Shortly before the event, an account on the Twitter microblogging service, registered back in 2011, received the coveted "blue tick" confirming the authenticity of the profile. According to the reviewer Mark Gurman, the company is going to use the service to broadcast the presentation live.

Look at new Apple it will be possible to official website companies. Gazeta.Ru will also follow what is happening in San Francisco. The event will start at 20:00 Moscow time.

iPhone 7

First of all, it is expected to update the line of smartphones. This is evidenced by both the leaks that flooded the Internet and the invitation to journalists, in which there is a play on words: See you on the 7th (“See you on the seventh”).

Presumably, the company announces two or three models of the device - a regular one with a larger screen (Plus) and a version with powerful features(Pro). It is the advanced model that should receive a dual camera lens, which will provide high quality images, and a Smart Connector for connecting additional accessories.

But, according to latest leaks, Apple still changed its mind about releasing three smartphones and plans to introduce

a device with Pro characteristics, but with a Plus postfix.

One of the main innovations may be the rejection of 16 GB in favor of 32 GB as the minimum amount of memory. The maximum will be 256 GB.

The company is also going to redesign the Home button, replacing it with a touchpad, which, using 3D Touch technology, will determine the force of pressing the user's fingers.

In addition, apparently, Apple decided to get rid of the 3.5 mm headphone jack. Its function can be taken over by the Lightning connector. Such a move may also be an attempt to popularize wireless headphones. So far, this is the most radical change in the forthcoming announcement, which has caused numerous discussions.

It is still unknown which headphones will be sold with the iPhone 7. Some analysts are betting on those connected via Bluetooth, others are talking about wired ones with a Lightning connector, and still others believe that the headphones will be standard, but with an adapter included.

The metal case of the devices will be protected from dust and moisture. And the smartphones themselves will be presented in three different color variations, among which will appear such as Deep Blue and Space Black.

iOS 10, macOS Sierra

With a higher degree of probability, a release will take place at the upcoming presentation new version mobile operating system— iOS 10.

The main changes affected the notification center and the system screen. iPhone users will be able to see the alert without unlocking the smartphone by simply picking it up. At the same time, on the lock screen and in the notification center, you can open context menu by hard pressing 3D Touch.

The Photos app now has smart sorting algorithms that automatically combine multiple photos into one album.

As with Siri, developers were allowed to work with the Maps app. This will add, for example, the ability to order Uber directly from Apple's map service.

Along with this, the Music app has undergone a complete redesign. The design changes apply to both iOS and iTunes.

The company has focused on the updated iMessage. The service will allow you to add stickers to the standard iOS messenger. Through the messenger, you can already send money and split the bill at the restaurant. For iMessage there is also a separate App Store.

Also at the presentation, Apple should give an open launch of the “desktop” OS, which will be called Sierra with the prefix macOS instead of OS X.

The update strengthens the Apple ecosystem and provides even more ways for iOS devices to interact with macOS.

The ability to automatically unlock a Mac when an iPhone or Apple Watch is near it has been added. The platform also received support for Siri.

At the same time, publication computer world assumed that the operating system macOS Sierra will be available to users no earlier than October 9-15.

Apple Watch 2

Another OS that the company is about to release to the mass market is watchOS 3. The smartwatch platform is actually a rethinking of the Apple Watch concept. The watch is expected to run up to seven times faster with the OS update. To speed up, frequently used applications will be stored in the device memory instead of being downloaded from the smartphone.

Some analysts believe that Apple has not just prepared a new OS, but just to show the next generation of smart watches.

According to rumors, the updated gadget will receive autonomous GPS, a faster processor and a larger battery. However, the watch will still not support its own SIM cards and will not allow you to forget your smartphone at home. The design of the Apple Watch will not receive major changes.

Read and enjoy! A bunch of software, innovations and numbers... And yes, for the most restless - iPhone 7 is out!! Let's like and share the news!

Some marketing figures

170 billion downloads from the App Store, 17 million paid subscribers on Apple Music and sale of more than 1,000,000,000 iPhones!!! For the entire history of this magnificent phone!

Applications

Appearances of Super Mario on iPhone, Pokemon GO on Apple Watch and Apple support Home Kit in dozens of device manufacturers. Including D-Link was shown on the slide - let's see what happens with this.

Apple Watch 2!!!

Well, of course, what would be your favorite without them! Twice as fast processor, GPS (you can navigate maps), better graphics rendering (allowing you to run more powerful applications) and most importantly…Waterproof!!! Now you can swim, dive, fall into the pool and nothing will happen to you for it !! Service engineers shaking their heads in disgrace - less repair work! But this is not the main blow to the service business. Read on.

