There was no official Apple presentation in March 2017. But that doesn't mean the company missed updating some of its product lines. As expected, the tech giant released several new products, and this did not require a separate event. Right now we will introduce you to all the changes and innovations. What's new showed the Cook Corporation?

Apple product update in March: summary

Especially for those readers who value their time and do not have the opportunity to view all the news of it-resources, we publish a short but informative list of all the changes and a video showing all the new products that Apple launched in March 2017.

What's new?

• Exit inches instead iPad Air... Price from 24 990 rubles.
• Launch.
• Release iPad mini 4 32 GB has been discontinued, a model with 128 GB of memory is now presented at the price of 29,990 rubles.
• Launch of an updated collection of straps for Apple Watch... Nike Sport straps are now sold separately.
• iPhone SE is now available in 32GB and 128GB versions, up from 16GB and 64GB. At the same time, the price for a smartphone has not changed.
• Apple has announced a new Clips app for creating expressive videos. Launching very soon.
• The free Swift Playgrounds app gets support for 5 new languages, MapKit and more.
• Silicone and leather cases for iPhone 7 is now available in six new colors.
• Apple has discontinued the iPad Air 2 and iPad mini.

WWDC 2017 - what's up there, Apple?

Yesterday in California (USA), another presentation of Apple took place, which was closely followed by our team. Today, we have selected for you the most interesting and main novelties and are happy to tell you about them in this article. Let's start in order:

iOS 11 | iPhone

Perhaps the most anticipated by millions of users and news - an update of the famous operating system iOS, and as expected - it was presented. The operating system is already available for developers (and there are no less than 16 million registered), a public beta version will be available a little later, and only in the fall, after the presentation of the iPhone, the update will reach all supported devices:

So what's new in iOS 11:

• Now iMessage is synchronized via iCloud between all Apple devices: iPhone, iPad, MacBook. Another important iMessage update is the ability to make financial transactions between users using Apple Pay;
• Updated voice Siri assistant- now her voice is more pleasant, she learned how to translate texts from English into Chinese, French, German, Italian and Spanish (other languages ​​will be supported a little later), and she also improves herself using machine learning;
• AppStore design has been completely redesigned. The store will be divided into three categories: Today (Apps of the Day), Apps and Games. Now you can see the functionality of the application right in its description without downloading the application itself;

• The control center has also been redesigned - it looks unusual, but we both know that it has certainly become even more convenient than before ... However, again without an LTE switch. Classic;

• The new H.265 codec increases the compression of captured photos and videos by 2 times, which makes them even better;

iOS 11 | iPad

The iOS update for iPad is worth mentioning separately: it brings a few more changes, significantly expanding the functionality of the tablet and making it more convenient:

• Added a full-fledged dock for applications, like on a Mac, which can be hidden when not needed;
• From today, the File manager is available in the AppStore, allowing you to access file system tablet;
• Added document scanner and the ability to draw on notes using Apple Pen;

iPad Pro 10.5 "" and iPad Pro 12.9 ""

Few expected to see the new iPad Pro version at the presentation, and if they did, it was unlikely that - there were no significant changes in the design of the tablet, except that the frames were reduced by 40%, but they still remain by no means small. But you can look deep into the device, and there we will see a new six-core A10X processor and an updated 12 megapixel camera with optical stabilization, which, as stated by Apple, does not shoot worse than iPhone 7. As it turns out in practice - we still have to find out. Pleases a brand new set of peripherals supported by the new iPad and created specifically for it:

By the way, for greater autonomy, the iPad now knows how to independently adjust the refresh rate of the screen. When appropriate, the frequency can be reduced to 24 Hz. Maximum value screen refresh rate120HZ achieved thanks to ProMotion technology.

If you're already wondering how much the new iPad will cost:

iMac and MacBook. Even cooler. Even faster.

At the presentation, the new iMac and MacBook were presented and they really deserve special attention.

7th generation of processors installed in new all-in-ones from Apple Intel Kaby Lake, all previously available connectors on the case are retained, with the exception of two new ThunderBolt 3 added, 32GB is installed on the 21.5 "" version random access memory, and on 27 "" as much as 64GB.

