- What is Pinterest and how does it work?

- Who is promoting on Pinterest suitable for?

- What "pins" do you get the most "repins"?

- Pinterest as a source of free SEO links.

And most importantly, you'll learn a step-by-step strategy for promoting free on Pinterest.

Our project is only 4 months old and during this time we have gained 10 thousand active subscribers in Facebook and in Pinterest 3000. I have never worked with these social networks, I have never been an SMM-specialist. I started and studied everything from scratch. But!

Yes, in this network it is quite possible FREE promotion... The money in my project was spent on the design of each pin. But again, you can conjure up the design yourself, you can entrust the in-house designer, you can give it to freelance. I've tried promoting pins for money a couple of times, but I can't say that it gave me great results. Free promotion techniques worked much better.

What is pinterest?

Pinterest is a visual search engine and social network. That is, imagine that you enter into Google query but each site looks like a picture. For example, I entered the query "yoga", and we see several pictures - each of these pictures is a picture for the site. That is, if we click on it once, it will increase. If we click again, we will be taken to the site.

Social endorsements (when a page is interesting to many) gives your pin the opportunity to get to a high position. And after that you can get free traffic for a long time.

For example, a post on Facebook lasts for several days (individual posts after promotion stay for about a week, perhaps even more can be achieved, we are talking about organic promotion). And on Pinterest, a post can bring traffic for 3-4 months, very good posts can be held for a year or more.

I could not find statistics for Ukraine and Russia. But there is evidence that there is approximately 130% growth for Pinterest outside the US (that is, in other countries of the world, especially in Europe.)

Pinterest is growing regularly and has great potential. And, of course, if you plan to work with the American market, then you should definitely consider this network as a promotion channel. Cheap, high-quality traffic, easy to promote for free. People go to Pinterest already configured to buy or search for a service.

The male audience of Pinterest is growing: in 2015 compared to 2014 - 130%. On average, users spend just over 14 minutes on this network. Women are more active (on average, 92% post women). A lot of visitors come from mobile devices... An interesting nuance: 80% of posts on Pinterest are reposts (that is, people mostly share existing information, rather than add new information). And if you create new information, it will spread very quickly, because people get bored of the same thing.

Well, if you run any blog, every article can be presented visually. It may look like a small picture with text.

Stages of creating an account and its promotion

Let's go through the stages of creating an account and promoting it. This is how my account looks like. My project is about yoga, it is essentially a blog about yoga.

What do you need to do when creating?

• you come up with a name,
• upload a picture (in fact, all experts advise not to put a logo)
• you will need to confirm the website, that is, go to the settings, get the code there and add it to the site. Thus, your site will appear, under the name, in our example it is yoga lifestyles.

Under yoga lifestyles you can find the site (here you can probably see yogalifestyles.com). Here it can still be combined with Twitter, that is automatically post from Pinterest to Twitter .

In the settings you will find the code that you will install on your site, and then click "Confirm" there. When your site appears on this social network, use all its rich possibilities. Your pins will be called reach pins, and more information will be added to them (more on this later). That is, we create a name, link our site, add (required!) A description.

Pinterest is a search engine, and it is very important to write everything about our site in as much detail as possible, by analogy with how we operate in search engines Oh. We always register in search engines Google systems and Yandex keywords, meta tags - after all. The same search mechanism works on Pinterest.

You must write down keywords.

For example, you can make some nice description, here, in our case, this is Celebrating Yoga as a Lifestyle. That is, our keys are yoga and lifestyle, and then you can list yoga poses, yoga inspiration. This is what people are looking for on Pinterest.

In each account you will see on the left side there is a "+" sign, this is where you can create boards.

Boards are like a collection of what relates to a specific keyword (that is, when we go into yoga yoga poses, yes, you can say, daddies are like that). When we go to yoga poses, there will be only everything, everything about yoga poses. When we go to night time yoga, there should be everything about evening yoga. Board is a thematic folder.

People really love it when everything is structured on Pinterest. There are enough spammers on this network who add low-quality content and divide it incomprehensibly. If you spend a few days thinking about your account structure, then you will enjoy the results.

What else is important to do at this stage?

1. A picture for each board. It's actually very cool when you can visually provide the name of each board, plus add brand elements there, in other words, brand each of your boards.

2. Description of the boards. If you visualize the title of the board (the picture matches the title), then it gives good results. The only problem is that this name is visible only on computers, on mobile phones the boards are not shown like this. But, nevertheless, you accompany each of these pictures with a link to your site.

Here's an example of Survival Life:

Everything is structured, visually clear, try to repeat it)) In our case, we made a template (I ordered a template from a designer in 4 colors. I change the name and add them. Survival Life makes it a little more complicated, they also change the picture in the background.

3. The name of the boards, the selection of keywords. Here, keywords are even more important than account keywords. So here we have an example with yoga poses.

How are we going to choose words?

In Pinterest itself, at the very top there will be a place where you can enter your search query.

You enter "yoga" and Pinterest will show examples of what people most often enter with the query "yoga". We take these requests, at least 5, collect and add to the description of our boards.

Here we register yoga poses, benefit. Everything, everything that can relate to keywords.