Price - starts at 369 evergreens for the second model - most likely 38 MM; $269 - for original Apple Watch with improved processor. Well, the prices are for the USA and without state tax.

The advent of Apple Watch 2 Nike - now you can assemble a team of runners and compete who ran the most in a week)))

iPhone 7, iPhone 7 Plus

The most anticipated smartphone update! 55 minutes after the start of the presentation, Tim Cook came out again. I already thought that everything was over ... But old Tim kept the intrigue until the very end 🙂

new color

Black and Black Jack (if I didn't hear it) 🙂

And this is exactly what the male population lacked. Looks amazing in the photo! I think it will look even better in real life. Apple is a master at this.

New/improved home button

Many functions are associated with it and a lot depends on it. So we meet, press and rejoice!

Waterproof

Fumbling in the toilet

carefully by hand.

Be patient, iPhone!

Be patient dear...

Something that has been waiting for, probably, for many years. Moisture protection according to IP 67 standard - we can drop it in the toilet and in the shower, indulge in the bathroom 🙂 and of course take cool selfies right in the pool! Now service centers will lose even more work... So after New Year's Eve or other big holidays, we don't expect an influx of customers with flooded iPhones.

Camera

Joy knows no bounds! iPhoneographers, break piggy banks, run to the 4th job or ask your parents! The camera that will win your hearts))

Optical stabilization - now in both versions of the smartphone;

Aperture 1/8 - more light, less noise;

A separate camera chip - now a separate minicomputer in your iPhone is responsible for your photos;

Four!! Charles!! Four Flashes!! - more light, cooler pictures, correct white balance;

7 MP selfie camera - new possibilities.

A separate item is iPhone camera 7 plus. Double camera!

And both are 12 megapixels. One camera with a wide, the second - a telly))

Optical zoom - 2x;

Digital zoom - 10x (and very good).

Now it's even easier to take super professional photos with this iPhone! The portraits are just like oil paintings. My hands are already itching ... Those who want to get an excellent photo for the avatar can already sign up for me in the queue)

Speakers

There are now two! And as they said at the presentation - this must be heard. Now the number of people who like to walk and listen to music without headphones should increase.

Headphones

This is like a real breakthrough for me! The iPhone will now be equipped with a new generation of AirPods! We still said goodbye to the 3.5 mm hole. Now the headphones are connected via lightning. Also for fans of the old school there is an adapter from 3.5 to Lighting. So there will be no need to throw away your favorite Beats in the trash. Whether it will be included in the kit is not yet known.

Also presented bluetooth AirPods headphones. Withstand 5 hours of talking or 24 hours of listening to music. And, lo and behold!! Immediately connected to all your devices under your Apple ID! Service! That's why I love Apple :). The price is $159 (excluding state taxes).

Performance

The new iPhone will have a commemorative A10 chip. Note that it has 4 cores. Two fast and daring - for the feeling that you own the most advanced device! Well, at least until the release of the new iPhone).

The remaining two chips are needed for daily tasks: viewing mail, messages, safari, which will significantly reduce battery consumption. Comparison figures can be seen in the graphs below.

Volume and price

Now the iPhone is available in 32, 128 and 256 GB of memory! Now even more music, movies and photos that no one needs)) Also, the iPhone 6S and IPhone 6S Plus 32 GB models have also appeared. The penultimate model will also be available in 128 GB. SE is still the same - 16 and 64.

At the cost, only the younger models were indicated - $ 649 and $ 749 for the regular and Plus models.

Sales

Pre-order starts on September 9, on sale from September 16. As always, two waves. Russia got into the second ... Ukraine, as always, does not exist at all ((So we are waiting for new iPhones in Kyiv on September 17-18, not at childish prices. Hello, double bassists !!))

Stay with us! Better articles and news about technology only on our portal! Let's like and share the news!)

On September 7, Apple's traditional autumn presentation will take place, where top managers of the company, led by Tim Cook, will present new products. event invitation with slogan See you on the 7th, which materialized on the official website of the company, unambiguously reports that the highlight of the program will be the introduction of a new generation of Apple smartphones - the iPhone 7.

