How to promote a channel on YouTube from scratch: a complete step-by-step guide for beginners. How to promote a video on YouTube

Do you want to promote your YouTube channel, but the number of subscribers is not the same?

In this article, I will tell you about the main methods of attracting subscribers to the YouTube channel.

You can also watch a video on this topic:

7 basic principles (methods) of how to promote a channel on YouTube

The first principle of promoting a YouTube channel. Make useful and high-quality content.

You must only post helpful videos that will be of interest to your target audience. It is desirable that each video solves some problem that the user is facing.

Give all the information you know about the topic of the video. Don't hide anything. After all, otherwise the viewer will sooner or later find what you have hidden from another author, and go to him.

The more useful the video, the more subscribers will come from it to your YouTube channel. So quality content is always the key to success.

The second method is how to promote a YouTube channel. Call your subscribers to action.

A call to action should be in every video you post on YouTube. Have you ever had such a situation that after watching one video, you want to go to the next one in the "similar" tab, then to the next one, and so on for several hours in a row?

I think it happens to everyone. This is a very smart YouTube marketing ploy that allows you to delay the user. But for YouTubers, the problem is that after watching the first video, you will switch to another channel and forget about the previous videos and their authors.

With a call to action, and specifically to subscribe to a channel, you must keep the viewer and prevent him from moving to the next video. You need to motivate him to subscribe to your channel. Attracting subscribers to YouTube channel contributes to the promotion of video in the search.

A call to action should have two parts:

What should be done? - subscribe to the channel.
Why should this be done? - there can be a lot of options.

For instance:

Subscribe to the channel so you don't miss the next videos
Subscribe to the channel and get a discount on all products in our store (if this channel belongs to an online store)
Subscribe to the channel so as not to be a radish.

Choose a call in accordance with the audience for which your videos are designed. But remember: there should be a call to action in every video you make. This largely depends on the number of subscribers.

The third principle of YouTube channel promotion. Take care of the design of the channel.

Channel design is very important The channel icon and its banner is the first thing a viewer sees when they meet you.

Let's say you are an information businessman, selling personal growth trainings, consulting, and so on, and you have some ladybugs on your channel banner. Naturally, an image is formed that this channel won't do much good. And users will just pass by without paying attention to your channel.

Therefore, do not be stingy, order a banner from the same freelancers. It will cost you only 100-200 rubles for a simple but neat design. It's worth it.

If you are a blogger or information businessman and you want people to remember your face, place your photo on a banner.

And remember, the banner should reflect the theme of your YouTube channel.

Fourth principle. Use music in videos.

Videos with quiet music in the background are much more enjoyable to watch than videos without it. Especially if you make podcasts, shoot videos from the screen, explain something. Be sure to use audio. The YouTube Music Library will help you with this.

Music, firstly, relaxes a little and helps to better perceive the content. Secondly, on a psychological level, it causes the viewer to have a more loyal attitude towards you.

But don't make the music too loud. In this case, users simply will not hear you. =)

The fifth principle of effective promotion of the YouTube channel is the regularity of the release of videos.

Content needs to be released regularly. This is due to several factors.

Everyone already knows that YouTube loves when videos are regularly uploaded to the channel. He sees that some actions are taking place on the channel, they are watching the channel, releasing videos. This is due to its (YouTube) algorithms, I will not go into depth.

The second factor has to do with your subscribers. If you upload videos regularly, then subscribers begin to watch them regularly. They develop a systematic, it increases views.

It is very important to let your subscribers know which days of the week you release videos. For example, I upload videos every Tuesday and Thursday. As practice shows, best effect gives the publication of 1-3 videos per week.

You must upload at least one video per week to YouTube.

Sixth principle. Use annotations.

Do not be too lazy to make a subscription button out of annotations in each video. This button works well:

First, it attracts attention, is a hidden call to action.
Secondly, it helps those users who watch videos not on YouTube itself, but on other resources, to subscribe to your channel. Since there is no “subscribe” button for the video on other resources.

Also use annotations on your other videos and playlists. The more your videos a user views, the more likely they are to subscribe to your YouTube channel.

The seventh principle is how to promote a channel on YouTube. Optimize your video.

Video optimization is one of the most important principles and methods of YouTube channel development.

