Search google home. Make Google your primary search engine

Google Chrome is one of the top three programs used by people around the world to travel comfortably on the virtual network. This browser gained popularity due to its high speed of operation, as well as ensuring security when working with the Internet. Google Chrome search engine is characterized by a user-friendly and intuitive interface.

Unlike other browsers, it every open page distinguishes it as an independent software process, which is its main feature. This browser has an integrated task manager, which is as close as possible to Windows. Thanks to him, you can analyze running processes, manage and change them, if necessary, fully adjusting to memory limits and OS resources.

Google Chrome search engine is a high-speed browser with a minimal number of plugins and extensions, which is felt while working with it. The Internet browser has a similar performance due to the laconic interface with a clear architecture. With the DOM kernel available, the browser will open faster the web pages you visit most often. The script processing speed has also been increased, this became possible with the use of the V8 JavaScript engine.

The developers have integrated the search form into the address bar, which has become a distinctive feature of the browser. The choice of the desired search engine is made in the browser settings, which led to a decrease in the size of the toolbar. Thus, it has become the most minimalistic among all browsers.

Key features of Google Chrome search engine:

One line for everything - you can use the address bar when going to another site or to enter a search query.
Quick access to the most visited sites. When you open a new tab, you will see pictures of the sites you visit most often.
Shortcuts for web applications. You can access your favorite sites directly from the shortcuts located on your desktop, without having to first open your browser.
Ensuring privacy - Internet travel history is not saved when using incognito mode.
Dynamic Tabs - Drag and drop tabs within the same window or between browser windows, arranging them in the order you want.
Crash control. All browser tabs are separate processes. Therefore, a failure in one of them will not affect the rest.
Safe navigation. Google Chrome ru search engine warns its users about unsafe pages.
Instant bookmarks. By clicking on the "star" at the top left, you will save the site on which you are in your bookmarks and you can have quick access to it.
Import settings. After installing the program, you can easily import bookmarks and passwords from other browsers.
Uploading files. This browser has ditched the pesky download manager.

Benefits of the chrome search engine

A high degree of security - achieved through the use of an innovative approach to the distribution of computer resources;
Fast speed of operation - became possible when installing the program without loading the system with extensions;
Integration with Google account;
Work with many languages;
Voice control function.

Disadvantages of gogle chrome search engine

Difficulty disconnecting your Google account;
Transfer of integrated data modules to the company's servers. Some users tend to think about espionage;
It is not possible to view and save the mht web archives in Google chrome of the Russian search engine;
Insufficient print settings.

Free Download Search Engine Chrome

Basically, any browser can be downloaded for free from the official sites. In all other cases, when you are asked to pay a certain amount, you fell for scammers. In addition to the fact that the free program that the developers are sharing will be vparyat you for money, so also catch a bunch of viruses during installation. So I advise you to download the source file for installation exclusively from the official sites for free.

Some may wonder, why would anyone waste time developing a good program and giving it away for free, if there are still altruists in the world. Far from it! The fact is that browser developers themselves are interested in distributing their product for free and release updates as often as possible and useful features so that people install their browsers.

What for? Google chrom is a search engine distributed by Google, and Yandex browser, of course, is the search engine Yandex, which is the largest system in the Russian Internet, and we do not forget about the Explorer, which works for the good. They also pay extra to the distributors of their programs, where one or another system is already installed by default, which allows them to earn a lot of money on advertising, collect information about your surfing the Internet, your interests and hobbies.

Other developers, such as Firefox, Opera or Safari, are laying contracts with search engines for fabulous sums for the fact that their browsers have this or that search engine by default, as well as for information about user behavior on sites. This information helps search engines to distribute places in search results, so as you can see, dear webmasters, our favorite browsers help us both rise in search results and fall.

Google chrome search engine can be downloaded from the official website or by logging into your Google chrome search engine account.

Install Google Search Engine Chrome

The difference between the Internet installer that you download from the official website and the usual one is that it does not contain the browser itself. The online installer you downloaded will get acquainted with your settings and the operating system, then when you start it, it connects to the server, transmitting data in order to get installation files specifically for your computer, which will start installing the program on your computer in automatic mode... Thus, when you try to run the Internet installer gugol chrom of the search engine on a computer without the Internet or on another computer or laptop, the installation will not occur. It follows that the installation can be done only on the machine where the installer was downloaded and with active access to the Internet.

So, we run the downloaded installer from the search engine google chrome, we carefully answer all OS questions, and wait until the installation process is completely completed.

When the installation is complete, the Google Chrome search engine will start automatically and, first of all, will prompt you to log into your Google account. In principle, this step is optional and can be skipped by simply clicking on the appropriate button.

That's it, the installation is complete and you can start working with the browser that you will undoubtedly like.

Managing search engines in Chrome

The address bar of the Google browser uses Google search by default to display search results, although no one forbids the use of another search engine.