Look through everything that is there and drive in your own options (for example, yoga poses for beginners, for sleep). We add all the words that relate to yoga poses to the descriptions of this daddy. You do the same with every next one. That is, the more keywords you create, the more you'll be shown.

I do not advise you to be creative when you need to come up with a name for the board. Pinterest is a search engine, and if you type in your exact keywords, you will get significantly more organic traffic than if you fantasize at this stage.

On each of this page you can specify your site, Additional information, but the most important thing is to write down the main keywords. Hash tags on this social network hardly work. Experts advise against using more than 1-2 hash tags in a pin.

Please note that when searching for a query at the top of the search results, the most relevant is often far from the most relevant. Because Pinterest indexes by pin interaction .

Important! Pinterest indexes by how people share a pin, how they like it, how they get to the site, and therefore a less relevant query may be in a higher position.

11.4 thousand "repins"

For example, at the request of a yogi, here is our pin, that is, he made his way almost to the top, and in a month he scored 11,000 repins, 11.5 thousand repins. What is very important, you enter a request and before adding it to yourself, open it and go to the site... Once again, there are a lot of spammers on Pinterest, and they very often add a picture, but lead to the wrong place.

If your account is filled with such pins that lead to uninteresting information, then it will be difficult. It is better to spend an extra minute, go to read what the site is about, what the article is about, at least to see that this is really an article, and then add it to yourself.

You looked, then click "Save" and choose which of the boards you want to add this article to. That is, this is how you structure everything. The more boards you create, the better. Each of these boards must be filled with 6 pins. Then your account will be ready for further promotion.

Total - the account shouldn't be filled only with your content. When you create an account on interest, it should not consist only of links to your site.

Where to register the transition to the site?

When you add a picture, there is a button on the left side “Save a pin”. When you click on it, the request "Add image / Upload" appears and there you can add your site address. You can also add some kind of description, add a pin - description-keywords.

At each stage, prescribe keywords:

• at the account level,
• at the boards level
• at the level of each pin.

This way you complete the boards. That is, you can add your own, but at least you need to make 6 repins of others.

80% of content is reposts. Because users are looking for accounts where the information they need is collected in a daddy for them. That is, if you collect everything for users: yoga for weight loss, yoga poses, yoga before bed, yoga in the morning, even if these are not your articles, people will be happy.

If this is high-quality content, articles related to the desired topic, then collect information in one daddy, and people will be happy.

About keyword search. Each of these keywords is a separate board, that is, a separate daddy. The more you create, the more free traffic you will get. That is, these are the keywords by which Pinterest indexes you.

For high-quality promotion in Ukraine, it is advisable to create new account brand, or you can use your personal one. You can easily use your personal one by closing your personal folders, that's great. People love to interact with people more. When you share information in person, as a person and not as a brand, that's an even bigger plus. It is quite possible to promote your brand and hide your personal folders. That is, it is possible in Pinterest to create private folders that will be visible only to you.

Better to keep the account old. Because Pinterest is a search engine. The older the account, the easier it is to promote.

How do I create a site account? We create in the same way as usual, only you can select "Business account" and name it the site account. You don't have to pay anything extra for this, and your personal account can also always be transferred to the status of a business account. It can be converted to Pinterest for business. That is:

• you can register a new one,
• or change the type of account. and add additional information there, the site.

What is important to consider when creating a Pin?

Well, here's the ideal Pinterest calls 735 by 1200. But you can make them any length you want. Your task is to make it 735 pixels wide, and you can make them different in length. Too long to do is bad. Because it is poorly displayed from the phone, it will be difficult to view it all. I noticed that it is best when 735 is multiplied by 2, there are 1400, 1600. Don't create all the pictures. the same size, it’s just interesting when they are all different lengths, it adds, I don’t know, cool to Pinterest. And it's more interesting when they are different.

Create Pins in different colors so they don't get lost next to each other and stand out from the background in your account. I’ll give you another piece of advice: if some kind of viral pin is very strong, you should definitely repin it to yourself. The more popular Pins you have in your account, the better Pinterest will index.

What pins work?

On Pinterest, a lot of people add everything in such soothing colors (light pink, blue, white). I wouldn't say this is a mistake, but you can achieve a lot more results if you make bright pins. Bright pins stand out against the background of others, and people, as a rule, begin to repin them quickly enough.

The second thing that seems important to me. People love to see as much information as possible in the picture itself. Let's just say there are 2 types of pins. The first is the picture and the title of the article. There are pins that have the title of the article plus some information that is already in this article, such an infographic. That is, descriptions of what people will find if they click on this pin. On the first, which is only headings, you can get more conversions to the site. You get more traffic to the site, but they are less shared. That is, this pin. We received 11,000 repins, and only 9,000 referrals to the site. That is, not all those who shared it went to the site. They just had to look at the information in the picture.

How to write texts for pictures?

In the "Descriptions" section. If you do richpin, if information is pulled from your site, it will automatically add text in bold. For example, at the beginning I included the title of the article in the description, and then the title itself came up. You can copy the title of the article, or write keywords. And that, and that works. That is, at least yoga poses should be repeated at least once in the description.

Pin sizes and quality?