Now on YouTube you can reach the top for low-frequency queries without any investment by properly optimizing the video,

Of course, on low frequency queries the traffic is not very big. But if you shoot not one, but 10-20 videos, then the increase in users will be quite noticeable. Therefore, video optimization should be taken seriously.

And in the end I want to remind you. There is no single correct channel development strategy. Everything depends on you.

In this article, I described only those methods that I use myself, and which helped to develop my YouTube channel: https://www.youtube.com/user/1videoseo

I wish you success in the development of your channel! If you have any questions about promotion on YouTube, be sure to ask them in the comments under this post or under the videos on my channel at the link above.

You should know everything about video optimization and so on. I never wrote about it, because the Internet is already full of articles. It says the same thing, you can't go wrong. I use a key in the title and two (minimum) keys in the description, with one going in the very first sentence, as high as possible to the beginning of the description. I use tags. The double key in the title works, but I use it oh-oh-very rarely, carefully and to the point, because otherwise it can pass for a violation of the principles of the Youtube community.

1. Preview.

You must definitely know how to make the right previews. Nothing at all without this.

2. Subject.

I am engaged only in what I am personally interested in initially, for free and from which there is no gag reflex. A simple example: any person who has been hanging out on a cat forum for three hours every day for several years can easily create his own channel about his favorite cats and keep it alive.

This item is rather personal and relates to my character, because no matter how much I would like money, I never succeeded in doing what I don’t like and what it’s not worth doing.

3. Perspective.

We just go to YouTube and select channels from there strictly on the topic that you decide to encroach on. Then we go to socialblade.com and see what result they have now. How long did they go before him? How did they get there. G Are you ready to repeat this path? Master?

We determine the maximum in the niche. The more examples of channels, the better. We simply don’t take into account new channels that have some decent and tempting results in a month, since these are someone’s projects into which traffic is poured (or they are wildly lucky, but you are not lucky). Don’t bother too much with millionaires either, look for strong, growing middle peasants.

And yet, you must understand that the conditional million views per month that the top in your niche has is not necessarily guaranteed to be yours. And even before this "not necessarily" is not so easy to get.

Subtleties: sometimes the size of a niche can be estimated incorrectly. For example, videos with 18+, nonprofit (war, death, injury, destruction) or videos that have been deprived of monetization by another media network can give a channel a lot of views. One day I thought: yo, but I'm the smartest in this world! It would be nice to make a channel with games about Peppa Pig, just take them and record what happens there. At first glance, it seemed that it was very fat and there was a lot of traffic. At a second glance, it turned out that it was not fat, but slippery, and all such videos are monetized by the copyright holders.

Therefore, to see if monetization rights have been taken away or not, you can find the meta tag meta name=attribution content=BLABLABLAH in the source code of the page with the video. Where there is blablabla, there is usually either the identifier of the channel, or the affiliate program on which it sits, or the media network that monetizes the video. Sometimes it is useful to look at supposedly promising millionaires. Surely there is even some plugin for such checks, which of course I don’t know about, but you can help and suggest in the comments.

4. Plan.

Okay, we have decided on a niche. Deal with competitors. Now plan works(from the word slave) for the future and it is also necessary to decide on it at the very beginning. For example, you decide to make one video every other day for six months. A successful half-year finale can be either a positive growth trend, or some kind of good result that satisfies your ambitions at least a little. In general, I would write down any view growth curve that is constantly going up as a plus. Let even minimally, but upwards.

This plan should be written in your head or on a piece of paper. For some, this is the same thing, but let's not talk about sad things. Let's talk about fun - in the next six months you will not earn money. You will only waste them, as well as your time and energy. The plan will not work if you deviate from it after a month, because "thirty cents a day is a laughing matter for chickens, and my woman wants to go to restaurants."

With the current channel, for example, I earned ~30$ per month for five months (with positive growth dynamics), on the fifth month I earned $190, on the sixth - $700, on the ninth I earned $250 in a day, etc.

5. Analysis.

Just be sure to analyze competitor channels. Analyze their millionaires. their preview. Your goal is to do everything better than them. If they do everything perfectly (hardly) take the quantity. Or video length. These are two wilds that can always be played on someone else's table.