How to change search engine in Google Chrome

Click the me button in the upper right corner of the browser (it is in the form of three parallel lines);
Go to Settings;
Find the "Search" section and click on the "Configure search engines" button;
In the window that appears, you will see a list of available systems, in order to select a different PS than the one that is currently standing, you need to move the mouse arrow over it and click on the "Use by default" button.

A situation is possible when there is no desired search engine in the proposed list, then you should add a search engine to chrome.

Add search engine to Chrome

You should complete the first three points described just above, and in the window that opens, pay attention to the subsection Other search engines, where you need to enter the necessary data.

Google search engine (Google) — world famous and largest search engine.

The name comes from the distorted "googol" - a number depicted as 1 followed by 100 zeros. The creator of the search engine, Sergei Brin, simply spelled the word incorrectly, and this typo has become common among Internet users.

How it all started

Personal information was posted on the Internet, while occupying the memory of the World Wide Web, they seemed to "settle" on the Web, which is why the name of the information unit of the Internet, site (literally translated as "sitting") arose.

Soon, site owners, especially businessmen, wanted to be known on the web. The sites were advertised in all sorts of ways, even by distributing leaflets.

But, as you know, supply creates demand. To buy a product, the client will look for other options for a long time, for example, cheaper ones. There was a need for search, and the Internet had to satisfy it: sites were developed focused on the search for goods, services, and soon information. It was they who received the name of search engines or systems, one of which was Google.

Supernova outbreak

Responsible for the birth of Google are Stanford University students Larry Page and Sergey Brin. The innovation met with enthusiasm, and the result was Google, which, 20 years later, took the place of the # 1 search engine worldwide. The domain of the search engine was registered in September 1997, and a year later, Google Inc. was opened specifically for Google.

How Google works

The search engine is constantly acquiring more and more new possibilities in terms of algorithms and functionality.

Any search engine algorithm is based on software templates that rank sites by matching queries to search results and by level of importance. In 1997. the algorithms counted the number of external links to the site. A large number of links was the key to high positions in the search engine results. Over time, the authority of the site on which external links were posted began to be taken into account, and the term "link weight" was introduced.

Google gained worldwide fame as it improved its navigation in every possible way and made it easier to find information. As soon as the user wrote part of a word, options for its ending appeared in a pop-up menu, any of which could be clicked on.

Google in SEO

Search engine and search engine promotion are inextricably linked to each other, because the webmaster strives in every possible way to improve his position, but without indexing the site, this is impossible. Therefore, the webmaster, in order to attract the attention of the Google crawler, optimizes his site using white and illegal, black SEO methods. The latter are best avoided, otherwise you can get banned or filtered.

Each page of the site is assigned a certain degree of quality, a rank - PR, or Page Rank. The coincidence of the sounding of the name of Larry Page and Page Rank even led to the fact that there is an opinion on the Internet that PR is based on the liking or antipathy of the search engine creator to a particular site.

Given the authority and scope of Google, SEOs are trying to promote their sites in this particular search engine. But a huge number of external links and forbidden, black optimization methods do not guarantee positions in the TOP at all. First of all, here you need to focus on the desires of users.

Hello dear readers of the blog site. A couple of months ago, I wrote about the features of promotion specifically for this search engine, arguing that I cannot but repay the company with the same coin, which brings more than half of all visitors to my blog. What do you think has happened since then?

That's right, everything turned upside down and now Google brings more than half of all visitors to my blog. I am a little afraid that after this article he will also turn his back on me, but still I will risk it. Although it is worth it, because now it is one of the most expensive and promising companies in the world.

And the very quality of Google search is in many ways superior to the analogue from the Runet mirror (read about that), but the majority still sit in Yandex mainly by force of habit (like me, in fact).

History of the Google.com search engine

So, the history of the development of this company can begin to count from 1996, although the search engine officially began to work only in the fall of 1998 (it turns out that Google users lagged behind Yandex for a year, but nevertheless managed to catch up).

It was in 1996 that the prototype of today's search engine began to work on the campus of Stanford University, where at that time Sergey Brin and Larry Page, now not unknown in the world, were studying in graduate school (doctoral studies).

Both of these gentlemen were born in 1973 (practically the same age) and both came from professorial families with Jewish roots. Moms and dads of both founders of Google were engaged in mathematics (taught) and computer technology, which, in fact, piqued the interest of their children in these areas of science. Both Sergey Brin and Larry Page have always focused on getting a high-quality specialized education (well done, what can I say).

They had, however, a difference in origin. Sergey Brin was born in the Soviet Union in the glorious city of Moscow and was taken out by his parents in 1979 to the states under the program of emigration of Jewish families. And Larry Page was already originally a born American, although, in fact, this is not so important, because Sergei was only six years old when he ceased to be our compatriot. Remarkably, Brin still speaks Russian very well.

