The social network Vkontakte is very a large number of a variety of communities (see). Starting from entertainment, ending with commercial groups that sell goods and services (see). How to find among them the Vkontakte community that would be of interest to you?

To do this, you can use a special service - "Allsocial". Now I will explain to you how it works.

What is the point?

What indicator do you think can help us determine the quality of a community? This is the growth rate of active participants (see). If really high-quality content is published in a group, then popularity is gaining very quickly. The result is an increase in subscribers. Therefore, the higher this indicator for a group, the more interesting it is.

And we just have to find such a community.

How to find an interesting Vkontakte group

We go to the above service.

https://allsocial.ru/communities

There will be a list of communities that have a very high growth rate.

Growth of participants - the number of participants who entered minus the number of participants who left, for the last day.

But there is underwater rock. Community administrators could cheat members (see). Therefore, one indicator is not enough.

Let's add one more parameter here - coverage. The corresponding column is in the results.

Reach - the number of group visits per day, and the number of records viewed.

This indicator will not work. After all, bots (see), which are used for cheating, do not know how to view records. And so a community that has a high reach rate can be considered interesting.

How to find the most interesting communities by topic

We return to the service, and in the right menu block, select the appropriate category. Then we filter the results by clicking the mouse cursor on the column "Reach".

Imagine Steve Jobs - black turtleneck, piercing eyes - trying to present the iPhone, standing in the middle of a Papuan village where there is not even electricity.

Despite all the genius, Jobs is unlikely to succeed with such an audience. Just as ridiculous and ineffective is advertising placed on a site with an inappropriate audience. Giving advertising in public that do not fit the audience, you lose money and time. It is much better to advertise where your potential customers live.

How to find suitable VK groups for paid posts?

The standard functionality of VKontakte allows you to find groups that match by topic (very general) or by name. This is not enough. First of all, because the topic is declared arbitrarily, just as the name does not always reflect the essence of the audience. It's simply too short for that.

I will not dwell on the difficulties of choosing sites: they are known to anyone who has tried to advertise in public. Let's move on to solving the problem.

Another approach: start with the user!

To find the sites we need, we just need to remember why this is being done. Our goal is to find groups where there are people who are receptive to our advertising. Let's then find these suitable people and see what groups they are in..

Of course, we will not search manually. I bring to your attention the second tool of the SMMup.ru project - Search for groups by target audience parameters. The tool is located at: http://smmup.ru/target.php

How it works?

The general idea is very simple:

1. You specify the main parameters of your target audience
2. Based on them, a sample of users is prepared
3. The program collects data about which groups each user belongs to
4. The information is summarized, as a result, we see which groups are preferred by people who are our potential subscribers or customers.

Ha ha, you say. Well, as a result, MDK and EP will be what every second subscribes to. What's the point!

All right. Therefore, the fifth point is the most important! - is to calculate matching index.

To understand what it is, you need to remember the basics of marketing theory. The concept of an affinity index is well described in Wikipedia. Let me remind you here that this is an indicator of how much better advertising is perceived by the audience of a particular site in relation to the audience as a whole (random people). It might be easier to understand with examples:

So. The probability that a person in our sample is in a particular group directly depends on 2 factors: the size of the group and the site affinity index for this sample. But we know the number of subscribers of the group! So what's stopping you from calculating the matching index?

I turn this brief digression into theory, I turn to practice. You do not need to delve into all the calculations with the match index. Now you will see that it works and this is the main thing.

Tool operation examples

To begin with, let's pick up something very simple, so that we can make sure that the idea of ​​\u200b\u200bthe match index works.

For example, we want to launch a site dedicated to football in the regions and decided to advertise in small groups of fans of this sport.

Let's find what football fans in Kaliningrad are subscribed to. We indicate the city, set the age from 20 years old (after all, we need an adult and solvent audience), in the interests we indicate, of course, football. We start the search and analysis.

We get a table with communities sorted by index descending (clickable):

The first lines with a huge compliance index are occupied by small regional groups of football fans. The rest of the communities are predominantly male, i.e. the audience in them is “warm”, also not bad for us. Quite logical results, right? We could get them with the standard community search, although it would take more time.