Create high-quality pictures - this is the most important thing. Pinterest is a visual social network. The most important thing that you should pay attention to, if you want to achieve effective promotion on Pinterest, you need to work on high-quality pictures.

Staff Designer Freelancer (fiverr.com, upwork.com. Freelance.ru) Independently (Canva.com, PicMonkey)

I have tried a lot of people, paid different money, tried different specialists, and I am very pleased with Denis from Ukraine. It's very cool when you have a person who will make a picture for each article at any time. I have already worked out a system. I order an article from a copywriter, add it to the site, order a picture on Pinterest, a picture on Facebook (that is, all this is already included in a package to the article). And the article is published on Pinterest immediately after it was added to the site. The third way you can create quality pictures is with programs like PicMonkey and Canva.com.

PicMonkey is a paid one, Canva.com also has a paid version, but the free one is enough. I really love Kanva. Even many designers, I don’t know how in Ukraine and Russia, but in the States, when you need to do something very quickly, they don’t even go to Photoshop or any programs that they use, but quickly do everything in Canvas. That is, be sure to try it. There are already a huge number of templates out there, you can use them.

If you don't have the opportunity now, if you are promoting your blog or product yourself, Canva.com is perfect. Free version quite enough. By the way, there is also one good site - quotescover.com. If you do not have the opportunity to pay a designer or are not confident in your design qualities, you are afraid of Photoshop, you tried Canvas - it didn’t fit (well, you never know). You can try this tool. A couple of times myself, when I quickly needed a picture, I did it here.

Pinterest and SEO

Here's what's cool about Pinterest, it's one of the few social networks that gives backlinks, backlinks to the website. And despite the fact that my project has no SEO. C external links we work a little, but at the same time we have 6,000 links and for some keywords we have already made it out not just to the top, but to the top 3 (the site is 4 months old and this is the USA). That is, these are very cool results. We already receive organically somewhere up to 400 clicks per month from different search engines, and I concluded for myself that the majority is given by Pinterest. We have not dealt with buying links or even posting articles on other sites. That is, we do not yet have quality links on good sites. But Pinterest gave 6,000 links. There are only 30 of our pins, everything else is people who repin our "pins" to themselves, add them to their boards, and thanks to this, from each of these boards we get a link to our site. Cool for SEO: you don't spend a dime and you get a lot of links, plus social signals. Therefore, Pinterest and SEO work great together.

Combined boards

In Pinterest, there is such a thing as collaborative boards. At first I was somehow skeptical of them, I did not understand why I should add other people's boards to myself. But then, after trying, I realized that this is a huge plus. When creating a board, you can choose whether this board will only be your own, or you invite someone else to jointly publish on this board. For the user who agrees to "pin" to your board, it will also be displayed in his account. Thus, if you add popular, famous people who already have a lot of followers, your board is automatically added to them in your account. And their followers can see your board in the same way. When you add a lot of people (some add 500,000 people), all of those people are actively contributing to your boards. And, in addition to what they kick there, they can still be your target audience, interested and can repin your pins and generally click, read your content, follow your links.

How to invite?

You need to find the person you need for the joint board, you have to make friends with him, subscribe to him. If he has not subscribed to you back, you can write him a private message. It's a little tricky, because on Pinterest you can't write a private message if you are not followed, so you have to look for the person. I found the right people on Linkedin, Facebook, went to sites, wrote in private messages on sites, filled out application forms. If I want someone to kick in my board, I will find that person. That is, you find opinion leaders and communicate with them. They are usually happy to participate (assuming you already have enough followers).

It is also very important to start collaborating on other people's boards. You will be able to publish your own posts on boards in other accounts. And if these boards are already advanced, popular, there are already many users in them. Accordingly, they get much more repins very quickly than if you just add people to yourself.

How, again, can you add to other people's boards, how do you start publishing there?

There is a great site called pingroupie.com that is free. You can find any collaborative boards here. That is, enter the title (which may be in the title of the board) and browse the most popular boards. For example, I introduced "yoga" and found the most popular yoga boards. Find the ones you need and click on them, you are sent to Pinterest, you see the terms of sharing this board (you can read what you can publish in this board). And often the owners of the boards indicate how to contact them in order to start kicking in this board. Some write that they no longer invite anyone, someone, on the contrary, writes that we are open for invitations, just contact us.

How do I find the person who created this board? It is simply on the left side the very first participant from the entire list of participants. That is, it will be written how many people participate in this board, and your task is to find the first one.

In fact, when I started participating in other boards, I got a lot of growth. Immediately, my subscribers began to grow much faster and my Pins began to be more actively shared.

Question: How many pins should I publish? I usually post 10-15 pins a day.

Question: How many people can you subscribe to and in what period of time? Subscribe 100 people a day. Mass following is the best technique on Pinterest and there is nothing to worry about. At the start, your task is to subscribe to 100 people a day. Make it a habit and do it every day.