Depending on the modification, the new iMac will be installed GPUs from AMD - Radeon 550, 560, 570, 570, 575 and 580. Among other things, the presented iMac has technology Fusion drive with support for up to 2TB of physical memory. As for the cost of the updated monoblocks, they are already available for order and the starting price for the simplest configuration is $ 1099.

I Mac Pro- The fastest iMac in the company's history - 18-core processor, support for up to 4TB SSD, Radeon Vega graphics, 22 TF performance and a redesigned cooling system. Price - from $ 4999 (for the version with an 8-core processor).

MacBook laptops haven't undergone significant changes - Pro version got Intel Kaby Lake processors and 50% faster SSD drives, and the Air line received even fewer changes, but remained on sale. The starting price for the MacBook Pro starts at $ 1299.

MacOS High Sierra. Modest and tasteful.

The update was received not only by mobile operating system but also desktop. There are also not many changes in it, compared to previous version, but they all deserve attention:

• Thanks to the use of neural networks, Safari browser now works 80% faster than Google's Chrome, and has learned to block the automatic start of videos on some sites;
• Apple File System support - faster file handling, encryption and data loss protection;
• Metal 2 graphics system allows content creation virtual reality(iMac performance improved for the same system);
• Integrated new codec H.265, which is 40% faster than H.264;

• The preinstalled Photo application has expanded its functionality and approached the level of Photoshop. There are also new possibilities for navigating the application;

Similarly, iOS - High Sierra is already available for developers, later a beta version will be available, and updates for all computers should be expected no earlier than autumn.

watchOS | tvOS

The smallest changes affected tvOS - before the end of this year, the Amazon application will appear on AppleTV, but in Russia, of course, this update does not matter. For now, anyway.

If we talk about watchOS 4, everything is a little more interesting here:

• Added three new dial animations based on the Toy Story cartoon from Pixar;
• Added a screen based on Siri recommendations;
• There was a dynamic change of the dial, depending on the time of day and location;

• The Activity app has been updated - now it has a new graphical interface and more often encourages the user when achieving fitness goals;
• Added new animations at the end of workouts, as well as automatic start of workouts using the NFC module in the watch when interacting with compatible simulators;

• The music application has got a new interface, easier access to tracks and improved integration with AirPods;

HomePod. Something new.

And finally, we'll tell you about the most new product from Apple - HomePod. This is new portable speaker, which refers us by its name to the iPod, and the design resembles the Mac Pro. Will be delivered in two colors: white and " gray space". Has 7 sound speakers and 6 microphones for voice interaction with Siri. The A8 processor, the same as in the iPhone 6, only with enhanced music capabilities, allows you to direct sound depending on the space: for example, only in the center of a room or along its entire area.

The cost of this device will be $ 349, and the start of sales is scheduled for December this year in the territory USA, England and Australia.

On September 12, the traditional autumn season ended in Cupertino Apple presentation, where the company presented brand new products. As expected, these are three new iPhones, Apple Watch 3 and Apple TV 4K.

For the first time in the history of the iPhone lineup, wireless charging is available. Retaining the dimensions of its predecessors, as well as the standard 4.7- and 5.5-inch displays, the new iPhones pull more than the iPhone 7S in terms of innovation. This is the new A11 chip, which is 70% faster than the previous one, stereo speakers (25% louder), and a 12MP camera. Optical stabilization is now even in the standard iPhone versions 8, not just Plus. The smartphones are equipped with wireless charging, but there is also a port for the Lightning cable. Official sales start on September 22nd. On sale now there will be only two versions in terms of memory: 64 and 256 GB at a price of 699 and 849 dollars, respectively.

The main flagship of Apple, the name of which was confirmed, however, as Tim Cook himself noted, reads exactly like the iPhone 10. The smartphone received a Home buttons case with 5.8-inch OLED display, latest processor A11, as well as the FaceID user identification system, which scans the user's face. The chance of hacking such a smartphone is one in a million. In addition, the device received AirPower wireless charging, but it will not be available until next year. Official iPhone sales X will begin on November 3, starting at $ 999 for the 64GB model.