Let's summarize what is known about the future flagship today - at least at the level of rumors:

• New models of 4.7 and 5.5 inches, which will be called the iPhone 7 and iPhone 7 Plus, are likely.
• A design that looks very similar to the existing iPhone 6S and 6S Plus. (An iPhone with a radical redesign and no home button is expected in 2017)
• Larger and improved camera in iPhone 7, dual camera system in larger iPhone 7 Plus.
• No separate 3.5mm headphone jack.
• Pressure-sensitive Home button with technology reminiscent of 3D Touch in iPhone screens 6S.
• The amount of storage in new models is from 32 GB to 256 GB.
• Faster A10 processor.
• Preinstalled iOS 10.
• Estimated release date (in some countries) September 16 or 23.
• Other features include water resistance, improved stereo speakers and increased battery capacity.
• And, of course, everyone is waiting for the branded One More Thing, where Tim Cook will show something that no one expected.

In previous years, Apple followed a pattern of alternating major changes in the design of its smartphones and minor upgrades a year later. This scheme, apparently, will become a thing of the past in 2016.

It is believed that the iPhone 7 will be very similar to its predecessor, the iPhone 6S, with a few changes. All sources report that new model(for the umpteenth time) it will become thinner and lighter, although there is no direct need for the smartphone to “lose weight”. It would be much more interesting to make it half a millimeter thicker, but to give the space that appeared under the battery and to abandon the camera sticking out of the body, but this is unlikely to happen this time.

The location of the plastic inserts on the back cover, now they will smoothly go around the ends of the case, and not cross the cover in a straight line. The older model, iPhone 7 Plus, is subject to change appearance protruding camera block, but more on that later in the text.

Rumor 2. 3.5mm jack

Some observers believe that the new iPhone model will lose the standard headphone jack, introduced back in 1979 by SONY for its landmark Walkman player, while others will not lose it. Both versions have approximately equal number of supporters and opponents, each side has its own arguments: someone believes that without a 3.5 mm jack, the iPhone will become more aesthetic and technologically advanced, someone cites as an argument a huge number of headphones in the hands of users with precisely this international standard connector.

It should be borne in mind that Apple has more than once wanted to spit on international standards, consistently cutting out from its technology everything that seemed to Jobs (and now Cook) outdated: floppy drives, optical drives, physical keyboard phones, various ports. In principle, nothing prevents Apple from this case make a willful decision, but there is no evidence for this yet. But there are rumors about stereo speakers, one of which will take the vacant place of the 3.5 mm jack on the bottom.

Rumor 3. Characteristics

Most of the leaks and rumors about the new iPhone come from China, due to the location of production facilities there. It is logical that the "exact" characteristics of the new models look like this:

Judging by the picture, Apple will introduce only two smartphones: the iPhone 7 with a diagonal of 4.7 inches and the iPhone 7 Plus with a diagonal of 5.5 inches. In both devices, the processor is A10. Size random access memory the iPhone 7 Plus will grow to 3 GB. Battery capacity will increase to 1960 mAh and 2910 mAh for the iPhone 7 and iPhone 7 Plus, respectively. You can also notice the parameter "water resistance" according to the IPX7 standard.

Rumor 4: New Home Button

From the very first iPhone model, its distinctive feature was a mechanical button under the screen at the bottom of the case. In a sense, it has become the hallmark of Apple smartphones, although the experience of Android devices has shown that you can do without this mechanical part.

It is believed that in the new iPhone 7, the Home button will no longer be pure mechanics, but will be made using technology. force touch well known to users MacBook models 12" latest generation: The tactile "click" sensation is provided by a tiny servo motor mounted under the surface of the touchpad, which responds to the force of pressing. A similar experience is familiar to iPhone 6S users when using 3D Touch technology.

Rumor 5. Color

Of course, the concept of “color” can also be attributed to design in general, but when Apple added the color “Rose Gold” to its range at one time, this caused serious debate even on non-core resources.

Now such an explosion of emotions is not expected, crimson or turquoise will not become an addition to the already existing color range, but Space Gray, judging by the rumors, will become much darker. Whether the new Space Black will be a replacement for Space Gray or an addition to the existing one, we will find out at the presentation.

Rumor 6. Camera

According to rumors, the resolution of the camera matrix in the new iPhone versions will remain 12 megapixels, but the iPhone 7 plus camera will be dual, which will bring its capabilities closer to professional due to the possibility of post-focusing. Indirectly, this is evidenced by the acquisition by Apple in 2015 of Linx, which has significant achievements in the field of mobile photography.

It is also believed that the lens above the 12-megapixel matrix will receive an optical image stabilization system thanks to a 2/3x optical zoom.