Question: How to find your target audience? At the very beginning, I found joint boards, went to them and saw who was participating in them. And I subscribed to the participants of the joint boards. In principle, many are already subscribed to. These are the people who publish specifically about yoga. That is, I 100% understand that these are real people, they are targeted, they are interested in the same thing as me and most of them are not really companies, they are ordinary people who use Pinterest and love yoga. They jointly participate in the boards for their own pleasure, and not in order to promote their site. It is very popular on Pinterest. The second point you can find is you can go in and see who has shared pins and subscribe to those people. In this case, you can subscribe not to a full account, but exclusively to several boards that you may be interested in. Here you can go to this person and see that he has a bunch of everything here, there is hairstyle, and workout and clothes. We are only interested in yoga, subscribe only to yoga, and not to the entire account. Thus, you will subscribe to your target audience. And a little later, when you go to the news, you will see everything that relates specifically to your topic.

Briefly about a new social project

Pinterest ("Pinterest" - Russian spelling) is a site (often positioning itself as a social network) where users can upload photos and share them. It is designed as a "cork board" on which it is convenient to create collections of images, distribute them by subject (interests, places, hobbies, etc.). Users can view "whiteboards" of other network participants, as well as use a virtual pointed "button" to attach photos and images to the "traffic jam". You can put "likes".

The creators of Pinterest believe that this site will bring people together through the exchange of ideas and sources of inspiration. The project was created by American Ben Zilberman, managed by Cold Brew Labs, and receives funding from a group of businessmen and inventors. Pinterest is now considered one of the fastest growing social services in the world. There is a Russian version of Pinterest.

Practice of use

There are wide open spaces for Pinterest users. functionality site. The interface allows you to upload images, save them, sort them, manage other video files. The main tool is sharp-pointed electronic "buttons" (pins), with the help of which photos and pictures can be attached to the virtual "board" in a clerical manner. The latter are usually divided into different topics, and the media content is organized into several categories. Other users can thus find photos that reflect their interests and hobbies.

Pinterest's homepage is called the pin feed, which displays changes to the boards the user is following. There are “recommended” pages of the social network, where content that is interesting to the user viewing it is posted with a high probability. There are Pinterest mobile apps for iPhone and Android.

Registration nuances

For a long time, the project was in beta testing, and it was possible to register on the social network only by personal invitations to Pinterest. The registration instructions were simple. However, there were no quantitative restrictions in this regard - the user could ask any friend with an account to send an invitation. When future user received it, he could create his account, and then set it up when registration is complete. Pinterest could import live profiles from Facebook and Twitter.

In the future, the user got into the section There he indicated which pictures he would prefer to see. Then a personified "cork" board was created. It could be integrated with Facebook and Twitter. However, in 2012, Pinterest opened itself up completely to users. The need to send out invitations has disappeared. The sequence of registration and account settings described above has been preserved. As soon as anyone could create profiles on Pinterest, the number of users increased many times over. If, for example, in the middle of 2011 the project had about 1 million accounts, then a year later - more than 20 million.

Commercial significance

Pinterest has quickly become a popular marketing tool used by leading brands. These include online clothing stores. Pinterest is a site that has become a promotion tool for them. These businesses are traditionally active in leveraging the power of social media. They have accounts on Pinterest along with profiles on Instagram, Facebook and other social networks. Firms specializing in travel are very actively used by "Interest". In particular, some services for buying air tickets are actively using the photo management capabilities for their socially significant projects. Among the active "players" of Pinterest are some Russian media. Some glamorous magazines have especially succeeded in this direction, which is understandable - their main content is photos, which Pinterest allows you to manage in a comfortable way.

Publishing houses that own well-known blogs have Pinterest accounts. It has become common for them to go to their favorite address by typing "www.pinterest" and update their media content. Digital agencies are also trying to keep up with the possibilities of this social network. There are examples of using "Pinterest" and businesses operating in the real sector.

Ways to Promote Content

There are several powerful methods for promoting custom (optionally branded) content on Pinterest. One of the options is to post relevant holiday content, which will most likely be of interest to most users, since holidays and weekends will concern everyone. Together with holiday-themed photos and videos, you can carry out "product placement" (placing items with a brand logo) or embed direct advertising messages into the content. Another option is optimization on the internal search engine and Pinterest recommendations, so to speak, "local" SEO. This is working with keywords describing content, cataloging photos, various infographics with them. Correct search engine optimization will help the content to be "visible" to other users.

The next promotion tool is the integration of Pinterest with other social networks. The main functions related to this area are included in the social network by default, you just need to actively use this opportunity. Another useful advice marketers - you need to post unique images. According to some experts, about 80% of photos and pictures on Pinterest are copies of others. The account will look more attractive with a large amount of unique content.

Can you make money on Pinterest?

Some Pinterest users have learned how to make money using their account. Notable examples include the founders of startup Pinbooster, a platform that can pay social network members to distribute advertising messages from various brands. This way of making money is not fundamentally new; by the time the startup was launched, it had already been used on the basis of other social networks, especially on Twitter. The creators of Pinbooster admitted that they picked up the idea on Twitter and then decided to apply it to Pinterest. The startup works with advertisers, businesses and agencies, makes them suggestions for segmenting users by different criteria(number of contacts, geographic location, etc.). Anyone on Pinterest can make money with a startup. Pinbooster can show its online employee how much he will receive for publishing advertising content.