More complex example. Let's say we sell some special software or service for, well, for example, realtors in St. Petersburg. Is it easy to find groups where exactly realtors sit? Not much anymore:

With the standard search, we find only groups with a service offer ...

But for smmup.ru this is not a problem. Specify the city and position:

There is already something to profit from, right?

Another example + a little subtlety in using the tool.

We want to sell some kind of accessory to fans of The Hobbit films, or at least a ring of Omnipotence with delivery in Moscow. We indicate the "Hobbit" among the interests:

Oops. Somehow pale: a small affinity (not tens or hundreds), vacancies ... Something is not right! Pay attention to the notice above the table. Yep, of course! After all, to indicate “The Hobbit” in your favorite films is not yet a sign of target audience. The film is quite popular. Add Tolkien, The Lord of the Rings to the interests to collect the most ardent fans:

It looks like business, doesn't it?

In short: how can the tool be useful?

There are many such examples. Go to the site and try it yourself! You can specify many conditions for selecting an audience: gender, age, interests, geography, work... Indicate the portrait of the ideal client - you get a list of the best advertising platforms.

I don't think my readers need to be further explained how it is profitable to advertise in a small group with a homogeneous and active audience that suits your parameters. Let me just remind you that Advertising there is usually very cheap.. Or even free if you can offer something more or less interesting. Small thematic groups are often conducted not for profit, but out of interest.

Use the tool (on this moment it's absolutely free)

Any social network (social network) consists of users, such as you and me, and various kinds of publics (groups). They can be either in the form of online stores, flea markets, or just an informative page of a particular catering establishment, a creative association or a “skillful hands” circle.

The psychology of a person is such that in any community - real or virtual - he tries to find his place and his group (the effect of the so-called crowding). It is this feature that marketers use to attract customers to a particular area.

The choice of publics according to personal preferences

Whatever one may say, anyway, someone who loves to draw will subscribe to art supply stores, artist or gallery pages, art history communities, etc. A musician will certainly look for flea markets with instruments, video tutorials and performers with whom he I would like to play together or with whom I would like to learn.

"VK" gives such an opportunity for more high level than any other available social network. Surely you can easily choose the best VKontakte groups just for yourself, based on your hobbies. But what, on it all possibilities come to an end? And where are the great advantages of this social network?

Why VKontakte?

Let's look at how VK can especially attract users.

1. Russian speakers around the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of the same OK.ru.
2. Simple interface.
3. Access to music. The second and third points may seem surprising at first glance, but when you first test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru is simply created for this.
4. What to see in the feed and what to disable is up to you, not the statistical module.

List of groups that everyone should join

The best VKontakte groups are millionaire publics. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is almost impossible. And the main secret of these publics is that they are created for women. Because the regular readers of "VK" are representatives of the weaker sex.

Many so-called boy groups have a target audience - girls. Just wonder how many men will subscribe to a public where clothes and outfits are discussed, albeit a male one? And how many women will choose a group where breasts and butts constantly flash?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

• new.vk.com/lhack (life hack and everything connected with it);
• new.vk.com/ria (RIA Novosti, news in Russia and the world);
• new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
• new.vk.com/oroom (humor).

Male Choice

The best VKontakte groups for guys, which are subscribed to by 99% of men and only rare women, basically do not carry highly intelligent information in their bulk, but among their posts there is a purely male theme.

All this is just a cunning marketing ploy, because the bulk of men are also not particularly distracted by the naked ass flashing in the feed, but the news on his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not so many gamer girls among us. And even those publics where the description contains the word “male” may not be of interest to this entire contingent, for example: new.vk.com/fashionmenblog is a men's group dedicated to fashion on VKontakte.