The third generation of Apple Watch smartwatches, as expected, got an LTE module that allows installing small SIM cards. The watch is no longer tied to the iPhone permanently and can be used separately. But, telephone number will be exactly the same as the iPhone owner. The clock itself can now be called. At the same time, the standard version without LTE will also remain on sale. Among other improvements, a new platform with a dual-core processor should be highlighted, which will make the accessory 70% more powerful than its predecessor. The novelty will work on the basis of WatchOS 4. The watch will be available at a price of 329 and 399 US dollars for models with GSM or LTE modules, respectively. Sales start - September 22.

The next generation Apple TV now supports 4K as well as HDR. The new model is equipped with 3 GB of RAM and is powered by the powerful Apple A10X Fusion processor. The hardware platform allows you to cope with video playback at 60 frames per second, as well as run games. It will come with an upgraded Siri Remote. In addition, there are models with 32 and 64 GB of memory to choose from. Prices are $ 179 and $ 199, respectively.

You will find a complete overview of all the new products presented by Apple at the fall presentation of 2017 in the new September issue of the magazine

Apple's biggest event in September is just around the corner, so what will the company be showing? Presentation 2017 September, what's new? We wrote all the rumors for September 12th.

Leaks and rumors have generously informed us that we will see three new iPhones: 8 and iPhone 8 Plus, a gradual upgrade to the current iPhone 7 and 7 Plus, as well as an all-new iPhone X, a completely new, smaller design that will leave the good old scanner. fingerprints in favor new system 3D face recognition. The iPhone X (pronunciation can be iPhone Ten, just like Mac OS X is pronounced Mac OS Ten) is also expected to be a truly luxurious device with a starting price of $ 1000.

But since Apple is an iPhone-focused company, there is more to its history than just Hardware... There will be one more thing in the form of a new Apple Watch Series 3 announcement that will be about incremental improvements rather than a global update. This new watch is expected to connect to LTE so that it can be more independent and self-sufficient while you're cycling, running or swimming and don't want or can't take your phone with you. So let's take a look at everything we expect from Apple on September 12th.

Apple's iPhone X will be the star of the show, but it alone will be very limited in terms of availability.

Here are 10 new new iPhone functions X:

1. New, dimensionless design
2. Rear and front glass, metal frame
3. 5.8-inch OLED display with 2.17: 1 aspect ratio
4. "Notch" cutout, interface adapted to it
5. 3D Face Unlock, no Touch ID fingerprint reader
6. Apple A11 system chip, 3GB RAM
7. Improved dual pixel camera, improved portrait mode
8. Wireless charging support
9. Additional memory: base model 128 GB
10. Thousand dollar price

The big change will be centered around the new display, so let's take a closer look at this new screen: a 5.8-inch OLED display with a very tall and narrow 2.17 to 1 aspect ratio. This is the first OLED screen in an iPhone, and it's interesting. because the technology is very different from LCD. Rather than using a separate backlight for the entire screen, every single pixel on an OLED display can be turned on and off, resulting in perfect blacks and much higher contrasts as well as punchy, visually impressive colors and great viewing angles. A common problem with shadow artifacts that can appear after months of use on an OLED screen has also been addressed by Apple. And this new notch will contain the camera and all the advanced face recognition sensors needed.

Speaking of face recognition, the technology is expected to be much faster and more accurate than the aperture scanning currently used on Android phones such as Samsung. What testifies to the level of accuracy is that the new 3D face scan will even be used to authenticate payments, Apple is confident in its unbreakable security.

All of this and more will come in the form of the iPhone X, the tenth anniversary of the iPhone. This is a luxury, the price of a thousand dollars, however, will surely scare a lot of buyers, so Apple also has ...

Apple iPhone 8 and iPhone 8 Plus: review, price, features

Leaked as a gradual upgrade over the current iPhone 7 and iPhone 7 Plus, the other two new iPhones are now named iPhone 8 and iPhone 8 Plus. Why not "iPhone 7s and 7s Plus"? Good question: the reason could be that they will also carry the new iPhone X design in part, and we mean the back of the glass, not a screen without a screen. The glass back will also provide wireless charging support on these two phones. More details about.

