Under Yuri Kovalchuk on the "five" banned to affect the upper echelons of power, mention dissent, to invite specially active opposition
- Do not love our public! - laughed Medvedev.
- Adore! This is a cannon meat for our talk show! - found general director of NTV.
"Hmm, harsh," the president said quietly.
From the pre-New Year interview with Medvedev leaders of three leading
TV channels involving general director of NTV Vladimir Kulistikova December 24, 2010
Original of this material
© Gazeta.ru, 01/13/2011, photo: "Kommersant"
The fifth channel was shown who was the first
Svetlana Bocharova, Igor Bakharev| Konstantin Ernst
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"The new leadership has an idea of \u200b\u200bbeautiful, and it implements it. Now they decided to change the system. First of all, taking into account the production capabilities and resources of the first channel. The last year was a continuation of what was found by the Troypolsky team (former Channel Head), the channel was intelligent, informative, with St. Petersburg nota. He was focused on history, reflections, discussions, the main character there was "Live History" there. And now there appeared "Golden gramophones" and "old songs about the main thing," says the manager close to the canal.
"At one time, when the fifth channel came to Moscow, it was about combining companies to create a modern multi-channel holding like" STS-Media "or VGTRK," recalls a source close to the structures of the National Media Group, which includes Fifth Channel. - But the main criteria are not business and not media, but not to offend anyone with the authorities and the desire. Therefore, faced with the discontent of the St. Petersburg leadership, which felt that he loses his channel, everyone was back. This is the main St. Petersburg media resource. "
Employees of the Moscow branch of the Fifth, who made the programs of Sorokina, Svanidze and Bykov and who worked on perpetual treaties, proposed to write a statement about dismissing "on their own request" or move to work in the Kazan branch of the canal, said Gazeta.Ru, one of the fifth employees " Failure to move will give the employer the foundation to dismiss television drivers on the basis of Art. 77 Labor Code, believes the interlocutor Gazeta.Ru. What will happen to the Moscow branch itself, which has about 80 employees, is unknown: the proposals to dismiss or move are motivated by a "significant change in labor conditions" and "change in content", clarified the employee of the fifth.
Part of the staff of the capital office agreed to quit on their own request, knows the interlocutor Gazeta.Ru. The rest are negotiating with representatives of the new channel management.
"We want us to explain what is happening, and entered us by law - warned about the reduction in two months and paid compensation," the employee explained. [...]
According to one of the versions, which happens in the Moscow office is explained by the fact that the first channel shows the "fifth", who here dad, on the other, is such a revenge of the "first" to their former employees, at one time, which turned to the "fifth", told the fifth employee " [...]
Original of this material
© "New Gazeta", 01/17/2011, photo: "Kommersant"
Give the first two by 2012!
The fourth rebranding of the fifth button ended with the arrival of the Ernst team. Channel for smart did not existe
Glory TaroschinaThe story of a timid elevation and the subsequent arrogal destruction of the 5th St. Petersburg channel is interesting primarily by the fact that it is mirror reflection Processes occurring in the country. Disintegration energy sweeps everything in its path - at least people with the help of falling icicles, even electricity in the suburbs, even though remnants of common sense in the verdicts of high-profile political processes. And why, in fact, should television be aside from the rapid process?
The channel for smart did not exist and years. However, his doomed was felt from the first steps. The owners did not shake on the announcements - the center of Moscow was generously litter by gigantic photographs of famous TV presenters who switched to the "five". But about the spread of the signal to take care of forgotten. As a result, the same center, like most of the metropolis with the surrounding area, had long had to admire banners with the image of folk favorites, and not their programs. However new team Alexander Rodnyansky undertook desperate attempts to attract the viewer. The launch of the canal happened in March, and by the beginning of the summer about the "five" already spoke. Through St. Petersburg Dusk began to appeal the features of a new brand - with their ideas, persons, intonation, manner of conversation. Transfer by Sorokina, Swanidze, Malechin and Kurginyan, Bykov grouped around themselves a new viewer. Sacred rating numbers showed that such already exists: if in March 2009, the share of the channel in Russia is 1.8, then in a year - 2.3.
Of course, the content arose problems, and considerable, about which, in particular, I wrote more than once. But it was impossible not to notice the main thing - attempts to another look at life. At the end of December, the attempt was stolen: the team of Rodnansky is dissolved, the authorities represented by the new general director Alexei Brodsky, a led from the first channel ,. Brodsky became the fourth head of the "fives" for incomplete four years ("National Media Group" Yuri Kovalchuk, where the canal enters, was born in February 2008). Such a tangentiness (and conference) of the idea of \u200b\u200bmodern TV has not yet known.
The "five" did not have time to start, and rumors had already crawled about the coming change. The reason for rumors was purchase by Kovalchuk in the spring of last year the company "Video International", that very, which has been more than successfully selling advertising on the first channel for ten years. It is no secret that the lion's share of local income is precisely advertising revenue. And all this happiness went to Kovalchuk, more precisely, his bank "Russia". And then the net detective begins. Closer to the fall in the press, there were messages about what a Kovalchuk, followed by "Video International" bought 49 percent of the shares of the first channelbelonging to Abramovich. The people of Abramovich were attracted here, before those who preferred to be silent, and stated: no, did not bought. The second after the blocking state package of shares in 51 percent is still the Roman Arkadyevich.
Intrigue is dark, but the spicy details turned out. It is only a reliably that in 2001, Berezovsky sold his package Abramovich. Further traces of stocks begin to loop. A magical way, as Forbes's magazine noted, 25 percent of Abramovichsky heritage was re-registered in St. Petersburg, headed by a classmate and classmate Vladimir Putin - Elena Sorokina and Nikolai Egorov. By the way, the culprit of the celebration, Yuri Kovalchuk, also wears the proud name of Putin's friend.
What is most striking in this story?
First, non-professionalism of Putin's friends. On them, business assets fall from the sky, in the essence of which they do not even try to figure out. Four rebranding fifth buttons for four years is a clear bust. Any channel needs to have in reserve for at least three years to at least somehow stand up. Fevering change concepts feverishly destroy the unfortunate "five". Today, she turned into second-hand of the first channel, where endless old songs are sounded.