The newcomer channels, in comparison with the old ones, have one advantage - zeal and burning sensation in the region of the fifth point. Beginners can fawn like hell and push the old guys while they sit and lazily do something on the machine, relaxing.

Therefore, your goal is to analyze all your competitors and understand the basic principles of their work ( release frequency, keys, duration, preview). Combine this information on your channel. And do better.

And when you become a successful old man, always remember that you can be eaten by young and greyhounds. They will eat and not choke.

P.S. Bonus, free from the institution, I want to clarify the key situation. Where to get them, which ones to take, why take them... The meaning is simple, in fact, I use wordstat and it is described in paragraph No. 5. You simply analyze and take the keys that the channels of your topic are currently working on. I have never used key selection services, as for me, for YouTube this is complete slag.

What really works is that you go to a competitor channel, watch the videos for the last month/week, which ones got the most views during this period. Take these keys. Then you watch the most popular videos on the channel, but only for the last year. Take these keys. See if they have been used in the last month and how they performed. If it's good, then you take these keys in circulation.

I also used such a thing - I made videos on the keys that my fat competitors published in live mode. It is advisable to do this on the same day or the next, in order to get to them as quickly as possible in similar fields ... I wanted to write a "link profile", but here it turns out according to a "key profile".

Plus, I try not to get hung up on any one channel or key, but constantly look for something new, perhaps suitable for my needs. In the news, on other sites, on the same reddit, etc. The more sources of information you have that can be turned into a watchable video, the better.

When you have popular videos, you can use them to pull even more traffic to your channel.

It seems to be everything. Do not subtract, do not add. If I start new channel, then I will proceed in the same way.

P.P.S. Oh yes, there's more. I have never bought any information courses, I have never listened to any seminars. The only information that I perceived from the outside was the principles of video optimization. That is, the beginning. Everything else is what I analyzed on my own, sitting languid long evenings. In addition, I periodically look at Search in the topic about YouTube, sometimes there is something interesting there, but mostly purely informational noise and rubbing of rumors and the same, the same, the same, day after day. But for beginners it should be useful. Just don't ask for advice there. Better read and analyze. You can read Yttalk in the same direction, but there is even more water than on Serch, and it is also in some incomprehensible language, why they don’t write in Russian, I don’t understand at all!

For most people, YouTube is an entertainment portal that has replaced TV since the advent of the Internet. But for marketers, this is a large advertising platform, and for bloggers, it is a tool for effectively promoting their personal business.

About how to properly promote a channel on YouTube, how and how much they earn on it - read our article.

Why promote a YouTube channel

YouTube is the most popular video hosting. Its daily audience is 1 billion users. This is a third of all active Internet users. YouTube is the largest advertising platform in the world and in Russia. Most YouTube channels are created to make money on advertising or to promote a brand.

To start earning, you need to register affiliate program. The affiliate program will allow authors to earn honestly on their content.

An additional source of income is the direct sale of advertising. Advertisers are ready to pay a lot to the owner of a promoted YouTube channel with a solvent audience.

The average vlogger makes $500 a month. The owner of a YouTube channel with 100 thousand subscribers, on average, receives 50-150 dollars a day from views alone. This means that the monthly income from such a channel is from 1500 to 4150 dollars.

For example, Ukrainian video blogger Ivan Rudskoy (EeOneGuy) earns from $750 a day just from views.

Who needs it

Advertisers need a target audience. YouTube is one of the platforms where this audience exists. Depending on the subject of the channel, the advertiser determines whether the audience of interest is watching this or that blogger.

For most video bloggers, maintaining a channel, editing videos and communicating with viewers is a hobby and an additional source of income, but there are also professionals who are engaged only in their blog and its promotion.

Basic principles of YouTube channel promotion

Experienced YouTubers often share their success stories. Some of them teach beginners and give recommendations on how to properly promote a video blog.

To create a good YouTube channel that brings high profits, you need to follow certain principles.

Principle 1. Post videos that are interesting to the viewer

The main thing is to always think about the viewer. Study the audience, its preferences and interests. This will allow you to create high-quality and interesting material. Quality is the main key to success. Videos must be fully relevant to the topic of the blog.

To encourage visitors to watch other videos, create playlists and combine content logically.