History of creation

One of the founders of Pinterest is Ben Silberman from His parents are doctors, and he himself decided to continue the family business by going to medical college. However, the American's professional path took a different direction. Ben had a passion for reading innovation portal TechCrunch, got an interest in technology, and soon took up web development at Google. Particularly inspired by his photography work, he found like-minded people and created the startup Pinterest, which was launched in 2009. At first, the project office was at Ben Silberman's home. The creator of the new social network sent out new invitations to users himself. At first, many fans of social networks were sure that the Internet was not interested in Pinterest, that it was not a very promising project. But over time, the startup still found global recognition. The concept of collecting and sharing pictures has been appealing to many internet users. The Times magazine played an important role in popularizing Pinterest, which published an article about the project, as well as a message that Pinterest is in the list of the top 50 best sites in 2011.

Lecture hall

The largest audience of the social network Pinterest is women. They are about 70% of the total number of users. Most account holders are 25-40 years old. The primacy of the ladies is quite understandable, because photographs are carriers of fashion trends, and simply pleasing views of clothes, household items, and new design items. The fact that women are the main audience of Pinterest is used by various businesses that promote their products and services with the help of images, calculated on the demand of women. Pinterest is notable for giant leaps in audience growth, from a few hundred thousand users in its early years to 50 million by the end of 2013. Some experts attribute such an impressive dynamics of traffic growth to the fact that the emergence of the project coincided with an active period of proliferation of mobile devices, primarily tablets. With the help of them, it was often more convenient to look at the photo than on personal computer... This theory is indirectly confirmed by statistics provided by the social network itself - about half of Pinterest users log into their accounts from iPad.

Pinterest in Russia

Russian users do not yet have such a pronounced interest in Pinterest, as do the regulars of the Internet in foreign countries. And this is despite the appearance of analogues of the social network (the most famous is Pinme.ru, which received investments from the famous Fastlane Ventures fund). For many Russians, the name of the social network is very new, they do not know about Pinterest, what kind of project it is. According to the estimates of the marketing company TNS, the Russian audience of the social network in November 2013 was about 513 thousand users (although some experts admit that these figures do not include users mobile applications). However, top managers at Pinterest noted in their interviews with Russian media that Russian user experience could be important for the company.

According to representatives of the American social network, Russians are interested in the cuisines of the world, love to travel, learn new things about other countries, try to follow trends in fashion and design. These habits of Russians can be well combined with the capabilities of the social network "Pinterest", which accumulates many samples of visual content. There is a Russian version of the Pinterest site.

Reasons for popularity

Experts point to several key reasons for Pinterest's global success. First, it is achieved through visualization in the form of a virtual "whiteboard" and the convenience of viewing collections of photographs and pictures. There is almost no textual content on Pinterest, and users can concentrate on viewing one type of media. Secondly, Pinterest has great marketing potential. Brand promotion specialists quickly realized that Pinterest in many cases can be more effective than other social networks, since a significant part of people find it easier and more comfortable to perceive images rather than text. Third, Pinterest makes the user feel like a collector.

There are lovers of collecting stamps, coins, and this passion quickly went digital, thanks to the capabilities of the American social network. The growth of the so far not very high popularity of the project in Russia can be facilitated by the fact that a version of Pinterest in Russian has appeared.

Development forecasts

Experts believe that Pinterest has carved a strong niche in the global "online ecosystem" in terms of business - the social network has created a balance between watching fashion and shopping as such. Some experts estimate that Pinterest users spend more than Facebook users, a fact that speaks to the site's great advertising potential. Marketers predict that brands will gravitate towards working with Pinterest directly and using the social network as a result, part of the functions that retailers perform will be taken over by Pinterest. The end consumer will use the site's functionality to purchase goods. It is also important for businesses to decide for themselves: What is Pinterest? Marketing tool or convenient communication channel? It is quite possible, experts admit, that Pinterest will create a separate product for online commerce. The main problem in this direction, marketers believe, may be the practical implementation of targeted advertising offers.

In this article:

In this article we will talk about what Pinterest is and how to use this interesting, and to some extent even extraordinary system. Many have heard about it, however, due to the greater popularity of Instagram, this social project still remains more in the shadows, especially for Russian-speaking users. global network.

Let's conduct a short review of Pinterest - we'll tell you about its features and advantages, and also dwell on the main differences from similar social projects, in particular, from Instagram. The information will be of interest to everyone who decided to get to know this system better, create an account here and find a lot of new and useful information.

Social network Pinterest

First of all, Pinterest is photo and video hosting. Founded in March 2010 by Ben Zilberman, the project was originally conceived as a catalog of ideas and is officially positioned this way to this day. For this reason, the definition of "Social network Pinterest" is somewhat incorrect and is more defining than semantic.

Each of us in the process of life comes across useful and necessary information, which will be useful, if not immediately, then in the near future. In order to return to an interesting source, we start notebooks, draw up lists, take photos, shoot videos, save bookmarks in the browser and use other means. Pinterest, in fact, is a similar means of storing information "for later". In your personal profile, you can save photos and videos found anywhere on the world wide web and conveniently sort the found by category.

Who might be interested in it?

The predominant audience of Pinterest is users whose activities or interests can somehow be reflected in pictures. Graphics is one of better means information display, where with the help of one image as much information can be transferred as an entire article would need to be described in text. In addition, the content of the picture will be understandable to a resident of any country in the world, regardless of what language he speaks and writes.