Here, the list of supported features will include the new Apple A11 system chip with 2GB of RAM on the iPhone 8 and 3GB of RAM on the iPhone 8 Plus. The main difference between the two will remain screen size: a 4.7-inch screen on the iPhone 8 versus a 5.5-inch screen on the iPhone 8 Plus. Also a camera, as the dual camera with portrait mode support will only be present on the iPhone 8 Plus.

Right now, we're considering the possibility that there will be four color options for the iPhone X, rather than three as originally expected. That is, if the video found at the top of the story is legal. Will red be one of the best options colors for the iPhone X? As we told you this morning, the Gold model can be hard to find when the 10th Anniversary is officially launched. iPhone model... It is rumored to take place on September 22nd. Pre-orders are expected to begin on September 15th. We will all see the presentation of Apple 2017 September 12, tomorrow!

So far, we've seen bogus iPhone X models in white, gold, and black. However, a new video revealed today indicates that there may be a red version of the premium iPhone 10th Anniversary. The video appears to have been filmed in a showroom. Of course tomorrow will be a big day as the most anticipated iPhone model for years is finally being rolled out by Apple after months of rumors and leaks.

Memory	iPhone X	iPhone 8	iPhone 8 Plus
64GB	$ 1000	$ 650	$ 770
128GB	$ 1 100	$ 750	$ 870
256GB	$ 1200	$ 850	$ 970

Apple presentation September 2017 - iOS 11 and ARKit

Much of Apple's DNA in innovation comes from software, and iOS 11 is a prime example of this. V newest version iOS has a completely redesigned Control Center with much more user-friendly switches and sliders for easier control. This is also for iPad device adding a dock for better multitasking. See: new and macOS Sierra for iPhone, iPad and Mac.

But the feature that most people talk about is, of course, ARKit. Easy upgrade software will allow iPhone 6s, iPhone SE, and all subsequent iPhones - support for augmented reality. We have already seen the initial implementations of ARKit: it is used to quickly and accurate measurement distances. It is used to place furniture and how it will scale and look like in your room (there is even an ARKit-enabled IKEA app). Some really futuristic implementations like sound tracking in space. We are waiting for details, after all, the presentation of Apple 2017 September 12, already tomorrow!

Apple 2017 presentation September - Apple Watch Series 3

The new Apple Watch Series 3 will be another important new gadget unveiled at the event.

Series 3 will add 4G LTE connectivity to the watch, so you can do more on the watch without having to have your phone.

The only thing that is unlikely to be supported is phone calls on the watch regardless of the iPhone (and that's a bummer). For everything else, you should be notified of social networks without a tethered iPhone.

In terms of design, initial rumors of a complete change to the form factor have been stalled and now we are likely to see the familiar rectangular body evolved. We also hope to see improved times autonomous work in the third series of Apple Watch.

Apple presentation September 2017 - HomePod

Apple introduced Siri on the HomePod speaker this June, but we don't know much about that speaker's release date. More details:: Price, specifications, release date.

We know the Apple HomePod will deliver superior sound quality and become a music product. Which is said to outperform popular wireless speakers like the Sonos series.

We'll likely find out soon about the availability and capabilities of the HomePod.

Apple presentation September 2017 - Apple TV with 4K

Finally, but not least, the Apple TV project is being promoted with such necessary step forward: Apple TV with 4K support.

The company has previously stated that it believes the future of television is apps, so we're curious to see how it is heading in that direction, and the introduction of crisp 4K resolutions is definitely another positive development. Don't miss it, Apple 2017 presentation September 12, already tomorrow!

Apple held a spring presentation. True, of the expected new products, only one was presented - budget iPad with a screen diagonal of 9.7 inches. All other announcements were about software and educational initiatives. Actually, the topic of using Apple technologies in schools became the main topic of the event.

Apple's focus on education was clear even before the event, by the name itself (see illustration above). In addition, the apple image and font clearly hinted that some announcements would be associated with Apple Pencil and hence the iPad. Otherwise, most analysts were wrong. Some of them were expecting a cheaper MacBook. Others suggested that Apple will finally update the iPhone SE (the last one was released two years later). Finally, there were speculations that not one, but two iPads will be released.

But all these hopes were in vain. Apple really focused on the topic of education, but presented its developments in this area in all areas - from hardware and software to services and integrated solutions.