Principle 2: Don't try to sell stuff over the Internet

Internet fraud is a common phenomenon. Malefactors actively trade also on video hostings. Often, separate video blogs are created to advertise goods that moderation does not allow - low-quality copies, fakes, and even drugs. Monitor the reputation of your account.

Principle 3. Listen to the opinion of subscribers

Connect with those who watch you. A popular video always has an audience that comments on the content, design, ideas. Part of the comments is always devoted to criticism. If it's constructive, be sure to listen.

Competent perception of criticism is the way to development.

TOP 7 promotion methods that work

There are many ways to promote YouTube blogs. Each of them has its pros and cons, but most of them are used by all novice video bloggers.

Method 1: Using Annotations

Annotations are textual information that is displayed while watching a video. These can be user tips, hyperlinks to other videos, as well as external advertising links.

Annotations should not be overused. There should be few of them - they interfere with the viewing of the video, so they should be only where it is really appropriate.

Method 2. Request to subscribe to the channel

There should be a call to action at the end of each video. Users need to be reminded to like and subscribe.

To increase the effectiveness of this technique, the viewer needs to be motivated. For example, if the material is useful and unique, ask to subscribe so that the channel visitor does not miss the new video.

Method 3. Advertising through the channels of other bloggers

Mutual PR is one of the best promotion tools. You need to advertise only on channels with similar topics. In order for other bloggers to agree to promote you, you need to create only high-quality, interesting and useful content for the viewer.

No one will risk their reputation to promote a blog with questionable quality content and vice versa - good videos always agree to promote.

Method 4. Commenting on famous bloggers' videos

Be active, study competitors. Comment on their videos and use guerrilla marketing to promote your vlog.

Method 5. Posting Quality Content Regularly

Content quality is the main criterion for successful promotion. No one will watch you if the competitor has better materials. Study your competitors and strive to do better than theirs. Attend thematic courses and webinars, work on yourself - this is the right way to success.

Method 6. Competent filling of meta tags and correct design of the channel

SEO depends on tags - that is, search results on YouTube. The better the tags are filled, the more likely it is that your video will be shown in the search results.

Main tags should be written first. They should reveal the essence of the video. Use individual words and phrases that best describe the video.

Method 7. Promotion using paid services

This method works, but use it with caution.

Most of these services simply wind up subscribers and views. There will be no return on the attracted audience - these are bots and inactive users.

Overview of services for promoting a YouTube channel

The initial stage of promotion is the most difficult. Often, newcomers are ready to use black methods of promotion - to catch up on the channel with bots in the form of subscribers. This mistake is made by inexperienced users who do not understand where the money comes from on YouTube and what video hosting pays for.

You need to attract subscribers with the quality of the material. However, at the initial stage, the use of third-party services is allowed. Some of them can help you move forward.

Bosslike

The resource allows you to wind up activity on the channel - likes, comments and subscriptions.

Bosslike offers both free and paid promotions. Free is mutual likes and subscriptions. Paid - buying a package of likes and subscribers.

cashbox

Cashbox is a promotion exchange where you can order the services of a professional marketer. This specialist will honestly help advertise the channel. The cost of services is determined individually.

Prolog

This tool allows you to find a blogger who is ready to promote you. The site shows prices, audience age, overall rating, demographics and geography of visitors.

Of all these services, Prolog is the most efficient.

To choose the service that suits you, not to overpay for its use and not become a victim of scammers, check out our tips.

Tip 1. Analyze the pricing policy of the service

As a rule, prices for different services differ insignificantly. But with prolonged use of the tool, be sure to pay attention to the cost of services - this will allow you to choose the most profitable proposition.

If possible, talk to real customers - they will tell the truth. Read reviews on third party sites. Dishonest companies will fake reviews. Do not pay attention to the reviews written on the website of the service - they are not always objective. Ask colleagues what tools they used.

Tip 3. Pay attention to payment methods for services

Most services accept bank payments, Yandex.Money, WebMoney and Qiwi. Commissions for replenishment are different for each of the payment systems. The best way to pay bank cards- There are minimal transaction fees.

Forget everything you know about YouTube channel promotion. This article will not contain the next 33 banal tips, such as putting a call to action, holding contests, creating playlists and making a beautiful header.