Secondly, monstrous cynicism. Why was NMG immediately did not cooperate with the first, and did the bypass maneuver took the team in the form of the Rodniansky team first? Why are they so easy to interrupt to professional people ridges?
Third, the crying opacity of all this story with the shares and owners of life. It is not only about a small "five", but also about the supergigant - the first channel forms the nation in our latitudes. So the nation has the right to know who he still belongs.
It is noteworthy that the revolution on the fifth canal coincided with the final conversation Dmitry Medvedev with the heads of federal channels. The progressive public president led to his incendiary speeches. How fresh and sharply - to try on the Togu Leonid Parfenova, that is, to throw in the face of the Canalian top managers reproach that their news broadcasting - juggling void! How honestly the president talks about the dramatic break between the Internet and TV! How openly hesitizes with Putin about Khodorkovsky! How boldly calls the names of opposition politicians, which he does not even refuse to own electoral database! And see how the televarons listen carefully listen to their president - such inspired individuals are found only at the sentries on Red Square ...
But the fog of words quickly dissipated. The ghost thaw changed a variety of natural cataclysms. A news tape, which so alarmed the president, regularly registers weather fluctuations. The gap between the Internet and TV is growing day by day. Boris Nemtsov found himself in prison, not in the "minute of glory", as it was possible to expect after the favorable mention of his name to the highest mouth. Anna Chapman and Philip Kirkorov became the heroes of New Year's ether, which testifies to all the presidential speeches about the moral climate in the country of icy rain.
Mirage double reality needs even in some kind of stability. The ordinary plot of the Vesti program discovered just such a stronghold. In Lukhovitsky district, where fires were raged in the summer, and by the fall, a residential village was built in record deadlines, a curious phenomenon was observed. The further the house is from the camcorder in which Putin can look, the worse things are in the nose. The most tragic situation among those unfortunate, where the chamber's all-seeing eye cannot reach. The month did not pass after the instill, and their homes are already cracking on the seams and drown in fecal waters.
In this muddy, as fecal water in Lukhovitsi, the stories are clear only two circumstances. Putin's friends began to rejuvenate the channel for him for him for election (while Medvedev's friends talk about modernization). And this means that Putin's friends do not need TV for smart. However, it is in our fatherland, it seems, in general, few people need.
Explanatory notes
Dmitry Bykov, leading program "Oil painting""Oil painting" was done under the double oppression, in which none of her manufacturers were to blame. It was impossible to talk about politics - here any topic was laid with flags: we could not touch the upper echelons of power, could not mention dissent, did not have the right to invite particularly active oppositionists, etc. Talk about culture, - as planned at the beginning, - we could not for reasons rating. An attempt to talk about the cinema or theater was turned around by the immediate subsidiary of "share", and the only open topic remained the former USSR. Plus, a number of universal problems like the death penalty, lyricist physicists and a call to the army (however, around the call program too).
Do one interesting program In such conditions, it seems to me, it is impossible. Twice I asked her to close or change the lead, and with the editorial composition we quarreled so that I, a person in nature, is quite peaceful, I still feel guilty to Julia Nikolaeva and Lena Ivanchenko. If we managed to raise the topic a couple of times, really interested in the audience, and to gain a decent rating - it is rather a miracle, not the norm. Today, making on television any current current show - the task is essentially imitation, and let Natasha Nikonov and Alexander Rodnyansky forgive me - I learned about the closure of the program (in mid-December) with considerable relief. I remember well how the passersby was happy when they met on the street leading "time", "and I don't smile at all to catch the oblique views of the current viewers, perfectly understanding what kind of compromises we have to go. I am afraid, working on television will have to postpone until we have the opportunity to answer their work again. Deeply mistaken one who does not believe in the offensive of these times.
Svetlana Sorokina, leading program "Program"
I am not an employee of the fifth canal, was at the short-term contract until mid-December. Even if the leadership had not changed, a big question, whether I continued this contract. Replaced the guide, they have a different idea of \u200b\u200bwhat the channel will be. Therefore, we, to mutual consent, our relations with the fifth channel ended December 31. I am an employee of the RIA Novosti agency. I am an associate professor of the Higher School of Economics. I am Columnist Radio "Echo Moscow". A lot of work.
Leonid Mlechin, co-supporting program "Court of Time"
At the "Court of Time" I was a temporary worker, a migrant worker, consider, cleaned the garbage, the floors would notice. In my opinion, there was no politics in the closing of the program. This is a managerial financial decision. The fact that the programs will not, I realized a few weeks before it is closed when I have not received orders for shooting new Series Gears - they went under the record. I understood with relief - it was hard work. But interesting. If we judge objectively, we really were in focus of attention. [...]
The team of Rodnyansky is dissolved, the power in the person of the new general director Alexei Brodsky has passed in fact to the first
Original of this material© Fontanka.ru, 12/28/2010, Fifth Channel - Concept changes again, photo: "Kommersant"
Mikhail Goncharov
On December 28, Moscow held an extraordinary board of directors of the fifth canal. For the post of general director of the channel instead of Arkady Solovyov, as became known to "Fontanka", Alexey Brodsky was appointed, who had previously worked as Deputy Head of the Directorate of Information Programs of the First. This recruitment did not become a surprise, since the "landing" of specialists under his leadership studies cases for Chapigina for more than a month, but it marks another turn to the fate of the five - now at the "Petersburg" fifth channel, the team of Alexander Rodnyansky changes the team of Konstantin Ernsta, and Fifth, judging by the information "Fontanka", will switch to the influence zone of the first.