If you read the history of Yandex, you probably noticed that in fact it appeared as a development of the topic that its creators were engaged in when they were scientists. The same can be said for Google.com. Brin and Page, as graduate students at Stanford, tackled the problem of searching through massive unstructured data sets. Initially, they wanted to tie it to something related to the definition of the most popular goods, but they just came across the problem of searching on the Internet.

The search engines available at that time were struggling to cope with their task. The SERPs had a very low correlation with what the user wanted to see in response to their query. The fact is that then the main marker (factor) by which it was carried out in the issue was frequency of use of words from the user's request in the document.

It is clear that such a selection criterion is very easy to cheat on the part of webmasters by simply increasing the nausea of texts. Imagine how much time has passed since text spam appeared, which search engines have just begun to seriously fight and eradicate (because other factors have appeared that can significantly reduce the importance of the frequency of occurrence of keys in the text when ranking).

Well. From childhood, Larry Page, using the example of his parents who moved in scientific circles, saw and understood that the authority of a scientist largely depends on how many scientific works they refer to him as a primary source or as an authoritative specialist. The more links, the more authoritative the name of the scientist. Is it logical?

It makes sense, of course, but what does Google have to do with it? The thing is, Page had the idea to transfer this ranking system to Internet searches. He associated scientists with individual documents (not websites, namely individual web pages), and links on the Internet have existed since back in 1989 (by the way, a couple of years later, it was Tim who founded).

Well, as a result, a well-known ranking factor appeared to all of you, which is still taken into account by search engines - PageRank... This term is compound. Rank - means ranking, but Page can mean either a web page in the English spelling, or that this ranking parameter was invented by none other than Page (which is Larry).

But this is not the point, because PageRank has revolutionized and allowed to raise the quality of search for the future of Google to unattainable heights. In general, for general development, you can read the article about, in which I tried to explain their essence on my fingers, or look diagonally my largest creation on this blog, which is entirely devoted to it.

The PR made it possible to take into account, when ranking documents, not only the quantity, but also the quality of the links leading to a particular web page. Well, the quality of the link, accordingly, depended on the number of incoming backlinks to the donor page (in SEO, it is customary to call the one from whom the link leads, and the acceptor - the one to whom it is linked).

Those. This is where the concept of the static weight of pages on the Internet appears, according to which the quality of the links leading from them is assessed. All this disgrace was calculated by Google in several passes (iterations) and was (at least at that time) an excellent ranking factor. In general, the PageRank topic is not so obvious, so for a detailed acquaintance, you will have to read the articles mentioned just above.

Well, we will return to the history of Google and see how two talented gentlemen from the stronghold of democracy managed to bring the idea of ranking documents of the global network to life and in passing earn twenty billion greenbacks on this (although for them this was not an end in itself, but simply became the result their work, which is foolish to refuse).

First of all, to check the functionality of the Page Rank calculation program, it was necessary to obtain a huge amount of data. Larry Page decided that he could for this purpose download the entire Internet to your computer than plunged into bewilderment of their leaders.

However, at the expense of Stanford University, Larry and Sergey were able to assemble from components (this made it possible for the same money to get three more iron components than when buying already assembled servers) the required number of computers and launch their spider (a program that copies the web pages she found on the Internet) ...

By the way, I note that Larry and Sergey remained true to their idea - Google is now the world's number one computer assembler(significantly ahead of Dell and HP) while not selling a single server, but using all of them for their data centers, in which, according to rough estimates, there are already more than a million units around the world. This allows them to obtain significantly higher performance at the same costs and not save on redundancy, which makes it an absolute leader in speed and reliability.

But back to history. So, as a result, Brin and Page's brainchild has become a search engine for all Stanford University users. Sergey and Larry asked their first users to express their impressions and comments on the work of the search, tried to take them into account and refine them (in fact, this was the alpha testing stage). Search became available in 1997 at google.stanford.edu... An application has been made from Stanford for search technologies using PageRank.

As you can see, the URL already uses the word Google (although there was a time when the search algorithm was called BackRub, because it was based on taking into account backlinks), which was coined the day before as one of the possible names for the search engine. The origin of this word is due to misspelling Googol term, which denotes a tricky number consisting of one followed by one hundred zeros.

In general, at first there was a proposal to call the search Google Plex (in the correct spelling Googolplex - a dozen to the degree googol), but it seemed too long and settled on the mentioned term (for some reason, it was not written correctly as a result, but they did not change k. was acquired almost immediately by the domain Google.com). With this name, the creators probably wanted to emphasize or predict the enormity of the index base of the future world search leader.

