Budget photo shoots in private jets, with or without a professional photographer, are becoming popular on Russian Instagram. Even professional artists like Misha Marvin do not refuse filming in business jets. However, the “dust in the eye” genre is selling well not only in Russia.

The authors of the Antiglyanets telegram channel drew attention to the new trend. Advertisements that offer to rent a short-term private jet for a modest price appear on Instagram. The secret is that the plane will not take off. And this is not necessary: ​​after all, you can have time to be photographed at the gangway and in an armchair on the ground.

Just sitting on an airplane costs 11 thousand rubles, and together with professional photography - 14 thousand, but there are happy days when a photo shoot from a pro with a discount will cost only 7 thousand rubles. It is cheaper than a professional studio in Moscow.

This is how luxury looks in the minds of those who offer to sit on the plane. Advertisements contain, for example, text:

The charming Christina flies into the world of dreams and magical dreams on our plane? If you have not yet flown with us, we invite you on board our plane, book by phone ...

But such frames are bought by Instagram bloggers with closed accounts... It looks quite plausible, as if the girls are flying somewhere.

The image of the dancing millionaire Gianluca Vacca is very useful here. True, after Wakki became famous for dancing on yachts with young girlfriends, he had already started the personal bankruptcy procedure.

Russian artists do not hesitate to use the services of a photo session in a business jet. Misha Marvin, a second row performer on the Black Star label, ordered the filming in a private jet, and then posted them on his account with a sentimental signature.

As a child, Marvin was afraid of heights, but at the same time dreamed of becoming a pilot. I didn’t become a pilot, but I earned some spectacular photos in an expensive interior.

Even though I used to be afraid of heights, I fell in love with airplanes at first sight as a child. While all my classmates dreamed of becoming astronauts, doctors and teachers, I really wanted to enter the pilot academy when I grow up. But most of all, of course, I dreamed of becoming an artist, and now, in flight, I am looking for new sounds and writing music.

The trend applies not only to Russia. An “international celebrity,” as she calls herself, and PR woman Mariam Taki is also photographed in beautiful planes and cars for Instagram.

We recently wrote that the first hotel in the world was opened in the Maldives, designed for clients who like to post photos on Instagram (well, that is, for almost everyone). The peculiarity of the hotel is that for which you will even be assigned a specially trained person.

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Business idea number 6038

The Moscow-based Private Jet Studio has decided to respond to the exponential growth of people who like to show off their photos on the Instagram social network. Now anyone can order a photo session on board a Gulfstream G650 private jet. Fake, of course. The aircraft's interior was recreated in one of the studio's pavilions.

A two-hour shooting with a professional photographer will cost 14 thousand rubles. You can also shoot on own phone: in this case, 11 thousand rubles will be enough. If you pay extra, they will set the table and put a bottle of champagne on the plane. What did you think? You have to pay for luxury.

The service of creating the aura of a beautiful life, apparently, is already in demand. On Instagram, you can already find photos of participants in such photo shoots in the form of experienced passengers of private planes and with the appropriate captions.

True, people who really know immediately notice the shortcomings of the photo. The differences with the real interior of the plane (in the main photo) or the bottles of closed champagne, adjacent to the filled glasses, are striking.

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There are many situations where a photo shoot on a private jet may be required. This is the formation of a business portfolio, a romantic date, a wedding, and much more.

An original photo session on board can be used to mark a significant family date.

The cost of a photo session with a light aircraft on the ground is about 4400 euros / hour of shooting with a Premier 1A aircraft. If you need a photo shoot in an airplane in the air, then the price of such a photo shoot will be about 8000 euros / hour on a Premier 1A airplane.

In this regard, some photo studios even offer the service of shooting in the pavilion, the interior of which imitates the salon of a business jet. But these pictures are suitable only for personal use, showing with family and close friends - knowledgeable people immediately recognize the fake. There is a more worthy alternative - renting a plane for photography from a professional airline broker company.

The cost of ordering an airplane for a photo shoot

• The cost of a photo session with a light aircraft on the ground is about 4400 euros / hour of shooting with a Premier 1A aircraft. If you need a photo shoot in an airplane in the air, then the price of such a photo shoot will be about 8000 euros / hour on a Premier 1A airplane. It should be borne in mind that the cycle: preparation for a flight, takeoff, flight and landing of such a Premier 1A can take from 2 to 2.5 hours, which means that the cost will be about 16,000 euros.

The price of a photo session on an average aircraft is about 6,000 euros / hour of shooting a Hawker 750XP on the ground, and a photo session in the air inside the aircraft will cost about 10,000 euros on a Hawker 750XP. It should be borne in mind that the full cycle: preparation for the flight, takeoff, flight and landing Hawker 750XP will take 1.5-2 hours, which means it will cost about 15,000 - 20,000 euros.

Benefits of renting a plane

The decision to rent a real business jet will cost more compared to shooting in a dummy set, but it has a number of advantages:

• air broker can offer big choice aircraft. Depending on the purpose of shooting and the number of participants, you can choose sides of different capacities and cabin layouts;
• the ability to shoot not only in the salon, but also at the airport, hangar and other locations;
• professional training aircraft for photography. If necessary, the interior and exterior are complemented by decorative elements. For example, for a wedding photo session, these are the names of the newlyweds, garlands of flowers, balloons;
• full consulting support for the client. All tasks and needs are taken into account as much as possible;
• flexible pricing policy - taking into account the type of aircraft, the need to move, the route, the number of participants and other factors.