You already know all this...

There is a lot of information on the internet about this...

There are many opinions on how to promote a YouTube channel from scratch and for free. But, here I will give my view on the promotion. You may not agree with him.

Involvement

Back in 2012, YouTube promoted those videos that received more clicks. YouTube now counts time spent watching.

But this does not mean that now you need to create only long videos.

YouTube does not take into account the actual time, but the ratio of time spent to the total length of the video.

In my opinion, among all the ranking factors on YouTube, the engagement rate is now the most important. If the viewer watches the video to the end, then this will be a good signal for the YouTube algorithms and YouTube itself will start promoting this video for the corresponding key request and showing it to people who are potentially interested in this video content.

Have you noticed how recently, many YouTube bloggers at the beginning of their videos urge you to watch the video to the end?

Every effort must be made to keep the attention of the viewer. For example, to promise the viewer that he will receive some kind of bonus at the end.

If the viewer subscribes after watching, or looks into the channel feed to watch other videos, this will have a positive effect on promotion.

Serve is important

But nothing is more important than how you present information.

The engagement rate is affected by competent speech, when information is conveyed to the viewer in a simple and understandable, colloquial language, quickly and not boring.When speech without water and only in essence.

The most common comment on YouTube:

..better to watch at 2x speed..

Because, most YouTubers pour water and talk slowly, and even without intonation. What can be told in a minute, they stretch out for half an hour.

That's why submission is so important!

And don't forget to warm up before recording the video. Write down a few trial versions, and you will be surprised how every time your speech, voice and diction will get better.

If the budget allows, it is possible to order an announcer's voice for some video formats, as in the dubbing of Hollywood films. For example, on the Kwork exchange, voice acting is not expensive.

Attention

It is important to say the most valuable at the very beginning, not to delay to the end. The viewer in the first seconds decides whether to watch your video or close it.

This will affect the engagement, you need to capture the attention of the viewer from the first seconds.It is not necessary, like everyone else, to say at the beginning what this video is about, you need to immediately get down to business.

Don't put off the best part for the end.

In general, I don’t even introduce myself in my videos, from the first seconds I start talking to the point. My video about, gradually goes to the top, and on this moment is already in 2nd place in the YouTube search results for the query “networking”.

Soon I will go to the top and I don’t even doubt it.

But for the query "landing", which is quite popular, I have already come out on top:

Thus, I shattered to smithereens all the generally accepted rules for promoting YouTube channels. When I recorded this video, I was living in a hostel, I did not have money for a microphone and a camera. Thus, to tear everyone to smithereens - nothing is needed)))

Sound and personality

The sound is more important than the picture.

The picture is also important, but if the speech (audio) sucks, the video sequence will not help, no matter how cool it is. Personality is not always important, contrary to popular belief.

My experiment confirmed this. I recorded a video where I am not in the frame, instead of me, the streets of New York are shown in a time-lapse, nevertheless, the video gained more than a thousand views in a month. And the ratio of likes to views is very high, like top bloggers, such as utopia shows or yan-topless.

Analytics

Use analytics. See which videos viewers immediately turn off, and which ones they watch to the end.

It's like a lie detector that doesn't lie.

Pay attention to what you say at the moment when the audience closes the video? So you can understand your mistakes and eliminate them in the following videos, each time increasing the efficiency of YouTube channel promotion.

I don’t mean the analytics of the entire channel, you can analyze each video separately, in the “Audience Retention” section in the video analytics:

This graph is smooth, it shows that people are watching to the end. There are no jumps. For example, if I said that all BM-specialists are sectarians, then all fans of business youth would be offended and close the video without watching it to the end. Then the schedule would be uneven.

SEO

YouTube knows every spoken word and phrase from your video, it understands your conversation, and then uses all these words to promote the video.

Even if they are slurred.

Words are key phrases by which your video will be ranked and shown.

When I entered the query “The Matrix” in a YouTube search, in addition to the usual videos, in second place was a video about Morpheus, the main character of this film.

YouTube somehow guessed that these videos are connected. Although the title of the video did not contain the phrase “Matrix”.

YouTube also substituted this video for me in the recommendations when I watched a review about the matrix.

header

All promotional efforts will come to naught if you do not come up with an attractive headline.