Google and Yandex - common moments in development and formation

A distinctive feature of the main page of Google at that time was its complete asceticism, which has remained to this day. Compare (there sometimes, under the search bar, you can see a banner, the cost of placing it for a week is equal to the cost of an apartment in Moscow):

And look at the main page of Google.ru:

Feel the difference, as they say. In the distant nineties, all sites and portals were full of colorful banners and inscriptions (ala today's Terehoff, and I am also not without a sin), which caused genuine irritation to Larry and Sergei. Therefore, while working on the design of the main page of his search, Sergey Brin used the principle of minimalism, allowing himself only to paint the letters of the Google logo in different colors.

It turned out well, but there was a curious case when the test group, which was tasked with finding something there through Google.com, sat in front of a computer screen with a rather puzzled look for several minutes. It turns out that they were waiting for the main page to load completely (there were no sites on the Internet in the style of minimalism at that time).

Therefore, the developers had to increase the font at the bottom of the main page, so that it would become a kind of marker for the end of the page loading for users.

Do you know what is most interesting in the history of Google? That it could have ended around this place. As I mentioned earlier, for Sergey and Larry, the main thing was to get a high-quality education, and the work on the search engine took all the time and did not leave him to study. What do you think they came up with?

Surely, sell all rights to use PageRank technology and put an end to the development of the Google project. Interestingly, they offered their product for a relatively small amount of one lemon in greens to such well-known titans as AltaVista, and other companies that are now out of the limelight. Remarkably, AltaVista even managed to knock down the price by a quarter, but in the end it still didn't buy it.

After that, Larry Page and Sergey decided to give up their studies (many of us made the same decision even in view of much less weighty reasons) and get down to work closely with the refinement and promotion of an innovative, by that time, search engine with an unknown name. Google.

It all came down to the fact that development needed money to buy servers. Without this, it would have been impossible to move on, because even with the relatively low popularity of Google at that time, it already required rather large resources for storing and processing numerous user requests on the fly.

So, let me remind you that the domain was registered in September 1997, and exactly a year later it was already registered Google Inc... A few days before that, Sergey Brin and Larry Page managed to get their first development check from a competent guy from Sun Microsystems. They say that when the check was issued, the company as such did not yet exist, therefore, having indicated the name in the check, already at the official registration of the company it was necessary to focus on this name (otherwise there would be a problem with cashing money).

This amount was spent on the purchase of components and the assembly of new servers, which were designed to process the ever-increasing number of requests to Google.com, as the popularity of the search engine grew. Although even despite the fact that at the end of 1998 on their home page Beta was still adorned, the leading media outlets writing about IT technologies had already paid attention to the young search engine and expressed their positive reviews about her work.

The popularity of Googol grew and the received one hundred thousand greens were quickly spent on components. The guys again ran up against the wall, but again they managed to accomplish the incredible - to get twenty-five greens for development from two venture capital firms, while not driving themselves into bondage (leaving reserves the full right to manage the company and solving all issues at your own discretion). Well done, what can I say.

Again, I never tire of drawing parallels between the development of bourgeois and Russian search. Arkady Volozh and Ilya Segalovich in the same way were forced to seek money for development from investors, and in the same way they managed to defend their right to manage the company at their own discretion.

In general, there is a lot in common between the ideologues of Yandex and Google (smart, educated and intelligent people) and the main thing that unites them is the desire to develop their projects first of all (and get a kick out of it), and not stupidly make money (although not without it):

It is clear that this could not go on indefinitely. The project must generate income, or at least be at the level of self-sufficiency. True, there are examples of large Internet projects that do not make money on their offspring. ... However, other wealthy companies, whose owners understand the importance of Wiki to the Internet, help her stay afloat.

Such an understanding company is Google, which has donated several pages to Wiki. By the way, the owner of the social network "" also recently threatened to transfer Wikipedia about the greenery, which does him honor and puts him on a par with the Greats.

But Googl (as well as Yandex) did not dare to follow the path of unmercenaries. Sergey Brin and Larry Page had to give up a little the principles of rejection of advertising on the pages of their brainchild. But they did it very elegantly and their way of delivering advertising is much more positive to users than banners that were commonly used then.

I'm talking about contextual advertising Google AdWords, which is text strings with a link to the advertiser's website. Moreover, ads are shown in strict accordance with what kind of request the user entered in search bar... Such advertising does not create discomfort for users, but it brings it truly fantastic income:

By the way, Googl is not greedy and allows any webmasters to earn on contextual advertising by showing it on their sites. True, for this he retains about half of the amount that the advertiser pays, but this is quite a logical payment for using the advertiser base. Many webmasters live only with the desire to get through.

Since we are here periodically comparing Google and Yandex, I will say that the Runet mirror has a way to make a living is no different from the leader of the world search - all the same context, but all this is called already. Well, it also allows webmasters to make money on their own context (for half the margin) and for this it was created, with which you can work both directly and through partner service centers (I work through Profit Partner).