According to Fontanka in the press service of the National Media Group, Arkady Solovyov, who headed the company since September 2009, will take the post of Chairman of the Board of Directors of OJSC TRK Petersburg. In a new position, he will focus on the issues of the strategic development of the company. According to observers, the concept of the "channel-interlocutor", represented by the shareholders of the National Media Group Alexander Rodnyansky (as the head of the NMG-TV expert Council) and his long-standing associate since the time of STS Vladimir Khanumynaya (at that time - General Director of NMG TV ) I did not live and years. "Reboot" on the fifth officially announced in March 2010. Already by the summer it became clear that despite (and maybe thanks to the emergence of such persons on the top five, as Ksenia Sobchak, ratings are not in a hurry.
Representatives of the Rodnyansky team spoke about technical issues - they say, problems are not in content, but in many regions the possibility of distributing the television signal "five" is still limited. However, the shareholders of the National Media Group (the main of which at the moment, of course, is JSC "Russia" Banker Yuri Kovalchuk, JSC), to convince this, according to Fontanka, failed.
Perhaps the fault of this and loss of influence by Mikhail Lesin, dismissed from the post of advisor to the president. After all, in political circles they said that it was Lesin who lobbied the candidacy of the Rodnansky as the ideological leader of the television resources of the Holding NMG. By the way, some of the media bind the resignation of the forest, including the Rodniansky. Allegedly, President Dmitry Medvedev did not give sanctions on his candidacy, but the famous television manager he began to lead the TV channels of Yuri Kovalchuk informally. It is saying that the oils in the fire and Konstantin Ernst, whose employees began to "smitten" Rodnyansky - so on the "five" producer of the first Natalia Nikonova, which Ernst was not too happy (in connection with the future of Nikonova on the "five" The main producer is now a serious question).
Anyway, by October, Alexander Rodninsky was actually removed from NMG (staying on his purely nominal, practically "public", the post of Head of the expert Council of the TV channel), Vladimir Khanumyan left NMG TV, and the whole team given by them in the NMG television unit (comprising comprising Not only the fifth canal, but also Ren TV), according to the stories of the sources of the Fontanka, was actually "cleaned." And this, of course, the first serious defeat of the famous Moscow media model in the television space.
In St. Petersburg, he landed the above-mentioned "landing" of specialists with ORT. As Alexey Brodsky appeared in St. Petersburg, Deputy Head of the Directorate of Information Programs Kirill Kleenov. He came to Chapigina along with colleagues and representatives of the financial, legal service of the first channel and the release service - only 11 people. It was then that Alexei Brodsky was spoken for the first time as a new chapter of the canal.
What all this means for St. Petersburg spectators, except for the appearance of the Ernst Channel's policies to the Ernst channel, while there are more questions than answers. Many fifth channel employees feel in suspended, however, in recent years, this is not news for them. A large group of specialists, including the famous leading Olga Volkov, has recently left the Star Channel. In NMG, the change in the concept and possible personnel permutations is not commenting. Although, according to Fontanka, among the ideas of Ernst, of course, not only the filling of the air by the fact that it was not useful to the first - you will not build a concept on this concept. It is said that among his plans, as it is not surprising, the return of the "Petersburg chip" fifth. So it is or not, we will see next year.
PS: Russian state television and radio company "St. Petersburg", renamed later in Petersburg - the fifth canal, was founded in 1992. In 1997, Boris Yeltsin eliminated GTRK, while the broadcasting network was translated into Moscow, and the Culture TV channel was created on their basis.
In 1998, on the basis of Petersburg - the Fifth Channel, OJSC "St. Petersburg" was created. The channel was able to broadcast in more than 70 cities of the Russian Federation with the concept of "National Channel of Russian Regions".
In November 2006, the channel won the tender for federal frequencies and again became all-Russian. From October 1, 2006, the fifth canal goes to federal broadcasting. The director of the channel Marina Fokin declares that it will differ from three acting federal channels, which today actually duplicate each other. The fifth canal will become an absolutely new product in federal broadcasting with the concept of "regions channel".
In January 2007, the TRC "Petersburg" completed the placement of the additional issue of its shares. The largest and only blocking stake in 35% has been preserved behind the structures of the Bank "Russia" - LLC "IK" Abros "(25.1% of shares) and the SOGAZ insurance group (" Abros "shared with his" daughter " 10% of the shares of the TRK).
In February 2008, TRC "Petersburg" and Reh TV were combined in a new media holding with the tendentious name "National Media Group".
When restarting the fifth canal Fokin hoped that in a few months he would take the third place among the TV channels in St. Petersburg with a rating of 12-15 points. But the channel with the prophetic title did not persist with the fifth place with a rating of 5.5. In March 2008, the Director General of the TRC "Petersburg - Fifth Channel" Marina Fokina leaves his post. Instead of Fokina Channel heads Vladimir Treypolsky.
In August 2009, the fifth canal leaves his leader Vladimir Treypolsky, and Natalia Nikonova is appointed by the general producer with the rights of the Director General. The concept of the canal is developing a team under the ideological leadership of Alexander Rodnyansky. Among the fifth employees there are rumors about the actual crossing of the canal to Moscow and mass dismissals in St. Petersburg.
In March 2010, a new concept is represented in Moscow to journalists - the leadership of the fifth canal wants to turn the channel in the interlocutor, with whom it would be possible to discuss the most important topics. The conversation will be intelligent, in St. Petersburg, but new leading will appear, among which Ksenia Sobchak, Alexander Weinstein, Dmitry Bykov and Svetlana Sorokina. From the very name "Petersburg - the Fifth Channel" will disappear the word "Petersburg". Almost all the loud premieres will be made in the capital. However, it is now clear that next year the new managerial team will implement new ideas.
"The power put the task before Ernst to make a political tool from the" fifth channel; now Ernst will deal with this part-time, without distracting from the "first"
Original of this material© Slon.ru, 01/17/2011
Channel number 5: New fragrance from Konstantina Ernst
Marina NaumovaCEO of the "First Channel" Konstantin Ernst knows how to recognize mistakes. Summing up the "zero" in an interview with the "poster", he openedly stated the failure of the debut attempt of the "First Channel" to make a revolution on the domestic TV and move to vertical programming: "For the next attempt, it will be necessary at least to come together with two channels [about such programming] And it is more precise to guess the product that is needed for this. " Well, now Ernstu with one of the federal channels "Considerable" is no longer necessary: \u200b\u200b"The Fifth Canal" since December 2010 passed under the leadership of his ex-subordinate, the manager of the "First Channel" Alexey Brodsky.
