffs. This can be facilitated, for example, by Yota's favorable roaming policy.

All calls between subscribers given operator now free throughout Russia. In addition, according to some experts, unlimited SMS for 50 rubles is quite a competitive price even against the background of "standard" tariffs from other operators. SMS has not yet gone out of fashion, despite the fact that online messengers are gaining more and more popularity. True, experts find it difficult to say, analyzing the prospects for the business model offered by Yota-mobile operator, when exactly the company will master new target groups of customers.

Yota - a competitor of "MegaFon"?

Can Yota be considered a direct competitor of MegaFon, despite the fact that it is a subsidiary of one of the leading Russian operators? Experts believe that this is not the case. There are completely radical versions on this score. According to one of them, MegaFon is not interested in the success of the new business implemented by Yota. The mobile operator (reviews of some analysts, at least, contain such assumptions) did not appear on the market in order to select a part of the clients of the holding, of which it is an integral part. Most likely, experts believe, this is due to the desire of the management of an innovative company to get used to niches that are fundamentally new for the Russian cellular market.

There is a version that Yota was forced to develop unusual distribution channels for SIM-cards to a certain extent because Megafon did not provide the company with a resource in the form of its own dealer network.

Yota and retail chains

There is also an opinion that this opportunity the cellular operator can use in the future. But for now, as testified by the reviews and reviews left by experts regarding the activities carried out by the Yota-mobile operator, reviews on thematic portals, the company is trying to negotiate with dealers of the level of Euroset and Svyaznoy. Therefore, even if the holding does not give the go-ahead to launch the dealer network, Yota will have a spare resource. Although the resource possessed by the Yota mobile operator allows you to connect fairly quickly, and it is not at all necessary for a potential client to look for other options, such as going to the office of a retail brand.