Google launched its context in 2000, and Yandex in 2002. The question of the original source of the idea probably does not arise. Although, the founder did not immediately use the payment scheme only for clicks made by users on advertisers' ads, but went to this for several years.

Well, and the idea of organizing a continuous auction for the sale of certain search queries(which will show advertisers' ads) is generally an ingenious solution that allows you to significantly increase revenues and to simplify and facilitate the pricing scheme as much as possible. As they say, hit the bull's-eye.

In 2001, Google.com was in the black by as much as seven greens, and now the profit of the world search leader is in the billions. In addition to the American audience, it has long been focused on the whole world. Search can be done in 200 languages on various regional sites. In addition, in fact, search technologies, this company during its existence, it has opened a lot of related services, starting with and, and ending.

He has even encroached on the reign of the most popular in the world, opposing it with his brainchild called. Even on the leadership of Melkosoft in the market operating systems he is ready to swing, developing his Wasp based on Chromium. Well, in the market of mobile operating systems, he has already made a revolution with his Android, which is now installed on most tablets and smartphones.

I already wrote that Yandex in 2011 entered the IPO and very successfully became an OJSC with a fairly large margin for itself. In 2004, Google entered an IPO similarly, although not as successfully as it could have been. However, in both cases, the ideologues of the companies still remained at the helm and can choose their own development paths and not be led by anyone. In principle, this is good, because both teams are enthusiastic.

Google.ru - features of promotion and SEO optimization

Now let's talk a little about under Google and how it differs from a similar action under Yandex. Of course, by and large, it is not worth making special distinctions for these search engines, but they have their own characteristics and different ranking factors are taken into account in them in different ways.

Well, I think it is clear that we will talk about the Russian-language Google.ru, because.com carries out ranking according to a different formula and several other factors are taken into account (we are backward, whatever you say). I already wrote about the market share of the Russian Internet search market:

But it is worth considering the fact that selling queries are asked much more often in Yandex (maybe even several times more often), but the share information requests higher in the bourgeois analogue. Therefore, blogs like mine can have a higher conversion rate from Google than from the Russian Internet mirror.

All of this has to do with targeting the audience of these search engines. Let no one be offended by me, but in Yandex, ordinary people who want to buy something or have fun prevail, and in the brainchild of Page and Brin there are intellectuals (well, something like that) who want to learn something. Personally, I habitually use a domestic product, but if he does not give me an exhaustive answer, then I turn to the bourgeois, and he, as a rule, does not disappoint me.

Probably all of you have already experienced the fact that Google not only works faster, indexes new pages faster, but also that you can get to the Top much faster in it.

The main factor here is, most likely, the fact that Yandex introduced a lag some time ago (from several months to a year, depending on the subject of the search query), after which the backlinks (purchased) on the document begin to be taken into account (thus it increased their income, because during the period required for promotion to the Top, the site owner will be forced to attract users through Yandex Direct).

In Google, this lag is significantly less (if at all) and you can get to the Top quite quickly, having good and not spammed text on a decent site, as well as a certain number of external links.

A bit of a minor fact, but I remembered that the bourgeois search will (from the same article) lead to the same page only if they are hash links.

Well, and again, it seems to me that Google loves texts like those that you can find on this blog more than Yandex - large in volume and structured (headings using H1-H6 tags, OL or UL lists, well, you could still use tables for variety).

Anyway, structured writing will give you an edge. Search engines take into account the density of keys in passages, and lists, tables and headings allow create more passages, which means it will be possible to use a larger number of key entries without the risk of falling under.

Google Regions represent countries, and not individual subjects of Russia or Ukraine, as in Yandex. Therefore, you should take this into account, as well as take into account the factors by which it can attribute your site to a particular region (read more below).

He also has one feature - he pays more attention in ranking to the indicators of a specific web page (the relevance of which he calculates) and pays less attention to the indicators of the entire site as a whole. This means in comparison with Yandex, for promotion in which it is very important to have a trust resource.

What does it give us? It turns out that a young project that does not have sufficient trust is much easier to break into the Top Google than in the Top mirrors of the Russian Internet, provided that the article is high-quality, optimized and well-pumped links from quality donors (for example, from the exchange of eternal links or from the exchange of articles) and from the internal pages of the same site (and, along with external links, helps to increase static and dynamic page weight).

For example, my blog for many frequency queries is in the Top Googla, but not in the Top of the Runet Mirror. It turns out that either the general trust of the resource is still not enough for this, or the backlinks have not yet started working due to the lag used, or these documents are under the filter for re-optimization of texts (which is also possible).