Report, "De Yura" there is only the fact of the change of the "Fifth Canal" management: neither "National Media Group", nor the actual TRC "Petersburg" do not speak, what the "Channel One" and the actual Ernst constants are related to this process. "De Facto" last week, the new guide almost dissolved the Moscow office of the Fifth Channel (in fact, the creative team), politely and with thank you letters Refusing to the projects of Alexander Rodnyansky ("Court of Time", "Program of Transfers", "Oil Painting"). For the new year, the "Fifth" showed programs made on the request of the "first" company "Red Square" ("old songs about the main thing", "Carnival night 50 years later", etc.).
"Fifth" - the once-good city canal with the concept, sharpened under the intelligentsia, and the corresponding loyal audience - became federal thanks to the ambitions of the Governor of St. Petersburg Valentina Matvienko. Since the beginning of "zero", he began to progressively win regional frequencies and with regular consistency to change management. The most distinct acquisitions - Vladimir Treypolsky (VGTRK) in 2008 and Alexander Rodnyansky ("STS-Media") in 2009.
The last story looks the most dramatic. Alexander Rodnyansky in March last year gave a pompous start of the new concept "Intelligent Interlocutor": new faces appeared, fresh projects were launched. Even after a few talk shows (including the flagship "freedom of thought" with Ksenia Sobchak and Alexander Weinstein) did not meet the audit expectations, and the share of the TV channel for half a year rarely exceeded 2% achieved by the previous teams, Rodniansky was calm. It could be understood: it was still early to draw conclusions, and he did not give promises in terms of growth rates, at least in an interview. Rodnyansky did not leave and his production activities, and in June, together with Sam Klebanov, launched the art house of the movie "Cinema Without Borders".
And in October, his resignation was followed, and under the New Year appointment of the new CEO, "Deputy Head of the Directorate of the Information Program of the First Channel. According to the informal sectoral "table of ranks" - this is a person below the level of his predecessor or, for example, Alexander Faifman, First Deputy Ernsta. Such a replacement of the interlocutors SLON.RU explains the same: the power set the task before Ernst to make a political tool from the "fifth channel"; Now Ernst will deal with this part-time, without being distracted by the "first". It is as if the parents asked the daughter to draw the younger brother in mathematics and geography, which he launched, leaving for music and literature. Quarter is close to the end.
"It's already accustomed to this here, this is a special story - once every two years we have a new management," one of the old-timers of the "fifth" told me with a special emotion. - Every time everything happens very sharply. In my opinion, the problem is that every new manager very quickly goes to work, and shareholders require operational results. " It seems that in the case of the Rodniansky required operational result was the manufacture of an effective political instrument.
Meanwhile, despite all personnel peripetics, the platform does not lose attractions for advertisers. The largest seller of television advertising "Video International" notes that the cost of posting advertising on the "fifth" will not be lower: "We have always believed that it is total undervalued. Since the autumn of 2009, we began to file it federally, but the process of bringing the channel inventory to a fair price is not fast, "said Seller.
On what conditions the "first" content now appeared in the "fifth" grid, representatives of the "first", "fifth" and "red square" do not comment, referring to the absence of this moment specific agreements. But this triangle is not at all Bermuda: the fact of negotiations with the "Fifth Channel" management representative of the "Red Square" Anton Yakimov confirmed. "Now we are discussing the format, volume and distribution of content," he said. - Larisa Vasilyevna [Sinelshchikova - President of the Red Square Group of Companies, the spouse of Konstantin Ernsta] is unlikely to comment on this occasion, and Andrei Kurparatov is engaged in operational and strategic issues - Director General [RED SQUADAT company, leading television show "Dr. Kurparatov" on the "First Channel" of the season 2006-2007] ". The validity of contracts between the providers of the content and television and radio company "Petersburg" has expired on December 31 last year, and market participants suggest that the new agreements of the "Fifth Canal" management will enclose cooperation with the "Red Square".
The nascent "pleasant interlocutor" from Rodnansky, apparently, seemed to shareholders too thin aroma. But about the experienced perfumer Konstantin Ernsta, it is known that he knows how to create a steady product. What will it be? Most likely, the basis will take the series (some of them - the disktram), generously dilute with humor, perhaps will add a couple of bright shows, will leave a lightweight plume of "Unaddigible stories" in the spirit "Let them say" - and all this will supply vertical programming in the bottle. The intelligentsia is injected.
"It turned out a pitiful sheet"
Dmitry Bykov's transfer on the "fifth" with acute criticism Anatoly Serdyukova was urgently repaid in accordance with the position of the Ministry of Defense
Original of this material© "Free Press", 25.10.2010, what soldiers were silent
Sergey Ischenko
Apparently, a loud scandal around the recent the visit of the Minister of Defense Anatoly Serdyukova in the Training Center of the Airborne Forces under Ryazan Not only a military department alarmed not just a joke. The appeals of the union of paratroopers, as well as the Union of Military Savory of Russia to the President of the Russian Federation, Dmitry Medvedev with a request to punish Serdyukov for the collapse of the Armed Forces and Hamsk Relationship to the subordinates, did not pass without a trace. True, the visible reaction of the supreme power is no. But what happened last Sunday suggests that the Kremlin took up an urgent extinguishing of a political fire. Because it is unlikely that anyone else is capable today at the last minute to remove the TV show from the federal channel, which he himself has enormously advertised a whole week.
And what happened this. On the 5th TV channel Peterburg, the cycle of the writer Dmitry Bykov "Painting by Oil" is published. The next one was scheduled for October 24 and, as commercials reported, called "what soldiers are silent" about. And they are silent, from the point of view of authors and directories "paintings by oil", it is clear about what: military service has long been extremely unpopular in society, the armed forces have been in a permanent crisis, the defense of the country is collapsed. Passion to extreme aggravated the most scandal with Serdyukov. To discuss all this disgrace Dmitry Bykov invited famous experts and journalists. The transfer was filmed in advance. And they launched numerous announcements on the ether. The recognizable persons of many participants in the discussion could be clearly considered.
