So, you launched a video attraction of TrueView to cover the desired audience and increase brand awareness. Now you need to take care that the audience interact more actively with your advertisement.

Add interactive elements, and then viewers will be able to not just watch the video, but also interact with your brand. It will also allow you to adjust ads to achieve the desired marketing goal. For example, increase the number of application settings, site visits or sales.

Here are some examples of using interactive features in video attachments:

purpose	Interactive function	Where configured
Increase interaction with video attachment or brand	Tips Promote goods and services directly to video. Advertise other videos or playlists to maintain interest in your channel. Finite screensavers Remind viewers about your brand using the ultimate screensaver. You can create it manually in YouTube account.	YouTube.
Attracting visitors to the site	Call to action Suggest viewers to get acquainted with the site with improved appeals to action.	Google advertising
Sales promotion	Tips for shopping campaigns Show information about goods from your Merchant Center account connected to Google advertising. Suggest the products that users were interested before or which are connected with the content of the video.	Google Advertising - TrueView Trading Campaign
Attracting visitors to the site and increasing the number of conversion	Campaigns TrueView for Action Use overlays with calls to action or headers to encourage users to go to your site. Automatic finite screensavers Show an automatic screensaver at the end of the video attachment to encourage the audience to the action you need (for example, an application installation).	Google Advertising - Campaign TrueView for Action

TrueView video advertisement is paid on the basis of the view price. The fee will be charged only when the user watches the video for at least 30 seconds (or completely, if he is shorter) or interacts with it. For example, clicks on overlay with a call to action, teaser, tip icon or accompanying banner.

Note. Some interactive functions may not be available on all platforms. For example, on mobile devices Only part of the functions is supported. mobile version YouTube site (M.Youtube.com).

More about each interactive function

Tips

Tips for shopping campaigns Finite screensavers

There are two types of screensavers: automatic and finite. The first are created in Google advertising automatically and appear for a few seconds at the end of the video attachment. They contain information about your products and services. The second sets up the author of the video on YouTube, but they are shown not only in ads, but also in the video itself.

Youtube final screensavers

In the Creative Studio YouTube, you can create final screensavers for display after videos. You can only place them in the rollers lasting at least 25 seconds. With their help, you can work with your audience, including:

• recommend viewers of videos, playlists and channels on YouTube;
• offer subscribe to your channel;
• call viewers to visit your site, purchase goods with a channel logo or to participate in the project to attract funds.

You are ready to get the following portion of knowledge about effective Promotion in YouTube? Then we went! Today we will talk to the fact that there are overleys and "what they eat" with ":)

Overlei is free way Advertising of any product, services, website, online store, which you can accommodate on your channel completely free. Focusing in your video on the channel, Overlay will lead the user to your or any other resource, provided that you are interested in the viewer. So you can direct the traffic of the channel, so to speak - in the right direction, that is, where you need. Since overlay is still advertising, then on other people's channels you can place your overlays for money.

Advantages of Overleev on YouTube

Advantages of Overleev You can evaluate only when comparing them with other interactive elements in the video. For example, if we compare overlines with annotations, then the difference will be that a link from annotations you can place only the leading to your site. If you earn on affiliate programs, To place a link to the annotations, as you already understood - will not succeed. Exit only to use overlay for this purpose, because you can place both referral links and links to any external resources.

How to install overlines?

In order to install overlays, you need to go and log in in Google AdWords.. Here you need to select the "Create Campaign" function:

Then click "video" and fill the "name of the campaign" and "budget" fields. Next you need to specify the name of the ad group and insert URL address Video on which we want to place overlay.

On the next page Settings You will need to select In-Display Advertising Type and fill in the fields for the title and description of your overlay. Be sure to check the box near the page "My Channel page on YouTube" and do not forget to "save".

The next step is the binding of advertising with yours YouTube Channelohm. After that, we go to YouTube channel and check the correct connection. Go to the "Video Manager", in the "Channel" section "Optional". If you are all right here, you can start setting up your first advertising campaign.

In order to make Overlay more attractive, it is better to add to the name of the word: "discounts", "stock", "inexpensive" and those like this. And if advertising in Overlee will coincide with the theme video - it will give the greatest results.

To squeeze the video from the video, you need to use all the methods and tools, it will help turn your audience to customers and increase your income.

To do this, we place all possible interactive elements in the video, so:

• Leave the link under the video, although this is a grandfather method, but still works well.
• Place cool annotations with a call to action.
• Make mobile prompts, you can with polls, their advantage is that the prompts are displayed on mobile devices.
• Add contacts to the video when installing. If your roller downloads to your computer, then the only coordinates you can leave is the contact details in the video.
• Insert the clicable button in the video for the purchase of a product or service.

These are the basic tools that work as efficiently as possible in combination with each other, the main thing is to correct them in the video and correctly set temporary tags.

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Video overlay

Overlay videos, these are a system of video playback method directly from the computer's memory in a video card, bypassing the Windows graphics system. This technology was designed for weak computers 90s and early 2000s, to allow quality watch video without extra costs. On the modern computers This technology is no longer so necessary, so windows system 7 We refused to support it. Because of antiviruses, which often determined the algorithm for intercepting overlay videos as malicious, we excluded this code from the program from version 4.4.

If you need to take advantage of the interception mode of overlay operating system Windows XP You can download the server version 4.2 server module from the site and setting it to use this feature.

Most video players use video-overlay technology to display the image on the computer screen, it reduces the load on the processor and increases the image quality. Litemanager allows you to intercept overlay video.