Thematically, all materials of the "catalog of ideas" are divided into a number of main categories. This approach allows you to more conveniently and quickly find the desired graphic image.

As a general overview, we will single out several categories of users who will not only be interested in working with Pinterest, but also useful:

• Looking for ideas. Here's who really knows how to use Pinterest. The system really contains a huge variety of sometimes unique implementations. According to your interests, you can find almost anything here, from homemade doorknobs to schemes for building doghouses. Pinterest is especially popular among the female half of the photo hosting users. This is not surprising, since women's hobbies in the form of embroidery, crocheting and decorating dishes are most easily reflected in the form of photographs.
• Trying to popularize. For people who like to be in the public eye, using Pinterest can significantly increase the number of their fans. Dedicated to lovers of selfies and those who want to publicly exhibit trashy moments of their lives.
• Content seekers, as more advanced users of the global network, know more than anyone else what Pinterest is. This project is one of the favorite photo hosting sites for creators and designers of sites, brochures, infograms and other carriers of graphic information.
• Those who want to make money. Like any free social service that has a certain number of users within its framework, Pinterest is interesting as an advertising platform. To date, more than 100 million people are registered in the system, 500 thousand of whom are Russian-speaking users.
• Looking for like-minded people. Although Pinterest currently does not provide the ability to create virtual communities, you can still surround yourself with interesting people through mutual subscriptions.

As a general conclusion, it should be emphasized that, despite such a modest popularity among Russian-speaking users, in its homeland - in the USA, Pinterest takes the third place of honor among the most visited social projects. The first places are shared by Facebook and Twitter, respectively. Thus, Instagram, as the most popular photo stock of the Russian Internet, is not on the list of the great American three.

How is Pinterest different from Instagram?

Despite the fact that these two network giants almost simultaneously entered the vastness of the global network with one proposal and each of which today has a huge number of users, there is no competition as such between these projects.

At first glance, Pinterest and Instagram offer the same thing - users have free opportunity publish and distribute the graphics you like or upload your own. However, there are many differences between these projects, which, apparently, determine the lack of competition.

So, here's an overview of the distinctive features of Pinterest versus Instagram:

• A full-fledged web interface with the ability to register and unlimited work with the system.
• The ability to search for images of interest through the available categories menu.
• The system is "sharpened" for work with the search for graphics and is not so tied to users.
• Objectively, it is a more convenient organization of personal space within the profile, including the usability of search and the location of the necessary information. The entire usable space of the monitor is used.
• The ability to post graphic images (pins) from any site, different available ways, almost in one click.
• Create separate categories (boards) for images within your profile.
• No hashtags.
• The ability to connect your accounts on Facebook, Twitter, Google+, as well as - Gmail, Yahoo and Microsoft.
• A more humane setting for a personal account.
• The ability to share a picture from your own or someone else's board with one click on Facebook or Twitter.
• After saving the pin, the system will constantly offer images, boards and users similar in topic, thereby helping to quickly select the most suitable graphic content.
• Get a direct short link to a pin from any board. However, in order for another user to receive a full-fledged image by clicking on such a link, he must be registered in the system.
• The ability to send internal private messages to your subscribers.
• News feed.
• Noticeable even at a glance a small amount of advertising intrigues on the part of other users of the system. Mass following, liking and attracting attention with the help of comments are not so developed here.
• The ability to create business accounts in order to promote your products and services.

Among other things, it's worth noting that there are more informative images on Pinterest. There are much fewer people who want to popularize their personality with the help of selfies, or their commercial activities here than on Instagram.

Pinterest - how does it work?

For those of our readers who are just getting acquainted with this wonderful project, we would like to give a short guide to action. It should be emphasized right away that everything works on Pinterest simply and clearly, the profile desktop is not overloaded with settings, and actions are processed very quickly, thanks to cloud technologies from Amazon, where the service is known to be located.

Registration in the system

Pinterest will require registration to work. The process is quite simple and we described in detail how to register in it in.

But you won't be able to save the image to your computer from Pinterest using the system's capabilities. The easiest way to do this is to use screen capture software such as Monosnap.

We hope that with this brief material we have revealed a little the topic of what Pinterest is and how to use it. In the following articles we will tell you about how and how to make money using this system, and if you have any questions, ask them in the comments to this article. We wish you to find what you have been looking for!

In this article:

Pinterest is a relatively young photo hosting service that turned five years old in March 2015, originally from the United States. Such a young age did not prevent the project in its homeland from taking the third place in popularity after Facebook and Twitter, and in terms of the direction of activity, only Instagram can now compete with Pinterest. The service began to spread to the vastness of the Russian segment of the network much later - its main pages were translated into Russian in December 2013. Today, almost all site usability is available in Russian, including help center... Since the main contingent of the network is still Americans, the descriptions for specific categories and photos still remain on English language.

Like many large projects, Pinterest severely restricts its internal content for users who have not passed the registration stage. In general, the resource is absolutely free. To fully enjoy the richest bins of this service, you need to go through a simple process of presenting yourself to the system. Registration in Pinterest does not take much time and it really takes no more than 15 seconds, as the main page promises. It is believed that, as in many languages, Pinterest in Russian is very difficult without registration. It is impossible to obtain without restrictions photos located within the network without registering in it.