However, those who last Sunday at 19:30 set up their televisions on the 5th channel, were very surprised. No, advertised for a whole week, the transfer "What the soldiers are silent" took place. Only not in the form, which was promised to the audience in numerous announcements. No one from experts and military observers, who, judging by television rollers, were very acutely spoken about the state of affairs in our armed forces, it was not possible on the screen. Instead, the audience of the 5th channel was invited to listen to the opinion of the Deputy Chief of the General Staff of Colonel-General Vasily Smirnov and a few more little-known persons about what was happening in the army. According to Smirnova, - nothing extraordinary. The defense is growing an hour from the hour, the troops are guarded and ready to repulse. Serdyukov confidently leads this army to the heights of the combat readiness.
How and why occurred so radical replacement of one "oil painting" to another? The correspondent "SP" asked at Dmitry Bykov himself. That happening commented on this:
Indeed, advertised one transmission, and another appeared on the screens. But no pressure is over. Work moment. From the very beginning I was invited to the studio of representatives of the General Staff and the Ministry of Defense. It was fundamentally important to us to find out if there was actually a conflict between Serdyukov and General Staff or is this fiction? The military has long thought, asked to send a list in advance. In the end, they did not come. Then I had to leave a discussion with those who agreed to speak. It turned out very acute. But the other day, when the transfer time on the air was already announced, they called from the Ministry of Defense and said that the Deputy Head of the General Staff, Smirnov, and found time for the 5th Channel. Speed \u200b\u200banother option "What soldiers are silent." He entered the air. Point of view Smirnova: There is no conflict of generals with Serdyukov.
Colleagues, dear, and what did you expect? That Colonel-General, who did not intend to nurse grandchildren to pensions, will appear to you and publicly recognizes what they speak at all angles: "Yes, there was a conflict. Yes, the Minister of Defense is not always shy in expressions in conversations with subordinates. Yes, and with military reform not all okay "? He, according to the law, simply has no right to make such statements without writing a pre-report on resignation. And where would one Colonel Smirnov be today? Therefore, somehow it does not convince said by the respected writer Bykov at the end of our conversation:
And that first version of the transmission "What the soldiers are silent" we will definitely give. Just do not know - when. Well, think, we refused it? Fucking money was spent on the shooting. People from other cities brought. So we give. Be sure to give. We do not tear from this topic.
However, what do those who took part in it are thinking about the broadcast ether? One of them is the responsible editor of the "Independent Military Review" Viktor Litovkin.
"SP": - Viktor Nikolaevich, what was the speech in the studio?
In general, we struck the military reform. Some participants in the discussion called Serdyukov almost a criminal. My position is a bit different. In what makes the Minister of Defense, there is a lot of reasonable. For example, the transformation of military districts into operational strategic commands. Or reducing the number of bureaucrats officers in the troops. But on the instructions of Serdyukov, direct nonsense. Let's say when thousands of army throw people to the street without apartments. That's about it and talked. Bykov really liked. We even personally sent commercials with fragments of the future transfer.
"SP": - And what then?
And nothing. On Saturday, they called from the 5th Channel and warned that our discussion was removed from the ether.
"SP": - apologized?
No, just reported.
"SP": - What do you think happened in reality?
It is clear. Someone drowned into the Ministry of Defense that on Sunday the scandal will grow up even stronger. Surrounding Serdyukova, it was necessary to immediately save the reputation of his minister. Patent to Smirnova. So had to rush to television. But since everything was done in a terrible hurry, it turned out quite ridiculous.
"SP": - What exactly?
The fact is that the 5th channel before the appearance of Smirnov on the screen showed the documentary "What the soldiers are silent". As I understood, he was preparing for that of our transfer that he did not come out on the ether. Although we did not show it. The film is just scary. As beaten, urgent, cripples in barracks. And then the deputy head of the General Staff appeared and began to approve absolutely opposite things. It turned out a miserable stale.
(NWG) announced the allocation in the structure of the holding of a television etheric segment in the structure of the television etheric segment, which will include Ren TV and the fifth channel, and appointed the new CEO of the fifth canal Yuri Shalimov, the Holding reports.
"The direction of television broadcasting is formed as part of the implementation of a strategy to improve the effectiveness of media holding. A new direction will include Ren TV and the fifth channel. Structural changes will allow centralizing the management of business processes of television channels, to increase their operational efficiency and strengthen the positioning of television brands. As a result, it will be in NMG A single managerial platform has been created for the strategic development of assets, while Ren TV and the fifth channel will retain its unique software and editorial policy, "the media group says.
Vladimir Trewin was appointed by the head of the television destination, which will also retain the post of Director General of Ren TV and continue to oversee the media holding news broadcast, add to NMG.
"Yuri Shalimov, who previously held the position of the first deputy general director of Ren TV, was appointed Director General of the Fifth Channel, the Director General of the Fifth Canal, Alexey Brodsky, decided to leave the company after the six-year labor contract," says in the Holding. Personnel appointments come into force on February 1, 2017.
"Before the leadership of the new direction there are ambitious tasks. Combining the capabilities of two channels that are consistently included in the top 5 national rating on the coverage of the audience, will significantly strengthen their position on the television market. I also want to thank Alexey Brodsky for his contribution to the development of the fifth channel. His leadership of the TV channel managed to take a worthy place among the leaders of national broadcasting. We are open to further cooperation with Alexey in the framework of new projects, "said Olga Paskina National Media CEO, whose words are provided in the report.
National Media Group is one of Russia's largest private media holdings uniting the assets of key segments of the Russian media market. The holding includes OJSC "Channel One" (25%), Ren TV channel (82%), TV and Radio Company "Petersburg-Fifth Channel" (72.4%), Newspaper "Izvestia" (98.32%), newspaper "Sport - Express "(75%), Radio Station Life # Sound (100%), LLC" Art Picker VIZHN "(50%)," Metro-Petersburg "," Media Alliance "(Discovery TV channels, Eurosport, Turner), Russian TV channels Viasat (80%).