Tim Cook at the Apple presentation

Let's analyze in detail the main thing, weeding out marketing and what was already known before. And let's start our story, of course, with new iPad.

iPad

In fact, the cheaper iPad is not a special innovation. Let's remember: exactly a year ago, in the spring of 2017, Apple released the iPad, which sold in Russian retail for about 25 thousand rubles (with a minimum memory capacity of 32 GB). The new iPad will cost exactly the same (for a similar version), and in general its concept is similar: these are components of the previous generation, a worse camera, less RAM ... But there is one important difference: the new iPad supports work with the Apple Pencil stylus.

Let's take a look at the main features of the new product and compare them with other Apple tablets of similar size.

	iPad 2018	iPad 2017	iPad Pro 10.5 ″
Screen		IPS, 9.7 ″, 2048 × 1536 (264 ppi)	IPS, 10.5 ″, 2224 × 1668 (264 ppi)
SoC (processor)	Apple A10 Fusion (2 cores @ 2.34 GHz + 2 energy efficient cores) + M10 coprocessor	Apple A9 (2 cores @ 1.85 GHz) + M9 coprocessor	Apple A10X Fusion @ 2.4 GHz (6 cores, ARMv8-A architecture) + M10 coprocessor
GPU	GPU Apple A10 Fusion	PowerVR GT7600	Apple A10X Fusion
Flash memory	32/128 GB	32/128 GB	64/256/512 GB
Connectors		Lightning, 3.5mm headphone jack	Lightning, 3.5mm headphone jack
Memory card support	No	No	No
RAM	2 GB	2 GB	4 GB
Cameras		front (1.2 Mp, 720p video over FaceTime) and rear (8 Mp, 1080p video)	front (7 MP, 1080p video via FaceTime) and rear (12 MP, 4K video, optical stabilization)
Internet		Wi-Fi 802.11 a / b / g / n / ac MIMO (2.4 GHz + 5 GHz), optional 3G / 4G	Wi-Fi 802.11 a / b / g / n / ac MIMO (2.4 GHz + 5 GHz), optional 3G / 4G
Battery capacity (Wh)	32,4	32,9	30,4
Operating system	Apple iOS 11.2	Apple iOS 10.3 (update to iOS 11.2 available)	Apple iOS 10.3.2 (update to iOS 11.2 available)
Dimensions (mm)	240 x 170 x 7.5	240 x 170 x 7.5	251 × 174 × 6.1
Weight (g)	469 / 478	469 / 478	469 / 477

Of course, before "live" testing something is difficult to say for sure, but we have an assumption that the body and screen remained the same as the iPad 2017. Actually, only the SoC and the battery have been replaced (this can be seen from the slightly changed capacity), and stylus support has been added at the firmware level.

Previously, the lack of a stylus was a fundamental difference between the Pro versions, but when the iPad Pro 10.5 appeared on sale, replacing the iPad Pro 9.7, the gap between the two lines (the inexpensive iPad and the expensive iPad Pro) widened. This allowed Apple to change tactics and still add in budget model stylus support. All the same, most of the other characteristics of the iPad Pro 10.5 are better - even though it came out last year. In particular, the new iPad does not support the Smart Keyboard - it lacks the required connector, like its predecessor.

One way or another, in terms of the totality of characteristics and at a price of 25 thousand rubles (and for schools and students - 24 thousand), this is a very attractive offer. And, by the way, it can significantly expand the audience of Apple Pencil users, which is also a plus for the manufacturer.

In the Russian online store, the new product is not yet available for order (although there is a corresponding page), but it is already on sale in the United States, and given that the previous iPad appeared in Russia without too much delay, we can expect that the new iPad will be available in April.

IWork update

The assumption that Apple has decided to take serious steps towards popularizing its Pencil stylus is confirmed by the changes announced at the presentation. office applications for iPad - Pages, Numbers, and Keynote. Apple has added stylus support to every part of the iWork suite by updating to version 4.0. It is significant that macOS versions were simultaneously updated to 7.0.

So what can you do now? The main thing is that you can draw directly inside these applications, as well as add handwritten notes, which will then be available in the corresponding application for macOS.