If the title sucks, no one will watch.

It is necessary to come up with a title in such a way that it creates the feeling that the video is a must-see. For more details on how to write killer headlines, I made out in.

Still, here are a couple of tips:

Irresistible
keywords first
Branding at the end
Represents content accurately
Specifics and numbers

Don't forget to include key phrases in the tags. It is desirable to make a unique description using keywords. Key phrase it is better to write closer to the beginning of the title.

Please note that very often Google does not display websites in search results, but YouTube videos.

Try to enter something now..

For almost any request, you can stumble upon YouTube.

If you add the word “video” to the title of the video, this will greatly increase the chances of the video being in Google SERP and Yandex.

Short videos

Short videos are all the rage right now in the era of information fatigue.

A study by Buffer Social shows that the ideal length for a YouTube video is 2 minutes 54 seconds.

It is better to make short videos at the start of the promotion of the YouTube channel, breaking the video into topics.

And put in the title key query. For example, “how to lay the foundation”, “how to keep accounts”, “how to choose a DVR” and so on.

This will allow for a wider coverage semantic core, and as a result, get additional traffic from Google and Yandex.

Articles from speech

If you transcribe text from audio, you can get a very good article that can be published on a website, guest blog or in in social networks.

In other words, take the script and adapt it to fit the article.

Thus, I scored more than 10,000 reads in a day, although it was just a speech for a video, initially I didn’t even think about the text, I didn’t know that such viral articles could be made from scripts.

You will probably say that this is an accident and I was just lucky. But, I repeated it on another site, and the article had such a powerful effect that the editors of Spark magazine pinned my article on the front page for two days.

This will give you a good head start at the beginning of the journey to promote your YouTube channel.

Doodle video

This hand-drawn video allows you to perceive and learn not only through speech, but also visually.

This greatly increases engagement. For example, a BM video (I don’t like BM, but this is a good example) on landing pages has gained 250,000 views.

You just compare, one video has gained more views than some sites with hundreds of pages are gaining in a whole year.

Here is an example Doodle:

Uniform preview style

Beautiful previews are crucial in promotion on YouTube and tempt to click.

But, I think that you need to make miniatures not only beautiful, but also in the same style.

If you watch YouTube channels now, many make beautiful previews. But, this is only at first glance, in fact they are all different, and when you look at the YouTube channel as a whole, you get the feeling that it is a trash can into which pictures from 20 different sources were thrown.

We need a unified style.

Because, after watching one of your videos, a casual viewer will most likely open the entire channel (feed) to rate other videos. Imagine how surprised he will be when he sees tons of other beautifully designed content?

This greatly increases the likelihood that a person will subscribe.

According to research, it has a very strong effect on the conversion of viewers into subscribers. There, people subscribe more often when they see a complete profile.

And randomly entered viewers turn into subscribers.

I think that YouTube should do the same, now few people do it, but I think in the future everyone will come to this.

Otherwise, the canal is like a courtyard, people come and go.

The preview is also important because the viewer will see it in the recommendations block. And if the preview is beautiful and attractive, then a person is more likely to click, raising the CBR of this video in the recommendations.

It is not difficult to guess that if the CTP on YouTube is higher than that of competitors, then your video will be shown more often, expanding the reach of the audience.

According to research, previews are better for YouTube channel promotion if they have faces on them. And also with colors that do not merge with the general background.

If you don’t know how to make previews, order from freelancers, they will make you catchy and exclusive previews, such that you won’t do without views. .

Lighting and background

The picture is also important and the light greatly affects its quality.

If you are shooting yourself, then the lighting should be diffused and bright. The light should not be from the side, but directly. Then you will look more solid, pleasant, and facial imperfections will be smoothed out.

The background is also important, it should be of one unobtrusive color, for example, like on the Wylsacom channel, which reviews electronic gadgets.

Many people get too close to the lens, because of this their face takes up the entire screen.

It is unpleasant.

Subscribers

Do not rely on the number of subscribers, especially if you are a businessman.

There is such a format that it is enough for a person to look at it once and that's it. Why does he need to watch the pouring of the foundation or the creation of an acrylic bath 1000 times.

If there are no subscribers, that's fine.

People will still constantly come in new ones from organics, if you set up SEO correctly.