All this, as well as a lot of different, told the Director-General of the fifth canal Yuri Shalimov in an interview with the St. Petersburg Vedomosti newspaper.
- Yuri Yuryevich, you have entered my position in January. Winter is the middle of the television season. This is a very difficult task, especially for media business. How did the channel status and the selected direction evaluated? Did you have to change much?
- Of course, for me it was a serious challenge. Previously, I had to be in a new place or create everything from scratch, or to raise a loose business. And the fifth canal is a successful company that has passed the path from the regional media over the past 10 years to the fifth place in national media marketing. Channel has his face, loving, and most importantly - the faithful viewer.
Of course, television can not stand still. If the viewer does not offer new, he quickly bounces. At the same time, changing something, it is very important and it is very difficult to stay and not spill favorite notes and paints.
By the way, one of the first decisions was the creation of a special design for St. Petersburg orbit. That is, in St. Petersburg, the audience see specially made of the decoration of the canal. The action "Petersburg alphabet" immediately increased the television.
There were also obvious problems. The first - in the federal ether is very lower than the average share of the channel, the "Open Studio" program went, "Morning 5", "Actual". Now the slots indicators where these projects were previously broadcast, increased by 70% thanks to other software solutions. Several below the share was broadcast information programs "Now" and the final "main thing". Moreover, in St. Petersburg, these same programs were loved. Yes, and I did not have complaints about the authors, it was understood that the agenda formed in St. Petersburg, closer to the citizens. But the channel has a federal status, enters the first multiplex!
Pleased with the team! With many "pyterochers" I had to work before, and at least the top management I was well acquainted, I heard about many, someone even tried to lure in my time. So I did not plan new frames from Moscow, and I did not have to. From the first day we speak with colleagues in the same language. And now I do not go through the entrance, as it is customary to speak in Moscow, but through the parade!
- Well, now September, which means you are the Ninth Month. What did you manage to do during this time?
- Now we have record indicators! The share of the fifth channel among the audience "All 25 - 59" at the end of July amounted to 6.5%, the average since the beginning of the year - 6.14% (in 2016 the average share was 5.9). For the first time in history, we lasted two months in the fourth place among all federal channels. On weekdays in Prime Time on the target audience "All 25 - 59", the fifth also strengthened its position and in 2017 it ranks fourth with a share of 7.6%!
it teamwork. And during this time it was a lot. We paid a lot of attention to programming, changed the broadcasting grid and optimized production processes.
This is a complex of a variety of monitoring, careful analytics and, of course, an empirical path - sometimes only after the ether becomes clear, the project of the viewer has hooked or not. I am a fan of the scientific approach and prefer to navigate not to your taste, but to work with a large volume of sociological data. Here, the program directorate and our sociological service is very helpful. After all, tastes are constantly changing, fragmentation of the television audience occurs, and the competitive environment is very turbulent.
In addition to the content that we buy, there are serial premieres of our own production. They consistently fall into the tops of the national television ranking. For example, the new season of the "Last Ment" series with Gauche Kutsenko. Success in the audience provided such novelties as the series "Major and Magic", which received 8.4% in the target audience "All 25 - 59" and 10.3% among women 25 - 59; "The consequence of love", for example, collected 8.0% "all 25 - 59" and 10.7% among women 25 - 59.
We have and tested serials, real flagships. The series "Trail" last week celebrated 10 years on the air! Can you imagine? And all this time he occupies a leading position. Spectators love this series. During this time, they already literally affected the heroes, became a real family. For many years, the series "Detectives" is popular. Of course, these products are changing inside, together with time, as they are produced very quickly. Spectators sometimes make up the impression of documencies! The characters of the "track" and "detectives" write with requests to understand the problems in search of justice!
Returning to the instrumentalization to increase the indicators, I note that the greatest job was carried out inside the information program block. One of the nearest good luck is the launch of the new final analytical program "The Izvestia" Main "with Evgeny Gusev. The program enters on Saturday evening, and the second edition in the morning on Sunday. And the results are very pleased! All issues have significantly surpassed the average indicators of the time slot and are now significantly higher than the indicators of the program of the last television season.
Another important software solution Because of the news of the news from Presidima in Prime, the project indicators rose - from 4.8% to 8.1% of our target audience 25 - 59.
It turns out that we not only increased the indicators of the news themselves, but also received a significant increase in the preliminarity. And this is a powerful stimulus for the heart of the grid - Prime-Time!
Another big deal is to create a full-fledged Internet version. The fifth canal had a business card site that visited 10 - 15 thousand users. Literally in two weeks, we were redone the empty cinema in the Internet version, and the team of the Criminal Program "Place of Incidents" was entirely thrown to the creation of a new, competitive Internet media. The so-called traffic for the first two months grew 20 times!
- But recently, the press appeared articles about reducing their own production on the fifth, mass dismissal of journalists ...
"Here the colleagues mixed the truth with a false, well, as a result, as always, a duck turned out!"
I will say right away: journalists, producers and editors working in the interests of the spectators of the fifth canal, even much more on a circle! We received a huge correspondent network, access to the international partnership, while not going through the cost!
It was a revolutionary idea of \u200b\u200bthe leadership of the national media group, part of which we are! And it is simple as all ingenious! The merger of the information services of the group of companies, the fifth canal, Ren-TV and Izvestia under a single brand occurred. As a result, MIC "Izvestia" (multimedia information center) is one of the largest media in the country. News of news moved to a new structure, almost in full force!
A simple example. Now at a press conference of the official, we will go to one camera instead of three, and for an emergency we can send three cameras instead of one!
One more example. First and the fifth, and Ren, and Izvestia kept individual cams in key regions. Now we have liquidated the dusting, moreover, due to the released funds, they significantly expanded the geography of our presence.