5 best examples such groups, see below:

• vk.com/public39399586 - "Cynic Quote Book";
• new.vk.com/public40613208 - "Boys will understand";
• new.vk.com/academyofman - "Academy of Decent Guys";
• new.vk.com/chotkiy_paca - male group for Ukrainian boys, if you know the language, you can subscribe - posts are relevant in every country;
• new.vk.com/officialpages - this page is not in vain here - it is with its help that you can follow the appearance of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much included in the list of the best as it monitors which are the best VKontakte groups. Its charm is that there are dry facts, strict censorship and, of course, news. If you don’t know movie news yet, you can easily track it, because before the premiere of a new film in cinemas, its official VKontakte page appears.

Deep dive into the network

Do you make money online, do you have your own store or do you freelance? Then you need to follow a huge amount of news. Keep in mind that not all posts appear in the feed, because the Internet is very crowded. And the further, the more and the more expensive its use by both the user and advertisers. And if the first does not think about the fact that he is “heated” for 6 rubles, then the second spends 10 thousand rubles to “heat” him for 6 rubles.

So, you've decided to dive deep and start promoting. Then the best VKontakte groups for you are the official ones:

• new.vk.com/team - the VKontakte team. All legal and controversial issues of the public can be found here. This is where the initial publication of updated instructions and rules takes place. So you need to study it all the way and across before you start creating any VK element.
• new.vk.com/vkgames - the first signs are sent here with the advent of a new online game.
• new.vk.com/android_app - all VK applications for Android. Information, bugs, features and more.

Advertising "VKontakte"

Each user of "VK" cannot complain about explicit advertising on the network. But we are not talking about its complete absence. Advertising - publications on your favorite publics, which in one way or another force the reader to subscribe to another group where the product is already on sale. Such indirect and unobtrusive persuasion is very pleasant, because everyone believes that he is making an independent choice.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about public advertising placements. Check reviews here to avoid trouble. From time to time, it’s good to look for reviews about yourself. If you find a negative one, that's good too, because you'll know what else to work on. And of course, for the development of the resource, you should leave your comment, good or bad - it's up to you.

Online store or business page

Would you like to make your own website to promote goods and services? For testing, you can use the free platform "VKontakte". In order for the search engine to find it, you need money, but for the very beginning, so that the whole environment knows about your goods, this is the most best option. Many do not switch to other resources over time because of the convenience and cheapness.

fast and a lot

In conclusion, we suggest paying attention to promising pages where they talk about making money with minimal investment. Do you remember what was said earlier about the overabundance of information? This is the reason why promoting the page honestly and quickly will not work.

Today people are engaged in fast stuffing of subscriptions with the help of promotions: "Publish, like, and "random" will choose the winner." But among such promotions there are thousands of pages that give nothing for free. They don't give anything at all. And promotions are often with fake photos from various kinds of flea markets (like OLX or Avito). Their goal is as many publications and subscriptions as possible. After 20 thousand, they sell the page to further promote a different topic by completely different people.

So, you choose the best VKontakte groups yourself. No one will forbid you to unsubscribe if the material goes on completely uninteresting to you personally. And after reading the article and searching necessary information you will already see an impressive list of publics from several dozen. Only over time you will be able to understand the productivity of each of them.

That's all. Good mood and inspiration with VKontakte!

VKontakte is a huge resource that has "sheltered" millions of Internet users. People find each other, get to know each other, communicate. But the advantage of this site is that, in addition to the direct role of the social network, it also performs other equally important roles. This is an Internet cinema, a music archive, a personalized newspaper and even a fan club. And on the resource space there are thousands of groups and publics, and in this article we will tell you how the search for VKontakte communities works.

What are "communities" in VK?

Social networks designed to bring people together. But how to do it? Create small online groups that will be of interest to users. Within VK, there are two types of communities - groups and public pages. There are some characteristics that distinguish them, mainly regarding privacy settings. However, for social network users, this is not so important.

How do communities attract people in general? It's simple: useful or interesting information. In fact, each group or public is a kind of blog where text posts, photo and video materials, etc. are published. Community members can communicate with each other by leaving comments on the wall or in discussions. And they are united by some common theme - favorite TV shows or musicians, place of residence, interest in news, hobbies ... List all possible options can be long, but the article is not devoted to this.