The Google.ru search engine attaches great importance to the presence and number of incoming links (external and internal) to the document and more respects direct occurrences search query. In Yandex, the link factor is somewhat less important and it will be very important there not to overdo it with direct occurrences, use more word forms and dilutions. But, again, search algorithms are evolving and over time they will come closer to what we now have in the global search with the .com extension.
I did not check it myself and did not feel it, but it is believed that end-to-end links (placed from all pages of the resource, for example, in the donor's sidebar) work well in Google, tk. for him, it is the quantitative ratio of the reference mass that is important. Yandex, on the other hand, simply sticks together drafts and it is unlikely that their total weight exceeds the weight of the usual external link from one single page of the same donor.

Search traffic- this is manna from heaven for any owner of a web resource, the most stable and, as a rule, the main source of traffic to the site. For example, for me it is about three quarters of the total attendance. Therefore, I do not get tired of repeating in almost every article - take all the smallest nuances seriously. search engine optimization... What may seem like a trifle or overkill to you can be a key factor in the success of your project.

True, there are also quite a few nuances in compliance with all the requirements, the main of which is the rapid change in the rules of the game by search engines. Of course, the main basic and fundamental optimization techniques remain unchanged (at least for a long time), but nevertheless Yandex is characterized by a sharp change in attitudes towards certain methods of promotion.

Previously, with Google, one could feel more relaxed, because she was not so feverish. But the spring of 2012 came and the zoo came with it: Penguin and Panda... They came at once on a global scale and affected all countries. After that, the search results began to shake constantly and almost every second site in the world suffered from these filters to one degree or another.

It was like a bolt from the blue. All together scolded Yandex, and then abruptly switched to its bourgeois competitor. Penguin began to punish the poor quality of the incoming link mass to the site, and Panda - for over-optimization of the content. One gets the feeling that the developers have set themselves the task of making Google promotion as unpredictable as possible(today you are in the Top, and tomorrow in ...). Why do they need it?

Most likely the reason is money. If SEO does not provide at least some guarantees and stability, then everyone will begin to even more actively use an alternative method, namely, buying contextual advertising. Actually, this is what is happening now. As long as there are search engines, the situation will deteriorate more and more.

But nevertheless, search traffic is generated precisely from Yandex and Google, and in many cases these two search engines will give approximately the same number of visitors. This means that it will be necessary to take into account the nuances of optimization for both.

Global (Google.com) and regional search (.ru, .ua)

To begin with, Google is positioning itself as a search engine for the entire world of the Internet. In this regard, he has both a global search engine .com, which works with English-speaking users from all over the world, and regional search engines (for example, .ru or .com.ua, related to Russia and Ukraine).

In the global google.com, in addition to a huge number of visitors, there is also a huge number of indexed sites in the database (there is a huge collection there), and hence the conclusion that it will be very difficult to get into the top results there. In addition, in the world search engine it will be almost impossible to take a place in the top for high-frequency queries in a short time.

This is primarily due to big amount filters that are used. Global search engine.com uses pessimization, thereby exercising strict control over the quality of donors (sites from which links to your resource will be placed), over the development of your project, over the speed of link building, etc. things.

As a result, only resources that have existed and developed for a fairly long time will be in the top for highly competitive queries (long enough for the search to be convinced of their consistency).

At the same time, in regional search engines (for example, google.ru or.com.ua) it is quite possible to get into the top by high-frequency request within one or two months after the creation of the project. This is due to the fact that many of the filters used in .com do not work there, or they do not work in full.

But he is gradually transferring and strengthening the filters of his regional search engines, so this problem will also have to be faced in the near future when promoting. Actually, this has already happened. After the arrival of Panda and Penguin, everyone became equal.

For all its sophistication and perfection, the search engine cannot guarantee one hundred percent correct definition of the region to which your resource belongs. As a result of this, a rather unpleasant situation may arise, consisting in the absence of your site in the search results of the desired regional Google search engine (we were promoting, say, under England, and the search decided that your site belongs to Australia, as a result of which your project will not appear in the English issue ).

Even the language of the content of your resource cannot serve the guarantor of the correctness of the definition of the region... Alas and ah, even the fact that your site is in Albanian does not at all mean that it will appear in Albanian Google SERP... How does he determine the region to which this or that project belongs, and how can we, from our side, help him make the right choice?

Everything is pretty simple here. First of all, when trying to attribute a resource to a particular region, Google looks at which Internet project belongs to. If the domain clearly indicates a regional affiliation (for example: zone.RU - Russia, .DE - Germany, or .US - states), then the search engine will choose the region for the site just relying on this.

Therefore, if you use for your site Domain name belonging to the zone of a particular country, then there should be no problems with the wrong choice of the region for your resource.

But your resource may well have a domain belonging to some common zone (like .COM or .NET). What guides the search when choosing a region in this case? It turns out that he analyzes Hosting server IP address where this project is located. Which country this IP address will belong to, to which region the site will be assigned.

Therefore, when creating a new project focused on promoting a certain region (country) in the Google search engine, you should make sure that it immediately and accurately determines the region of your site. To do this, you will either need to choose a name in the domain zone of the required region, or use hosting with the IP addresses of the servers of the country you need.