Aviation broker services

A professional aviation broker provides aircraft for rent for different types photography. The most popular and affordable is a static photo session. It implies taking pictures on the territory of the airport (including the VIP terminal), against the background of the aircraft, on the territory of the hangar, as well as directly in the cabin of a business jet. The choice of the airport is carried out at the request of the client.

Photos can be used in business purposes- to demonstrate status.

It is worth considering that the cycle: preparation for the flight, takeoff, flight and landing of such a Premier 1A can take from 2 to 2.5 hours, which means that the cost will be about 16,000 euros.

Dynamic photography involves the recording by the camera of various actions both on the site and in any other locations chosen by the client (for example, moving along the runway or flying an airplane).

You can order an aircraft rental for photography by contacting an airline broker. It is necessary to inform the planned date and time of the photo session, your requirements for its organization, the number of participants. Qualified specialists will conduct an initial consultation, in which they will acquaint the client with all the intricacies of the business aviation segment, so that the images are as natural and realistic as possible. The aircraft will be promptly prepared for the photo session and placed at the disposal of the customer.

Renting a real business jet will allow you to get unique photos that can not only be shown to friends or posted in social networks, but also used in professional activities.

Dmitry Lyapin is an experienced entrepreneur. Prior to Private Jet Studio, he was engaged in retail, organizing events and even making custom aquariums. Now, in addition to the studio, he designs interiors, trades stocks on the stock exchange and resells real estate (he buys apartments in the initial cycle and sells them at a premium when the apartment is ready).

The idea to make a photo studio in the form of a private jet appeared in early 2017, when Instagram users began to massively upload photos with rented bouquets of roses and boxes from iPhones. The entrepreneur decided that filming on board the jet would also be in demand. Before him in Moscow, no one had done this, except that it was possible to hold a photo session against the background of decommissioned "ANs", says Dmitry.

It took 8 months to design and build. According to Dmitry, the interior of his photo studio is almost identical to the cabin of the Gulfstream 650 business jet, one of the largest private jets in the world, but for the convenience of film crews, the dimensions of the pavilion are slightly larger than the prototype.

As a result, the studio cost the businessman about the same as “an apartment in a panel near the Moscow Ring Road” - 3.5-4 million rubles. Dmitry does not disclose the exact amount of investments.

Despite the entrepreneur's assertion that he has no competitors in Russia (other studios are much inferior in quality and plausibility of the interior to a real jet), similar pavilions are being opened in different cities of the country. For example, the St. Petersburg Daily Studio for 3 thousand rubles per hour offers shooting in the Fly hall, "recreating a business-class aircraft." A similar photo session can be ordered at Vogue studios in Ufa.

Private Jet Studio services cost:

Takeoff errors

The Private Jet Studio pavilion at Mosfilm began to work “in plus” only two or three months later, “when the studio's Instagram account started to spin up and began to attract customers,” says Dmitry. In his opinion, promotion in social networks should have been started even before the launch: then it would have been possible to avoid problems with a shortage of orders at the start. Now there are 16.4 thousand subscribers on the studio's instagram. The entrepreneur himself was engaged in its promotion, and also hired a targeting specialist.

The company is not worried about the fact that customers will damage the interior. All customers make a security deposit, the amount of which is 40-50% of the cost of the shooting day. If the process takes place without incident, the money is returned. However, after several photo sessions, the entrepreneur had to write the rules of conduct. For example, one of the models undressed during the shooting, smeared herself with oil and climbed onto the table. Customers are now prohibited from doing this. According to the entrepreneur, some people put their feet on the table to emphasize their status. “Not a single successful person who can afford to fly in a private jet will behave like that,” Dmitry said.

Morning Timati

Despite the fact that Dmitry focused primarily on the studio, they shoot much less often than Instagram models. The entrepreneur does not disclose the exact figures.

The main difficulty with studios is that they order filming at the last moment, says the entrepreneur. For example, that Private Jet Studio has its own clip Timati and Yegor Creed will be filming, Dmitry found out a few hours before the arrival of the group. I had to urgently order passes for 60 people and 20 cars. “They were torn to pieces, but organized,” says the entrepreneur. V normal mode a pass to Mosfilm must be ordered 24 hours in advance.

In search of a genuine jet

Filming takes place at Vnukovo 3. Private Jet Studio has several medium and long haul aircraft at its disposal, owned by companies and individuals. Who they are and on what terms it was possible to agree, Dmitry does not disclose. Usually, customers are provided with a free plane, but if the client is willing to pay much more than the usual price, he himself can choose a jet for filming.

For clients, shooting (a seven-hour shift) costs from 1 million rubles. How much the company earns on them, as well as the share of such orders, the businessman does not disclose. Since the service is expensive, and the agreement with the airport administration must begin at least two weeks in advance, most clients prefer to work in the pavilion.

The organization of shooting on the airfield costs Private Jet Studio 350 thousand rubles. The amount includes the work of the airport security services, rent of a platform for a jet, its transportation, connection of a ground uninterruptible power supply device so that there is light on board. At the time of filming, Vnukovo employees outline a special perimeter for the group, which is prohibited to go beyond. If there are flights on that day, a flight technician is present on the field.

Make money on mentality

“The world media wrote that the Russians were completely crazy. They had the following presentation: in Moscow, they arrange photo shoots at an airplane that does not fly anywhere. I can imagine what will happen to them if they find out that this is not an airplane, but just a studio, ”the entrepreneur recalls. In the fall of 2017, the British publications The Telegraph and the Independent assured readers that the Moscow company was leasing a real Gulfstream 650, and