At the same time, the editors of the channels retained their uniqueness. Spectators see the favorite leading and correspondents, the agenda of the information releases is formed inside the channel. But the possibilities for obtaining content and information are incommensurable more!
We even decided to rename the information program "Now" in Izvestia. Thanks to colleagues from MIC, that we allowed us to take advantage of this 100-year-old brand! By the way, I will remind you that I launched a multimedia information center to work personally President Vladimir Vladimirovich Putin at the St. Petersburg International Economic Forum is a great honor for us and responsibility.
Of course, the ratings of information programs immediately grew. Not so long ago, Levada Center conducted a study. The fifth channel - in the four leaders. And this is the results of a survey of a young audience! 22% of the respondents 18 - 24 are watching news mainly on the fifth canal.
- From the press. It is reported that the fifth canal due to weak download Studies are going to get rid of real estate or carry out a large project with the construction of business centers and housing on its territory.
- Another duck! I do not know where such information is taken from. A few years ago, a similar noise was already raised in the press, but then it turned out to be a pacifier. We even launched two new studios. In the House of Radio on Italian and in the Literator "P" for Chapigina - a completely new pavilion for own projects!
Released capacity is waiting for modernization and work on new tasks. In addition, television center brings us profit from rent. And this is normal!
For many years, the city agency on television and radio broadcasting and Leningrad regional television company is working on our territory. Recently, the shooting of the new project Alexander Tsekalo was held.
As for the cabinets, there are practically no free space here.
- Not so long ago, a new channel "78" opened in St. Petersburg. He, like the fifth, Ren and Izvestia, is part of the Holding NMG. Part of the projects and the team moved there. Why was the decision taken?
- Yes, the new channel "78" is also part of the Holding NMG. Of course, we helped the colleagues to start. And they did it all together. We are one team. And to give an impulse to a successful start, we gave our favorite staff. With great regret, we broke up with the editors of the Morning programs on 5, and the "Open Studio". But this decision was made not by chance, after all, these presenters are especially in demand in St. Petersburg, it is his audience. In addition, due to this, the channel "78" immediately received a combat-ready, professional team. Some channels are "swing" for several years. And here - already a cohesive team - immediately into battle!
- Do not be afraid of competition in St. Petersburg?
- No, not afraid. First, the channel "78" will be the basis for the North-Western Department of MIC and will produce for fifth regional news content, secondly, the availability of competition only helps. The new channel is already working since the beginning of September, and I personally, what makes his team, really like it!
- What do you think is proud of the fifth channel?
- The fifth canal performs an important social mission. We try to help children. Not in words, but what. And it would be impossible without the help of our spectators. Together with them we manage to save real Lives. First of all, this applies to our little spectators who require urgent and expensive medical care. When the diagnosis of doctors sounds like a sentence and in a short time you need to collect millions of rubles - our viewers come to the rescue. Our whole country. The fifth channel weekly holds the action "Good Deed Day". Every Thursday, our journalists talk about those who can all together help, it is really simple. Thanks to no-indulgence in charity funds, more than 2.5 billion rubles have been transferred. During the existence of the "Good Deed Day", the project was able to help more than 4,000 children, and this is only address assistance. Also for funds collected together with the spectators of the fifth canal, they purchased medicines for entire branches and equipment into the clinics, so that hundreds of children received and get help so far.
But we are not only helping to provide expensive operations and treatment. The program "Angel Day" comes on the fifth. Thanks to her, more than 150 children have found a family! This result can be rightfully considered a significant reward for the entire fifth channel team! We are proud of this figure and do everything to constantly grow. After all, even the creation of one new family says that our forces were not spent in vain, and the efforts did not disappear.
"The fifth channel is engaged in preparing one of the most large-scale and iconic events in our country - the holiday of graduates of schools" Scarlet Sails ". Every year something new for fans is invented. What to expect from "Scarlet sails" -2018?
- First, I want to say that I admire the skill of a huge team, annually preparing this grand festival. With the support of the Joint Stock Bank "Russia", with the active participation of the Government of St. Petersburg, this is a unique bright show. After all, we not only broadcast, but also fully responsible for the creative part of the event.
"Scarlet sails" is a business card of St. Petersburg, but the country is waiting for a concert on the Palace Square, a pyrotechnic show in the waters of the Neva and, of course, amazing for its beauty ship under Alay sails! Everything must be perfect to the smallest detail. And these are not only artists leading, a huge amount of high-tech television equipment, it is hundreds of people who are involved in the project, it is pyrotechnics! Thousands of small details, but at least something will go wrong - everything is not the effect. This year everything was perfect - both the weather, and all the intended elements of the show worked. Indeed, the holiday has a keeper angel!
Teleranslation of "Scarlet sails" on the fifth channel gathered 7.1% by the audience "All 18+" - this is a historical maximum! The share of the audience of water extradition in Russia "All 18+" amounted to 12.2%, in Moscow - 10.4%, in St. Petersburg - 37.2%.
To see the miracle of "Scarlet sails" with their own eyes came 2 million 100 thousand people, which is an absolute record! For some time, tourists from all over the world seek to get to this unique performance, because last year the Holiday "Scarlet Sails" was recognized as the best urban event in Europe. The first place is a grand show that organizes the fifth channel, awarded the authoritative jury of the 11th International Event Marketing Festival and Living Communications Eubea.
That our spectators will be waiting in 2018 - while we leave the mystery. But I can already say now - it will be the most powerful and bright show than ever. In 2018, our channel turns 80 years old. Date serious. So we will celebrate with a scope.
- Tell me how the channel is preparing for his 80th anniversary?
- I want to mention, our story is our pride. We really appreciate it and beware. Leningrad is the birthplace of our television! Not far from here, a house has been preserved, where experienced broadcasting began.
It was here that the famous speaker Nelly widely worked. Although she was born in Moscow, her whole life was connected with the Leningrad TV, to whom she dedicated for 30 years! Here, for many years, the director and operator Valery Smirnov worked for many years.