If for your resource he did not correctly determine the regional affiliation, then, in principle, you can add to keywords those search queries for which you are moving, an additional word specifying regional affiliation (for example, "search engine promotion Russia").

And in this case, your website will participate in the regional Google search for the country you need (Russia), but not for a high-frequency query ("search engine promotion"), but for a much less high-frequency query ("... Russia").

If, on the contrary, you want to create a resource focused on many countries, then be sure to choose a domain name from the general zone (like .COM or .NET), and choose hosting with the IP address of the country from which the largest number of visitors is expected.

Setting the site region in the Yandex search engine

The Yandex search engine has recently also begun to distinguish between sites by region. But in this case, the regions are not countries (as in Google), but the regions of Russia. The regional affiliation of the site is determined based on the mention of the region on its pages or based on the settings made by the owner of the resource in.

After you log in from your account in the webmasters panel, you will need to select the "Site Geography" - "Region" items from the left menu:

As you can see from the above screenshot, Yandex did not define a region for my blog: The content of the site does not have a pronounced regional affiliation. Otherwise, you will need to enter the desired site region in the appropriate field and indicate in the field below the URL of your blog page, where the name of this region will be found.

Once again, I would like to draw your attention to the fact that you should choose hosting not only for reasons of the correct definition of the region (with the IP address of the country in the issuance of which you want to see your resource), but also for the degree of its reliability. In terms of site optimization, reliable and stable hosting is very important, because constantly for search engine bots, as a result or other host failures, it can lead to a decrease in the site's position in search engine results.

Therefore, approach responsibly for your project. For me personally, on this moment, after a series of experiments impresses most of all InfoBox provider, my first impressions of which you can read in the article on.

In short, InfoBox, at the moment, has a lot of bonuses (30 days of freebies plus a free domain forever, if you pay for hosting for three months) and an excellent technical support service.

If you think that I am crucifying here about this hosting only in the hope of getting it, then I hasten to reassure you, because InfoBox exists only for legal entities, and I am a natural person. It's just really not a bad hosting and I sincerely recommend it to you, without any benefit for myself.

How Google Search Engine Works

In principle, there are no special differences in the logic of the work of Google from the work of other search engines. I already wrote a fairly detailed article about, and almost all of this can be attributed to our hero. Therefore, without dwelling on the details, I will try to briefly describe how the whole thing works from the point of view of determining the documents that are most relevant to a particular request.

So, in Google, as well as in other search engines, two basic principles are used, guided by which it determines the position of a document (by document, I mean a web page) in the search results for a specific request. First, it analyzes the textual content of the document, thus determining its subject matter and making a count.

And already on the basis of these two factors (the content of the document and the link ranking), he determines the position of the site in the search results for a particular search query. Google searches not on real sites, but on the so-called collection, which represents all the documents indexed by the search engine on the network.

Indexing is reading the content of a page and storing all the words it contains as inverse indexes, which take into account the location of a given word in the document and the frequency of its use.

The saved copies of documents are also added to the search base, on the basis of which the search engine will then form it for certain requests. The so-called search bots are engaged in scanning sites on the network, which move from document to document using links leading from these documents.

How can Google's search bots find new pages on a resource? First, a search bot can receive a task to visit a particular document after you add the address of a particular page to. Secondly, a bot can index a document by clicking on a link from another or from your own resource.

From this we can conclude that a good and well-thought-out navigation will be useful not only for your visitors, but will also be able to speed up search engines. One of the ways of such acceleration is designed specifically for bots.

Backlinks to this document are collected by the search engine Google system when indexing those documents on which they were affixed. As a result, when a user enters a specific query into the search bar, he will analyze and find all documents that have at least some relation to this query, and then sorting will be carried out among them according to the relevance (correspondence) of documents to this query.

When calculating relevance, the content of the document is taken into account, as well as the quantity and quality of backlinks leading to it.

Main and supplemental googol indices

The material capabilities of the Google company (both monetary and hardware) allow this search engine to index all pages in a row and store them in its index base (collection). Smaller search engines, including Yandex, cannot afford this luxury and remove duplicate content (for example) and other substandard documents from the index.

But our hero is not like that - he has so much power that he is able to store in his collection all the documents (web pages) indexed by him on the network.

True, for webmasters, this is of little use, because the Google base consists of two parts: main index and additional(supplemental, it is also sometimes called snotty or simply snot). So, it searches only the documents that are in the main index, and documents (web pages) that have fallen into the snot are practically not involved in the search, except only if there are basically no answers relevant to the request at all. And the likelihood of such a case is extremely small.

I have already written about ad hoc and therefore indirectly assess the quality of your web project. Although you can yourself, without using any services, see how many pages of your site is in the main Google index.