As a member of the community, you can keep track of all new posts in your News Feed. But the question is: how to find a group that you might like? Now let's figure it out.

Looking for communities

There are a lot of VKontakte communities, well, a lot. And it's easy enough to get lost in them, even if you more or less know what you're looking for. But still, the more specific your query is, the higher the probability of finding exactly what you need.

So, you can search for a public / group in the following ways:

• by name;
• on a specific link
• through search parameters in the general search;
• in search engines.

The choice of method will depend on the source information. Of course, the easiest way to find the right community is if you know its name or, even better, its link. With the link, everything is clear: you drive it into the address bar of your browser and immediately go to the desired page.

If you have a name, we act like this:

1. go to your VK account;

2. go to the "Groups" section;

3. in the "Search" line, enter the name of the community you are looking for, press Enter;

4.we look through the list of results that match the query and go to the desired page.

You can also find communities through a general search - this is a line in the site header. The algorithm is the same as on Facebook:

1. enter the name of the community, press Enter or "Show all results";

2. go to the "Communities" tab;

3. choose what you were looking for.

Everything seems to be simple. However, in most cases, we do not have such specifics, but simply want to find something, starting from our interests. This is what search by parameters was invented for. It's easy to get into it:

1. go to the "Groups" section;

2.open the "Community search" tab;

3.specify the search parameters and select the desired page from the results.

There are not very many parameters, even few. You can choose which format we are interested in: meetings, public or VKontakte groups and the country / city that were indicated in the community information. You can also enter some keyword in search line. However, it cannot be said that this always helps: interesting publics often have completely incomprehensible names.

Finally, you can simply use the help of search engines: drive in the query of interest by adding the VK or VKontakte tag. Surely you will find something useful for yourself. By the way, you can go to the public even without registration, because. these pages are considered public and do not require visitors to have a personal VK account. But if you find closed group, then you won’t be able to view it: you need to apply for membership, and then get permission from the admins.

So, now you know how to find groups in VK that may be of interest to you. And if you are faced with such a task, you will cope with it without problems.

To search communities:

1. Enter the name of the task in this field, under this name it will be displayed in the history of all tasks in the Pro version, under this name the results will be downloaded in the Flash version and in Pro.

2. Specify data for analysis:

• Enter a keyword or phrase in the nominative case for which you want to find communities. Note that it is not possible to search for multiple words in a module.
• Specify whether to search for the exact occurrence of the phrase or not. If you select Exact match search phrase" Only communities with the specified phrase or word form in the name will be included in the results, and not any word from the specified phrase or a word with a different ending.
• In the Flash version, you can additionally specify the search for only official, i.e. verified communities.

3. Result customization filters:

• Select the type of community you want to find: community, public page, or event - or select "any" in case the type of community is not important. In the Flash version, you can additionally find future meetings.
• If you are only looking for groups, select the type of groups you want to find: any, closed, open.
• Determine the geographic location for groups and events, as public pages have geo information only if they were created as groups and then transferred to public.

Additionally, in the Flash version, you can:

• Set the collection of communities by the number of users, the growth rate, the ratio of daily attendance to the number of users, the ratio of the number of likes to the number of users, the ratio of the number of comments to the number of users, the ratio of the number of posts in discussions to the number of users. That is, the collected communities will be arranged in descending order according to the selected parameter. Available when searching without specifying a city. This must be done prior to parsing.
• Filter the list by the number of subscribers. Communities that do not meet the specified minimum and maximum subscribers will not be included in the sample. This must be done prior to parsing.
• Filter list by keywords, which should not be in the name of the community (input separated by a space).
• Filter the found communities by date, no later than which the last post in the community must be published. For this option to become active, you need to wait for the task to complete and click "Find last post dates".

Once all the data is filled in, to complete the task, you must click the "Run" button in the Pro version and the "Search" button in the Flash version.

If you are working in the Pro version, a completion message will be sent to the email address you provided during registration. If in the Flash version, then you need to wait for the module to finish working in order to save the results.