Which is better, mountains of subscribers with meager views on a half-dead channel, or thousands of views without subscribers?

The answer is obvious.

Entrepreneurs tend to make educational content that solves a problem. The subscriber solved the problem and forgot, he has no reason to subscribe. He will not solve the same problem all his life.

Therefore, do not care about subscribers. My opinion!

Likes don't care either.

The number of likes does not play a big role in the promotion of a YouTube channel. There are examples when videos with a huge number of dislikes get high places. It doesn't matter how the viewer reacts, whether people like you or not, if you managed to capture their attention - that's a plus.

Stock content

Everywhere they write that supposedly you need to post content strictly at the same time.

That's bullshit!

Don't be fanatics.

You don’t need to publish content at the same time, you just need a balance - if you made 30 videos at once, you just shouldn’t upload them to the channel on the same day.

Be predictable like PewDiePie, who always has a few clips in stock so that if he gets sick or burns out, he will always have something to post.

Subscribers have a certain level of heating. If you post too often, they simply won't have enough attention to digest all your information.

You need to let them get hungry.

But, if you don’t post for a long time, subscribers, on the contrary, will cool off.

Perhaps the ideal regularity once upon a time helped in the promotion of YouTube channels. But, now the era of informational noise has come, when content bombards subscribers from all sides so that they no longer respond to any regularity.

If you have really cool content, subscribers will wait.

But, it never hurts to have one or two rollers in stock.

For example, I generally can not stand YouTube channels that generate videos like hot cakes. And the numbers confirm that I'm not the only one - such channels have a lot of views and few subscribers.

People don't want to trust their attention to someone who doesn't care about quality.

For example, I am so worried about the content of the content, and raise the bar so much that after watching my video, the viewer has a “WOW” effect.

After viewing, he is doomed to subscribe. Here is what my subscribers write to me:

Virality

If everything is done correctly, in all aspects, presentation, speech, image quality, previews, SEO, cool useful content. Then, people will start sharing the video.

For example, many webmasters, owners of information sites, embed best videos on the topic in articles on their websites.

Like in this article.

And this is a very powerful signal for YouTube algorithms. A study was conducted that showed that those videos that are embedded on sites have higher positions.

secret sauce

When your channel reaches the first results, a few dozen videos accumulate and the first thousand subscribers, you can try paid advertising.

But, don't make the mistake that 90% of beginners make.

It is important to remember one thing - choose small channels and groups.

Advertising on large channels is very expensive, and the effectiveness is negligible. Because subscribers of large channels are already spoiled by advertising, they have seen it so often that they have already stopped responding to it and taking it seriously.

In this issue, we will tell you which services are best to use to promote your YouTube channel and videos. The list includes only proven and reliable services.

Even if you have very high-quality and interesting content, it needs to be pushed. We especially advise young channels on YouTube to conduct advertising campaigns. Because without it, many people may never know about your channel. But for those who already have several thousand or tens of thousands of subscribers, but things don’t go any further, run ads.

Register on several sites at once to determine exactly which one suits you best. The functionality is similar, the differences are not big, each service has its own advantages. But each of them is worth a try.

Vktarget - cheat subscribers and likes

Site: https://vktarget.ru/

Despite the fact that VK is present in the name of the site, you can also buy cheat on YouTube. The service has been on the market for a long time and has a good reputation.

Bosslike - wind up and earn

Site: http://bosslike.ru/

On the Bosslike service, you can not only promote your videos, but also earn money by completing various tasks. There are 6 social networks in total: YouTube, VKontakte, Facebook, Instagram, Twitter and Odnoklassniki.

Cashbox is a large promotion exchange

Site: https://cashbox.ru

A large and professional exchange for social media promotion. Low prices will enable you to effectively conduct your advertising campaign. For example, watching a video on YouTube for only 10 kopecks.

LikesRock - a new generation of promotion tools

Site: https://likesrock.com/

Relatively young, but very promising service with its own promotion philosophy. There are often contests and promotions.

Epicstars - an epic cool accommodation service

Site: https://en.epicstars.com/

How to effectively promote your YouTube channel can be read from our friends from ★ EPICSTARS in their article - https://ru.epicstars.com/raskrutka-youtube/