First, enter the following query into the search bar:

Site: site

replacing my blog's domain name with my own. As a result, a page with the issue will open, where all the pages of your resource that are in the index will be listed. There will be documents from not only the main, but also from the supplemental index. The total number of pages of your resource indexed by this search engine will be shown below the query string:

Now, remembering the total number of pages in the index, modify the query in the Google search bar to the following:

Site: site / &

replacing my blog's domain name with my own. As a result, a page with the issue will open, where only those pages of your site will be listed, which are in the main index:

Only these documents, which are in the main index, will be searched. I have already written about the reasons that can lead to pages getting into the secondary, not the main index, but I will repeat myself a little and, perhaps, add several new possible reasons why the page may end up in Googol's snot:

not the uniqueness of the page content (full or partial duplication of the text of another page of your resource or any other)
too little text on the web page (pictures, although they are taken into account by image search, as well as hyperlinks are not counted). I can't say exactly how much text in characters or words should be in a document to output it from Google snot, but I already wrote about what the size of the text should be for its best optimization for search queries.
the page can get into an additional index if you forgot to register for it
also snot threatens pages for which the mega-tags Title or Description are not unique, or consist of one word

Video from youtube.com about the principles of promotion in Google:

Good luck to you! See you soon on the pages of the blog site

Step 2. Make Google your default search

In the Search section, from the drop-down menu, select Google.

Step 3. Make Google your homepage

In the "Start Group" section, select " Following pages:" and press Add.
In the field that appears, enter www.site. Click on OK.
Close the settings tab. The changes will be saved automatically.

Make Google your default search

Click on down arrow on the left side of the search box.
Please select Google in the drop-down menu.

home page
Yes.

Click on Firefox in the top left corner, then select Options, and then click on Options in the right menu.
Click on the General button in the top menu with the picture of a switch.
Next to When Firefox starts, open the drop down menu and select Show my home page.
Type www.site in the Home Page box, and click OK to save.

Step 1. Make Google your default search

Click on down arrow on the left side of the search box.
Please select Google in the drop-down menu.

More: Make Google Your Home Page

Use your mouse to drag the blue Google icon shown below onto the icon home page located in the upper right corner of your browser.
Then in the pop-up window, click Yes.

... or change the start page manually

Select Firefox from the menu bar, then click on Preferences.
Type www.site in the Home Page box, and close the Preferences window to save.

Step 1. Open your browser settings

Click on Safari from the Apple menu and choose Settings.

Step 2. Make Google your default search

In the dropdown menu Primary search engine choose Google.

Step 3. Make Google your homepage

Next to New windows open with, open the drop down menu and select Homepage... Open the next drop down menu and select Homepage to see your homepage in new tabs.
Then type www.site into the box next to Homepage.
Your changes are saved.

Step 1. Open your browser settings

Click on Opera in the top menu and select Settings, and then General settings.Preferences, Settings or Options... If there is an item in the main menu Service, click on it and select Internet options.

Our tip: download, fast and free browser. Google Chrome opens web pages and applications with lightning speed.

Google (Google) is the largest search engine on the Internet, launched in September 1998.

Google belongs to the American corporation Google Inc. and ranks first in the world in popularity with an indicator of 77%.

Google.ru - Main page

There is no doubt that the main function of Google.ru is to find the necessary information according to the requests entered by users. In order to find the necessary information, the user only needs to enter the desired word, phrase or sentence in the search bar. After that, just press "Enter" on the keyboard or on the magnifying glass image right on the site. By the way, in order to find the information you need on the Internet, you can also use the portal.

It is quite convenient that when searching for the necessary information using Google.ru, the user can enter the desired queries not only directly from the keyboard of his device, but also use the on-screen keyboard or voice search, which is undoubtedly convenient and affordable.

Google.ru - On-screen keyboard

In order to be able to access Gmail, YouTube, Google+ and other Google services, the user just needs to create an account. After that, using a single username and password for it, you can visit various services Google

Google.ru - Account creation

It should be said right away that Google.ru has a lot of services and tools, each of which has its own purpose and application.

There are products whose task is to facilitate the work on the Internet. Among them is the well-known google browser Chrome.

Google.ru - Google Chrome

Products developed for mobile devices(Search, Maps) and specifically for businesses, which include AdWords, AdMob, AdSense and others.

For those who are interested in multimedia, YouTube, Image Search and Video Search, Books, News and Picasa will be useful.

Google.ru - YouTube

Undoubtedly, the service will be useful Google Maps, which is a map and satellite images of the Earth. There is also a business directory and a road map.

Google.ru - Google Maps

These are just a few of the services available. You can get acquainted with their full list directly on the Google.ru website by clicking on the "Services" icon located at the top of the page.

Google.ru - Tabs

For those who, and this will seem not enough and need even more information about Google.ru, it is worth visiting the tab with the name "All about Google", which is located at the bottom of the page.