A wave of restructuring, and then the 1990s gave the TV channel to the whole of the talents. The entire Soviet Union was in a hurry to TVs to see Alexander Nevzorova - the leading program "600 seconds". It was on our channel that Kirill Nabutov's stars were lit, Svetlana Sorokina, Ivan Urgant.
The famous Soviet-American teleconfilla with Phil Donahue and Vladimir Posner was held in the first studio of the Leningrad Telozerh Republic in 1985.
Now the fifth canal has become a well-known and recognizable brand, which is trusted. And our duty is to continue his glorious history. Continue the continuity of generations. From the walls of the St. Petersburg Telentor there will be many more stars, because the fifth is an old school with a professional approach to his work.
- St. Petersburg is not a simple city. Someone falls in love with him at first glance, and someone else can not grow up with him. Do you have a relationship with the city? Was it hard to leave the capital to Peter?
- Moving was easy, there were except for household difficulties. Still, almost 20 years worked in Moscow, where he arrived from the Far East.
But I was just a miracle in my birthday. I have roots here. My great-grandfather was headed by a galvanic workshop in Leningrad, my grandfather worked with him before entering the military school. Mother graduated from the Leningrad Medical Institute. Native sister was born on the Petrograd side. Now I have a Petersburg regulation than I am proud of. The youngest daughter goes pleasure here in the gymnasium, and the spouse in general and before moving to St. Petersburg dreamed of sailing in this beautiful city.
It is worth noting, Petersburg is a city with special energy. I immediately had mutual sympathy with him. It can be said that this is love at first sight. He is more thoughtful than Moscow. Here more attention is paid to traditions, and it myself is very close. The most amazing thing is the weather. Who knows the city badly, complain about bad weather. But I saw with my own eyes: sunny days here is more than in the capital. I love walking to the house after work. The city is very beautiful, with a completely unique architecture. Walking on it is a pleasure.
Appointed the former deputy head of the Directorate of Information Programs of the First Channel of Alexei Brodsky to the post of Director General of the Fifth Canal, said Gazeta.Ru, the official representative of the National Media Group, serving the shareholder of the fifth. He headed by the company since September 2009, will be Chairman of the Board of Directors of OJSC PRC "Petersburg". In a new position, he will focus on the issues of the strategic development of the company.
"This decision is made not from business considerations, this is an internal political step," said Gazeta.ru. A source familiar with the situation. - Before the shareholders of the fifth channel, the "first" management is now responsible.
The TNS Media Research data suggests that the change of leadership is hardly connected with the rankings of the TV channel. In the I-II quarter of 2009, the average daily audience of the channel as a percentage of cities in the population of more than 100 thousand people amounted to 0.3% in the audience of the channel as a percentage of all viewers of 1.9%. In the second quarter of 2010, the figures were absolutely the same. Recently, the audience has become even more: in the first 20 days of November, the indicators amounted to 0.4% and 2.3%, respectively.
"If the channel was given to develop, everything would have been in order. But over the past four years, the governing staff has completely changed, "the media manager close to the" fifth ".
He is confident in reorienting the fifth soft grid.
"The Fifth" is very not similar to other channels: it is more intelligent, educational, he has more documentary - it was a very interesting way. Now the first channel will affect the content. "Most of the successful projects will disappear from the ether, the series will appear, in the end it will turn out another" home "," the media manager complains.
Market participants have long been discussing the unofficial relations between Yuri Kovalchuk under control (owns the National Media Group) and OJSC "Channel One". According to sources of Forbes, in the winter of the current year, the Millhouse Capital structure (manages assets), which controlled the non-state package of channels of the TV channel, transferred it to the beneficiaries of the National Media Group. And at the end of October, in the framework of the long-term development strategy, the Media Activities "National Media Group" announced changes in the management structure. In particular, the top manager of NMG was appointed adviser to the Chairman of the Board of Directors of the Bank "Russia".
The representative of the Millhouse Capital Foundation In early November, in an interview with Kommersant, "the structures of Roman Abramovich still continue to control the 49 percent stake in OJSC" Channel One ".
(NWG) announced the allocation in the structure of the holding of a television etheric segment in the structure of the television etheric segment, which will include Ren TV and the fifth channel, and appointed the new CEO of the fifth canal Yuri Shalimov, the Holding reports.
"The direction of television broadcasting is formed as part of the implementation of a strategy to improve the effectiveness of media holding. A new direction will include Ren TV and the fifth channel. Structural changes will allow centralizing the management of business processes of television channels, to increase their operational efficiency and strengthen the positioning of television brands. As a result, it will be in NMG A single managerial platform has been created for the strategic development of assets, while Ren TV and the fifth channel will retain its unique software and editorial policy, "the media group says.
Vladimir Trewin was appointed by the head of the television destination, which will also retain the post of Director General of Ren TV and continue to oversee the media holding news broadcast, add to NMG.
"Yuri Shalimov, who previously held the position of the first deputy general director of Ren TV, was appointed Director General of the Fifth Channel, the Director General of the Fifth Canal, Alexey Brodsky, decided to leave the company after the six-year labor contract," says in the Holding. Personnel appointments come into force on February 1, 2017.
"Before the leadership of the new direction there are ambitious tasks. Combining the capabilities of two channels that are consistently included in the top 5 national rating on the coverage of the audience, will significantly strengthen their position on the television market. I also want to thank Alexey Brodsky for his contribution to the development of the fifth channel. His leadership of the TV channel managed to take a worthy place among the leaders of national broadcasting. We are open to further cooperation with Alexey in the framework of new projects, "said Olga Paskina National Media CEO, whose words are provided in the report.
National Media Group is one of Russia's largest private media holdings uniting the assets of key segments of the Russian media market. The holding includes OJSC "Channel One" (25%), Ren TV channel (82%), TV and Radio Company "Petersburg-Fifth Channel" (72.4%), Newspaper "Izvestia" (98.32%), newspaper "Sport - Express "(75%), Radio Station Life # Sound (100%), LLC" Art Picker VIZHN "(50%)," Metro-Petersburg "," Media Alliance "(Discovery TV channels, Eurosport, Turner), Russian TV channels Viasat (80%).