Rumor 7. Apple Watch 2

It is possible that the role of One More Thing on the 7th will be played by an updated smart watch from Apple. In theory, they will become a little thinner and get a faster processor. How these innovations will affect the autonomy of the watch, one can only guess.

The imminent release of watchOS 3, in which applications will finally be able to perform own code directly on the watch, it still leaves a lot of questions regarding the use of the watch without being tied to a smartphone.

On the one hand, its own GPS chip, which is predicted by a new Apple models Watch, will take health monitoring to a new level, on the other hand, according to Bloomberg, Apple has faced insurmountable difficulties at this stage in the production of watches with its own GSM module and autonomous Internet connection.

Fair, not too high or too low. There should be prices on the Service website. Necessarily! without "asterisks", clear and detailed, where it is technically possible - the most accurate, final.

If spare parts are available, up to 85% percent of complex repairs can be completed in 1-2 days. Modular repairs take much less time. The site indicates the approximate duration of any repair.

Warranty and Liability

A warranty should be given for any repair. Everything is described on the site and in the documents. A guarantee is self-confidence and respect for you. A 3-6 month warranty is good and enough. It is needed to check the quality and hidden defects that cannot be detected immediately. You see honest and realistic terms (not 3 years), you can be sure that you will be helped.

half success in Apple repair- this is the quality and reliability of spare parts, so a good service works directly with suppliers, there are always several reliable channels and a warehouse with proven spare parts for current models so that you do not have to waste extra time.

Free diagnostics

This is very important and has already become a rule of good taste for service center. Diagnosis is the most difficult and an important part repair, but you don't have to pay a dime for it, even if you don't repair the device after it.

Service repair and delivery

Good service appreciates your time, therefore offers free shipping. And for the same reason, repairs are carried out only in the workshop of the service center: it can be done correctly and according to technology only at a prepared place.

Convenient schedule

If the Service works for you, and not for itself, then it is always open! absolutely. The schedule should be convenient in order to be in time before and after work. Good service works on weekends and holidays. We are waiting for you and working on your devices every day: 9:00 - 21:00

The reputation of professionals consists of several points

Age and experience of the company

Reliable and experienced service is known for a long time.
If a company has been on the market for many years, and it has managed to establish itself as an expert, they turn to it, write about it, recommend it. We know what we are talking about, since 98% of incoming devices in the SC are restored.
We are trusted and passed on complex cases to other service centers.

How many masters in the directions

If you are always waiting for several engineers for each type of equipment, you can be sure:
1. there will be no queue (or it will be minimal) - your device will be taken care of immediately.
2. you give away macbook repair an expert in the field of Mac repairs. He knows all the secrets of these devices

technical literacy

If you ask a question, the specialist must answer it as accurately as possible.
To give you an idea of ​​what you need.
Will try to solve the problem. In most cases, from the description, you can understand what happened and how to fix the problem.

Three days before the Apple presentation. Everyone expects different things from her: someone has resigned himself to the fact that the iPhone will be “the same” and no longer believes in a miracle; there are those who are looking forward to the updated smart watch; there were also those who hold out the hope of seeing updated Macs.

September 7, 2016, Wednesday, 20:00. From the stage we will be shown the new products of the company. But what exactly? Let's find out!

iPhone 7

We have become accustomed to the fact that every two year of Apple radically updated their smartphones on all fronts at once. The serial number became one more, the “S” prefix disappeared for exactly one year, and a completely new iPhone went on sale.

This year, things will be a little different. It seems that in 2016 Apple has focused on the hardware component, leaving the design without due attention. But there are plenty of changes in the new generation of smartphones.

Almost the same design

Love iPhone 6 and iPhone 6s. After all, the "seven" will not differ much from its predecessors. The only visual difference is the absence of two antennas at the top and bottom of the case. Although even with this “cosmetic surgery”, the smartphone looks much better.

No more audio port

For half a year, we regularly encounter news pointing to Apple's decision to abandon the 3.5 mm mini-jack. No, this is not a revolution or an innovation. The American manufacturer was not the first here. This is just a smooth preparation for new standards and a reserve for the next many years.

New AirPods

A week ago, a device called AirPods was registered in Russia. Now there is nowhere to insert an old headset, and supplying a smartphone without the ability to connect headphones is like opening a can without a can opener.

It is still unclear whether AirPods will be presented with wireless earbuds or whether Apple will equip the familiar headset with a Lightning connector. There are suggestions that the company will completely limit itself to the Lightning - Mini Jack adapter without any headphones.