Updates are already available for download. We could not test the innovations in detail, but we made our first acquaintance. Indeed, now if you press with the stylus on any place in the document and hold it down a little, an empty block will appear inside the text, where you can draw. The block size is variable, all standard tools are available for drawing.

As for commenting, this feature is still in beta, and, by the way, we were not able to launch it with the stylus right away. However, you can use the menu in the upper right corner and turn on smart annotation there (this is the name of this function).

Next, we paint directly on top of the text. In general, I cannot say that this is something revolutionary, competitors have similar things, but I am glad that they are now available in iWork for iPad. And, what is especially nice, if we open the saved file on a MacBook or iMac, we will see there exactly the same arrangement of all the marks. Compare: first - a screenshot from an iPad, then - from a MacBook.

As you can see, all the marks have been preserved in the smallest detail.

Another new feature, now only Pages, is the creation of interactive EPUB books. Here, however, it is very difficult to say something without deep immersion, but I want to remind you that Apple's previous decision in this area - free app iBooks Author for macOS has not received any noticeable distribution (at least in our country), although the idea was good.

Honestly, it's hard to imagine that someone would seriously use Pages to create interactive books, but as they say, let it be. Moreover, it can be useful just for educational purposes. And here we come to the third group of announcements of the last presentation.

Software for education

So, Apple introduced a whole set of software solutions designed for use in schools and designed to facilitate the "digital" interaction between teachers and students, as well as allowing third-party developers to create their own applications for this area.

True, unlike iWork updates, they are not yet available and will appear, apparently, only in the summer (after WWDC). Plus, this is a very specific area, and there is definitely nowhere without immersion in the material, but we will still list the announced novelties and try to briefly comment on them based on the available information.

First of all, this is the “Creativity for Everyone” program. It includes a range of free learning resources as well as tutorials that "can help educators easily integrate drawing, music, photography, and video into any topic, lesson, or activity they learn." The program contains manuals for teachers and students, lesson plans, ideas and examples, using which teachers "can bring an element of creativity and interaction in disciplines such as mother tongue, mathematics, physics and history."

Sounds tempting, but let's see how it works. While the Apple Teacher resource, through which access to the program is realized, is not available in our country.

Another novelty is the Tasks app (again, for both iOS and macOS). It is designed to help teachers develop and deliver assignments to students, monitor their progress and apply the capabilities of other applications in the educational process. Apparently this is something like an ezine and an environment for working together simultaneously. Moreover, Apple provides access to the functionality of "Tasks" and third-party developers - through the API ClassKit.

And the third innovation. The Classroom app, previously introduced on iPad, will now be available on Mac. It is needed for remote control pupils' tablets.

Finally, there will be an administrative Apple School Manager for educational institutions. With the help of it it will be possible to control Apple devices and accounting Apple records Student IDs. But, unfortunately, we will definitely not be able to test this, so we will refrain from commenting.

conclusions

Apple's spring presentation left a mixed feeling. If we remove the beautiful words and ideas directed to the future, and highlight only what is potentially interesting here and now, indeed to all Apple users, then the bottom line will be a boring update of the budget iPad and a less boring, but nevertheless not very large-scale update of office applications ...

Of course, we will test the iPad as soon as possible and, perhaps, at the same time we will tell in more detail about the software innovations of iWork. Yet the overall picture is quite predictable. And it is unlikely that such, in general, not the most significant announcements could become a topic for a presentation - remember that a year ago Apple released a budget iPad without any presentations at all, although it just became a new word in the line Apple tablets(at least for positioning and idea).

Then what is all this for? Obviously, precisely for the sake of the educational component. And here, on the one hand, the prospects that open up are very intriguing - if Apple takes this area seriously, there may be fundamental shifts towards a more active and productive use of digital technologies. But on the other hand, living in Russia, we understand that the introduction of such innovations here will be very difficult - for a number of reasons, and this is definitely not a matter of the near future. But, nevertheless, I am glad that the largest company in the world has paid close attention to this difficult, but so important area. Who knows, maybe this step will ultimately turn out to be more important for humanity and the IT industry than the release of another device, even more interesting in terms of characteristics than the new iPad.