Such restrictions are understood as annoying pop-up form with an offer to register. Everything would be fine, but it completely blocks the useful content of the page, overlapping it with itself.

Let's try to find ways to get rid of this form and discover all the possibilities of Pinterest without registering in the system itself. And for those who are just getting acquainted with this service - we recommend reading first.

The easiest way

Few know about this option. The approach does not require the installation of additional software or change your browser settings. If you have a direct internal link to Pinterest, you can open it without any restrictions, but an attempt to follow the next link will fail - a blocking form with a request to register will not allow you to take further actions. To get rid of it, you just need to reload the page by clicking on the corresponding button in your favorite browser or the F5 key. However, this option will not get rid of the panel that rises from the bottom, which will rise higher and higher with each movement of the mouse wheel and eventually completely cover the page.

Using the Remove It Permanently Plugin for the FireFox Browser

We must pay tribute to the developers of additional software, who have always tried to give the user what he really needs, but what the main program cannot offer. This primarily applies to plugins, extensions and add-ons for Internet browsers. Remove It Permanently extension for FireFox browser allows you to remove various blocks and scripts loaded along with useful page content, but useless for a specific user. First of all, this applies to ad units, obsessive calls to action, and so on.

Considering that the page with useful content is fully loaded, let's try to remove intrusive Pinterest registration forms using the Remove It Permanently plugin, which literally means "Remove immediately". It is worth emphasizing that this method will only be useful if the direct link to the desired content is known.

After restarting FireFox, you need to check if the add-on is enabled:

Install the "Pinterest without registration" script in the same way:

Outcomes

Pinterest today is a very developed and convenient photo hosting service. I don't want to cast a shadow on Instagram - the content there is still more tied to the author than to the topic, however, if there is a need to find an interesting, creative and high-quality graphic image, perhaps Pinterest is still more successful. Moreover, there is a convenient multi-level page of general categories here, which, without reference to a specific author, allows you to find exactly what you need.

Hopefully this article does a search the information you need in Russian Pinterest it is more convenient without registration. If you have any questions or opinions, we will be glad to any comments that you can leave in the form below.

For everyone who cannot imagine their life without social networks and new information, the site Pinterest was created. In it you can find many interesting and favorite topics, colorful pictures and photos, and subscribe to the topics you like, which are called boards. Pinterest - a social network for visuals and creative, extraordinary people. And it's worth taking a closer look at. The opening of this social network took place in December 2011.

More recently, it has become available to Russian-speaking users as well. Its simple and user-friendly interface, at first glance, is very similar to Tumblr or Instagram. But on this platform, there is a slightly different arrangement of images, which are a collection of pictures called boards. Pictures - or pins are located in them in chronological order, and are displayed either from the user's computer or taken from the Internet, with links to the site.

If you decide to go to the Russian-language site Pinterest, then its first page will look like this.

At first glance, it is clear that there is plenty to choose from. Many themes, new and old photographs, training, suggestions in different areas of design. Information for every taste. Business or just a hobby. Advanced capabilities, with a small age, also suggests that this network has a great future!

Pinterest registration and its options

As in every network, on Pinterest you need to start with registration, because already on this first page we see an invitation to join this social network, which will only take a few seconds! And indeed it is!

At the top right there are buttons highlighted in red - registration and login , and in the middle - subscribe to all ... But let's start with registration. Click on the button registration , and we see the next window in which it is produced.

You can register either through Facebook or by email.

Nothing complicated is visible yet. And if your employment is so big that you don't even want to enter email address, you can also log in from Facebook. Click on Register via facebook , and a new redirect window appears - Login with Facebook account .

The familiar inscription, which is remembered by everyone who visited the sites through their social network - Pinterest wants to post on Facebook for you - stands right below your photo. Bottom left - Skip or OK .

With permission, there is a risk that your friends and acquaintances, as well as business partners, on the Facebook social network will receive mailings and announcements that will only annoy them. And in order not to spam them once again, it is worth considering whether to give such permission. In the event of refusal, this risk remains, but it is minimized. Therefore press OK or Skip - this is already personal decision everyone. When we click skip, we go to a new page. And now - you have already entered "your" Pinterest.

How to use Pinterest?

This question arises for everyone who logs into a new social network. After all, even experienced user other social networks should study her settings in order to understand what she offers, make new friends, interest subscribers in useful and important information to get more subscriptions and popularity.

On Pinterest, you get explanations on almost every page. You just do not need to skip them, so that later you will not get confused in the settings, and so that the inscription "You are ready to go free swimming", which you will receive from this network, refers specifically to you!

After registration, Pinterest will explain its features and capabilities to you in a few steps. First Page or Welcome to Pinterest!

On this page you already get an explanation that pins are visual bookmarks , and you can subscribe to them again - just like on Tumblr, or Instagram, with the difference that there will be an inscription + read, and here - subscribe. You can post them yourself, or you can save pins of other users on the boards in the created account.

Second page, which you find yourself talking about what topics are in Pinterest, or how it might interest you. Here everyone can find their thematic area, study all the sections of Pinterest, of which there are more than thirty, and share what you know or know, offer their services and show photographs of their works, or paintings by favorite authors. Create your own world!