Another camera

No, no, relax. It's not for selfies (although Instagram doesn't make it any easier). The task of the second main camera is to dramatically improve the quality of images and the possibility of post-focusing already in playback mode.

Using a pair of cameras, you can focus on vacation photos already on the way home, simply by adjusting the focus and sharpness, changing the perspective.

That's just such a "desired toy" presumably will receive only the model. Screen and photographic capabilities are the two main differences pursued by iPhone yet since 2014. The 4.7-inch model, however, will get an optical stabilizer, which the Plus model has been flaunting for the past two years, as an incentive prize.

Goodbye 16 GB... and 64 too

Changes are also waiting for the permanent memory chips installed in smartphones. 16 GB is a thing of the past: this amount is too small to store a media library and hundreds of photos, the size of which will grow significantly due to the increased camera sensor (by the way, another innovation). But the surprise with the abolition of 64 GB is very fresh news.

According to statistics, it was 64-gigabyte models that sold like hot cakes. Now the choice will be as follows: 32/128/256. Although if 128 GB will cost the same 64 GB a year ago, we will gladly accept such an “innovation”.

Home button stops clicking

We are talking about Apple's plans to integrate the Force Touch function into the Home key. Instead of the usual clicking, a pleasant vibration awaits us, and the sensors installed in the key will not only recognize the pattern on the pad of our fingers (Touch ID will not go anywhere), but also the force with which we press this very key.

Blacker than the night

Color Space Black - "space black", caused a real stir in the network. Gray, pink, gold - this whole palette has frankly become boring in a few years. Since the 4S we haven't kept in iPhone hands in pure black. There is hope this year.

What else

Undoubtedly, new iPhones will be much faster than current models. Perhaps the flagship will get more RAM or something else, which will then be called "Apple magic". The rejection of the audio port could allow engineers to increase the waterproof rating of the smartphone. Traditionally, the company can do even a little thinner.

What definitely won't

Every year we are faced with dozens of rumors, drawings and renderings, the plausibility of which is hard to believe. For example, the fact that the iPhone 7 will receive two SIM cards, a smart connector, and wireless charging. There were many rumors about all this, but all of them did not find enough evidence.

Yes, Apple may indeed be developing some of the above technologies, but it's too early to talk about integration into the iPhone 7.

Apple Watch (2)

In early September, it will be exactly two years since the announcement of the first "smart" Apple watch. Since then, the company's developers have done fundamental work to improve the watchOS operating system, making it more friendly and convenient for the average user.

Now the company is on the way to transforming its accessory from a purely communication device that facilitates the use of the iPhone, into a full-fledged gadget capable of performing the role of a personal fitness trainer. And a lot of this will be possible in the second generation of watches - the Apple Watch 2 model.

Still the same rectangle

No, Apple will not be redesigning its watches. No round shapes or ovals. At least for the next two years. Only a rectangle with smooth corners. In terms of design - expect new straps and bracelets.

Built-in GPS

This is one of the key and most long-awaited innovations that users have been waiting for since the release of the first version of the watch. The built-in GPS will allow you to track the route you have traveled, and help improve training for athletes, runners and pedal enthusiasts. And at the same time, you do not need to carry your iPhone everywhere with you. With this sensor, the watch will turn into an independent device.

Faster, even faster

Stuttering and stuttering is not uncommon on the Apple Watch. Installing a processor that is too powerful means reducing the potential time battery life devices. It needs an exceptional balance between power consumption and performance. Looks like Apple has something to say about this.

Extended battery

Rumors have repeatedly surfaced on the network related to the potential increase in the autonomy of the new Apple Generations watch. In particular, the Apple Watch 2 battery is credited with a 50% increase in capacity.

What else

In addition to the above innovations, AW2 can get a barometer, an expanded functionality of operations that can be performed through WiFi networks. Some sources even point to the possible integration of the camera (similar to iPhone first generations).

operating system

Unlike its hardware products, Apple introduced us to software products at WWDC 2016. Open beta testing allowed us to evaluate all the innovations that four operating systems received at once.

And in the near future we will see the final releases:

• iOS 10
• macOS Sierra
• tvOS 10
• watchOS 3

Why not specifically on September 7th? With watchOS 3, Apple can hold its horses until the release of a new generation of Apple Watch 2 watches. The release of macOS Sierra is likely to be postponed to the second half of October - the day the company's new laptops are presented.

When can we expect the rest?

Only Apple management knows the exact dates. 2016 has been an unusually difficult year for the company. On the shelves of products that are eagerly waiting for their update, are already resting.