Plnterest offers review everything that is on this network so that you can learn as much as possible about it, and choose the most interesting boards for yourself, among which you can choose the most popular, with a large number m of pins and links, or those that you like.

Each topic is quite extensive, has several different narrow directions, which is also a plus of this network, and upon your request or like, you will immediately receive additional offers to subscribe to a similar board. The more subscriptions, the more and more interesting your own feed will be. Click on next.

On the third page we see a message about pins, which make it possible to follow a link to a thematic site, and get more information about the chosen favorite topic, which is also an interesting innovation that this network offers. You shouldn't skip all these tips in order to better orient yourself on Pinterest and get more necessary information for both amateurs and professionals of a certain industry - fashion, design, cynology, or organizing your own business.

In the presence of a large number networks, among which Facebook takes the first place, already from the first steps and these prompts it is clear that this network Deserves attention. Click again on the red button - Next.

And the new page is sure to grab your attention. For those who eagerly absorb all new and interesting information, this is a real treasure for diversified personalities who equally love cinema music, books, beautiful paintings and illustrations, or dream of changing the design of their apartment, making it more modern and creative.

Some sites, like Tumblr, have many subscriptions in English, but not here! Scroll to the bottom and click on any topic you like to view the Pins, enlarge them, and view them in larger size and good clarity of the picture itself.

Do you want to keep this pin for yourself? Pin it to your board! And collect them by topic to create your own collection! A fashion collection, information about books, or new items in interior design will be on separate boards that you will have.

After creating the board, you can go to home page and reconsider the possibilities that Pinterest offers.

In addition to creating your own board and attaching your favorite pins to it, you can: subscribe to the boards you like, invite friends, or send them a picture you like, post it on Facebook and create your own thematic board, like the picture and link you like, add Pinterest widgets, automatically go to facebook and of course edit your profile, adding more information about yourself in order to attract more subscribers, and first subscribe to some boards yourself.

Moreover, there are a lot of topics for subscriptions, and all of them are quite interesting. And these can be design ideas, on the pins of which you can go to sites, get a lot of new impressions, so that you yourself can be inspired for something new, work information or a hobby.

Also, Pinterest offers to create a secret board that only you will see, or those to whom you give access to it.

The pin layout is very convenient and well thought out. Visually - they are all clearly visible, they can be enlarged and this simplifies the choice of your favorite theme. You don't need to think long about whether it is worth subscribing to the board, or all the boards of the account, or not.

All this cannot but arouse interest in the social network Pinterest, which even today, with its small age of creation, predict a great future. Thanks to links to sites, it provides advanced capabilities, which, although presented on other social networks, are divided into more convenient boards with links.

For animal lovers, home craftsmen and connoisseurs of high fashion, those who love to cook and come up with new recipes, to keep abreast of new manicure products, Pinterest promises a lot of news and photos that you probably haven’t seen yet!

After the first subscription to the board and the topic you like, you can go and see the Pins that it offers, leave your comments or mark your favorite Pinterest photos, and also send it to your friends by mail, other social networks, or post it on Facebook or Twitter. You can go to the site from which the pin was made and review more detailed information, or find other articles and publications that you liked, a selection of photos.

So, the first subscription has been completed. And you see her on your profile. After that, Pinterest will offer you the most interesting boards with a large number of subscribers, find friends.

You can add or invite friends from facebook, twitter and whatever social networks they are on. And if this social network reminds someone of the popular Instagram today, perhaps. But those who have used both versions of these networks will probably note their small differences. Everyone chooses what he likes best!

Choosing, say, a certain theme of interior design and landscape design and having issued several subscriptions to the boards, we can go to our feed and see such beauty.

But that's not all! On your feed, there are windows that are worth revising so that you know what they are for and how they will help you use Pinterest. And the network itself will offer to find friends, create your own board. And review examples of such boards. The message board page looks like this!

The head of the ribbon is also quite interesting. It is animated. The landscape on it changes all the time, the balloon flies over the city, the water surface and green grass, and when the arrow is pointed at it, it emits a hiss, as if opening a gas cylinder.

If you go to the settings of your account, which can be seen if you click on your name in the upper right, then the page will appear - account settings.

V Settings it is possible to change your address Email, password, language, and avatar picture. Scrolling down the page below - change the settings for receiving letters and messages.

And the last point that interests everyone. This is Removal from this social network. Scroll down the Settings page to the very end where the section will go. Social networks(which you can also connect to Interest), and at the very bottom left there will be an inscription Delete account.

By pressing the button Delete account, you will still have a chance to change your mind and stay, because Pinterest does not want to lose its subscribers.

But don't rush to leave Pinterest without examining what it offers. Perhaps it is in this social network that you will get more chances to declare yourself, present your product or services, and become popular in certain circles, thanks to your interesting pins and links! The main thing is to be active and not leave your account for a long time.

so Pinterest - this is a lot of advantages, which include the fact that you can develop your account in a young and interesting network, promote your product, link your account to others social networks, invite your friends and make new ones, find a lot of interesting information, mark and comment on your favorite pins, and become a pro in your favorite topic chosen for yourself.